Content uploaded by Abdulkhaleq Nader Qader
Author content
All content in this area was uploaded by Abdulkhaleq Nader Qader on Aug 26, 2021
Content may be subject to copyright.
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1183
Impact of Innovation Technology in Enhancing
Organizational Management
Mosleh Zeebaree1, Samman Sattar2, Musbah Aqel3, Abdulkhaleq Nader Qader4, DilovanAsaad Zebari5
1, 2,3Departument of Management Information System, Cyprus International University (CIU), North Cyprus.
4Research Center of Erbil Polytechnic University, Shaqlawa Technical College, Erbil, Kurdistan Region, Iraq.
5Research Center of Duhok Polytechnic University, Duhok, Kurdistan Region, Iraq.
21807157@student.ciu.edu
21813094@student.ciu.edu
maqel@ciu.edu.tr
abdulkhalqnadr@epu.edu.iq
dilovan.zebari@dpu.edu.krd
Abstract- Digital technologies quick advancement prompts
immersive remodeling of our economies and social orders that
are entirely extensive. Innovative progress particularly in the
area of artificial intelligence (AI), robotics, huge information
and business analytics, also the increased and virtual reality are
giving an all-out digital connectivity and recent conceivable
outcomes for successful study and managing. Establishment
anticipates higher efficiency and open doors for advanced
execution by expanding utilization and integration of technology
innovations. Not simply machines or shrewd calculations will
accomplish assignments, however new types of human-machine
communication show important influences for situating focal job
of human in structure and advance exercises. In this study, the
creators show a diagram of accessible technological solutions
that (incorporating innovation) prompting new types of human-
machine interaction and organizational management
improvement. Moreover, features of advancement necessities
producing thoughts in initial improve procedures are
distinguished, organizational innovation is particularly
pertinent in the present dynamic and turbulent environment,
where other inside factors, for example, mechanical resources,
employee training, synchronization of new management
competences, flexible human capital, and increasingly versatile
hierarchical design, are urged to make worth and upper hand.
The objective behind this paper is to figure out whether
technological assets impact organizational management
procedure and how innovation technologies impact
organizational management and performance. We accomplish
these objectives by breaking down the organizational innovation
and performance, using an integrative study methodology that
brought out with data accumulated through perusing numerous
articles that are connected to the theme and papers keywords.
The finding of the research displays that help modernization and
enhancement of mechanical aptitudes, inventive and innovative
particular that include (web 2.0, Business Intelligence (BI),
Artificial Intelligence (AI), enormous information, Internet of
Think (IOT), industry 4.0 and social media) competencies
advance enhancement in authoritative execution through its
positive impact on the methods of potential and recognized
adequacy, proficiency of decision making process.
Primarily, traditional procedures of the firm affect
organizational procedures as well as its performance. Further,
interior work adaptability impacts organizational performance
through innovation. This concern specifically interest when
considering the changing idea of tempestuous mechanical
situations wherein association works. Technological resources in
this manner recognize new wellsprings of adaptability and
organizational development subject to progressively significant
logical information and instruments that controls data volume
in the organization.
Keywords: Technology, Innovation--Technology, Organizational
management.
1. INTRODUCTION
Amidst the enormous innovation engaged in
information and correspondence technology which
influences numerous parts of life on planet particularly
the presence of internet, web 2.0, web based life and
development in the communication procedure, all that
directly and indirectly impact the procedure
organizational management, [1]
Associations settle on key choices in modest
worldwide environment where advancement of
technology and methodological procedures are
essential in keeping up levels of competitiveness [2]
one of the most significant vital decision confronting
the administration in the present’s universally focused
condition incorporates technology improvement.
The more noteworthy organization’s technology
capabilities are, the more rapidly organizations will get
technology [3] and exploit other reciprocal assets
essential to giving firms the elevated stages of interior
kinds to importantly restructure old-style commercial
approach [4] In particular, the association must have
diverse innovative resources to face the zing of the
present educated society [5] Technology is in this way
a strategic mechanism that enhance collaboration,
correspondence, and trade of data and learning through
the appearance and appropriate utilization of devices
or resources that urge learning and data to stream more
quickly and spread more effectively all throughout the
association [6] It is also an application of knowledge
to the pragmatic points of people’s life or to transform
and oversee human condition. It assimilates the use of
supplies, gadgets, techniques, and wells of power to
make life simpler, progressively better, and to work
more efficiently. Although science is stressed over
how and why things occur, technology centres on
making things happen.
Ref [7] express that revolution ecosystem isn't yet an
obviously characterized idea and is frequently utilized
with an over-accentuation on market forces. Generally,
an innovation ecosystem contains two ecosystems, the
______________________________________________________________
International Journal of Supply Chain Management
IJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print)
Copyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/)
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1184
learning environment and the business biological
system.
