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A Repository of Schwartz Value Scales with Instructions and an Introduction

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Abstract

This repository of value instruments includes the numerous authorized language versions of each of the four instruments developed by Schwartz to measure the basic values in his theory: The Schwartz Value Survey (SVS), the Portrait Values Questionnaire (PVQ40), the PVQ21 (aka the Human Values Scale of the European Social Survey [ESS21]), and the revised PVQ-RR. For each instrument, the repository includes instructions for coding and analysis and the most important references relevant to it. A short introductory essay briefly outlines the key assumptions underlying the theory and instruments, the principles that organize the values into a circle, and the translation protocol. The essay includes a table that compares the four instruments on 12 characteristics relevant for choosing the one most appropriate for use in a particular study.. A Repository of Schwartz Value Instruments Introduction This essay introduces the four instruments I have developed to measure the basic values in my theory: The Schwartz Value Survey (SVS), the Portrait Values Questionnaire (PVQ40), the PVQ21 (aka the Human Values Scale of the European Social Survey [ESS21]), and the revised PVQ-RR. The repository of value instruments accompanying this essay contains numerous language versions of each of these instruments. For in depth presentations of the basic theory of values and of literature based on it, I recommend the following publications: Schwartz (1992), Schwartz et al. (2012), Schwartz (2016), and Sagiv and Schwartz (2022). The most important references for each instrument are listed in the instructions for coding and analyses for that instrument in the repository. This essay provides an overview of the assumptions on which the theory is based, a listing of the different values measured by the instruments, and a comparison of the instruments on a variety of criteria. The theory of basic values proposes three key assumptions: (1) Values are cognitive representations of the motives (that is, goals) necessary to cope with three universal requirements for human survival: (a) biological needs of the organism, (b) interactive needs for interpersonal coordination, and (c) group needs for welfare and survival. Each of the specific values is derived from one or more of these three requirements. Because these requirements are universal, the values derived from them are likely to be recognized across cultures. (2) Values form a coherent structure based on the degree of compatibility or conflict between the goals the values express. This implies that values form a circular structure in which the more compatible any two values are, the closer they are going around the circle, and the more in conflict, the more distant. Compatible values guide similar perceptions, preferences, and behaviors, so one can pursue their goals successfully in the same action. Conflicting values guide opposing perceptions, preferences, and behaviors, so pursuing one precludes or inhibits pursuing the other. Table 1 presents the values and the goals they express. Figure 1 presents their circular structure. (3) The circle of values is a continuum in which values blend into one another rather than forming discrete entities. This implies that one can partition the value circle arbitrarily into as many or as few value categories as is useful. The original theory partitioned the continuum into the ten values shown in the center of Figure 1. It grouped these values into two pairs of higher order values to form two dimensions. The openness to change vs. conservation dimension captures the conflict between independent thought, action, and feelings, challenge and change (self-direction, stimulation, and hedonism values) and self-restriction, preserving the past, order, and resistance to change (conformity, tradition, and security values). The self-enhancement versus self-transcendence dimension captures the conflict between concern for the welfare and interests of others (universalism and benevolence values) and concern for one's own interests, relative success, and dominance over others (power and achievement values). Table 1 about here Subsequent research revealed that people reliably discriminate some 19 values in the value circle. The refined value theory therefore partitions the circle into 19 values. The 19 values can be used when more fine-tuned analyses are desired. Table 1 presents 19 values and the goals they express and shows their relations to the 10 values and 4 higher order values. Two principles structure the order of the values around the circle in addition to their conflict and compatibility. (a) Values that focus on personal outcomes (e.g., stimulation; see Figure 1) contrast with values that focus on social outcomes (e.g., tradition). (b) Values that express self-expansive, growth motivations (e.g., self-direction) contrast with values that express self-protective motivations (e.g. security). The circular structure of values has a key consequence: The whole circle of values relates to other variables (behaviors, attitudes, personality traits, or demographics) in a systematic manner. Relations of values with another variable (e.g., religiosity) usually decrease monotonically in both directions around the circle from the most positively related value (tradition) to the least positively or most negatively related value (hedonism). Deviations from this pattern suggest that from multiple, different types of motivation influence the behavior or attitude. The past 30 years have seen the development of some 13 instruments to measure the 10 or 19 basic values of the Schwartz theory among children, adolescents and adults. Here, I discuss three characteristics of the four instruments I developed whose language version are available in the repository. Translation. The same translation-backtranslation procedure was applied for translating the SVS, PVQ40, and PVQ-RR. Those interested in preparing a translation received an original English version of the instrument, annotated to clarify nuances, from me. If a cognate version was already available, that too was provided. A native speaker prepared a translation, a bilingual who had not seen the English version, prepared a back-translation, and these were returned to me. I checked the translation and back-translation, often with the aid of another bilingual, commented on any possible problems, and returned the commented back-translation. Typically, this process of translation, backtranslation, and comments required three iterations, sometimes more, to authorize a language version. The appendix of this article includes the protocol used for translations. The ESS website (https://www.europeansocialsurvey.org/docs/round5/methods/ESS5_translation_guidelines.pdf) details the procedure used to translate the PVQ21. Context. In keeping with the conception of basic values as trans-situational, the four instruments avoid specifying a context. Researchers may be interested, however, in how people’s values apply in specific contexts (e.g., at work) or relationships (e.g., with one’s family). People’s situational value priorities may vary around their trans-situational priorities. By modifying the instructions for these instruments, it is possible to measure values in specific contexts. Rating vs. Ranking. The