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Vol.:(0123456789)
https://doi.org/10.1007/s10447-021-09451-z
1 3
ORIGINAL ARTICLE
Nonsuicidal Self‑Injury onInstagram: Examining Hashtag
Trends
AmandaL.Giordano1 · LindsayA.Lundeen1· KellyL.Wester2· JaewooLee1·
SamuelVickers1· MichaelK.Schmit3· InKeeKim1
Accepted: 16 August 2021 / Published online: 29 September 2021
© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature
2021
Abstract
We sought to investigate how individuals who upload nonsuicidal self-injury (NSSI)
content on Instagram conceptualize self-injury by examining associated hashtags.
Additionally, we explored NSSI hashtag usage trends over time. Using a web-based
crawler and data analysis system, we downloaded 1,217,208 Instagram posts con-
taining one of five popular NSSI hashtags (#cutting, #selfharm, #selfharmmm,
#hatemyself, and #selfharmawareness) and categorized them based on psychologi-
cal constructs (suicide, depression, anxiety/panic, eating disorders, addiction, gen-
eral mental distress, other specific mental illnesses, and self-injury). Results show
that NSSI hashtags were most associated with suicide, depression, general mental
distress, anxiety/panic, and eating disorders, and, to a lesser extent, other specific
mental illnesses, borderline personality disorder, and addiction. We determined that
three of the five hashtags demonstrated an increase in usage over time, one remained
relatively stable, and one decreased in usage. We discuss implications for mental
health professionals regarding how to discuss social media use with clients who self-
injure and consider clients’ technology use in treatment plans.
Keywords Instagram· Nonsuicidal self-injury· Self-harm· Social networking
sites· Hashtags· Suicide· Depression
* Amanda L. Giordano
amanda.giordano@uga.edu
1 Department ofCounseling andHuman Development Services, University ofGeorgia, Aderhold
Hall, 110 Carlton Street, 30602Athens, Georgia
2 Counseling andEducational Development Department, University ofNorth Carolina
atGreensboro, Greensboro, NC, USA
3 Hazelden Betty Ford Graduate School ofAddiction Studies, CenterCity, MN, USA
International Journal for the Advancement of Counselling (2022) 44:1–16
Content courtesy of Springer Nature, terms of use apply. Rights reserved.