Innovation plays a huge job in the technique of such
organizations, as it has been demonstrated these days
that all head technical organizations claim a major
piece of their prosperity to novelty items and new
concepts. The present successful software companies
should not only be inventive in handling technological
changes yet generally fit in investigating and
exploiting innovation to make fresh business capacities
in a savvy way, as to build incomes and accomplish
differentiation for the venture [8]
The Key factors behind quick pace of innovation
include quickly evolving technology, item’s shorter
life span, and changes in client necessity,
globalization, and ferocious competition. Considering
this circumstance, associations should be one of a kind,
products and services are needed to be guaranteed as
inventive to accomplish sustainable competitive
advantage [2]
Organizational performance and knowledge impact an
association's innovation, positively [9] having much
greater facility for development would help a firm in
the advancement race against contenders, along these
lines enhancing organizational performance. An
organization that supports inventive items, quality
procedures, or services might profit from new
innovation [10] A group's absorptive capacity
empowers a company to transform knowledge into a
new item, quality administration, services, or
procedures to help innovation [11] to create item
quality worth, associations ought to continue abilities
by filling new development into their activities, a
procedure that requires numerous capabilities and
skills [12] innovation is irreplaceable to contemporary
associations. An association's technology creation and
its capacity to recognize, share and apply learning
straightforwardly influence its competitive
advancement [2] Companies are frequently viewed as
a significant structure in the present’s information-
based economy [13] Accordingly, associations have
made noteworthy investments in executing
information management ability that is explicitly
intended to help the sharing of information
management among firm individuals in an association.
Information management ability, as to organizational
performance, might give an upper hand to firms. For
an association to accomplish a competitive advantage,
all functions must be interrelated.
2. Research Questions and Methodology
2.1. Research Questions
RQ1. How innovation in technology affects the
organizational management process?
RQ2. What are the organizational management
dimensions that are affected by innovation
technology?
2.2. Aim of the Study
The significance of this study rises up out of the
essentialness of foundation boundaries on the best way
to enhance innovation utilization in technology to
improve all managerial activities and decision making
process effectively and efficiently, as well as explain
the dimensions that are affected by using modern
technology in organizational management processes,
and identify the technological channel that support to
achieve organizational objective and goal.
2.3 Research Methodology
This paper is fundamentally based literature studies –
explicitly speaking, it depends on a methodical
literature reviews – aspects, for example, research
strategy, search term, database that was utilized,
incorporation just as exclusion criteria. Because of this
nature, the pursuit identified with methodical literature
study begins ordinarily from at least one known
wellsprings of information, and afterward dependent
on the accessible information and data from the current
existing results further wellsprings of information are
distinguished and pertinent information is acquired.
With regards to this paper, the greater part of the
sources (writing) is not earlier than 2015 and they are
from worldwide journals. Though in some cases, some
old literature is utilized to depict fundamental ideas
and speculations.
A deliberate writing review recognizes, picks, and in a
general sense surveys research so as to address an
unmistakably itemized request. The methodical review
should seek after an undeniably portrayed show or plan
where criteria are obviously expressed before the study
is led. It is a sweeping, direct request drove over
various databases and dim writing that can be rehashed
and reproduced by various analysts. It includes
assembling a very much deliberated search strategy
which has a specific fixation or answers a portrayed
request. It distinguishes the kind of data seen,
investigated, and revealed inside identified time
allocations. The search terms, methodologies (with
database names, stages, and dates), restraints and
everything should be remembered for the review.
3. Problem Identification and
Formulation Stage
3.1.Problem statement
During the transformation of data and communication
technology managerial process confronting numerous
aggravations through accomplishing administrative
undertakings that brought about by a huge amount of
various information. The speed and
multidimensionality of data; information
heterogeneous that stimulate associations to use
present and trailblazer innovation in managerial
activities.
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1185
3.2.Study objectives
The goal of this examination is to locate the significant
modern technology that impacts organizational
management by analyzing the numerous literatures
that are related to the key words that are cited in the
abstract of the study.
4. Literature Review
Ref [14] stated that while the improvement of new
supportable technologies like IOT, web, 2.0, industry
4.0 is significant for tending to the atmosphere and
natural difficulties defying society, such innovations
face critical obstacles, not the least since inescapable
tools, will in general be intertwined with prevailing
business models, value stores, business norms, also
organizations.
Ref [15] claims that innovation in technology like IOT,
web, 2.0, industry 4.0 is a key factor in technology
creation and in sustaining an association's competitive
advantage, which in turn enhances its overall work.
Innovation empowers firms to shield themselves from
exceptionally uncertain, unsteady situations,
consequently making them progressively equipped for
seeking new chances and proficiently exploiting
existing ones.)
Ref [16] argued that innovation in technology for
example BI,AI, social media and Big Data is an
elevated market rivalry, the effective administration of
progress is essential to firm survival and achievement.
Quality improvement and innovation have in this way
become built up techniques as firms look to make and
safeguard their competitive position.)
Ref [17] argued that quality improvement and
innovation technology which include (informal
community, BI, and web 2.0) are the focal ideas of new
types of financial hypothesis of the firm and models of
business conduct.
Ref [18] pointed out that with innovation technology
such as BI, the management process lead to quality
enhancement that is an essential part and a key variable
used in the exceptionally competitive international
ventures.
Ref [19] remarks that organizations can't stand to leave
innovation to risk. Or maybe, management is
constrained by market weights to help innovation
activity deliberately.
Ref [20] indicated that innovation performance
increases the capability and productivity of
organizational procedure such as hardware, software,
database, human asset, correspondence.