SVS uses a combination of rating and ranking for responses. Respondents first to choose their most and least important values from a list and then to use those as anchors when rating the remaining values. The PVQ instruments use only rating. Ranking provides the relative importance of each value; rating provides their absolute importance. With both the SVS and the PVQ, researchers can derive value priorities from the ratings. This is usually desirable because values relate to other variables based on tradeoffs between the values that promote vs. inhibit the other variables, that is, their relative priority. Table 2 compares the four instruments on criteria relevant to choosing the one most appropriate for particular studies. I explicate some of these criteria whose meaning is not self-evident. Table 2 about here Sentences per item. The SVS lists an abstract value followed in parentheses by a synonym(s) or explanatory phrase). The PVQ21 and PVQ40 present one or two sentences describing a person for whom a value is important. The PVQ-RR avoids possible double-barreled items by presenting only one sentence, which also reduces response time. Abstractness vs. Concreteness. Abstract instruments (e.g., the SVS) ask respondents to rate the importance of abstract items (e.g., ‘equality’ for universalism, ‘wealth’ for power). This approach assumes that individuals have consciously articulated, abstract values to which they have direct access, so they can report them accurately. More concrete and indirect approaches (e.g., the various PVQ instruments) present vignettes that describe people who hold particular values. Respondents indicate how similar each of the described people is to them. Examples are "It is important to her to have a good time” for hedonism values and “It is important to her never to annoy anyone" for conformity values. This approach assumes that, even without abstract conceptions of their own values, individuals can recognize their own values when making social comparisons. Response Scale. Every point on the response scales for the PVQ instruments is labeled. For the SVS, points 1, 2, 4, and 5 are not labeled. The response scales are asymmetrical. There are more points on the side of the scale indicating greater importance (SVS) and greater similarity to self (PVQ). This reflects the fact, established in pretesting that compared various scale configurations, that respondents utilize the ‘positive’ side of the scale more frequently. Therefore, the scales permit greater discrimination on the ‘positive’ side. Discrimination of Values. The instruments differ in their adequacy for discriminating the values in the theory. The data for discrimination of values come from examination of the multidimensional scaling analyses of item responses in each sample. Only samples with at least 150 respondents were included. For each instrument, Table 2 reports the percent of samples studied that discriminated all of the 10(19) values. It also lists the percent of samples that discriminated at least 8(17) values plus a mixed pair of values that are adjacent in the theoretical circle. The numbers of samples examined were: SVS (49), PVQ21 (71), PVQ40 (97), PVQ-RR (90). When comparing instruments on this criterion, it is important to keep two things in mind. The size and socio-economic level of the samples affect discrimination of values. Discrimination is usually better in samples with over 500 respondents and in samples from more socio-economically developed nations. All of the ESS samples exceeded 1000 respondents and came from relatively developed countries. For the other three instruments, the large majority of the samples included 150-300 respondents and came from both developing and developed nations around the world. Appropriateness for Online use. All are easily administered online except the SVS. The SVS is problematic because it requires respondents to read through lists of value items before responding to the single items.
1
A Repository of Schwartz Value Scales with Instructions and
an Introduction
Shalom H. Schwartz , The Hebrew University of Jerusalem
Publication Date
9-5-2021
Abstract
This repository of value instruments includes the numerous authorized language versions of each of the four
instruments developed by Schwartz to measure the basic values in his theory: The Schwartz Value Survey (SVS),
the Portrait Values Questionnaire (PVQ40), the PVQ21 (aka the Human Values Scale of the European Social
Survey [ESS21]), and the revised PVQ-RR. For each instrument, the repository includes instructions for coding and
analysis and the most important references relevant to it. A short introductory essay briefly outlines the key
assumptions underlying the theory and instruments, the principles that organize the values into a circle, and the
translation protocol. The essay includes a table that compares the four instruments on 12 characteristics relevant
for choosing the one most appropriate for use in a particular study.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Schwartz, S. H. (2021). A Repository of Schwartz Value Scales with Instructions and an Introduction. Online
Readings in Psychology and Culture, 2(2). https://doi.org/10.9707/2307-0919.1173
A Repository of Schwartz Value Instruments
Introduction
This essay introduces the four instruments I have developed to measure the basic values
in my theory: The Schwartz Value Survey (SVS), the Portrait Values Questionnaire (PVQ40),
the PVQ21 (aka the Human Values Scale of the European Social Survey [ESS21]), and the
revised PVQ-RR. The repository of value instruments accompanying this essay contains
numerous language versions of each of these instruments.
For in depth presentations of the basic theory of values and of literature based on it, I
recommend the following publications: Schwartz (1992), Schwartz et al. (2012), Schwartz
(2016), and Sagiv and Schwartz (2022). The most important references for each instrument are
listed in the instructions for coding and analyses for that instrument in the repository. This
essay provides an overview of the assumptions on which the theory is based, a listing of the
different values measured by the instruments, and a comparison of the instruments on a variety
of criteria.
The theory of basic values proposes three key assumptions:
2
(1) Values are cognitive representations of the motives (that is, goals) necessary to cope
with three universal requirements for human survival: (a) biological needs of the
organism, (b) interactive needs for interpersonal coordination, and (c) group needs for
welfare and survival. Each of the specific values is derived from one or more of these
three requirements. Because these requirements are universal, the values derived from
them are likely to be recognized across cultures.
(2) Values form a coherent structure based on the degree of compatibility or conflict
between the goals the values express. This implies that values form a circular structure in
which the more compatible any two values are, the closer they are going around the
circle, and the more in conflict, the more distant. Compatible values guide similar
perceptions, preferences, and behaviors, so one can pursue their goals successfully in the
same action. Conflicting values guide opposing perceptions, preferences, and behaviors,
so pursuing one precludes or inhibits pursuing the other. Table 1 presents the values and
the goals they express. Figure 1 presents their circular structure.
