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Why do humans develop beliefs in supernatural entities that punish uncooperative behaviors? Leading hypotheses maintain that these beliefs are widespread because they facilitate cooperation, allowing their groups to outcompete others in inter-group competition. Focusing on within-group interactions, we present a model in which people strategically endorse supernatural punishment beliefs to manipulate others into cooperating. Others accept these beliefs, meanwhile, because they are made compelling by various cognitive biases: They appear to provide information about why misfortune occurs; they appeal to intuitions about immanent justice; they contain threatening information; and they allow believers to signal their trustworthiness. Explaining supernatural beliefs requires considering both motivations to invest in their endorsement and the reasons others adopt them.
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This is an accepted manuscript. Please cite as: Fitouchi, L. & Singh, M. (forthcoming) Supernatural
punishment beliefs as cognitively compelling tools of social control. Current Opinion in Psychology.
Supernatural punishment beliefs as cognitively
compelling tools of social control
Léo Fitouchi1* & Manvir Singh2*
1Institut Jean Nicod, Départment d’études cognitives, ENS, Paris, France
2Institute for Advanced Study in Toulouse, Toulouse, France
*Corresponding authors: leo.fitouchi@ens.fr, manvir.singh@iast.fr
Abstract: Why do humans develop beliefs in supernatural entities that punish uncooperative
behaviors? Leading hypotheses maintain that these beliefs are widespread because they
facilitate cooperation, allowing their groups to outcompete others in inter-group competition.
Focusing on within-group interactions, we present a model in which people strategically
endorse supernatural punishment beliefs to manipulate others into cooperating. Others accept
these beliefs, meanwhile, because they are made compelling by various cognitive biases: They
appear to provide information about why misfortune occurs; they appeal to intuitions about
immanent justice; they contain threatening information; and they allow believers to signal
their trustworthiness. Explaining supernatural beliefs requires considering both motivations to
invest in their endorsement and the reasons others adopt them.
Keywords: cooperation, evolution, immanent justice, misfortune, morality, religion, social
control
In many societies, supernatural agents are believed to reward cooperative behavior and to
punish antisocial actions, such as murder, theft, adultery, or failure to share [1–4**]. We
hereafter refer to such beliefs as (prosocial) supernatural punishment beliefs.
Why are these beliefs so widespread? According to a leading hypothesis, prosocial
supernatural punishment beliefs motivate people to cooperate [5,6], allowing their groups to
outcompete others, thereby fueling their spread in human populations [6]. This account relies
on the premise that religious beliefs promote cooperation enough to substantially influence
evolutionary dynamics—a sometimes contested empirical claim [7*–12].
Here, we focus on how within-group, strategic interactions can produce and sustain
beliefs in moralistic supernatural entities. In particular, we argue that a key factor in the
development of these beliefs is that people subjectively perceive them to be convenient tools
for controlling others’ cooperation in self-serving ways. We begin by reviewing evidence that,
contrary to a common assumption [1,13], beliefs in supernatural punishment are not limited
to large-scale, complex societies. We then propose that they serve as cultural tools for social
control, designed and selectively retained because people perceive them to be useful for
incentivizing others’ cooperation. We finally outline how various psychological biases make
these beliefs compelling enough to be accepted and transmitted.
1. Supernatural punishment beliefs are more widespread than we think
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Beliefs in the supernatural punishment of free-riding are central to the world religions that
emerged in large, wealthy societies since the first millennium B.C., such as Christianity,
Islam, and “karmic” religions [1,3]. Until recently, cognitive and evolutionary research has
often considered these beliefs to be peculiarities of large-scale, politically stratified, and
economically developed societies [1,6,14].