Ref [21] indicated that AI as technology and legitimate
control prompts a significant change in the realm of
work. From a single perspective, AI frameworks bid
enterprises a broad range of selections for creating
forms progressively productive and practical.
Ref [22] showed that appropriate AI innovations and
capacities for strong use case and new types of human-
machine interaction stand up to enterprises with
extraordinary challenges as AI structures require a mix
of its various kinds to produce timely decision and
customized requirements.
Ref [23] stated that the blend of technology innovation
system cause the venture to turn into study and
innovative investment, the fundamental body of
technological innovation exercises, development
application. China's farming and agrarian apparatus are
in the advancement stage.
Ref [24] stated that innovation-driven change
development participation to enhance the agricultural
science and technology development capacity,
manufacture imaginative outcomes, and advance the
advancement of industry.
Ref [25] indicated that giving savvy/advanced services
in an item service framework is important to
comprehend the three measurements of innovation
driven assistance development: service environment,
platform, and worth co-creation. Additionally
appeared in his paper that an endeavor to utilize a
particular structure to address how OEMs, service
sources, scheme integrators, and software or
programming companies can contend and cooperate
towards business facility and invention, by helping
them see how to plan simple applications just as more
intelligent platforms that help product service
atmospheres. The capacity to make commitment (co-
creation, network with forms, open structure
environment, and extra amenities) was seen as key to
the advancement of increasingly shrewd framework.
As well as they pointed out the client's kin and culture
to comprehend IOT technologies. The SD rationale
utilization clarifies technology-based facility
development in assembling organizations is unique. It
speaks to the significant commitment to improve
producing company’s service business.
Ref [26] shows a statically significant positive
association between online social networks and
innovation capacity, and that online social network and
company performance is completely intervened by
innovation capacity. Thus, the writers discover a
statistically significant positive association between
innovation capacity and performance in the lodging
industry. The writers talk about the significance of
online social networks in the improvement of
advancement competences through business insight
and knowledge management that outcome in higher
performance. The writers additionally consider the
manners by which online social networks improve
knowledge management.
Ref [27] conclude that utilization of huge data
positively affects innovation results since it enhances
the organization's capacity to check the environment,
giving significant data to enhance the curiosity factor
and importance of new items and services.
Ref [28] discovery unquestionably relate Big Data
Analytics Capabilities with better and quicker
procedures of product and services co-creation and
many vigorous joint effort systems with internal and
external business accomplices.
Ref [29] suggests that the administration must
comprehend that endeavors identified with
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1186
incorporating large information and co-development
must be considered, to change organizational
procedures, systems, application, strategies, and even
schedules, will request time. A short-term way to deal
with the advancement of this capacity demolishes the
potential it has for worthy conception and sustainable
upper hand.
Ref [30] aim the information trading and analysis
outcomes with providers and clients are vital for co-
development. Its simplicity of data access, use, and
administration of mechanical stage has an immediate
association with the results of co-innovation process
since it can encourage or prevent cooperative work,
and reinforce or break the relations and responsibilities
of on-screen characters since they have a place with a
network where it is basic to accomplish value co-
creation. Underlines that Knowledge Management and
IA abilities improve coalition ambidexterity
performance. In such manner, in the direct model we
discover that organizations with predominant KM
abilities accomplish better coalition ability
performance, in any case, when the indirect impacts
are incorporated these prevail.
Ref [31] argued that the accomplishment of ability to
use both hands through coalitions in IOT Smart City
ventures does in fact require firm techniques to
internally make ICT abilities. At the project level, this
enables the organization to exploit both inner and outer
knowledge. In our study, MNEs working through
coalition in Smart Cities advantage extraordinarily
from the interplay between KM and ICT capacities,
most likely because of the quirks and qualities of these
innovative projects.
Ref [32] emphasized that smallholders are basically
reacting to the motivations and restrictions natural to
social and monetary conditions. Without useful
institutional systems that counterbalance these
exchange outlays, the shirking of precisely high-
performing technologies by most of them preceded
with dependence on provision-oriented animal
agriculture rehearses appears to be a reasonable
decision.
Ref [33] inferred that the help of top management
influence modernization (product and process
innovation). Besides, the outcomes demonstrated that
top administration bolster influences the collaboration
between organizational configuration and information
technology. It was additionally discovered that
teamwork between the two sway modernism. At long
last, the examination uncovered that the participation
between organizational structure and process
innovation doesn't intercede the impact of top
administration support in modernization.
Ref [34] emphasized that difficulties and potential in
the innovation process. An underlying guide was along
these lines filled by doling out the measures to the
fields of activity and prioritizing them after some time,
more item assortment and customization is solid.
Because of this improvement, the need of spry and
reconfigurable production systems developed.
Ref [35] indicate that mobile telecommunication
companies in Jordan give cautious attention regarding
innovation related exercises; they center on presenting
new item and services and upgrading their managerial
systems. This likewise mirrors the harsh competition
that exists in this part in Jordan. Moreover, the
outcomes demonstrated a beneficial outcome of
organizational culture, human asset, information
technology and physical environment on innovation;
though no measurably critical impact was found of
organizational structure on innovation.
