أثر التحول الرقمي على أداء شركات الهاتف النقال بالجمهورية اليمنية The impact of digital transformation on the performance of mobile companies in the Republic of Yemen

Abstract

The impact of digital transformation on the performance of mobile companies in the Republic of Yemen.
Student: Jamal AbdulAziz Abdullah AlHubaishi
Supervision: Prof. AbdulKhaleq Hadi Tawaf

The study aimed to know the impact of digital transformation through its dimensions (Technologies, human performance, databases and digitization of operations) on the performance of mobile companies in the Republic of Yemen (Sabafon, MTN and Yemen Mobile) according to the balanced scorecard represented in (The financial dimension - The customer dimension, The internal operations dimension - The learning and growth dimension), highlighting the level of digital transformation and performance in the Yemeni mobile companies.
The study used the quantitative research method in its analytical descriptive manner, and a comprehensive inventory was used to determine the study community of supervisors in the companies under study, and their number was (228) individuals, the questionnaire was distributed to them, and (182) questionnaires were retrieved, and the statistical package for social sciences (SPSS) was also relied.
The study found a number of results, the most important of which is that the level of digital transformation in mobile companies in the Republic of Yemen is high, according to the respondents, at a rate of (72%), arranged as follows: (Database's dimension), followed by (human performance), then (technologies), and came in last place is the (the digitalization of operations dimension). The level of performance of the mobile companies was also high, at a rate of (70%), according to the Balanced Scorecard, arranged as follows: (the customer dimension), followed by the (financial dimension), then the (internal operations) dimension. (Learning and growth's dimension), as the results of the study indicated that the impact of digital transformation and the level of performance improvement in mobile companies was not high, and that there were no statistically significant differences between the averages of respondents' responses towards the performance of mobile companies due to the variable of age, years of service, name the company.
The study made a number of recommendations, the most important of which is raising the awareness of workers in companies of the importance of digital transformation so that they are not a factor in opposition to technology in the future for digital transformation through awareness and training and their participation in seminars, conferences and workshops that are concerned with this field. Paying attention to the issue of digital transformation in Yemeni business organizations and mobile companies in particular, as it is the basis for digital transformation. Issuing the necessary legislation regulating digital transactions, establishing a cybersecurity center, converting all administrative and operational procedures to digital, as well as using cloud computing, which helps reduce costs and increase security for the information network, as well as creating the general climate for mobile companies to practice their business digitally and providing the infrastructure for digital transformation in Yemen to dispense with paperwork as a major step for digital transformation.

Keywords: Digital transformation, performance, balanced scorecard, SabaFon, MTN, Yemen Mobile.

Full text

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The impact of digital transformation on the
performance of mobile companies in the Republic
of Yemen
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A study submitted to the Center Business Administration (CBA)
In cooperation with the University of Maastricht, the Netherlands
to obtain a Master’s degree in Business Administration
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Prepared by
Jamal Abdulaziz Abdullah Alhubaishi
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Supervisor
Prof. Abdul khaleq Hadi Tawwaf
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Republic of Yemen
Sana'a University
Center of Business Administrations
Master in Management

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Center of Business Administration (CBA)
Sana’a University, Maastricht School of Management

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


MTN



ABSTRACT
The impact of digital transformation on the performance of
mobile companies in the Republic of Yemen
Student: Jamal AbdulAziz Abdullah AlHubaishi
Supervision Prof. AbdulKhaleq Hadi Tawaf
The study aimed to know the impact of digital transformation through its
dimensions (Technologies, human performance, databases and digitization of
operations) on the performance of mobile companies in the Republic of Yemen
(Sabafon, MTN and Yemen Mobile) according to the balanced scorecard
represented in (The financial dimension - The customer dimension, The internal
operations dimension - The learning and growth dimension), highlighting the
level of digital transformation and performance in the Yemeni mobile companies
The study used the quantitative research method in its analytical
descriptive manner, and a comprehensive inventory was used to determine the
study community of supervisors in the companies under study, and their number
was (228) individuals, the questionnaire was distributed to them, and (182)
questionnaires were retrieved, and the statistical package for social sciences
(SPSS) was also relied
The study found a number of results, the most important of which is that
the level of digital transformation in mobile companies in the Republic of Yemen
is high, according to the respondents, at a rate of (72%), arranged as follows:
(Database's dimension), followed by (human performance), then (technologies),
and came in last place is the (the digitalization of operations dimension). The
level of performance of the mobile companies was also high, at a rate of (70%),
according to the Balanced Scorecard, arranged as follows: (the customer
dimension), followed by the (financial dimension), then the (internal operations)