Recent studies, however, suggest that beliefs in moralizing supernatural agents are
more widespread. Surveying ethnographies, Boehm found evidence of beliefs in supernatural
punishment of antisocial behaviors in at least 12 of 18 forager societies [2]. Watts et al. found
indications of such beliefs in the ethnographies of 37 of 96 Austronesian societies [15]. A
recent study of 2,229 respondents in 15 field sites (e.g., Hadza of Tanzania, Tyva Republic,
Fiji) showed that people are more likely than not to answer that their deity is concerned with
punishing behaviors such as murder, theft, or deceit [16*]. Among the Ik of Uganda, 76.67%
of 60 participants answered that Earth spirits cause trouble to people who do not share with
others [17]. A recent study of the Mentawai horticulturalists (Indonesia) found a widespread
belief that a water spirit Sikameinan attacks people who fail to share meat within their clan
[4**]. Sikameinan brings illness and misfortune to wrongdoers, who then need the help of a
shaman and healing ceremonies to remove the spirit from their house and recover. As
opposed to the “big gods” of world religions, the supernatural enforcers identified in these
studies are neither all-knowing nor all-powerful, and their moral jurisdiction is typically
restricted to a subset of social behaviors, such as meat-sharing or murder [2,4**].
2. The producer side: Supernatural punishment beliefs as tools of social control
Where do prosocial supernatural punishment beliefs come from? Building on research
stressing how individuals’ motivations shape cultural traits [18–23], we argue that a key factor
in the evolution of prosocial supernatural beliefs is the production and promotion of
supernatural narratives that appear effective for motivating others’ cooperation. For example,
by promoting beliefs that “failure to share brings deadly illness”, or that “adultery is punished
by God”, people may (not necessarily consciously) attempt to deter others’ selfishness (Figure
1). Table 1 outlines testable predictions of this model.
2.1. People try to induce others to cooperate
Humans benefit from others’ cooperation. As a result, they exhibit motivations to control
others’ selfishness by monitoring and punishing deviance, provided that such social control is
sufficiently low-cost [24,25]. Examples of such social control include ostracism,
condemnation, and coordinated physical punishment [24–26].
People also craft, tweak, and cumulatively refine cultural tools aimed at inspiring
cooperative behavior in others. They teach and preach moral principles [27]. They narrate
moral tales outlining bad behaviors and their dangerous consequences [28]. They design and
experiment with rules aimed at controlling free-riding, limiting interpersonal conflicts, and
preventing collective action problems, retaining the most effective-seeming [20,29]. We
propose that supernatural punishment beliefs are one of many such cultural tools humans
develop for everyday social control.
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2.2. People use supernatural beliefs to influence othersbehavior
People use supernatural narratives to influence others’ behavior—including behaviors
unrelated to prosociality. Ethnographers have documented many cases of shamans exploiting
their privileged access to the supernatural to manipulate others. Inuit shamans used their
supernatural authority to demand sexual favors from their clients [30]. Some Shuar shamans
leveraged their apparent powers to escape paying bride-price or engaging in bride-service [31].
Scholars have also noted how rulers of ancient chiefdoms and states crafted supernatural
beliefs designed to consolidate they own power, such as by presenting themselves as the
depositories of powerful gods’ authority [3]. In many societies, taboos appear well designed to
benefit men, elders, and other powerful individuals [20]. For example, menstrual taboos
among the Dogon (Mali) have been shown to function as tools for men to ensure female
sexual fidelity [32]. Given how readily people use supernatural beliefs to influence others, it is
reasonable that they would also use them to induce people to be more cooperative.
2.3. People believe that supernatural punishment beliefs make people more prosocial
Our account assumes that people expect individuals who hold supernatural punishment beliefs
to be more cooperative, a premise that is well-supported. Across 13 religiously diverse
countries, participants judge that religious people are less likely than atheists to commit
immoral acts (e.g., murder) [34]. Survey data indicate that, across 34 countries on 6
continents, a median of 45% of people consider the belief in god as necessary to “be moral and
have good values” [35]. Ethnographic observations are consistent with these results. Among
the Yaghan hunter-gatherers (Tierra del Fuego), informants admitted to using supernatural
punishment beliefs to scare young people not to be lazy free-riders and to live as “good,
Figure 1. Strategic incentives and cognitive biases stabilize supernatural punishment beliefs in a
population (here schematized as two individuals). Producers have strategic motivations to endorse
supernatural punishment beliefs. Recipients accept the beliefs because of their cognitive appeal and
are themselves motivated by strategic incentives to further endorse them.