Ref [36] argued that firms profit by either low degrees
of diversification because of efficiencies in preparing
innovation knowledge, or from high degrees of
diversification because of access to wide information
management capacities that encourage the taking care
of complex issues and the capacity to coordinate a firm
along various direction. The utilization of comparative
analyses can effectively distinguish conditions that are
satisfactory for fruitful organizational performance
results. Just as discoveries give valuable experiences
into how firms' individuals should strengthen their
collaborative practices and exercises to upgrade their
competitive advantages.
Ref [37] show that social networking changes quickly,
the capacity to increase a short-term competitive
advantage relies upon the assortment of data first,
trailed by maybe a more extended term centered
market direction strategy to build up an eco-system
that incorporates associations with inward and outer
partners. Also, the discoveries show that both receptive
and preemptive market directions assume constructive
jobs in brand revolution profundity via web-based
networking media.
Ref [38] emphasized that innovation technology
enhance the balance of offer and request. Straightening
of association and quick data conductions that
empower official and general proficiency are
extraordinarily enriched, and various produces of
coordinated effort brought a specific impact.
Contrasted current market environment, distribution of
data assets, and even correspondence system
extraordinarily lessens the operation expenses.
Ref [39] stated that vast information analysis gives
great database and technical support for the outsider
credit appraisal of cargo transportation activities.
Ref [40] discoveries show that innovation technology
encourages the production of open and collaborative
environment, and the use of inside and outside
progressions of information, through the improvement
of interior knowledge management capacity, which
thusly expands innovation capacity.
Ref [41] highlighted that IOT can give associations
with numerous potential advantages; in any case,
associations ought to understand that accomplishing
these advantages conveys possibly startling dangers
and, as recommended by the dichotomy of technology,
acquaints deviations with the association and system.
Ref [42] stressed that innovation will assume a job in
there going for the motivations behind filling holes in
organizational information, upgrading the
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1187
synchronization of association administration hard
work, and completing SMEs. Subsequent stages and
suggestions are likewise given on how ICT
developments be executed to improve the participation
and coordination of regional asset management
endeavors.
Ref [43] stated that big data can deliver more
prominent advantages particularly, adding to create
timely and more efficient decisions. This will empower
better and convenient choices in unique workplaces,
for example, projects.
Ref [44] underscored that web 2.0, innovation
capacity, and organizational wisdom adds to the
premeditated administration field by proposing a
clarification of distinctions in firm execution inside a
specific industry, and their frames of mind and stance
all through the procedure of successfully actualizing
practices or methods for learning within associations.
Ref [45] argued that BI systems’ viability somewhat
intervenes the effect of organizational approach,
structure, course and culture on its effectiveness.
Ref [46] discovers that operational and key BI abilities
ought to be considered independently and that
associations may get able to use both hands in BI
capacities similarly they can get able to use both hands
in their way to deal with organizational education. It
propels the observation that commercial esteem is
produced from BI resources by means of operational
and key systems, in the light of two symmetrical
arrangements of respective capacities. This twofold
way to deal with BI value models embodies the
following stage in its advancement.
Ref [47] stated that BI infrastructure improves BI
performance; performance thus upgrades performance
measurement capability (including indirectly through
BI self-administration); and execution estimation
capacity at last upgrades competitive advantage.
Ref [48] Showed that internet of things is significant
for the logistics and transport area in the association,
likewise can give operational information on the area
and observing of the state of things. With this data, it
is conceivable to improve client care by shortening the
cycle of logistics forms and better their expense.
Ref [49] accentuated that IOT applications are
probably going to assume a significant job for
invigorating technical rejuvenations inside business
firms. The major consequence of this market-based
methodology is a reasonable execution for companies’
client specialties opposing to scientific replacement.
Ref [50] mentioned that IOT may be another technical
challenge. The administration challenge isn't that fresh
from a systematical point of view. There are a few
strategic and operational challenges. These challenges
can be experienced through a holistic, coordinated and
interdisciplinary view on all components.
Ref [51] stated that implementing web 2.0
technologies for public administration representatives’
use would better help decision makers.
Ref [52] brought up that Web 2.0 encourage another
type of development co-innovation in the
organizational management process through
improving access to reports, documents, webpages,
messages, store personal information and making new
bits of knowledge to captivate decision making
fashion.
Ref [53] they found that building up a Web 2.0
technique, giving required assets to such training,
perceiving and empowering adopters, and including
administrators in the appropriation.
Ref [54] mentioned that Web 2.0 assumes a
multifaceted job for corresponding, teaming up,
sharing and managing information. Web 2.0 empowers
another model of Personal Knowledge Management
(PKM) which incorporates formal and casual
communication, matched effort and social networking
apparatuses.
Ref [44] stated that bosses must execute web 2.0
practices to grow new items or services by doing
certain effects on innovation execution
Ref [55] states the finding that underline wide-ranging
economic paybacks in IOT business process to
growing sales volumes and subsiding costs with regard
to financial resources and viability.
Ref [56] the outcomes show that positive Industry 4.0
execution drives strategic and operational
management, just as environment and social open
opportunities lead to improving organizational
production and management.
Ref [55] the finding that underlines wide-ranging
money-related advantages as far as IOT in business
procedure to growing sales volumes and diminishing
expenses, as to monetary assets and profitability.
5. Discussion and analysis
Contemporary systems are developing association
between its information schemes and capacities.