(3) The circle of values is a continuum in which values blend into one another rather than
forming discrete entities. This implies that one can partition the value circle arbitrarily
into as many or as few value categories as is useful. The original theory partitioned the
continuum into the ten values shown in the center of Figure 1. It grouped these values
into two pairs of higher order values to form two dimensions. The openness to change vs.
conservation dimension captures the conflict between independent thought, action, and
feelings, challenge and change (self-direction, stimulation, and hedonism values) and self-
restriction, preserving the past, order, and resistance to change (conformity, tradition, and
security values). The self-enhancement versus self-transcendence dimension captures the
conflict between concern for the welfare and interests of others (universalism and
3
benevolence values) and concern for one's own interests, relative success, and dominance
over others (power and achievement values).
Table 1 about here
Subsequent research revealed that people reliably discriminate some 19 values in the
value circle. The refined value theory therefore partitions the circle into 19 values. The 19
values can be used when more fine-tuned analyses are desired. Table 1 presents 19 values and
the goals they express and shows their relations to the 10 values and 4 higher order values.
Two principles structure the order of the values around the circle in addition to their
conflict and compatibility. (a) Values that focus on personal outcomes (e.g., stimulation; see
Figure 1) contrast with values that focus on social outcomes (e.g., tradition). (b) Values that
express self-expansive, growth motivations (e.g., self-direction) contrast with values that
express self-protective motivations (e.g. security).
The circular structure of values has a key consequence: The whole circle of values
relates to other variables (behaviors, attitudes, personality traits, or demographics) in a
systematic manner. Relations of values with another variable (e.g., religiosity) usually decrease
monotonically in both directions around the circle from the most positively related value
(tradition) to the least positively or most negatively related value (hedonism). Deviations from
this pattern suggest that from multiple, different types of motivation influence the behavior or
attitude.
The past 30 years have seen the development of some 13 instruments to measure the 10
or 19 basic values of the Schwartz theory among children, adolescents and adults.1 Here, I
discuss three characteristics of the four instruments I developed whose language version are
available in the repository.
Translation. The same translation-backtranslation procedure was applied for
translating the SVS, PVQ40, and PVQ-RR. Those interested in preparing a translation received
an original English version of the instrument, annotated to clarify nuances, from me. If a
1 For a table listing and comparing the methodological characteristics of these instruments, see
Roccas, Sagiv and Navon (2017: pp. 42-44).
4
cognate version was already available, that too was provided. A native speaker prepared a
translation, a bilingual who had not seen the English version, prepared a back-translation, and
these were returned to me. I checked the translation and back-translation, often with the aid of
another bilingual, commented on any possible problems, and returned the commented back-
translation. Typically, this process of translation, backtranslation, and comments required three
iterations, sometimes more, to authorize a language version. The appendix of this article
includes the protocol used for translations. The ESS website
(https://www.europeansocialsurvey.org/docs/round5/methods/ESS5_translation_guidelines.pdf
) details the procedure used to translate the PVQ21.
Context. In keeping with the conception of basic values as trans-situational, the four
instruments avoid specifying a context. Researchers may be interested, however, in how
people’s values apply in specific contexts (e.g., at work) or relationships (e.g., with one’s
family). People’s situational value priorities may vary around their trans-situational priorities.
By modifying the instructions for these instruments, it is possible to measure values in specific
contexts.2
Rating vs. Ranking. The SVS uses a combination of rating and ranking for responses.
Respondents first to choose their most and least important values from a list and then to use
those as anchors when rating the remaining values. The PVQ instruments use only rating.
Ranking provides the relative importance of each value; rating provides their absolute
importance. With both the SVS and the PVQ, researchers can derive value priorities from the
ratings. This is usually desirable because values relate to other variables based on tradeoffs
between the values that promote vs. inhibit the other variables, that is, their relative priority.
Table 2 compares the four instruments on criteria relevant to choosing the one most
appropriate for particular studies. I explicate some of these criteria whose meaning is not self-
evident.
Table 2 about here
2 See Daniel et al. (2012) for examples of how to do this.
5
Sentences per item. The SVS lists an abstract value followed in parentheses by a
synonym(s) or explanatory phrase). The PVQ21 and PVQ40 present one or two sentences
describing a person for whom a value is important. The PVQ-RR avoids possible double-
barreled items by presenting only one sentence, which also reduces response time.
Abstractness vs. Concreteness. Abstract instruments (e.g., the SVS) ask respondents
to rate the importance of abstract items (e.g., ‘equality’ for universalism, ‘wealth’ for power).
This approach assumes that individuals have consciously articulated, abstract values to which
they have direct access, so they can report them accurately. More concrete and indirect
approaches (e.g., the various PVQ instruments) present vignettes that describe people who hold
particular values. Respondents indicate how similar each of the described people is to them.
Examples are "It is important to her to have a good time” for hedonism values and “It is
important to her never to annoy anyone" for conformity values. This approach assumes that,
even without abstract conceptions of their own values, individuals can recognize their own
values when making social comparisons.
Response Scale. Every point on the response scales for the PVQ instruments is labeled.
For the SVS, points 1, 2, 4, and 5 are not labeled. The response scales are asymmetrical. There
are more points on the side of the scale indicating greater importance (SVS) and greater
similarity to self (PVQ). This reflects the fact, established in pretesting that compared various
scale configurations, that respondents utilize the ‘positive’ side of the scale more frequently.
Therefore, the scales permit greater discrimination on the ‘positive’ side.