ENDORSE
SUPERNATURAL
PUNISHMENT
BELIEFS
COGNITIVE
APPEAL
(e.g., explains misfortune,
contains threat info, appeals
to fairness intuitions)
STRATEGIC
INCENTIVES
(e.g., controlling others’
cooperation, signaling
trustworthiness)
ADOPT
BELIEFS
STRATEGIC
INCENTIVES
(e.g., controlling others’
cooperation, signaling
trustworthiness)
Page 4
industrious human beings” [36], while Mentawai respondents sometimes spontaneously
suggested that belief in the water spirit Sikameinan causes people to share meat [4**]. Thus,
despite ongoing debate over whether supernatural punishment beliefs actually motivate
cooperation [5,7*,8,10,11,33], converging lines of evidence demonstrate that people believe
that beliefs in moralizing gods make others more cooperative.
2.4. Prosocial supernatural beliefs covary with social control motivations
If prosocial supernatural beliefs serve as tools of social control, people should invest in them
more when they are more motivated to control each other’s behavior. Empirical work supports
this prediction. Participants who experience a breach in trust or are otherwise motivated to
punish norm violators are more likely than controls to endorse punitive religious belief [37**,
38**,39]. At the populational level, “tighter” societies, characterized by a lower tolerance of
deviance and more restrictive norms, are more likely to exhibit beliefs in punitive, moralizing
gods [37**,40]. Beliefs in god and heaven and hell are, across countries, associated with lower
trust in others [7*,9] and with stronger tendencies to condemn uncooperative behaviors and
sexual promiscuity [7*,41,42]. In sum, individuals endorse supernatural punishment beliefs
when they perceive that other people need to be monitored to behave cooperatively. Table 1
lists other predictions for how supernatural punishments should vary across individuals and
populations.
Table 1.
Predictions
1. People should use beliefs in supernatural punishment to control each other’s cooperation.
We thus expect:
1.1. That individuals who desire higher levels of social control are more likely to
promote supernatural punishment beliefs.
1.2. That societies with higher levels of social control, stricter social norms, and greater
disapproval of deviance (i.e., greater “cultural tightness” [38]) are more likely to
exhibit supernatural punishment beliefs.
1.3. That lower trust in others is associated with greater promotion of supernatural
punishment beliefs.
1.4. That supernatural punishment beliefs will target those behaviors people are
motivated to control.
2. People should invest in supernatural punishment beliefs when they perceive an added value
over non-supernatural means of social control. We thus expect:
2.1. That people invest more in supernatural punishment beliefs when their desired
level of social control is harder to achieve by non-supernatural means.
2.2. That supernatural punishment beliefs should preferentially target behaviors that
are difficult to control by non-supernatural means.
3. People should invest in supernatural punishment beliefs as long as they believe that others
will accept them.
4. Supernatural punishment belief should be endorsed as long as people believe them likely to
motivate others’ cooperation, regardless of their objective effectiveness in doing so.
Page 5
3. The recipient side: reasons to adopt and endorse prosocial religious beliefs
There is increasing evidence that humans have evolved cognitive mechanisms of “epistemic
vigilance”, allowing them to evaluate the reliability of communicated information (e.g., by
checking its consistency with prior beliefs) to avoid being manipulated [43*]. Thus, if
prosocial religious beliefs emerge as people attempt to manipulate others into cooperating,
these beliefs must bypass espitemic vigilance. Below, we outline how cognitive biases and
strategic incentives predispose people to accept prosocial supernatural beliefs (Figure 1).
