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SME Management Forum Completing the Cycle: Using PLM Information in the Sales and Service Functions

  • October 2002
  • Conference: SME Management Forum
Authors:
Michael Grieves at Digital Twin Institute
Michael Grieves
  • Digital Twin Institute
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Abstract

This was the first public presentation of the Digital Twin Model. It didn't have a name. It was simply "Conceptual Ideal for PLM." It was later presented at the University of Michigan Lurie Engineering Center at an organizing meeting for the PLM Consortium.
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SME Management Forum
Completing the Cycle: Using PLM Information in the
Sales and Service Functions
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
PLM Definition
Product Lifecycle Management (PLM) is an
integrated, information driven approach to all
aspects of a product’s life from its design inception,
through its manufacture, deployment and
maintenance, and culminating in its removal from
service and final disposal.
Source: Dr Michael Grieves, CPD, CoE, Univ of Mich
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
PLM Cycle –Next Step Paradigm
Screen Source: EDS
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Conceptual Ideal for PLM
Real Space Virtual Space
VS1VS2VSn
Data
Information
Process
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Conceptual Ideal for PLM
Real Space Virtual Space
VS1VS2VSn
Data
Information
Process
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
PLM –Outside the Factory Door
uProduct distribution
uSales and delivery
uMaintenance and repair
uDisposal and recycling
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Why Extend PLM?
uPPLM sounds awkward
uSource of cost reductions
uInformation feedback and feed forward
uComplete initiatives begun at earlier
stages
uPotential for improved customer
satisfaction
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Source of Cost Reductions
uCosts do not stop at factory door
uExamples of information impacting costs
uFaulty production
uWarranty
uProduct liability
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Information Feedback and Feed
Forward
uFeedback design changes
uFeedback manufacturing changes
uFeed forward to new designs
Design
Manufacture
Use
Analyze
and
Evaluate
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Potential for Improved Customer
Satisfaction
uIn-home diagnostics, alerts, and
recommendations
uUpdated, tailored products
uProactive, integrated selling
uInnovative business models
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Completing Initiatives
Screen Source: EDS
uDesign function objectives
uQuality control continuation
uDisposal and recycling verification
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Issues –Technical
uFramework and definitional activities
uData structuring and processing
uData acquisition
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Data Acquisition
uBridge between
object and its
representation
uNext wave in
technology
uNeeds standards
and controls
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Issues -Social
uEducation and training
uPrivacy
uSecurity
uOwnership
SME MANAGEMENT FORUM
OCTOBER 31, 2002 • TROY, MI
Copyright 2002 Michael W. Grieves,LLC
Summarizing…
uPLM is a “next-step” paradigm
uPLM needs to continue past factory door
uPLM requires a strong conceptual basis
and comprehensive structuring
uPLM has significant technical and social
challenges
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