Modifications in techniques, rules, and business forms
progressively involve changes in hardware, software,
database, and telephones. Regularly, what association
might want relies upon what its systems will allow
them to do.
After evaluation 50 literatures under study that has
included in the process of reviewing we noticed that all
of innovations technologies that related to the topics
(BI, AI, IOT, BIG DATA, INDUSTY 4.0, WEB 2.0,
and SOCIAL MEDIA) has significant role in
improving organizational managerial process and
corporations devote greatly information system to
achieve six business strategies that’s operational
superiority, first-hand products, services, business
model, client and contractor intimacy, better decision
making, modest advantage, and last but not least,
survival.
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1188
As show as in the figure (1) that’s describe effect of
innovation technology in organizational managerial
implementation appeases that there are massive role of
innovation technology in the improving organizational
management process.
According the results of the reviewed literatures that
related to the research topic and include keyword
(innovation, innovation technology, organizational
management), that noted in the table (1) Shows that
most Massive number of authors argued that there are
direct rule of business intelligence in the advancing
organizational process through elevated market
rivalry, the effective administration of progress is
essential to firm survival and achievement, built-up
techniques as firms look to make and safeguard their
competitive position, focal ideas of new types of
financial hypothesis of the firm and models of business
conduct, enhance quality that is an essential part of the
venture strategy, market improving, increases the
capability and productivity of organization timely
decision making enhance the balance of supply and
demand, lessens the transaction costs, encourages the
production of open and collaborative, improvement of
interior knowledge management capacity, advance the
participation and coordination of regional asset
management, intervenes the effect of organizational
approach, structure, procedure, and culture on its
effectiveness, enhance operation excellence, improve
service and products that lead to survival as well as
improve customer and supplier intimacy through
advanced customer relation management and supply
chain management.
Significant number of author's indicate that IOT has
distinctive role in optimizing organizational
implementation through Improving business models,
value stores, industry norms, also organizations
competitive advantage, which in turn enhances its
overall work. Innovation empowers firms to shield
themselves from exceptionally uncertain, unsteady
situations, consequently making them progressively
equipped for seeking new chances and proficiently
exploiting existing ones, increases the capability and
productivity of organization ,improve investment,
operation excellence, improve organizational structure
and strategy, improve strategic and operational
challenges Growing sales volumes and decreasing
costs Other essential advantages that's adding through
including IOT in the organizational management.
On other side 12 of researcher mentioned that there are
significant role of Web 2.0 to supporting
organizational management activities during
improving business models, value stores, industry
norms, also organizations competitive advantage,
which in turn empowers firms to shield themselves
from exceptionally uncertain, unsteady situations,
consequently making them progressively equipped for
seeking new chances and proficiently exploiting
existing ones, focal ideas of new types of financial
hypothesis of the firm and models of business conduct,
increases the capability and productivity of
organizational, improve investment, organizational
structure on innovation, improve the participation and
coordination of regional asset management, procedure
of successfully actualizing practices or methods for
learning within associations, provide butter
understanding decision making process through
improving access to reports, documents, webpages,
messages, store personal information and making new
bits of knowledge to captivate decision making fashion
also giving required assets to such training, perceiving
and empowering adopters, and including
administrators in the appropriation and enhance
knowledge management system.
9th of the investigator pointed out the direct role of
social media in enhancing organizational management
method through safeguarding firms’ competitive
position, market improvement, organization’s
increased capability and productivity, advance
investment; service ecosystem, platform and worth co-
creation; better-quality knowledge management,
competitive advantage, responsive and proactive
market; enhance new business model, product and
services; reduced transaction costs, improved
participation and coordination of regional asset
management endeavors as well as enhanced customer
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1189
and supplier intimacy through advanced customer
relation and supply chain management.
Numerous authors declared that industry 4.0 and big
data’s role to increase the capability and productivity
of organization, improve investment; service
environment, platform and worth co-creation; product
invention and process invention, production systems
development, enhance the balance of supply and
demand, minimizes the transaction costs, improving
business models, value stores, industry norms, also
organizations, competitive advantage, which in turn
enhances its overall work, enhance the novelty of new
market and services, quicker procedures of product
and services co-creation, improve organizational
procedures, systems, application, strategies, and even
schedules, will request time, competitive advantage,
accomplish value co-creation, enhance transport
activities, adding to create timely and more efficient
decisions as well as survival and achievement.
At last but not least 7th of researcher supposed that
there are important role of artificial intelligence in
enhancing organizational management are Quality
improvement and innovation built-up techniques lead
firms to look to make and safeguard their competitive
position, increases the capability, economical and
productivity of organization to produce a timely
decision and customized requirements and
information concentrated exercises to advance
efficiency and development must be distinguished co-
creation network with forms as well as open structure
environment, extra services and Improve knowledge
management are other advantages of using AI in
organizational management.
Table (1): Impact of technology innovation in
enhancing organizational supervision.