Discrimination of Values. The instruments differ in their adequacy for discriminating
the values in the theory. The data for discrimination of values come from examination of the
multidimensional scaling analyses of item responses in each sample. Only samples with at least
150 respondents were included. For each instrument, Table 2 reports the percent of samples
studied that discriminated all of the 10(19) values. It also lists the percent of samples that
discriminated at least 8(17) values plus a mixed pair of values that are adjacent in the
6
theoretical circle. The numbers of samples examined were: SVS (49), PVQ21 (71), PVQ40
(97), PVQ-RR (90).
When comparing instruments on this criterion, it is important to keep two things in
mind. The size and socio-economic level of the samples affect discrimination of values.
Discrimination is usually better in samples with over 500 respondents and in samples from
more socio-economically developed nations. All of the ESS samples exceeded 1000
respondents and came from relatively developed countries. For the other three instruments, the
large majority of the samples included 150-300 respondents and came from both developing
and developed nations around the world.
Appropriateness for Online use. All are easily administered online except the SVS.
The SVS is problematic because it requires respondents to read through lists of value items
before responding to the single items.
7
References
Daniel, E., Schiefer, D., Möllering, A., Benish-Weisman, M., Boehnke, K., & Knafo, A.
(2012). Value differentiation in adolescence: The role of age and cultural complexity.
Child Development, 83, 322-336. doi.org/10.1111/j.1467-8624.2011.01694.x
Roccas, S., Sagiv, L., & Navon, (2017). Methodological issues in studying personal values. In
S. Roccas & L. Sagiv (Eds.), Values and behavior: Taking a cross-cultural perspective
(pp. 13-50). Cham, Switzerland: Springer.
Sagiv, L. & Schwartz, S. H. (2022). Personal values across cultures. Annual Review of
Psychology, 73, doi:10.1146/annurev-psych-020821-125100
Schwartz, S. H. (1992). Universals in the content and structure of values: Theory and empirical
tests in 20 cultural groups. In M. Zanna (Ed.), Advances in experimental social psychology
(Vol. 25) (pp. 1-65). New York: Academic Press. doi:10.1016/S00652601(08)60281-6
Schwartz, S. H. (2016). Basic individual values: sources and consequences. In T. Brosch, D.
Sander (eds.), Handbook of value: Perspective from economics, neuroscience, philosophy,
psychology and sociology (pp. 63-84). Oxford: Oxford University Press.
Schwartz, S.H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., Ramos, A.,
Verkasalo, M., Lönnqvist, J.-E., Demirutku, K., Dirilen-Gumus, O., & Konty, M. (2012).
Refining the theory of basic individual values. Journal of Personality and Social
Psychology, 103, 663-688. doi:10.1037/a0029393.
8
Table 1.
The Four Higher Order Values, 10 Basic Values, and 19 More Narrowly Defined Values in the
Refined Theory of Values (adapted from Schwartz & Cieciuch, 2021).
Four higher order
values 10 original values 19 more narrowly defined values
Self-
transcendence
Benevolence - Preservation and
enhancement of the welfare of
people with whom one is in frequent
personal contact
Benevolence-Dependability - Being a reliable
and trustworthy member of the in-group
Benevolence-Caring - Devotion to the welfare
of in-group members
Universalism - Understanding,
appreciation, tolerance, and
protection for the welfare of all
people and of nature
Universalism-Tolerance - Acceptance and
understanding of those who are different from
oneself
Universalism-Concern - Commitment to
equality, justice, and protection for all people
Universalism-Nature - Preservation of the
natural environment
Humilitya - Recognizing one’s insignificance
in the larger scheme of things
Conservation
Conformity - The restraint of
actions, inclinations, and impulses
that are likely to upset or harm
others and violate social
expectations or norms
Conformity-Interpersonal - Avoidance of
upsetting or harming other people
Conformity-Rules - Compliance with rules,
laws, and formal obligations)
Tradition - Respect, commitment,
and acceptance of the customs and
ideas that traditional culture or
religion provides
Tradition - Maintaining and preserving
cultural, family, or religious traditions
Security - Safety, harmony, and
stability of society, relationships,
and self
Security-Societal - Safety and stability in the
wider society
Security-Personal - Safety in one’s immediate
environment
Facea - Security and power through
9
maintaining one’s public image and avoiding
humiliation
Self-
enhancement
Power - Control or dominance over
people and resources
Power-Resources - Power through control of
material and social resources
Power -Dominance - Power through
exercising control over people
Achievement - Personal success
through demonstrating competence
according to social standards
Achievement - Definition unchanged
Hedonism - Pleasure and sensuous
gratification for oneself Hedonisma - Definition unchanged
Openness to
change
Stimulation - Excitement, novelty,
and challenge in life
Stimulation - Definition unchanged
Self-Direction - Independent
thought and action, choosing,
creating, and exploring
Self-Direction-Action - The freedom to
determine one’s own actions
Self-Direction-Thought - The freedom to
cultivate one’s own ideas and abilities
Note. a Humility is located between the higher-order conservation and self-transcendence
values. Hedonism is located between the higher-order openness to change and self-
enhancement values. Face is located between the higher-order self-enhancement and
conservation values.
Table 2.
A Comparison of the Characteristics of Four Value Instruments.
