While considering the development of interactive television (iTV), we also need to consider new possibilities for personalization
of its audio-video content as well as ethical issues related to such personalization. While offering immense possibilities
for new ways of informing, communicating, gaming as well as watching selected and personalized broadcasted content, doors
also open to misuse,
... [Show full abstract] manipulation and destructive behavior. Our goal is to propose and analyze a user-centered prototype for
iTV, while keeping in mind ethical principles that we hope would lead to a positive experience of this forthcoming technology.