dimension. (Learning and growth's dimension), as the results of the study
indicated that the impact of digital transformation and the level of performance
improvement in mobile companies was not high, and that there were no
statistically significant differences between the averages of respondents'
responses towards the performance of mobile companies due to the variable of
age, years of service, name the company
The study made a number of recommendations, the most important of
which is raising the awareness of workers in companies of the importance of
digital transformation so that they are not a factor in opposition to technology in
the future for digital transformation through awareness and training and their
participation in seminars, conferences and workshops that are concerned with
this field. Paying attention to the issue of digital transformation in Yemeni
business organizations and mobile companies in particular, as it is the basis for
digital transformation. Issuing the necessary legislation regulating digital
transactions, establishing a cybersecurity center, converting all administrative
and operational procedures to digital, as well as using cloud computing, which
helps reduce costs and increase security for the information network, as well as
creating the general climate for mobile companies to practice their business
digitally and providing the infrastructure for digital transformation in Yemen to
dispense with paperwork as a major step for digital transformation.
Keywords: Digital transformation, performance, balanced scorecard,
SabaFon, MTN, Yemen Mobile.

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

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
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
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
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
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

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
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


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
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








































II

VI


VII


VII


XII















          
           

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

            
         

     


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IDS
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
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

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
i-scoop, 2020

          
 
  


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            

            


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


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







           

      
  
(BSC)

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
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
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
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
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






SMS

       

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            

 
 

G


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
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


 
 



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
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
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
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

 

 
 
 
 
 
 


 
 
 


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


 
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

 



 
 



 


 

 




 

 
 
 
 



 










      



































































2020
√
√
√


2020
√
√
√
√


2020
√
√


2020
√
√
√
√





√

2018
√
√
√
√

2018
√
√
√
√

2017
√
√
√
√


2015
√
√



2020
√
√
√
√


2019
√
√
√
√


2018














√
√
√
√


2018
√
√
√
√
√

2017
√
√
√
√
√

2017
√
√
√
√
√

2017
√
√
√
√
√




















 


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Brysch2019
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








Khan


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
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

             


Seven research

 
 
 

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 
 
 

 

 




             

 
 
 
 
 
 


 

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

  

(Big Data)

Yousef and others, 2020)
Brysch

 
 
 
 
 
SMS

Wiley & Sons








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
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






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




















 
















    

 
           

.

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



Wiley & Sons, 



arabianbusiness,2020(digitalgov,2020

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
 

 
 
 
 

 

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













  Wheelen, Hunger, 2000, p: 231

            



 
 
 
 
 



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 
 


 
 

 


 
 



 

 


 

BALANCED SCORE CARD (BSC)

R.KaplanD.Norton.KPMG

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
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

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




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
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

)(
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
     
 




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 


 

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         
   
      
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 
  



 
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 






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
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 









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

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
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


            


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
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            





   Analoge


        GSM) 

 MTN  
CDMAGSM

 








      
GSM
3,780,137)


MTN

(Spacetel Yemen)
MTN
Spacetel YemenMTNmtn,2020
4,363,750)

CDMA 






MTN
7,949,565









3,780,137

MTN
4,363,750


7,949,565


1,013,791








MTN 







MTN






2001




2002




%300.12
2003




%59.04

741.025
1.483.233
36.083


%71.19

1.094.620
2.277.553
311.360


%38.6

1.061.629
2.977.781



%13.11






%4.88-






%19.43






%12.66






%14.29






%5.40






%5.88






%11.27






%5.18-






%2.23-






%4.49






%3.38-






%0.20-





17,109,262
%5.59






            

    



            



          

