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THE EFFECT OF LANGUAGE COMMUNICATION BARRIERS ON ENTREPRENEURSHIP
Abstract
Language is the most common tool of communication as it plays vital role in helping people build a bridge of relationship. On one hand, it is an essential factor for all traders and their customers. Communication is on the other hand, fundamental to the existence and survival of individuals, groups, societies, and nations, as human communication is a social interaction process and without communication, barriers in business conversations will arise especially from inappropriate communication strategies adopted by interlocutors. This paper unravels language barriers to business communication in Mowe town of Ogun State, Nigeria and linguistic strategies employed by traders and their customers in the town in their effort to counter the challenges. The paper is based on research carried out in selected businesses within Mowe town of Ogun State. The study is hinged on John Searle (1975)"s Speech Acts Theory. The study used purposeful sampling method where 80 respondents were sampled within the central business district of Mowe town. The study is qualitative and is aimed at exploring the factors that cause language barriers and their impact on effective communication in Entrepreneurship. Methods of data collection used include questionnaire, participant"s observation and interview. The study observed that many customers in the town use their mother tongues in communicating with traders who do not speak their mother tongues which led to breakdown in communication between the customers and the traders. The study concluded that language barriers arise from different subjects such as meanings and uses of words, symbols, images, gestures, languages and dialects.
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Economic studies have shown that fluency in a dominant language is important to economic success and increases economic efficiency. Therefore, the impact of entrepreneurship in economic growth cannot be achieved without effective communication skills, especially, through the use of a dominant language such as English language. English language is indispensable in entrepreneurship in Nigeria, thus, it is a veritable tool for economic sustainability in Nigeria. The paper aims at exploring how English Language communication can serve as a tool for economic sustainability. The study observes that a dominant language like English is needed in Nigeria for economic buoyancy and increase in entrepreneurship productivity. The study finds out that incorporating English Language as part of entrepreneurs' communication will enhance their efficiency and boosts economic productivity. The paper concludes that the impacts of English language communication in sustaining Nigeria economy cannot be neglected; it is the foundation for all aspects of human and national development. Therefore, efforts should be made to ensure that communication in English language is attained by all and sundry in Nigeria.
This article aims at examining the language of liturgy through the linguistic theory of speech acts. The focus of the study is to analyze speech acts in selected sermons of Dr. D.K. Olukoya, the General Overseer of Mountain of Fire and Miracles Ministries with the view to identify the acts that characterize the sermons and the role they play in influencing the perception of the audience. The study emphasises how the preacher conveys his intentions through the word of God to the congregation and identifies the most common speech acts that are manifested and used in the sermons. The sermons are downloaded from the internet and thirty sentences from three sermons of the ministry"s monthly programme known as Power Must Change Hands are selected from 2019 edition of the programme. The analysis is based on Searle"s (1969) categorization of speech acts and in order to get a thorough appreciation of the linguistic analysis, identification of the different speech acts has been carried out. The identification of illocutionary acts in the analysis reveals that the representative acts have the largest frequency than other illocutionary acts in the sermons. The findings reveal the dominance of representative illocutionary acts showing that the preacher conveys his messages by describing and stating what the audience needs to be aware of. Representative acts are used to describe and assert the truth-condition of the word of God and its infallibility while directive acts are used to make suggestions and expressive acts to reflect the preacher"s psychological state while delivering his sermons. The paper observes that the study of speech acts enhances the reader/listener"s understanding and give them more insight into the messages of the sermons. The study concludes that Dr.D.K. Olukoya carefully selects these speech forms to enhance his audience involvement and are deployed strategically to affirm his illocutionary intention and to trigger his desired response from the audience.
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