Characteristic SVS PVQ21 (ESS21) PVQ40
# of distinct values
measured
4 higher order
10 basic
4 higher order
10 basic
4 higher order
10 basic
Time range for completion
by 90% of respondents 10 - 20 minutes 2 - 5 minutes 4 – 8 minutes
# of items 57 21 40
10
Sentences per item 1 (phrase) 2 2
Type of items Abstract terms Vignettes Vignettes
Item phrasing VALUE TERM
(specifying term)
Importance sentence +
goal, wish, or aspiration
sentence
Importance sentence +
goal, wish, or aspiration
sentence
Response scale
-1 opposed to my values
0 not at all important
7 of supreme importance
0 not like me at all
4 moderately like me
6 very much like me
0 not like me at all
4 moderately like me
6 very much like me
Average alpha reliability
of the values (range) 10 values: .61 (.54 - .71) 10 values: .57 (.41 - .70) 10 values: .64 (.47 - .75)
Discrimination of values:
% samples: 10 distinct
at least 8 distinct + pair
30%
76%
79%
96%
44%
88%
# of language versions 43 35 36
Online use? problematic yes yes
Suitable for ages 16+ 13+ 13+
To download specific scales and instructions, go to: https://doi.org/10.9707/2307-0919.1173
11
Figure 1.
Circular Motivational Continuum of the Values in the Schwartz Value Theory (from Sagiv &
Schwartz, 2022).
12
APPENDIX
Translation guideline for the Schwartz value instruments
The procedure requires that at least 3 highly competent bilinguals. The steps are as follows:
1. Translate the instrument to xx [language] including the instructions and scale labels.
2. Obtain a back-translation into English by a person who has not seen the original English.
Send both the translation and back-translation to me [Shalom Schwartz]
3. I send you my comments on the translation, usually on about 50% of the items.
4. Make changes in the items commented, as needed
5. Give the new full translation (including all items, instructions, scale labels) to a different
bilingual to translate back into English
6. Send me the revised translation and back-translation
7. I send you my comments on the revised translation
8. Repeat 4-7 until we reach an agreed translation
An alternative to (1-2) is to obtain two independent translations and then have the two
translators meet to discuss their differences, before going to the bilingual who will back-
translate and send to me.
Below are listed the specific coding instructions and available value scales in the various languages.
ESS21 (PVQ21)
0 Coding and syntax
Austria m&f
Belgium Flemish m&f
Belgium French m&f
Chinese Simplified MF
Cyprus m&f
Czech Republic m&f
Denmark m&f
English m&f
Estonia Estonian m&f
Estonia Russian m&f
Finland m&f
France French mf
Germany m&f
Greece m&f
Hungary m&f same
Iceland Icelandic m&f
Ireland m&F English
Israel Arabic m&f
Israel Hebrew m&f
Israel Russian m&f
Italy m&f
13
Latvian m&f
Luxembourg Luxembourgish m&f +
Netherlands m&f
Norway m&f
Poland m&f draft
Portugal m&f
Romanian person A rather than m&f
Russian m&f
Slovakia Hungarian m&f
Slovakia Slovakian m&f
Slovenia m&f together
Spain Catalan m&f
Spain Spanish m&f
Sweden m&f
Switzerland m&f Fr Ger It
Turkey Turkish
Ukraine Russian m&f
Ukraine Ukrainian m&f
United Kingdom m&f English
PVQ-RR
Coding & analysis instructions PVQ-RR
PVQ-RR Albanian MF
PVQ-RR Amharic MF
PVQ-RR Arabic M&F
PVQ-RR Bahasa Indonesia mf same
PVQ-RR Bahasa Malaysia MF same
PVQ-RR Basque mf same Gil de Montes
PVQ-RR Bengali MF
PVQ-RR Chinese MF traditional revised
PVQ-RR Chinese MF traditional Taiwan
PVQ-RR Chinese MF
PVQ-RR Chinese Simplified MF
PVQ-RR Croatian MF
PVQ-RR Czech m&f
PVQ-RR Dutch M&F Kruijf & van Berkum adjusted Velema
PVQ-RR Eng M&F
PVQ-RR Estonian mF same
PVQ-RR Faroese M&F
PVQ-RR Filipino mf same
PVQ-RR Finnish mf
PVQ-RR French MF France Hammer
PVQ-RR French MF SWitz Pulfrey
PVQ-RR Georgian M&F same
PVQ-RR German MF
PVQ-RR Greek MF
PVQ-RR Hebrew MF
PVQ-RR Hindi MF
PVQ-RR Icelandic M & F
PVQ-RR Inuktitut mf same
PVQ-RR Italian MF
PVQ-RR Japanese mf same
PVQ-RR Kiswahili mf same
PVQ-RR Korean MF
PVQ-RR Macedonian MF
PVQ-RR Norwegian m&f
PVQ-RR Persian mf same
PVQ-RR Polish mf
PVQ-RR Portuguese MF Brazil
PVQ-RR Portuguese MF Portugal
14
PVQ-RR Romanian M&F
PVQ-RR Russian MF
PVQ-RR Serbian MF
PVQ-RR Sinhalese MF
PVQ-RR Slovak m&f
PVQ-RR Spanish Costa Rica MF
PVQ-RR Spanish m&f Bobowik
PVQ-RR Swedish MF
PVQ-RR Thai mf
PVQ-RR Turkish mf same
PVQ-RR Ukrainian MF
PVQ-RR Urdu MF
PVQ-RR Vietnamese M&F
PVQ40
Coding Key PVQ40
PQ 40 Arabic Algeria
PQ 40 Arabic M&F
PQ IV Chinese easy Wang Xiaoming
PQ IV Chinese for adolescents
PQ IV Chinese Simplified MF Chen Dadi
PQ IV ChineseMF (traditional) Sun
PQ IV CzechM
PQ IV DanishM&F
PQ IV DutchMF PSmit
PQ IV EnglishM&F
PQ IV Estonian
PQ IV Farsi (MF same)
PQ IV Finland (MF same)
PQ IV French Quebec
PQ IV FrenchMF
PQ IV Georgian final (MF same)
PQ IV German MF with key
PQ IV Greek MF
PQ IV HebrewM&F
PQ IV HungarianM&Fsame
PQ IV Indonesia Bahasa M&F same
PQ IV Italian M&F
PQ IV JapanMF
PQ IV Korean
PQ IV Lithuanian MF
PQ IV M&F Spanish Mexico
PQ IV Malay MF
PQ IV Malayia Bahasa Melayu
PQ IV Norwegian M&F
PQ IV Philippines (FilipinoTagolog)
PQ IV Polish m&f
PQ IV PortugueseM&F
PQ IV Romanian M&F
PQ IV RussianM
PQ IV Slovak MF
PQ IV Spanish M (Chile)
PQ IV SpanishM (Mexico)
PQ IV SpanishM&F (Spain)
PQ IV SpanishM&F (Venezuela)
PQ IV SwedishMF
PQ IV Tamil
PQ IV Turkish
PQ IV UkrainianM&F
15
PQ IV Urdu
PQ IV VietnameseM&F
SVS
0 Coding and Analysis Instructions for SVS