Authors Improving business
Innovation
technology
[14, 15,
17, 20,
23, 35,
42, 44,
51, 52,
53, 54]
• Improving Business
Models
• Value Stores
• Competitive
Advantage
• Exceptionally
Uncertain, Unsteady
Situations,
• Increases The
Capability And
Productivity
• Improve Investment
• Improve The
Participation And
Coordination
• Butter Understanding
Decision Making
• Knowledge
Management System
Web 2
[16, 17,
18, 19,
20, 32,
38, 40,
42, 45,
46]
• Elevated Market
Rivalry
• Firm Survival And
Achievement
• Competitive
Position,
• Market Improving,
• Increases The
Capability And
Productivity
• Timely Decision
Making
• Balance Of Supply
And Demand
• Lessens The
Transaction Costs,
• Collaboration
Participation And
Coordination
• Knowledge
Management
Capacity
• Organizational
Strategy, Structure,
Process
• Operation
Excellence
• Improve Service And
Production
• Improve Customer
And Supplier
Intimacy
• Customer Relation
Management
• Supply Chain
Management.
BI
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1190
[16, 20,
21, 22,
25]
• Competitive Position
• Increases The
Capability
• Economical And
Productivity Of
Organization
• Timely Decision
• Customized
Requirements And
Information
• Advance Efficiency
And Development
• Co-Creation
Network
• Open Structure
Environment
• Improve Knowledge
Management
AI
[16, 20,
27, 28,
29, 30,
39, 43]
• Capability And
Productivity
• Novelty Of New
Market And
Services
• Procedures Of
Product And
Services Co-Creation
• Organizational
Procedures, Systems,
Application,
Strategies.
• Will Request Time.
• Competitive
Advantage.
• Accomplish Value
Co-Creation
• Enhance Transport
Activities.
• Efficient Decisions.
• Survival And
Achievement
Big Data
[14, 15,
20, 23,
24, 25,
31, 41,
48, 49,
50, 55]
• Improving Business
Models
• Value Stores
• Competitive
Advantage
• Increases The
Capability And
Productivity
• Improve Investment
• Operation Excellence
• Improve
Organizational
Structure And
Strategy,
• Improve Strategic
And Operational
Challenges
• Growing Sales
Volumes And
Decreasing Costs
IOT
[14, 15,
20, 23,
25, 33,
34, 38]
• Exceptionally
Uncertain, Unsteady
Situations
• Consequently
Making Them
Progressively
• Proficiently
Exploiting Existing
Ones.
• Increases The
Capability And
Productivity Of
Organization
• Increase Investment
• Service Environment
• Service Platform
And Worth Co-
Creation
• Product Invention
And Process
Invention,
• Production Systems
Development
• Enhance The
Balance Of Supply
And Demand
• Minimizes The
Transaction Costs
• Improving Business
Models
• Value Stores
• Industry Norms
• Competitive
Advantage
Industry 4
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1191
[16, 19,
20, 23,
25, 26,
37, 38,
42]
• Competitive Position
• Market Improving
• Increases The
Capability And
Productivity
• Advance Investment
• Service Ecosystem
• Improve Knowledge
Management
• Competitive
Advantage
• Responsive And
Proactive Market
• Enhance New
Business Model,
Product And
Services
• Reduces The
Transaction Costs
• Improve The
Participation And
Coordination
• Improve Customer
And Supplier
Intimacy
• Customer Relation
Management
• Supply Chain
Management
Social media
5.1 Research Results
The researcher found many positive influences that
improving organizational management
Monitors general business forms;
Develop client’s experience;
Redeem time and money;
Boost worker efficiency;
Integrate and adjust business representations;
Make superior business resolutions;
Create more income;
Technology supervision is critical for creating and
sustaining a competitive advantage of an
organization;
Technology deliberation must be a central part of
a firm’s strategy;
Revolution in technology without change in the
organizational management use can prompt
failure or disappointment;
Adding business focus
Adaptability
Organizational cohesion
Innovative integrity
6. Recommendation
• Investing in business Intelligence, Web
2.0,IOT,AI,Industry 4.0 and social media
applications
• Optimize communication channels with
employees, supplier and customer (Facebook,
Instagram, Snapchat, YouTube)
• Create WhatsApp/Viber messaging groups for
instant internal communication of the departments
• Firms should remove categorised barriers
andreview their return structure
• Encourage diversity and cooperation.
• Network within internaL and external industry.
• Research & Development.
• Make business more intelligence through using BI
and IOT technic.
7. Conclusion
The productivity of the decision-making process
and fundamentally traditional processes of the
firm has an impact in organizational procedure
and performance. Further, inner labor adaptability
impacts performance through innovation. This is
specifically compelling in view of the vibrant idea
of aggressive hi-tech environments where
association works. Technical resources therefore
recognize new wellsprings of adaptability and
invention dependent on more profound logical
information and instruments that guide knowledge
capacity in the organization, as indicated by our
research generally number of authors brought up
that there are enormous job of innovation
technology which incorporate AI, web 2.0 and
social media has direct job in enhancing
operational superiority, first-hand products,
services, business model, client and contractor
intimacy, better decision making, modest
advantage, survival.
References
[1]
Ellis, K., & Kent, M. (2019). Community
Accessibility: Tweeters take responsibility for an
accessible Web 2.0. Fast Capitalism, 7(1).
[2]
Tidd, J., &Bessant, J. R. (2018). Managing innovation:
integrating technological, market and organizational
change. John Wiley & Sons.
[3]
Layton, C. (2018). Ten innovations: An international
study on technological development and the use of
qualified scientists and engineers in ten industries.
Routledge.
