THE IMPACT OF BRILA FM'S SPORTSCASTING IN PROMOTING NIGERIA PROFESSIONAL FOOTBALL LEAGUE

Abstract

This study examined the impact of Brila 88.9 FM in promoting the Nigeria Professional Football League (NPFL). The main objective of the study is to find out the extent to which Brila 88.9 FM through its broadcasts has contributed to the development of NPFL. Copies of questionnaires were distributed to 400audience of the station who were purposively selected from Mushin Local Government Area of Lagos State. 386 of these questionnaires were properly filled, retrieved and analysed. According to the findings of this study,55.5% of respondents agreed that NPFL is given as much prominence as other leagues on Brilla 88.9 FM. 57.8% of respondents affirmed that Brila 88.9 FM infuses NPFL information in its major sports programmes, 51.5% respondents attested that apart from radio sports broadcasting, Brila 88.9 FM promotes the NPFL in other platforms such as social media, and 45.5% respondents also agreed that apart from radiosport broadcasting Brila 88.9 FM promotes the NPFL in other platforms such as outdoor events. However, 41.2% of respondents attested that Brila 88.9 FM does not really do live coverage of NPFL matches. The results of this study proved that media play a vital role in sports development. The study then recommended that Brila 88.9 FM should put more effort towards live broadcast of the NPFL matches and NBC should give license to more sportscasting stations in order to ensure adequate sports information communication which will increase the popularity of the Nigerian topflight football league.