SVS57Afrikaans
SVS57Albanian
SVS57Arabic Israel
SVS57Arabic Oman
SVS57Armenian
SVS57Bosnian
SVS57Bulgarian
SVS57Chinese simplified
SVS57Chinese Traditional
SVS57Croatian no accents
SVS57Czech
SVS57Danish
SVS57Dutch
SVS57East Timor Bahasa
SVS57East Timor Portuguese
SVS57English
SVS57Estonian
SVS57Filipino (Tagolog)
SVS57Finish
SVS57French
SVS57German
Svs57Greek
SVS57Hebrew Israel
SVS57Hindi
SVS57Hungarian
SVS57Italian
SVS57Japanese
SVS57Korean
SVS57Latvian
SVS57Lithuanian
SVS57Macedonian
SVS57MalaysiaMelayu Bahasa
SVS57Norwegian
SVS57Persian Iran
SVS57Polish
SVS57Portuguese (some orthography problems)
SVS57Romainian
SVS57Russian
SVS57Spanish Adult address
SVS57Spanish Argentina
SVS57Spanish Mexico
SVS57Spanish Spain
SVS57Swedish
SVS57Thai
SVS57Turkish
SVS57Ukranian
SVS57Vietnamese
... The higher the score, the greater the importance of the value. A full list of items used in the PVQ40 and PVQ-RR 57 can be found in Schwartz (2021). ...
... Data and code to reproduce the analysis are publicly available at the Open Science Framework and can be accessed here: https://doi.org/10.17605/OSF.IO/ M82VT. The PVQ40 and PVQ-RR 57 measures for different languages can be found in Schwartz (2021). The PBVS-C and AVI-r can be obtained by request from developers, as detailed above. ...
Article
We test the theory that personality incoherence may instigate personality change in the context of personal values. Values’ near-universal organization makes value incoherence assessment straightforward. The study included 13 longitudinal samples from seven cultures (Australia, Israel Palestinian citizens, Israel Jewish majority, Italy, Poland, Portugal, and Switzerland), total N = 7,126, and T1 M age ranging between 6 and 18. Each participant reported values between two- and six-times. Using unfolding analysis, we calculated the fit of the internal value structure of each participant at the first time point to the value structure in their sample (normative structure) and to the theoretical structure of values. We estimated value change using Growth Curve Modeling (when at least three measurement times were available) and the difference between T1 and T2 in each sample. We correlated value incoherence with value change and estimated the effect across samples using a meta-analysis. Incoherence with the structure of values predicted greater value change. The associations were stronger when participant’s value structures were compared to the normative value structure at T1 than when they were compared to the theoretical structure. A meta-regression analysis indicated that effects were not moderated by age. We discuss possible underlying processes and implications for personality development.
... The theory of basic values is based on three assumptions (Schwartz, 2021): 1) Values are cognitive representations required for human survival: biological needs, interpersonal interaction needs and group survival needs; 2) Values have a logical structure related to the motivation, the coherence of objectives and the conflicts of objectives; 3) The value circle is a natural continuation of the transition of one value to the next and the division is more descriptive than strictly separable individual units. The theory of basic values (Schwartz, 1992) reflects 10 values placed in a circle, which constitute a gradual transition of the underlying motives from one motivation to the next rather than strictly separable units. ...
... The theory of basic values (Schwartz, 1992) reflects 10 values placed in a circle, which constitute a gradual transition of the underlying motives from one motivation to the next rather than strictly separable units. The circular structure relates to other constructs such as behaviour, attitudes, personality traits and demographics in a systemic way (Schwartz, 2021). ...
Conference Paper
In Western culture people suffer from poor authenticity, but being authentic in daily life is positively linked to well-being in the future and this link is one-directional. The study aims to understand locus of control and value dimension influence on authenticity by using regression analyses. In accordance with previous studies, the locus of control affects an individual’s sense of authenticity. Results of this study show, that internal locus of control and self-transcendence value dimension positively but self-enhancement value dimension negatively influence authentic living; external locus of control and self-enhancement value dimension positively but self-transcendence value dimension negatively influence self-alienation; and self-enhancement and conservation value dimensions positively but openness to change value dimension negatively influence accepting external influence. The locus of control has no effect on accepting external influence. In addition, this study shows the effect of two value dimensions on two authenticity indicators: high self-enhancement and low self-transcendence value dimensions influence higher levels of self-alienation, which negatively affects the sense of authenticity. The opposite in the hierarchy of these values – high self-transcendence and low self-enhancement value dimensions create higher rates of authentic living, which positively influences feelings of authenticity. Self-alienation and accepting external influence are negatively related to authentic living. Environment plays a significant role.
