Article

Demystifying ‘diet culture’: Exploring the meaning of diet culture in online ‘anti-diet’ feminist, fat activist, and health professional communities

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Abstract

Social aspects of dieting are discussed in the extant feminist literature. However, despite frequent use of the term ‘diet culture’ in online communities critical of weight-loss dieting and popular books about the harms of restrictive eating, academic studies have not yet investigated its meaning holistically. We used thematic analysis to examine how those in the broad ‘anti-diet movement’ have challenged norms representing ‘diet culture,’ and how the term can be used to unite feminist researchers, activists, and health professionals. One-hundred and eighteen online qualitative survey participants (94.92% female; 37.29% health professionals; 51.70% anti-diet activists; Mage = 36.67) characterised ‘diet culture’ as ‘health myths about food and eating,’ and a ‘moral hierarchy of bodies’ driven by ‘systemic and structural factors.’ Feminist researchers, activists, and health professionals can use ‘diet culture’ to challenge myths and misconceptions about dieting and health, as well as the broader systems and structures that perpetuate these myths.

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... In this cultural context, body dissatisfaction is so commonplace that it has been referred to as a "normative discontent" (Rodin et al., 1984). For many, this normative discontent leads to weight loss and weight control efforts, the pervasive presence of which is referred to as "diet culture" in blogs and books by individuals in the anti-diet movement (Jovanovski & Jaeger, 2022). Diet culture, characterized in part by a preference for thin bodies, moralization of weight and a belief that thinness represents good health (Jovanovski & Jaeger, 2022), permeates all aspects of our lives, including health promotion efforts in schools that seek to "improve" the health of children and youth via a focus on body weight. ...
... For many, this normative discontent leads to weight loss and weight control efforts, the pervasive presence of which is referred to as "diet culture" in blogs and books by individuals in the anti-diet movement (Jovanovski & Jaeger, 2022). Diet culture, characterized in part by a preference for thin bodies, moralization of weight and a belief that thinness represents good health (Jovanovski & Jaeger, 2022), permeates all aspects of our lives, including health promotion efforts in schools that seek to "improve" the health of children and youth via a focus on body weight. ...
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... Although all genders are subject to weight management concerns, the diet industry tells us that women, especially, need to pay attention to their weight (Jovanovski & Jaeger, 2022). More generally, women are socialized to contain and internalize the effects of exposure to stressors, whereas men are socialized to externalize and act upon the stressor (Rosenfield, 2000). ...
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This chapter draws on an emerging well-being program at the School of Education, Trent University, where I teach, to investigate how autoethnographical reflections correspond to theory and pedagogy relevant to teacher identity, intersectionality, and care in the digital space. Blending autoethnography with feminist, cultural, and pedagogical research, I argue that the online space can be a site for communal connection and well-being, even and especially when it can also be a source of stress and disconnection. Autoethnography brings together voice and experience to forge connections between individuals and communities in a sometimes lonely world and, in particular, in communities that are increasingly structured online (Atay, 2020; Calzati, 2020). We are just beginning to understand the interstices and confluences of subjectivity, the digital landscape, and communal connections. I explore the creation and sustainability of a well-being program at the Trent School of Education that, due to the COVID-19 pandemic, was suddenly shifted online. I bring together my own autoethnographical reflections during the pandemic, including my own struggles with well-being while leading well-being sessions for teacher candidates. At a time of unprecedented stress and concerns over health and well-being (Hamilton & Gross, 2021), I found that our well-being program fostered a space for reflection and connection. Further, I realized that using the online space, while creating stress for other kinds of work, was effective and even preferable for well-being work and community connections
... While the term has yet to be broadly defined, the socially influenced dichotomization ("on" or "off " a diet) and rigid surveillance of food that is reflected in eating behaviors is often referred to as "diet culture". [5] Sport-specific dieting cultures are often cited in weight-class sports for reasons of regulation and tradition [1] as well as in aesthetic-sports if judges are influenced by a standard of thinness. [2] However, the thin ideal is also considered to be advantageous in endurance sports with common expressions such as "thin to win" or "runner's body" that associate a specific somatotype with enhanced aerobic performance. ...
