Best Western Italy operates under BW international Inc. a leading hotel and resort brand
that provides high quality accommodation services in numerous countries across the
globe. All of Best Western hotels are owned and managed independently. BW Italy is
the brand’s center for operations and reservation in the European market. It has gained
recognition from its unique reservations services involving strategic partners to ensure
their customers receive the best services at standardized rates. To reinforce its vision
and mission, BW Italy management came up with a yearlong “Make a Difference”
program to enhance employee commitment by aligning their goals to those of the
company. This would entail organizational change which involves a system-wide
transfer and application of behavioral science knowledge to the strategic development,
enhancement, and reinforcement of the plans, process, and structures that result in
organizational efficiency and effectiveness. The results included rearrangement of top
management to establish a flatter organizational structure with improved distribution of
leadership. A year after the program had been concluded, the General Manager was
aware that its implementation had created colossal excitement and interaction among
the employees who had taken part in it. However, four employees had refused to
participate in the program while the company had recruited ten new employees after the
program had ended. BW Italy needs to formulate a strategy to ensure that the “Make a
Difference “program changes are internalized by its employees and institutionalized
within the organization. The case analysis utilized secondary data acquired through a
case study performed on BW Italy during the implementation of the program. Data was
analyzed through the McKinsey 7s Model an effective tool used in analyzing
organizational change. The McKinsey 7s Model is an effective tool aimed at depicting
how effectiveness can be achieved within an organization through the interaction of 7
different organizational elements namely structure, strategy, skill, system, shared
values, style, and staff.
Keywords: Make a difference, Organizational change, Change program, Organizational
goals, Mission and values, Employee commitment, Top management, Organizational
diagnostic models, Performance outcomes