... The universal value domain is used in this study to characterize food citizenship values, as similar to ecological citizenship, a food citizen has values that prioritizes the welfare of others that are distant in space and time, species and the planet itself. This study uses the Dutch version of Schwartz PVQ21 (ESS21) basic value instrument already available online (see Schwartz, 2021). Jagers and Matti (2010) used a shortened version of Schwartz value scale (SVS), but we preferred the PVQ21 because it uses 'vignettes' rather than abstract terms. ...
... He believes everyone should have equal opportunities in life". Schwartz (2021) argues that the use of abstract terms is appropriate when we can assume that individuals have consciously articulated abstract values for themselves. In this study, however, the latter cannot be assumed; therefore, it used vignettes. ...
Preprint
Full-text available
It is my unpublished master thesis. My master thesis focused on studying the link between a nature-based organisation called Nature Today, its effect on someones environmental identity (a measure for nature connection) and the effect of someones environmetnal identity on someones food citizenship. A conceptual framework was developed to conceputalize and measure food citizenship.
... This gap in the literature is addressed by the present study. Acculturation does not only impact how people relate to the receiving culture but can also have the potential to reshape their self-perception in relation to others (Shim et al., 2014) Schwartz, 2021). In contrast, Middle Eastern cultures are known for placing greater importance on interpersonal connections and relationships with others (e.g., Schwartz, 2021). ...
... Acculturation does not only impact how people relate to the receiving culture but can also have the potential to reshape their self-perception in relation to others (Shim et al., 2014) Schwartz, 2021). In contrast, Middle Eastern cultures are known for placing greater importance on interpersonal connections and relationships with others (e.g., Schwartz, 2021). We suggest that Arab immigrants might respond to this cultural difference by moving towards, or away from, either their host or home culture's baseline level of individualism/collectivism (Shim et al., 2014). ...
Article
Full-text available
This contribution investigates differences in self‐construal and emotional expressivity among Arab immigrants and non‐immigrants. Furthermore, it examines the role of acculturation styles and perceived emotional acculturation in predicting these outcomes among Arab immigrants. Using a sample of 1249 self‐identified Arabs (629 immigrants in Western Europe and North America; 620 non‐immigrant Arabs in the Mashriq and Maghrib regions), we found that collectivist self‐construal was significantly lower, and positive emotional expressivity was significantly higher among immigrant, than non‐immigrant, Arabs. High home country acculturation (also in combination with high host country acculturation) was the strongest predictor of collectivist self‐construal. Immigrants' perception of the positive emotional expressivity of people in their host culture was the strongest predictor of their personal positive emotional expressivity. These results were replicated using the Euclidean distance method to measure acculturation. Hence, the study provides valuable insights into the relationships between self‐construal, emotional expressivity and acculturation styles, specifically among Arab immigrants.
... We will also include other well-established measures of values (Schwartz Portrait Values Questionnaire;Schwartz, 2021) and morality (Moral Foundations Questionnaire-2; Atari et al., 2023) that will allow us to position the newly developed measures vis-à-vis other widely used constructs in the field. Although there is no sufficient evidence to propose formal hypotheses, we do have some expectations about how these constructs might be related. ...
Preprint
Full-text available
Cultural logic is a set of cultural scripts and patterns organized around a central theme. The cultural logics of dignity, honor, and face describe different ways of evaluating a person’s worth and maintaining cooperation. These cultural logics vary in prevalence across cultures. In this study, we collaboratively develop and validate a measure capturing these cultural logics, which will allow us to map world cultures based on the prevalence of these logics. We will further explore the interrelations of dignity, honor, and face with prosocial behavior, values, moral beliefs, and religiosity as well as examine the generalizability of these relationships across cultures. Finally, we will explore historical antecedents (e.g., resource scarcity) and current correlates (e.g., inequality) of the country-level prevalence of these cultural logics. This study will generate a new dataset of country scores for dignity, honor, and face that will be available for future comparative research. It will also provide theoretical insights for researchers and practitioners interested in cooperation and social behavior within and between cultures.
... These differing perceptions encode value-laden information and value orientations of individuals. Traditional psychometric inventories [77,41,6] adopt such contextual perceptions, commonly referred to as items, as organized stimulus. For example, VSM [31] include perceptions like "It is important to get recognition for good performance" and "It is important to have security of employment". ...
Preprint
Human values and their measurement are long-standing interdisciplinary inquiry. Recent advances in AI have sparked renewed interest in this area, with large language models (LLMs) emerging as both tools and subjects of value measurement. This work introduces Generative Psychometrics for Values (GPV), an LLM-based, data-driven value measurement paradigm, theoretically grounded in text-revealed selective perceptions. We begin by fine-tuning an LLM for accurate perception-level value measurement and verifying the capability of LLMs to parse texts into perceptions, forming the core of the GPV pipeline. Applying GPV to human-authored blogs, we demonstrate its stability, validity, and superiority over prior psychological tools. Then, extending GPV to LLM value measurement, we advance the current art with 1) a psychometric methodology that measures LLM values based on their scalable and free-form outputs, enabling context-specific measurement; 2) a comparative analysis of measurement paradigms, indicating response biases of prior methods; and 3) an attempt to bridge LLM values and their safety, revealing the predictive power of different value systems and the impacts of various values on LLM safety. Through interdisciplinary efforts, we aim to leverage AI for next-generation psychometrics and psychometrics for value-aligned AI.