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Until recently, thematic analysis (TA) was a widely used yet poorly defined method of qualitative data analysis. The few texts (Boyatzis, 1998; Patton, 2002), chapters (Hayes, 1997) or articles (Aronson, 1994; Attride-Stirling, 2001; Fereday & Muir-Cochrane, 2006; Tuckett, 2005) often came from outside psychology, and were never widely taken-up within the discipline. Instead, qualitative researchers tended to either use the method without any guiding reference, or claim some mix of other approaches (e.g., grounded theory and discourse analysis) to rationalise what essentially was TA. Our 2006 paper (Braun & Clarke, 2006) developed TA (in relation to psychology) in a ‘systematic’ and ‘sophisticated’ way (Howitt & Cramer, 2008, p. 341). TA is rapidly becoming widely recognised as a unique and valuable method in its own right, alongside other more established qualitative approaches like grounded theory, narrative analysis, or discourse analysis. TA is an accessible, flexible, and increasingly popular method of qualitative data analysis. Learning to do it provides the qualitative researcher with a foundation in the basic skills needed to engage with other approaches to qualitative data analysis. In this chapter, we first outline the basics of what TA is and explain why it is so useful. The main part of the chapter then demonstrates how to do thematic analysis, using a worked example with data from one of our own research projects – an interview-based study of lesbian, gay, bisexual and trans (LGBT) students’ experiences of university life. We conclude by discussing how to do thematic analysis well and how to avoid doing it poorly.
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Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used qualitative analytic method within psychology. In this paper, we argue that it offers an accessible and theoretically flexible approach to analysing qualitative data. We outline what thematic analysis is, locating it in relation to other qualitative analytic methods that search for themes or patterns, and in relation to different epistemological and ontological positions. We then provide clear guidelines to those wanting to start thematic analysis, or conduct it in a more deliberate and rigorous way, and consider potential pitfalls in conducting thematic analysis. Finally, we outline the disadvantages and advantages of thematic analysis. We conclude by advocating thematic analysis as a useful and flexible method for qualitative research in and beyond psychology.
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Anti-fat bias is a persistent and widespread barrier to body liberation that psychotherapists are ethically bound to do something about. Though academics and clinicians have written about the implications of weight stigma in psychotherapy, the prevalence of anti-fat bias in our profession remains and often goes unexamined. Here we explore the nature of anti-fat bias and reasons to shift to a weight-inclusive stance. We offer examples of how anti-fat bias operates in the therapy room and the harm it causes. Anti-fat bias and body-based oppression as forms of microaggressions are explored, and we make the case for body liberation as a social justice issue. We conclude with recommendations for addressing anti-fat bias, including: developing a liberatory consciousness, the importance of moving from awareness to action, examining our relationship to diet culture, ways to avoid stigmatizing language, bringing a social justice lens into the room, and doing our own work so that we stop locating the problem in people’s bodies and provide truly bias-free psychotherapy.
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The gender narrative of the 1960s frequently focuses on the reemergence of feminism, yet a growing diet culture provides an alternate entry point for investigating the era and its gendered foodways. The growth of both movements also provides a new perspective on the consumer landscape and ideals regarding female dieting behaviors. To that end, this article interrogates advertisements for the popular appetite suppressant Ayds, the first to use before-and-after photography and a first-person narrative to detail a woman's weight-loss journey. Using Erving Goffman's frame analysis theory to examine gender while applying a feminist-inspired lens to the text, a female identity emerges. Called the Modern American Dieter, she was a woman trapped between a traditional past and the promise of a new, feminist-inspired future. Both worlds were shaped by the era's marketers, who created a modern dieting narrative (using commodity scientism and female empowerment) that still exists today to sell weight loss.
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Studies show that women with high BMI are less likely than thinner women to seek healthcare. We aimed to determine the mechanisms linking women's weight status to their healthcare avoidance. Women (N = 313) were surveyed from a U.S. health-panel database. We tested a theory-driven model containing multiple stigma and body-related constructs linking BMI to healthcare avoidance. The model had a good fit to the data. Higher BMI was related to greater experienced and internalized weight stigma, which were linked to greater body-related shame. Internalized weight stigma was also related to greater body-related guilt, which was associated with higher body-related shame. Body-related shame was associated with healthcare stress which ultimately contributed to healthcare avoidance. We discuss recommendations for a Weight Inclusive Approach to healthcare and the importance of enhancing education for health professionals in weight bias in order to increase appropriate use of preventive healthcare in higher weight women.