[4]
Cremona, L. (2017). How additive manufacturing
adoption would influence a company strategy and
business model.
[5]
García-Sánchez, E., García-Morales, V., & Martín-
Rojas, R. (2018). Influence of technological assets on
organizational performance through absorptive
capacity, organizational innovation and internal labour
flexibility. Sustainability, 10(3), 770.
[6]
Szoniecky, S. (2018). Ecosystems Knowledge:
Modeling and Analysis Method for Information and
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1192
Communication. John Wiley & Sons.Technovation 54,
1–6.
[7]
Oh, D.S., Phillips, F., Park, S., Lee, E., 2016.
Innovation ecosystems: a critical examination.
[8]
Giannopoulos, A. (2015). Performance management as
a process of promoting innovation in software
industry. Procedia-Social and Behavioral
Sciences, 175, 401-407.
[9]
Shanker, R., Bhanugopan, R., Van der Heijden, B. I.,
& Farrell, M. (2017). Organizational climate for
innovation and organizational performance: The
mediating effect of innovative work behavior. Journal
of vocational behavior, 100, 67-77.
[10]
Voegtlin, C., & Scherer, A. G. (2017). Responsible
innovation and the innovation of responsibility:
Governing sustainable development in a globalized
world. Journal of Business Ethics, 143(2), 227-243.
[11]
Cepeda-Carrion, I., Martelo-Landroguez, S., Leal-
Rodríguez, A. L., & Leal-Millán, A. (2017). Critical
processes of knowledge management: An approach
toward the creation of customer value. European
Research on Management and Business
Economics, 23(1), 1-7.
[12]
Wang, Y., Kung, L., & Byrd, T. A. (2018). Big data
analytics: Understanding its capabilities and potential
benefits for healthcare organizations. Technological
Forecasting and Social Change, 126, 3-13.
[13]
Gruber, H. (2017). Innovation, skills and investment: a
digital industrial policy for Europe. Economia e
politicaindustriale, 44(3), 327-343.
[14]
Walrave, B., Talmar, M., Podoynitsyna, K.S., Romme,
G.L., Verbong, G.P.J., 2018. A multi-level perspective
on innovation ecosystems for path-breaking
innovation.Technol. Forecast. Soc.
[15]
Ardito, L., Petruzzelli, A. M., Panniello, U.,
&Garavelli, A. C. (2019). Towards Industry 4.0:
Mapping digital technologies for supply chain
management-marketing integration. Business Process
Management Journal, 25(2), 323-346.
[16]
Love, J. H., & Roper, S. (2015). SME innovation,
exporting and growth: A review of existing
evidence. International small business journal, 33(1),
28-48.
[17]
Soto-Acosta, P., Popa, S., & Palacios-Marqués, D.
(2016). E-business, organizational innovation and firm
performance in manufacturing SMEs: an empirical
study in Spain. Technological and Economic
Development of Economy, 22(6), 885-904.
[18]
Hilman, H., &Kaliappen, N. (2015). Innovation
strategies and performance: are they truly
linked?. World Journal of Entrepreneurship,
Management and Sustainable Development, 11(1), 48-
63.
[19]
Bourke, J., & Roper, S. (2017). Innovation, quality
management and learning: Short-term and longer-term
effects. Research Policy, 46(8), 1505-1518.
[20]
Jabbouri, N. I., Siron, R., Zahari, I., & Khalid, M.
(2016). Impact of information technology
infrastructure on innovation performance: an empirical
study on private universities in Iraq. Procedia
Economics and Finance, 39, 861-869.
[21]
Vocke, C., Constantinescu, C., &Popescu, D. (2019).
Application potentials of artificial intelligence for the
design of innovation processes. Procedia CIRP, 84,
810-813.
[22]
Daugherty, P. R., & Wilson, H. J. (2018). Human+
machine: reimagining work in the age of AI. Harvard
Business Press.
[23]
Juma, C. (2015). The new harvest: agricultural
innovation in Africa. Oxford University Press.
[24]
FuJun, W., Zhou, Y., YingGang, O., XiangJun, Z.,
&JieLi, D. (2018). “Government-Industry-University-
Research-Promotion” Collaborative Innovation
Mechanism Construction to Promote the Development
of Agricultural Machinery Technology. IFAC-
PapersOnLine, 51(17), 552-559.
[25]
West, S., Gaiardelli, P., &Rapaccini, M. (2018).
Exploring technology-driven service innovation in
manufacturing firms through the lens of Service
Dominant logic. IFAC-PapersOnLine, 51(11), 1317-
1322.
[26]
Palacios-Marqués, D., Merigó, J. M., & Soto-Acosta,
P. (2015). Online social networks as an enabler of
innovation in organizations. Management
Decision, 53(9), 1906-1920.
[27]
Duan, Y., Cao, G., Edwards, J.S., 2018. Understanding
the impact of business analytics on innovation. Eur. J.
Oper. Res. 0, 1–14.
[28]
Lozada, N., Arias-Pérez, J., &Perdomo-Charry, G.
(2019). Big data analytics capability and co-
innovation: An empirical study. Heliyon, 5(10),
e02541.
[29]
Manufacturing Industries. Int. J. Innov Manag. 2016,
20, 1640015.
