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ОСОБЕНОСТИ НА ФОРМИРАНЕ НА МЕХАНИЗМА НА УПРАВЛЕНИЕ НА СОЦИАЛНО ОТГОВОРНИТЕ КОМПАНИИ ВЪВ ВЕРИГАТА НА ДОСТАВКИТЕ FEATURES OF FORMATION OF THE MECHANISM OF MANAGEMENT OF SOCIALLY RESPONSIBLE COMPANIES IN THE SUPPLY CHAIN

Authors:

Abstract

JEL: M14; M21. Abstract: Supply chain management is generally seen as the process of planning and implementing a policy to promote and develop ideas, products and services aimed at making exchanges that satisfy both individuals and the company. However, considering this process from the standpoint of social responsibility, it is necessary to focus on addressing social needs, environmental friendliness and safety for consumers, both of the product itself and of its delivery channels.
ОСОБЕНОСТИ НА ФОРМИРАНЕ НА МЕХАНИЗМА
НА УПРАВЛЕНИЕ НА СОЦИАЛНО ОТГОВОРНИТЕ
КОМПАНИИ ВЪВ ВЕРИГАТА НА ДОСТАВКИТЕ
Проф. д-р Анета Денева1
Докторант Рустам Асланзаде2
Резюме: Управлението на веригата на доставките е прието да се третира
като процес на планиране и прилагане на политика за насърчаване и развитие на идеи,
продукти и услуги. Основното изискване към всички тях е да са насочени към
осъществяването на обмен, който удовлетворява както отделните физически лица,
така и компанията като цяло. Разглеждането на процеса на формиране на веригата
на доставките от гледна точка на корпоративната социална отговорност изисква
съсредоточаване на вниманието върху посрещането и удовлетворяването на
социалните нужди, осигуряването на екологичност и безопасност както на самия
продукт, така и на каналите за неговата доставка и на потребителите му.
Ключови думи: управление на веригата на доставките, компании, социална
отговорност, принципи
JEL: M14; M21.
FEATURES OF FORMATION OF THE MECHANISM OF
MANAGEMENT OF SOCIALLY RESPONSIBLE COMPANIES
IN THE SUPPLY CHAIN
Prof., PhD Aneta Deneva
PhD student Rustam Aslanzade
Abstract: Supply chain management is generally seen as the process of planning and
implementing a policy to promote and develop ideas, products and services aimed at making
exchanges that satisfy both individuals and the company. However, considering this process
from the standpoint of social responsibility, it is necessary to focus on addressing social
needs, environmental friendliness and safety for consumers, both of the product itself and of
its delivery channels.
1 
2  ! !"#$$ 

Key words: Supply chain management, companies, social responsibility,principle
JEL: M14; M21.
1. Introduction
%%%&
  %  % %   
%  %    %  
   ' 
%()
%%%*%%
%*
  %%      %%  
%
'
%%%%
% %  %  %  %  
  & )       %
+,  " #-. ,   " #-. /   " #-.
0" " 12*%%
 %         
%

%%%%

  %%     
%%&
2. Socially Responsible Supply Chain Management in Corporate
Social Responsibility
(%%%
      % *  %  
'(%%* 
%   % 3  %  *   
+4" #51
%.
.
*&%)
%.
( %6  
%
%&%77
'%
           
%
2*  % 
  %%  )8 % 8  *
' 3 )% 
 %       
  *    + )%  
   9  + : 91  %
;<+;<1*
*%%1+=&" #>1
%**%%
 ?9 %%   %    
   (%  ?9 %%  
%%
%*    
.
3%.
(%'%.
(%%%
3. The main directions for forming the mechanisms of socially
responsible supply chain management in companies
(   
%%%%8%
&%
%%&
%&&
%%%%
%%%%
% %  %%   %  
%%%%
3)%%%8&
%*&
     @ A   
%   %  % *    
  %   %   
77%
%
* 8 * %
%%%%(&
    %%   %  
%%6*&+3#1
Fig. 1. The main stages of Azkond Social Responsible Supply Chain mechanism
implementation
Note: developed by author
     %%    * 
%%%%%
%)%
     % %   
    % %%   %
%%%%%
%*
% %%    %  * 

 %%      % %%
   %   %    
% % %
%%%
%%
      % %% 
     * %%  %)
%%
?%%
%%%
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%
7%7
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%%%


Monit
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%%&%*
%

%%
%%
%%%)%&&
%%6%%*
'&%

 %%  % %  %  % 
   % %%     
)
%
%%*
*
8  
*
 %%      %  % 
% &   &
%*%**&
%%%%%
%%
        % %%
*&%
#1 %  %%    %     
%.
"1%%'.
$1%    % 
%.
!17%7.
51&&&.
B1%%%%
%6%
4. Conclusions
  %%%%
%'%%
&%%&
      %   % 
%%&
%&*%%
&&%
%%%*
%'      %%    
%%%
 %   %      
)&
References:
CDEDFGHIJKLMDENFG+" #51Корпоративна социална отговорност:
приносът на бизнеса към устойчиво развитие. OPNQRGSEN
RTNENURVDWTR GEGSRXR@ YDSRTN Z[\ENFN ]ERF RX^G_ OPF PF
`R\RSRJD_N^Ra@>"5$"(b#$#$B- -
/(.0<.%<.&./" #-

 %    8 Entrepreneurship and
Sustainability ( >+#1 B- > $
%:::# ->> :c" #->#+!-1
, d. (& . c ,. ,& d. 0 < +" #-1
SMART governance of implementing the strategy of corporate societal
responsibility for a sustainable regional development (
<%  /?  / 
<  < /< #-+5$1 %% B!5B5"
e(^# 55-$:" #-:5$:"# f#
, d. (& . c ,. ,& d. 0 < +" #-1
Educating citizens for integrating the strategy of corporate social
responsibility for sustainable regional development: the case study
0  g49b#- ? #$ , " #- 0
< % %% # !!-# !5! (b^"$! ###>
h# "##"5:" #-"B$$
=& / +" #>1 / /  %     &
%::***%%"!>:%%:iii%ii
iii&
0 < = d % < j&  9& 
& b +" " 1   *   
8. Journal of Security
and Sustainability Issues,-+$1f->- >
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