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A flurry of recent articles in the medical and popular press have decried black women’s “alarmingly high” rates of obesity. The number of high-profile publications lamenting the “epidemic” among black women has grown, even as mounting evidence indicates that obesity (defined as a body mass index ≥ 30) does not necessarily lead to poor health outcomes. Indeed, given its functional limitations in explaining or predicting health status, a number of medical researchers are now issuing calls to revise the standard definition of obesity. In this article, I examine the curious nature of the discourse decrying the obesity epidemic among black women. I argue that rather than being a novel concern about black women’s health or public health, the medical and popular discourse about obesity and black women is largely a reproduction of the trope of the diseased black woman that has been used throughout American history. This trope reifies the purported sensualism of black women. Moreover, the newest incarnation of this discursive device is distinct in that it renders black women as triply signified “social dead weight.”.
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Objectives: The overall aim of the study was to investigate the applicability of Objectification Theory to the mental health of early adolescent girls, in particular, their dieting behaviors and depressive symptoms. Both predictors and consequences of self-objectification were examined. Methods: A sample of 204 girls with a mean age of 11.6 years completed questionnaire measures of media consumption, time spent on sports and hobbies, appearance conversations, self-objectification, body shame, dieting, and depressive symptoms. Results: Structural equation modeling showed that magazine and Internet exposure and appearance conversations with friends predicted self-objectification. Self-objectification itself predicted body shame, which in turn predicted both dieting and depressive symptoms, in accord with the pathways postulated by Objectification Theory. Conclusions: The results confirm that, as is the case with adult women, self-objectification plays a significant role in the mental health of early adolescent girls.
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Obesity is high on the agenda of governments and health and welfare agencies worldwide. The placement of body weight at the centre of discourse about health is referred to as the weight-centred health paradigm (WCHP). Critical analysis of the WCHP has increased in recent years, resulting in arguments for a paradigm shift. Critique of the WCHP encompasses ideological, empirical and technical issues. The consequences of the WCHP have been identified as an adipophobicogenic environment (an environment that creates fat hatred and weight stigma), and diminished health, wellbeing and quality of life for people with weight concerns. Many critics argue that it is time for a change of paradigm. The Health at Every Size® (HAES)® approach offers a more salutogenic, compassionate, humane and evidence-based approach to weight concerns. HAES is a strengths-based, ethical approach to enhancing the holistic health and wellbeing of all people. It does not advocate that people are automatically healthy at every size, but that people at every size can be supported to adopt practices that will enhance their health and wellbeing, irrespective of whether these practices result in changes in body weight. The HAES approach aims to empower people to do what they can to improve their health, including developing their resilience and capacity to cope with the trauma of living in a weight centred and adipophobic society. Ultimately, the HAES approach aims to create hope for people to make peace with their bodies.
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Using feminist theory about the social construction of the female body, a scale was developed and validated to measure objectified body consciousness (OBC) in young women (N= 502) and middle-aged women (N= 151). Scales used were (a) surveillance (viewing the body as an outside observer), (b) body shame (feeling shame when the body does not conform), and (c) appearance control beliefs. The three scales were demonstrated to be distinct dimensions with acceptable reliabilities. Surveillance and body shame correlated negatively with body esteem. Control beliefs correlated positively with body esteem in young women and were related to frequency of restricted eating in all samples. All three scales were positively related to disordered eating. The relationship of OBC to women's body experience is discussed.
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This article considers some implications of the new health consciousness and movements--holistic health and self-care--for the definition of and solution to problems related to "health." Healthism represents a particular way of viewing the health problem, and is characteristic of the new health consciousness and movements. It can best be understood as a form of medicalization, meaning that it still retains key medical notions. Like medicine, healthism situates the problem of health and disease at the level of the individual. Solutions are formulated at that level as well. To the extent that healthism shapes popular beliefs, we will continue to have a non-political, and therefore, ultimately ineffective conception and strategy of health promotion. Further, by elevating health to a super value, a metaphor for all that is good in life, healthism reinforces the privatization of the struggle for generalized well-being.
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In this article, the author takes up the debate about the usefulness of the concept of validity in qualitative research and acknowledges the critical role of the researcher as an "instrument" in the research process. Qualitative research, and the process of analysis in particular, involves continuous reflexivity and self-scrutiny. Balancing the need for creativity and rigor, the qualitative researcher can experience uncertainty, particularly in relation to small numbers. The author describes steps that she and a colleague took to ensure the validity and accuracy of the findings in a qualitative study of female sex workers. She discusses specific challenges in relation to the validity of their interpretation and describes two unexpected and serendipitous validity checks that served as affirmation.
Objectification theory
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