3.1. Supernatural punishment beliefs offer plausible explanations for misfortune
Explaining and dealing with misfortune is a breeding ground for supernatural beliefs [4,44–
46]. When facing harmful, fitness-consequential life events, such as illness, death or crop
failure, people are motivated to search for plausible explanations that might allow them to
control those events in the future. Many cognitive biases, such as the over-perception of
intentional agents in nature [47] and mentalizing abilities allowing representing minds
without bodies [48], predispose people to believe that misfortune is caused by supernatural
agents [44]. Yet explanations of misfortune can also recruit moral intuitions, providing a lever
for promoting prosocial supernatural beliefs. Psychological research has documented
“immanent justice intuitions”, or the widespread tendency to interpret misfortune as a
retribution for past selfish behavior and good fortune as a reward for prosocial behavior [49–
51]. Researchers argue that these intuitions emerge as by-products of evolved justice intuitions
[1,50], according to which cooperative behaviors make people deserve benefits and
uncooperative behaviors deserve to be punished by bad outcomes [52].
Misfortune-centered supernatural ecologies thus serve as potent opportunities for the
promotion of supernatural punishment beliefs. When a misfortune happens, people consider
different explanations (e.g., having offended a spirit, being attacked by magic) [4**]. Some
individuals can then exploit immanent justice intuitions by promoting moralistic explanations,
casting misfortune as supernatural punishment for previous failures to cooperate.
3.2. Biases favoring threatening information
Another reason supernatural punishment beliefs may overcome epistemic vigilance
mechanisms is that they contain threatening information. Researchers argue that threatening
information can bypass epistemic vigilance because people are often better off accepting the
information than testing its reliability at a potentially dramatic cost [53]. Consistent with this
logic, psychological experiments show that, compared to non-threatening information, people
are more likely to perceive threatening information as plausible [54], more willing to transmit
it [55], and more likely to judge its senders as more competent [56].
3.3. Signaling trustworthiness
People are further motivated to adopt beliefs because of reputational benefits that come from
believing in them. Religious people are trusted more [34]. As a result, individuals who seek
cooperative partners benefit from looking like sincere believers [57]. In line with this logic,
research suggests not only that atheists often hide their lack of belief [58] but also that people
who engage more in reputation-management are more likely to claim to be religious,
especially in environments where religiosity is important [59].
Page 6
4. Conclusions
Unlike previous accounts [6,13], our model is agnostic to whether supernatural punishment
beliefs cause people to behave cooperatively. Many cultural traits, from shamanism [45] to
rain magic [60] to divination [61], remain stable as long as people see them—potentially
wrongly—as useful for achieving their goals [19]. Prosocial supernatural beliefs, we argue, are
no different. People endorse them to motivate others to be cooperative. Their interaction
partners accept these beliefs, meanwhile, because they are cognitively compelling and socially
useful. Supernatural punishment beliefs, like so many cultural products, are shaped by people’s
psychological biases and strategic goals.
Acknowledgments: We thank Jean-Baptiste André, Nicolas Baumard, Theiss Bendixen,
Benjamin Grant Purzycki, Aiyana Willard, and Camille Williams for their helpful feedback
on previous versions of this manuscript. L.F. acknowledges funding by the EUR FrontCog
grant ANR-17-EURE-0017. M.S. acknowledges IAST funding from the French National
Research Agency (ANR) under the Investments for the Future (Investissements d’Avenir)
program, grant ANR-17-EURE-0010.
Page 7
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... He predicted that under an acute threat of moral instability, the relationship between morality and the gods will become explicit. This particular hypothesis-call it the cooperative threat hypothesis-suggests that the content of gods' concerns emerge in response to socially uncertain contexts as a means to influence others' behaviour (see Fitouchi & Singh, 2022;Fitouchi, Singh, André, & Baumard, n.d.). That is, to influence others, one must explicitly convey appeals. ...
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The relationship between religion and morality has been a steadfast topic of inquiry since the dawn of the social sciences. Researchers have expended considerable effort addressing questions such as how widespread this relationship is and what aspects of religion contribute to "moral" behaviour. This Element probes these questions and how the social sciences have addressed them by detailing how theory and method have evolved over the past few generations. It shows that much of our current knowledge about this relationship has been significantly shaped by our cultural history as a field. By critically examining the tools and theories specifically developed to answer questions about the evolution of morality, society, and the gods, it argues that-given the role religious beliefs and practices play on our social lives-the relationship between religion and morality is, despite considerable diversity in form, quite common around the world.