... These factors can be grouped into psychological and social components. Psychological factors include attitudes (Haustein & Hunecke, 2013;Vermeir & Verbeke, 2008), values (McCarty & Shrum, 1994;Schultz et al., 2005;Schwartz, 2021;Vermeir & Verbeke, 2008), emotions (Brosch & Steg, 2021), self-efficacy (Hanss & Böhm, 2010;Hanss & Doran, 2020) and personality traits such as narcissism (Lin et al., 2021), product involvement (Tarkiainen, Sundqvist 2009), convenience (McKenzie- Mohr & Schultz, 2014), general interest in sustainability (Matthes & Wonneberger, 2014), motivation (McKenzie- Mohr, 2011), and behavioral intention (Wang et al., 2014). Furthermore, social circumstances such as demographics such as gender (Tautscher et al., 2020;Bloodhart & Swim, 2020) and social norms (Salazar et al., 2012); Schultz et al., 2007) can influence behavior. ...
Article
Full-text available
Given the urgency of climate change action and the significant climate impact of household emissions, understanding the drivers of individuals’ sustainable behavior patterns is more important than ever. Consequently, we investigate whether different clusters of individual users can be distinguished regarding sustainability-related values, attitudes, and intentions. If these diverse clusters exist, we can explore tailored approaches to promote sustainable behavior patterns among them based on their unique needs and targets. For this purpose, we employ a mixed-method approach combining qualitative interviews with a quantitative survey. The obtained insights help us identify core factors that drive sustainable behavior, develop representations of different user groups, and suggest individualized interventions for supporting sustainable behavior patterns. The qualitative part comprised interviews with ten participants, resulting in the development of qualitative personas. Emerging differences could subsequently be used to select validated psychological scales for the quantitative part to confirm the differences. Applying data-driven clustering, we identify five intention-based clusters that vary regarding factors such as belief in climate change, collaboration, or skepticism concerning sustainability. Building on both qualitative and quantitative insights, five validated personas are created for research and practical use. These personas include Socially Sustainable, Responsible Savers, Unconcerned Spenders, Comfort-Oriented, and Skeptical Consumers. Individuals corresponding to the selected persona may, for example, respond positively to sustainability benefits, while others may be more receptive to hedonistic benefits. Addressing related varying motivational factors raises the demand for individualized interventions. These could be achieved by incorporating the personas’ needs with more individualized products and services to promote sustainable behavior.
... Для составления ценностного профиля респондентов использовался «Портретный ценностный опросник» (PVQ) Ш. Шварца (Магун, Руднев, 2008; в обновленной редакции (Schwartz, 2021). Для оценки удовлетворенности ПвБ применялся опросник «Оценка удовлетворенности потребности в безопасности» О.Ю. ...
Article
Background. Attitudes towards new technologies are interconnected with various psychological factors, including the personal value profile. One of these technologies is a robot equipped with artificial intelligence, which can sometimes be perceived as a source of threat, including psychological safety. Meanwhile, the problem of the relationship between the value profile, security needs satisfaction and the attitude towards robots among representatives of different generations remains insufficiently studied. Objective. To conduct a pilot study on the relationships of the value orientations and security needs satisfaction with the attitude towards robots among people of three generations of Russian people: X, Y, Z. Study Participants. The study sample consisted of 102 people aged 18 to 55 years (residents of Moscow and Moscow region), generation X — 29 people (born in 1968–1981), generation Y — 38 people (born in 1982–2000), generation Z — 35 people (born since 2001 and later). Methods. “Portrait Value Questionnaire” (PVQ-21) by S. Schwartz, questionnaire “Assessment of security need satisfaction” by O. Zotova, “Attitude towards technology” questionnaire by G. Soldatova et al., “Negative Attitude towards Robots Scale” (NARS) adapted by V. Akmayev. Results. The study has identified significant differences in the value profile, security need satisfaction, and attitudes to technology among representatives of generations X, Y, and Z. The data analysis showed partial shift in the system of values and security satisfaction degree from generation X to generation Z. Thus, the older generation X is characterized by a desire for traditional things, as well as a lower level of security need satisfaction, which correlates with a more negative attitude towards robots. Whereas the younger generation Z, being more risk-averse, has a more positive attitude towards robots. The regression analysis has identified the predictors of negative attitudes towards robots. Conclusion. The study highlights the existing relationships between a person’s attitude towards robots, security need satisfaction and the value profile, which has characteristic differences in certain age groups. A high degree of security need satisfaction is a predictor of positive attitudes towards robots. New technologies can contribute to a sense of insecurity which is consistent with a lack of accepting them. Thus, the study revealed certain differences in attitudes towards robots among representatives of different generations. There is a need for maintaining an optimal level of psychological safety in order to form a positive attitude towards new technologies including artificial intelligence.
... ludes statements like "I live in a close-knit neighborhood/city" and "People in my neighborhood/city do not share the same values" (Appendix A). In order to explore effects of different value constellations on cooperation behavior, we use the Schwartz Human Values Scale to measure how important certain values are to participants (S. Schwartz, 1996;S. H. Schwartz, 2021). ...
Conference Paper
Full-text available
Citizen reporting apps are becoming increasingly popular in smart cities to help local authorities identify, prioritize and resolve issues with public infrastructure faster and according to citizen needs. However, soliciting and sustaining high-quality incident reports is challenging since free riding is an attractive option. Another challenge is making such apps equally open and accessible to less affluent and vulnerable groups. We model citizen reporting as a public good game to investigate how two potential non-monetary, non-competitive interventions affect contributions: increasing the salience of the citizen's group identity, and increasing the salience of the expressive values. We conducted an online experiment to test our hypotheses. Our results reveal that neither salience of group identity nor expressive values increased contributions toward the public good.
... Following best practice recommendations, participants who responded more than 45 times with the same response option or had more than 28 missing values were excluded (Schwartz, 2021). Twelve French participants and 13 Chinese participants were excluded, leaving 308 French participants and 319 Chinese participants. ...
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