Conference Paper

Measurement and analysis of visitors' trajectories in crowded museums

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Abstract

We tackle the issue of measuring and ana- lyzing the visitors’ dynamics in crowded museums. We propose an IoT-based system – supported by artificial intelligence models – to reconstruct the visitors’ tra- jectories throughout the museum spaces. Thanks to this tool, we are able to gather wide ensembles of vis- itors’ trajectories, allowing useful insights for the facil- ity management and the preservation of the art pieces. Our contribution comes with one successful use case: the Galleria Borghese in Rome, Italy.

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... Given the captured RSSi from a single beacon, the output of this resampling procedure is a A × T matrix R (where T is the duration of the visit divided by ∆t). In [6,5] we proposed two methodologies to process such a matrix to estimate individual trajectories, the most effective of which was based on an MLP neural network operating on R after a row-normalisation (average over time = 0, standard deviation over time = 1), resulting in acc = 85% localisation accuracy. Specifically, our MLP was 3-layers deep, its input was a two-minutes long symmetric time window (i.e. ...
... We report here the distance matrices D in the case of the fictitious museum floor plan in Figure 2(a) and for Galleria Borghese, respectively in Table 2 and Table 3. r0 r1 r2 r3 r4 r5 r6 r7 r8 r9 r10 r11 r12 r0 0 11.5 10.5 11.5 12.5 12.5 11.5 10. 5 Table 2: Distance matrix D from the total-coloured graph in Figure 2(a). We weight '1' the door connections (↔), '10' the staircase links (↔) and +0.5 the distance between two rooms not sharing the same room-colour. ...
Preprint
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Individual tracking of museum visitors based on portable radio beacons, an asset for behavioural analyses and comfort/performance improvements, is seeing increasing diffusion. Conceptually, this approach enables room-level localisation based on a network of small antennas (thus, without invasive modification of the existent structures). The antennas measure the intensity (RSSi) of self-advertising signals broadcasted by beacons individually assigned to the visitors. The signal intensity provides a proxy for the distance to the antennas and thus indicative positioning. However, RSSi signals are well-known to be noisy, even in ideal conditions (high antenna density, absence of obstacles, absence of crowd, ...). In this contribution, we present a method to perform accurate RSSi-based visitor tracking when the density of antennas is relatively low, e.g. due to technical constraints imposed by historic buildings. We combine an ensemble of "simple" localisers, trained based on ground-truth, with an encoding of the museum topology in terms of a total-coloured graph. This turns the localisation problem into a cascade process, from large to small scales, in space and in time. Our use case is visitors tracking in Galleria Borghese, Rome (Italy), for which our method manages >96% localisation accuracy, significantly improving on our previous work (J. Comput. Sci. 101357, 2021).
... In signal terms, the visitor appears to perform extremely rapid and unrealistic room changes. Building upon [7], we consider two data refinement methods: one based on a neural network and another, more standard, relying on a sliding window approach. 4.1. ...
... In Figure 17 we finally report the representative trajectories of the two most numerous clusters obtained by gathering real and simulated trajectories. 7. Museum control and optimization. ...
Preprint
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We present an all-around study of the visitors flow in crowded museums: a combination of Lagrangian field measurements and statistical analyses enable us to create stochastic digital-twins of the guests dynamics, unlocking comfort- and safety-driven optimizations. Our case study is the Galleria Borghese museum in Rome (Italy), in which we performed a real-life data acquisition campaign. We specifically employ a Lagrangian IoT-based visitor tracking system based on Raspberry Pi receivers, displaced in fixed positions throughout the museum rooms, and on portable Bluetooth Low Energy beacons handed over to the visitors. Thanks to two algorithms: a sliding window-based statistical analysis and an MLP neural network, we filter the beacons RSSI and accurately reconstruct visitor trajectories at room-scale. Via a clustering analysis, hinged on an original Wasserstein-like trajectory-space metric, we analyze the visitor paths to get behavioral insights, including the most common flow patterns. On these bases, we build the transition matrix describing, in probability, the room-scale visitor flows. Such a matrix is the cornerstone of a stochastic model capable of generating visitor trajectories in silico. We conclude by employing the simulator to increase the number of daily visitors while respecting numerous logistic and safety constraints. This is possible thanks to optimized ticketing and new entrance/exit management.
