“Big Digital” consists of an array of business, political, and social interests, an ensemble of technology companies and Internet services, including but not limited to the Big Four: Alphabet (Google, YouTube, etc.) Amazon, Apple, and Facebook. Big Digital wields enormous economic and political power, presiding over Big Data, and serving as the chief arbiter of expression, with the power to effect the digital deletion of “dangerous” persons from its various platforms, as the gulag was the means to physically disappear dissidents and other thought criminals from “normal” life in the Soviet Union.[1]
In my new book, Google Archipelago, I recall the gulag archipelago of Alexander Solzhenitsyn’s literary masterpiece, while referring to a singular system of interconnected digital producers or “islands.” In suggesting a comparison between Google and the Gulag, each with its own set of archipelagos, I don’t mean to suggest that Google, an emblem for the digital giants of Big Data, and the Gulag, a massive prison system of the Soviet Union, can be understood as equally punitive or horrific. One was a vast network of arbitrary, brutal, elaborate, and tortuous penal camps “and special settlements…turned into an organized system of terror and exploitation of forced labor.”[2] The other is a vast constellation of digital giants with enormous economic and governmental power, but no physical torture, incarceration, forced labor, or immediate prospects of facing a firing squad.
Yet, I certainly do mean to draw an analogy. As the Gulag Archipelago had once represented the most developed set of technological apparatuses for disciplinary and governmental power and control in the world, so the Google Archipelago represents the contemporary equivalent of these capacities, only considerably less corporeal in character to date, yet immeasurably magnified, diversified, and extended in scope.
The principals of what I call Big Digital—the purveyors of mega-data services, media, cable, and internet services, social media platforms, Artificial Intelligence (AI) agents, apps, and the developing Internet of Things (or Things of the Internet, as I describe the relation in what follows) are not only monopolies or would-be monopolies but also will either continue to be incorporated by the state, or become elements of a new corporate state power.
Even if only augmentations of existing state power, the apparatuses of Big Digital combine to produce the Google Archipelago, which stands to effect such an enormous sea change in governmental and economic power—inclusive of greatly enhanced and extended capabilities for supervision, surveillance, recording, tracking, facial-recognition, robot-swarming, monitoring, corralling, social-scoring, trammeling, punishing, ostracizing, un-personing or otherwise controlling populations to such an extent—that the non-corporal-punishment aspect of the Google Archipelago will come to be recognized as much less significant than its total political impact.