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Sustainable Banking Questionnaire (Habibi and Arab, 2018)
Dear respondent;
The following questionnaire has been prepared for research to assess sustainable banking.
Therefore, by allocating your valuable time, complete it accurately and return it to the researcher.
It is worth mentioning that this information is considered completely confidential and will be
used only to achieve the objectives of the research in general. Thank you in advance for your
sincere cooperation.
General questions
These questions should vary depending on your time, place and research area.
1. Gender: male female
2. Age: less than 30 years 30 to 40 years 40 to 50 years more than 50 years
3. Service history: less than 10 years 10 to 20 years more than 20 years
4. Level of education: Diploma and lower Bachelor Graduate
Main questions
How do you assess the commitment of the bank in each of the following areas?
Global
Themes
Organizing
Themes
Basic Themes
Very low
Low
Medium
High
Very high
Environment
al Environmental
Environmental protection
Environmental development
Benefiting the environment
Organic farming support
Support for environmental businesses
Promoting renewable energy
Support for environmentally friendly activities
Conservation of environmental resources
Social
Customer
orientation
Provide the same financial services to customers
Facilitate access to banking services
Reduce interest rates on bank loans
Financial and business advice to bank clients
Customer support when financial problems
Strengthen customers' financial literacy
Providing electronic services
Follow up on customer requests
Responding to customers
Ethical
orientation
Observe fairness in profitability
Financial transparency in banking services
Observance of basic legal rights of individuals
No deceptive promises
Observance of ethics in competition
Fair banking services
Charity &
Humanitarian
activitie
Providing the elderly
Retirement support schemes
Donate to charities and human rights organizations
Support for healthcare institutions
Investing in public benefit affairs
Support for sick or injured people
Economical
Macroeconomics
Fight against money laundering
Prevent activities that lead to economic harm
Help maintain the stability of financial markets
Laying the groundwork for economic development
Supporting the activities of the rotating economy
Employment support
Providing facilities to reduce poverty and class
gaps
Microeconomics
(entrepreneursh
ip)
Support for businesses based on rotational
economics
Support for the creation of workshops and small
Global
Themes
Organizing
Themes
Basic Themes
Very low
Low
Medium
High
Very high
companies
Support for small home businesses
Entrepreneurship training support
Financial support for entrepreneurs
Provide low-cost facilities to entrepreneurs
Simplify access to entrepreneurial facilities
Bibliography and guide
The Sustainable Banking Questionnaire was designed by Habibi and Arab (2018). This
questionnaire examines banking sustainability based on three dimensions: "environmental",
"social" and "economical". The social dimension includes three sub-categories: customer
orientation, ethics, and humanitarian activities. The economic dimension also consists of two
dimensions: macroeconomics and microeconomics (entrepreneurship).
Figure 1. Sustainable Banking dimensions
Reliability and Validity
Habibi and Arab used Thematic analysis to identify the dimensions and components of
sustainable banking. This analysis was performed based on the Attride-Stirling (2001) proposed
method. The views of Lincoln and Guba (1982 and 1985) were used to validate the scale.
According to Guba and Lincoln, the scientific validity of qualitative studies includes four
criteria: Credibility, Confirm ability, Dependability & Transferability.
The reliability of the interviews was also calculated using the Holsti coefficient. Holsti has
proposed a formula for determining the reliability of nominal data in terms of "Percentage of
Agreement Observation." The PAO value is between zero (disagreement) and one (complete
agreement) and is desirable if it is greater than 0.6.
𝑃𝐴𝑂 =2𝑀
𝑁1 + 𝑁2=2∗233
362 +298 = 0.71
In the above formula, M is the number of common coding cases between the two coders. The
values N1 and N2 are the number of all items encoded by the first and second encoders,
respectively. The correlation of the experts' point of view with the calculation of Holstein
coefficient (PAO) or "percentage of observed agreement" is 0.71, which is a significant amount.
Sustainable
Banking
Environmental
Environmental
Social
Customer
orientation
Ethical orientation
Charity &
Humanitarian activitie
Economical
Macroeconomics
Microeconomics
(entrepreneurship)
Conceptual definition
Sustainable banking is a strategy that aims to achieve banking profitability with regard to
social issues and environmental sustainability. This type of banking represents those banking
activities, products and services that contribute to the social and human development of today
and tomorrow of society and at the same time meet the real needs of today, considering the
social, cultural and environmental sustainability of society. In a general sense, sustainable
banking means directing investment and risk management of products and services in a way that
helps economic, social and environmental development in the long run without causing the
slightest damage. This means that the bank's operations and investment decisions should be
made not only on the basis of short-term profitability but also with a long-term perspective, and
consider the interrelationships that exist between economic, social and environmental benefits.
Operational definition
A questionnaire was used to assess sustainable banking. This questionnaire includes 3 main
structures, 6 sub-structures and 43 items. The score of each item is calculated with a Likert scale
of five degrees. The score of each structure can also be calculated using the average scores of the
items related to that structure.
Method of interpretation
Since the final score of each structure can be calculated based on the average scores of the
constituent items, the final score of each structure will be between 1 and 5. If the average above
three (average Likert scale) is calculated, then the condition of the structure under study is
optimal. The sample t-test can also be used to evaluate the significance of the results.
References
Attride-Stirling, J. (2001). Thematic networks: an analytic tool for qualitative research. Qualitative research,
1(3), 385-405.
Guba, E. G., & Lincoln, Y. S. (1982). Epistemological and methodological bases of naturalistic inquiry. ECTJ,
30(4), 233-252.
Habibi, Arash; Arab, Somayeh. (2018). Sustainable Banking: Conceptualizition and creating a scale
development. Parsmodir Quarterly, 4 (10), 1-15.
Holsti, O. R. (1969). Content analysis for the social sciences and humanities, Reading, MA: Addison-Wesley.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Beverly Hills, CA: Sage Publications, Inc.
Wang, W. (2011). A Content Analysis of Reliability in Advertising Content Analysis Studies., East Tennessee
State University.