... Crowd management in museums and exhibitions has been approached by various methods which re-route the visitor or try to provide additional information. The use of IoT for visitor tracking [7] and Neural Networks for path planning and reconstructing visitor trajectories [6] is an example scenario of such implementation. Other studies include the installation of a robotic system [9] to deliver content and perform crowd counting. ...
... Museum managers are constantly challenged by the need to maximize the number of visitors (Kontarinis et al. 2017). Yet, this involves highly complex issues, such as continuous and reliable data acquisition, complexity reduction, and modelling physical and psychological aspects of crowd movement (Centorrino et al. 2019). ...
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Museum studies is an academic and practical field of research that provides new challenges and opportunities to researchers thanks to the extraordinary growth of museums worldwide in the last 20 years (McCarthy and Brown 2022). There is, however, a need for more research on museum economics, including tourism (Silberberg and Lord 2015). The tourism industry has become the cornerstone of the economy for most of the world’s tourist destinations thanks to the aviation industry, especially in the capital cities of developed countries where large airports are localized, as well as providing a high level of connectivity in the rest of the country. Tourism is highly dependent on the aviation sector (Florido-Benítez 2022a; 2022b). The World Tourism Organization (UNWTO) indicates that air travel is the most popular choice of travel for leisure tourism (UNWTO 2020; 2021), and inside the tourism industry, museums represent a growing attraction for international tourists (Nowacki and Kruczek 2021). They help drive the tourism and aviation sectors, and play a cultural and economic role in their communities (Florido-Benítez 2023; Maxim 2017). City museums around the world empower their visitors to consider their roles as active city comakers (Grincheva 2022). “Superstar museums,” which are a “must see” for tourists and have achieved cult status (Frey 1998), depend on digital and physical positioning in the media (Plaza et al. 2022).
... Centorrino et al. used Bluetooth beacons for this purpose. Visitors are given the beacons upon entrance, while stationed receivers capture the trajectory of the visitors (can also be called pedestrians) as they move within the museum [15]. Similar techniques are also used in large events to keep track of visitors or recognize returning ones, and monitor passengers' movements in a train station [16,19]. ...
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... In [26], different evacuation scenarios are considered and recommendations for faster and safer evacuation of museum visitors (arrangement of expositions, increase or transfer of passages) are offered. In [27,28], the trajectories of visitors to the Galleria Borghese museum (Rome, Italy) were studied in order to develop strategies of occupancy and visits to the museum during the day by means of mathematical simulation of the movement of people. In [29], the dynamics of visitors in a crowded museum (Rome, Italy) were examined in order to create a mathematical model that can be used as a tool for the management and optimization of the work of this museum. ...
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The manuscript is focused on the problems of evacuation in case of fire from the buildings of museums as places with a mass presence of people. Features specific to museums and how they affect safe evacuation conditions are discussed. Most attention is paid to evacuation management, since the vast majority of museum visitors are not familiar with the layout of the building. In this case, the actions of staff in evacuation management are decisive. The paper considers the development of evacuation schemes, taking into account the spread of fire hazards in the building and the development of instructions on their basis for the staff. Using the example of the Winter Palace of the State Hermitage Museum, the solution of the marked tasks with the use of computer simulation of evacuation during a fire is given. The analysis of the simulation results showed the vulnerabilities of the museum. In this work, the evacuation schemes for the scenarios are considered. The maximum number of visitors at a single time in the Winter Palace has been set at 4000. The principles of making evacuation schemes are formulated, including taking into account the peculiarities of space-planning solutions inherent in museums, such as enfilades and the connections of rooms.
... Given the captured RSSi from a single beacon, the output of this resampling procedure is a A × T matrix R (where T is the duration of the visit divided by ∆t). In [4,22] we proposed two methodologies to process such a matrix to estimate individual trajectories, the most effective of which was based on an MLP neural network operating on R after a row-normalisation (average over time = 0, standard deviation over time = 1), resulting in acc = 85% localisation accuracy. Specifically, our MLP was 3-layers deep, its input was a two-minutes long symmetric time window (i.e. ...