... Individuals, however, do not only have truth-seeking motives when evaluating new information: their judgment and communication is also influenced by strategic, social goals (Kunda, 1990), such as signalling commitments to causes and fitting in moral communities (Kahan 2011(Kahan , 2016Williams, 2023;Tetlock, 2002;Van Bavel & Pereira, 2018), and trying to influence other people to increase their investment in causes that benefit the agent or the community (Fitouchi & Singh, 2022;Marie & Petersen, 2022;Kurzban et al., 2010;Pinsof, Sears & Haselton, 2023;Tetlock, 2002 In parallel, we expected potential sex differences in evaluations of research documenting sex-based hiring discrimination against women in academia to be largely explained by differences in MCGE. Indeed, Handley et al.'s (2015) observation that men tend to judge evidence of hiring discrimination against women less positively than women might be largely reducible to men being on average lower in MCGE than women due to differences in personal experiences. ...
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Exploring what modulates people's trust in evidence of hiring discrimination is crucial to the deployment of corrective policies. Here, we explore one powerful source of variation in such judgments: moral commitment to gender equality (MCGE), that is, perceptions of the issue as a moral imperative and as identity‐defining. Across seven experiments (N = 3579), we examined folk evaluations of scientific reports of hiring discrimination in academia. Participants who were more morally committed to gender equality were more likely to trust rigorous, experimental evidence of gender discrimination against women. This association between moral commitment and research evaluations was not reducible to prior beliefs, and largely explained a sex difference in people's evaluations on the issue. On a darker note, however, MCGE was associated with increased chances of fallaciously inferring discrimination against women from contradictory evidence. Overall, our results suggest that moral convictions amplify people's myside bias, bringing about both benefits and costs in the public consumption of science.
... Belief in supernatural agents that monitor and enforce moral conduct is broadly associated with prosociality 1-3 , including inclinations to punish those who fail to cooperate 4,5 , theoretically reinforcing prosocial tendencies. Religious doctrines often include prosocial rules 6,7 that provide consistent and enforceable community norms regarding equitable behavior and expectations of mutual aid from others, including co-religionist strangers 8,9 . ...
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Belief in powerful supernatural agents that enforce moral norms has been theoretically linked with cooperative altruism and prosociality. Correspondingly, prior research reveals an implicit association between atheism and extreme antisociality (e.g., serial murder). However, findings centered on associations between lack of faith and moral transgression do not directly address the hypothesized conceptual association between religious belief and prosociality. Accordingly, we conducted two pre-registered experiments depicting a “serial helper” to assess biases related to extraordinary helpfulness, mirroring designs depicting a serial killer used in prior cross-cultural work. In both a predominantly religious society (the U.S., Study 1) and a predominantly secular society (New Zealand, Study 2), we successfully replicated previous research linking atheism with transgression, and obtained evidence for a substantially stronger conceptual association between religiosity and virtue. The results suggest that stereotypes linking religiosity with prosociality are both real and global in scale.
... Of course, not all religious goals are centered around reproduction. People can similarly engage with religion as a tool to encourage others to be cooperative Fitouchi & Singh, 2022) or to fulfill any host of practical benefits throughout one's life (Reynolds & Tanner, 1995). Religions often must compete for adherents, and they typically do this by tailoring their services to cater to people's real needs (Seabright, forthcoming). ...
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What do we gain from the scientific study of religion? One possibility is that religious contexts are unique, and cognition within these contexts is worth understanding. Another possibility is that religion can be viewed as a laboratory for understanding psychology and culture more broadly. Rather than limiting the study of religion to a single context, I argue that the study of religion is useful precisely because it illuminates secular psychological and cultural processes. I first outline my practical approach to psychology and religion, focusing on how people use religion to advance mundane goals. I then discuss several domains in which studying religion has led to important insights, including culture, prejudice, and cognition. This article is an extended version of an Early Career Award address given at the International Association for the Psychology of Religion meeting in 2023 in Groningen, Netherlands.
