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Striving and Surviving: Romanian Journalism on the Quest for Funding Models
Abstract
During the past decade, Romania’s media market has been experiencing massive shifts, particularly when it comes to its funding models. As elsewhere, these changes were triggered to a large degree by technological advances. The financial health of Romania’s media was also affected by local factors, including business practices, changes in government spending and media consumption patterns. This article describes the key trends in journalism funding in Romania in recent years and takes stock of the impact that the Covid-19 crisis is having on the industry’s financial health to understand the salient financial threats and opportunities that the country’s independent journalism is likely to face in the near future.
This chapter demonstrates that while some positive changes in the Romanian media system have occurred since 2015, the lofty goals of reaching across-the-board media freedom, journalistic professionalism and embrace of social responsibility, legal and societal protections for journalists, credibility, and the state and government respect for the media remain distant aspirations. For now, the voyage that is democratization creates a seemingly interminable sea sickness for the media, their journalists, audiences, and democracy itself, even if forward movement is discernable despite the headwinds.
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