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Full-text available
Individual tracking of museum visitors based on portable radio beacons, an asset for behavioural analyses and comfort/performance improvements, is seeing increasing diffusion. Conceptually, this approach enables room-level localisation based on a network of small antennas (thus, without invasive modification of the existent structures). The antennas measure the intensity (RSSi) of self-advertising signals broadcasted by beacons individually assigned to the visitors. The signal intensity provides a proxy for the distance to the antennas and thus indicative positioning. However, RSSi signals are well-known to be noisy, even in ideal conditions (high antenna density, absence of obstacles, absence of crowd, ...). In this contribution, we present a method to perform accurate RSSi-based visitor tracking when the density of antennas is relatively low, e.g. due to technical constraints imposed by historic buildings. We combine an ensemble of "simple" localisers, trained based on ground-truth, with an encoding of the museum topology in terms of a total-coloured graph. This turns the localisation problem into a cascade process, from large to small scales, in space and in time. Our use case is visitors tracking in Galleria Borghese, Rome (Italy), for which our method manages >96% localisation accuracy, significantly improving on our previous work (J. Comput. Sci. 101357, 2021).
... They track groups of visitors at the National Museum of Emerging Science and Innovation (Miraikan) in Tokyo, Japan, to identify the leader and study their dynamics. In [12], the authors present an IoT-(Internet of Things) based system to measure and understand visitor dynamics at the Galleria Borghese museum in Rome, Italy. A similar approach is described in [5], in which the authors report the results of a case study conducted at the CoBrA Museum of Modem Art in Amstelveen, the Netherlands. ...
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... Building upon [8], we consider two data refinement methods: the first one relying on a sliding window approach and the second one based on a neural network. ...
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We present an all-around study of the visitors flow in crowded museums: a combination of Lagrangian field measurements and statistical analyses enable us to create stochastic digital-twins of the guest dynamics, unlocking comfort- and safety-driven optimizations. Our case study is the Galleria Borghese museum in Rome (Italy), in which we performed a real-life data acquisition campaign. We specifically employ a Lagrangian IoT-based visitor tracking system based on Raspberry Pi receivers, displaced in fixed positions throughout the museum rooms, and on portable Bluetooth Low Energy beacons handed over to the visitors. Thanks to two algorithms: a sliding window-based statistical analysis and an MLP neural network, we filter the beacons RSSI and accurately reconstruct visitor trajectories at room-scale. Via a clustering analysis, hinged on an original Wasserstein-like trajectory-space metric, we analyze the visitors paths to get behavioral insights, including the most common flow patterns. On these bases, we build the transition matrix describing, in probability, the room-scale visitor flows. Such a matrix is the cornerstone of a stochastic model capable of generating visitor trajectories in silico. We conclude by employing the simulator to enhance the museum fruition while respecting numerous logistic and safety constraints. This is possible thanks to optimized ticketing and new entrance/exit management.
... The second group of studies featured Wi-Fi and Bluetooth sensors (e. g., Centorrino et al. [67]; Danalet et al. [68]; Ton et al. [69]; Versichele et al. [70]; Yoshimura et al. [71,72]). These researchers adopted this type of sensor to study pedestrian activity location and route choice behaviour in, respectively, a museum, a university campus, a train station, a festival, and a museum. ...
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... Recent developments reported in [3] brought us to study drafting effects via the dynamics of mixed active-passive pedestrian populations in confined domains with obstacles and exit doors, which mimicks a built complex environment. 2 Museums in highly touristic cities are examples of crowded areas; compare, e.g., with the situation of Galleria Borghese in Rome as described in [9]. ...
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... Museums in highly touristic cities are examples of crowded areas; compare, e.g., with the situation of Galleria Borghese in Rome as described in[9]. ...
Preprint
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  • T M Mitchell
T.M.Mitchell, "Machine Learning", 1st edition, McGraw-Hill,New York, USA, 1997