... Observers who invoke karmic punishments may also gain reputational benefits by signalling their commitment to moral standards, without suffering the personal costs and social friction that arise from interpersonal punishment. Furthermore, culturally-endorsed reminders of supernatural punishment is effective at deterring selfish behaviour (White, Kelly, Shariff, & Norenzayan, 2019), meaning that supernatural sanctions may be effective tools to ensure cooperative behaviour and deter future transgressions, even in the absence of direct, interpersonal punishment (see Fitouchi & Singh, 2022). ...
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Punishment and the threat thereof can enforce social norms by deterring inappropriate behaviours and future misdeeds, but enacting punishment can be costly. As a result, individuals may prefer to outsource costly punishment to others and cultural institutions. We propose that shared beliefs about supernatural punishment, might contribute to minimizing the costs of interpersonal punishment by allowing people to outsource this punishment to supernatural entities. We specifically test in a pre-registered experiment (N = 1603 American and Singaporean adults) whether thinking about karma (a supernatural force that punishes misdeeds) reduces punishment. Results confirm that being prompted to consider karma reduces inclinations to punish selfishness in a Third Party Punishment Game. These findings suggest that karma beliefs may have played a role in the cultural evolution of human cooperation by reducing the costs of human norm enforcement while maintaining incentives for prosocial behaviour through the threat of supernatural punishment.
... Belief in supernatural agents that monitor and enforce moral conduct is broadly associated with prosociality [1,2,3], including inclinations to punish those who fail to cooperate [4,5], theoretically reinforcing prosocial tendencies. Religious doctrines often include prosocial rules [6,7] that provide consistent and enforceable community norms regarding equitable behavior and expectations of mutual aid from others, including co-religionist strangers [8,9]. ...
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Belief in powerful supernatural agents that enforce moral norms has been theoretically linked with cooperative altruism and prosociality. Correspondingly, prior research reveals an implicit association between atheism and extreme antisociality (e.g., serial murder). However, findings centered on associations between lack of faith and moral transgression do not directly address the hypothesized conceptual association between religious belief and prosociality. Accordingly, we conducted two pre-registered experiments depicting a “serial helper” to assess biases related to extraordinary helpfulness, mirroring designs depicting a serial killer used in prior cross-cultural work. In both a predominantly religious society (the U.S., Study 1) and a predominantly secular society (New Zealand, Study 2), we successfully replicated previous research linking atheism with transgression, and obtained evidence for a substantially stronger conceptual association between religiosity and virtue. The results suggest that an intuitive conceptual association between religiosity and prosociality is both real and global in scale.
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Why do moral religions exist? An influential psychological explanation is that religious beliefs in supernatural punishment is cultural group adaptation enhancing prosocial attitudes and thereby large-scale cooperation. An alternative explanation is that religiosity is an individual strategy that results from high level of mistrust and the need for individuals to control others’ behaviors through moralizing. Existing evidence is mixed but most works are limited by sample size and generalizability issues. The present study overcomes these limitations by applying k -fold cross-validation on multivariate modeling of data from >295,000 individuals in 108 countries of the World Values Surveys and the European Value Study. First, this methodology reveals no evidence that European and non-European religious people invest more in collective actions and are more trustful of unrelated conspecifics. Instead, the individuals’ level of religiosity is found to be weakly but positively associated with social mistrust and negatively associated with the production of behaviors, which benefit unrelated members of the large-scale community. Second, our models show that individual variation in religiosity is well explained by the interaction of increased levels of social mistrust and increased needs to moralize other people’s sexual behaviors. Finally, stratified k -fold cross-validation demonstrates that the structures of these association patterns are robust to sampling variability and reliable enough to generalize to out-of-sample data.
