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Research on trust mechanism transmission model of social e-commerce based on evolutionary game

Authors:
Yingzi Zhao
Yingzi Zhao
Yingzi Zhao
  • This person is not on ResearchGate, or hasn't claimed this research yet.
Zhaoji Yu at Shenyang University of Technology
Zhaoji Yu
Chuang Wei
Chuang Wei
Chuang Wei
  • This person is not on ResearchGate, or hasn't claimed this research yet.
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Abstract and Figures

There are some problems in the measurement of trust degree of social e-commerce, such as low precision and poor stability of trust transfer. A model of trust mechanism transfer based on evolutionary game is proposed. The trust feature data among users of social e-commerce is regarded as data collection by binary, and the behavior data of inactive users is eliminated to collect trust feature data among users; The trust degree of the trust characteristic data of social e-commerce users is divided into direct trust and indirect trust. Determine recognition in different ways, for this comprehensive recognition value of the trust characteristic record is obtained, and a measurement in the trust mechanism was completed. This basic principle within evolutionary game is analyzed, the variation factors of evolutionary game are determined, and the stability of the evolutionary game is determined according to the stability of the majority of members making the same choice, and the strength value of evolutionary game is limited. The transmission model of trust mechanism. The experimental results explain this model constructed was a good in measuring this trust degree in social e-commerce and the stability of trust transfer is better.
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Annals of Operations Research (2023) 326:S159
https://doi.org/10.1007/s10479-022-04618-2
ORIGINAL RESEARCH
RETRACTED ARTICLE: Research on trust mechanism
transmission model of social e-commerce based
on evolutionary game
Yingzi Zhao1·Zhaoji Yu1·Chuang Wei2
Accepted: 17 February 2022 / Published online: 22 March 2022
© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2022
The Editor-in-Chief and the publisher have retracted this article. The article was submitted
to be part of a guest-edited issue. An investigation by the publisher found a number of articles,
including this one, with a number of concerns, including but not limited to compromised
editorial handling and peer review process, inappropriate or irrelevant references or not
being in scope of the journal or guest-edited issue. Based on the investigation’s findings
the Editor-in-Chief therefore no longer has confidence in the results and conclusions of this
article.
Author Zhaoji Yu has not responded to correspondence regarding this retraction. The
Publisher has not been able to obtain a current email address for authors Yingzi Zhao and
Chuang Wei.
The online version of this article contains the full text of the retracted article as Supple-
mentary Information.
Supplementary Information The online version contains supplementary material available at https://doi.org/
10.1007/s10479-022-04618-2.
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BZhaoji Yu
shengchanjihua999@vip.sina.com
Chuang Wei
weich.17@sem.tsinghua.edu.cn
1School of Management, Shenyang University of Technology, Shenyang 110870, China
2School of Economics and Management, Tsinghua University, Beijing 100084, China
123
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