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Principled behavior seems to defy evolutionary logic. Principled people consistently abide by their principles, ignore tradeoffs or compromises, and pursue the principles for transcendental reasons, such as that they are "right", decreed by God, or part of an eternal debt to the emperor. Here, we explain principled behavior as a combination of what we call "committed agents" and "impersonators". Committed agents are individuals whose extreme psychology compels them to never deviate from a maxim and who are especially trustworthy for it. Imitators non-consciously masquerade as committed agents to garner trust. Given that observers can only determine whether a person is genuinely committed on the basis of their behavior, impersonators must appear to never deviate from the maxim, never think about deviating, pursue the maxim for the reason motivating committed agents, and justify ambiguous or compromising decision as conforming to the principle. We use this account to explain key features of principled behavior as well as seemingly unrelated phenomena, including cognitive dissonance, foot-in-the-door effects, moral licensing, sacred values, the expanding moral circle, and beliefs in supernatural punishment. Principled behavior consists of the behavior of rare extreme individuals and strategic attempts by others to pass as them.
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Billions of people from around the world believe in vengeful gods who punish immoral behavior. These punitive religious beliefs may foster prosociality and contribute to large-scale cooperation, but little is known about how these beliefs emerge and why people adopt them in the first place. We present a cultural-psychological model suggesting that cultural tightness—the strictness of cultural norms and normative punishment—helps to catalyze punitive religious beliefs by increasing people’s motivation to punish norm violators. Our model also suggests that tightness mediates the impact of ecological threat on punitive belief, explaining why punitive religious beliefs are most common in regions with high levels of ecological threat. Five multi-method studies support these predictions. Studies 1-3 focus on the effect of cultural tightness on punitive religious beliefs. Historical increases in cultural tightness precede and predict historical increases in punitive beliefs (Study 1), and both manipulating people’s support for tightness (Study 2) and placing people in a simulated tight society (Study 3) increase punitive religious beliefs via the personal motivation to punish norm violators. Studies 4-5 focus on whether cultural tightness mediates the link between ecological threat and punitive religious beliefs. Cultural tightness helps explain why U.S. states with high ecological threat (e.g. natural hazards, scarcity) have the highest levels of punitive religious beliefs (Study 4), and why experimental manipulations of threat increase punitive religious beliefs (Study 5). Past research shows how religion impacts culture, but our studies show how culture can shape religion.
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Why is culture the way it is? Here I argue that a major force shaping culture is what I call subjective (cultural) selection, or the selective retention of cultural variants that people subjectively perceive as satisfying their goals. I show that people evaluate behaviors and beliefs according to how useful they are, especially for achieving goals. As they adopt and pass on those variants that seem best, they iteratively craft culture into increasingly effective-seeming forms. I argue that this process drives the development of many cumulatively complex cultural products, including effective technology, magic and ritual, aesthetic traditions, and institutions. I show that it can explain cultural dependencies, such as how certain beliefs create corresponding new practices, and I outline how it interacts with other cultural evolutionary processes. Cultural practices everywhere, from spears to shamanism, develop because people subjectively evaluate them to be effective means of satisfying regular goals.
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Protocols aimed at rainmaking have been a recurrent sociocultural phenomenon across societies and back into history. Given the scientific understandings of precipitation indicate that such protocols were likely entirely ineffective, why did such rainmaking protocols repeatedly emerge and persist, sometimes over millennia even in populations with writing and record keeping? To address this puzzle, many scholars have argued that these protocols were not instrumental at all, and that their practitioners were not really endeavoring to bring them. Here, taking advantage of the wealth of historical records available in China, we argue to the contrary, that rainmaking is best viewed as an instrumental, means-end activity, and that people have always placed strong emphasis on outcomes of such activities. To account for persistence of rainmaking, we then present a set of cultural evolutionary explanations, rooted in human psychology, that can explain why people’s adaptive learning processes did not result in the elimination of ineffective rainmaking methods. We suggest that a commitment to a supernatural worldview provides theoretical support for the plausibility of various rainmaking methods, and people often over-estimate the efficacy of the rainmaking technologies because of statistical artefacts (some methods appear effective simply by chance) and under-reporting of disconfirmatory evidence (failures of rainmaking not reported/transmitted).