[30]
Klerkx, L., Seuneke, P., de Wolf, P., &Rossing, W. A.
(2017). Replication and translation of co-innovation:
The influence of institutional context in large
international participatory research projects. Land Use
Policy, 61, 276-292.
[31]
Urbinati, A., Bogers, M., Chiesa, V., Frattini, F., 2018.
Creating and capturing value from Big Data: a
multiple-case study analysis of provider companies.
Technovation.
[32]
Bresciani, S., Ferraris, A., & Del Giudice, M. (2018).
The management of organizational ambidexterity
through alliances in a new context of analysis: Internet
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1193
of Things (IOT) smart city projects. Technological
Forecasting and Social Change, 136, 331-338.
[33]
Kebebe, E. (2019). Bridging technology adoption gaps
in livestock sector in Ethiopia: A innovation system
perspective. Technology in Society, 57, 30-37.
[34]
Al Shaar, E. M., Khattab, S. A., Alkaied, R. N., &
Manna, A. Q. (2015). The effect of top management
support on innovation: The mediating role of synergy
between organizational structure and information
technology. International Review of Management and
Business Research, 4(2), 499.
[35]
Niewöhner, N., Asmar, L., Wortmann, F., Röltgen, D.,
Kühn, A., &Dumitrescu, R. (2019). Design fields of
agile innovation management in small and medium
sized enterprises. Procedia CIRP, 84, 826-831.
[36]
Hajir, J. A., Obeidat, B. Y., Al-dalahmeh, M. A.,
&Masa’deh, R. (2015). The role of knowledge
management infrastructure in enhancing innovation at
mobile telecommunication companies in
Jordan. European Journal of Social Sciences, 50(3),
313-330.
[37]
Huang, K. E., Wu, J. H., Lu, S. Y., & Lin, Y. C. (2016).
Innovation and technology creation effects on
organizational performance. Journal of Business
Research, 69(6), 2187-2192.
[38]
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015).
Brand innovation and social media: Knowledge
acquisition from social media, market orientation, and
the moderating role of social media strategic
capability. Industrial Marketing Management, 51, 11-
25.
[39]
Yu, Y., Li, Y., Xia, T., Deng, H., Bao, L., & Li, W.
(2017). Organizational mode innovation and credit
supervision in road freight transportation under smart
mobile devices applications services. Transportation
Research Procedia, 25, 762-771.
[40]
Anaya, L., Dulaimi, M., &Abdallah, S. (2015). An
investigation into the role of enterprise information
systems in enabling business innovation. Business
Process Management Journal, 21(4), 771-790.
[41]
Santoro, G., Vrontis, D., Thrassou, A., &Dezi, L.
(2018). The Internet of Things: Building a knowledge
management system for open innovation and
knowledge management capacity. Technological
Forecasting and Social Change, 136, 347-354.
[42]
Brous, P., Janssen, M., & Herder, P. (2019). The dual
effects of the Internet of Things (IOT): A systematic
review of the benefits and risks of IOT adoption by
organizations. International Journal of Information
Management.
[43]
Gorospe, K. D., Michaels, W., Pomeroy, R., Elvidge,
C., Lynch, P., Wongbusarakum, S., &Brainard, R. E.
(2016). The mobilization of science and technology
fisheries innovations towards an ecosystem approach
to fisheries management in the Coral Triangle and
Southeast Asia. Marine Policy, 74, 143-152.
[44]
Ekambaram, A., Sørensen, A. Ø., Bull-Berg, H., &
Olsson, N. O. (2018). The role of big data and
knowledge management in improving projects and
project-based organizations. Procedia computer
science, 138, 851-858.
[45]
Zeng, S., Gonzalez, J., &Lobato, C. (2015). The effect
of organizational learning and Web 2.0 on
innovation. Management Decision, 53(9), 2060-2072.
[46]
Tian, X., Chiong, R., Martin, B., Stockdale, R., Arefin,
M. S., Hoque, M. R., &Bao, Y. (2015). The impact of
business intelligence on organization’s effectiveness:
an empirical study. Journal of Systems and Information
Technology.
[47]
Fink, L., Yogev, N., & Even, A. (2017). Business
intelligence and organizational learning: An empirical
investigation of value creation processes. Information
& Management, 54(1), 38-56.
[48]
Peters, M. D., Wieder, B., Sutton, S. G., & Wakefield,
J. (2016). Business intelligence systems use in
performance measurement capabilities: Implications
for enhanced competitive advantage. International
Journal of Accounting Information Systems, 21, 1-17.
[49]
Witkowski, K. (2017). Internet of things, big data,
industry 4.0–innovative solutions in logistics and
supply chains management. Procedia
Engineering, 182, 763-769.
[50]
Del Giudice, M. (2016). Discovering the Internet of
Things (IOT) within the business process management:
a literature review on technological
revitalization. Business Process Management
Journal, 22(2), 263-270.
[51]
Hartmann, M., &Halecker, B. (2015). Management of
innovation in the industrial internet of things. In ISPIM
Conference Proceedings (p. 1). The International
Society for Professional Innovation Management
(ISPIM).
[52]
Sivarajah, U., Irani, Z., &Weerakkody, V. (2015).
Evaluating the use and impact of Web 2.0 technologies
in local government. Government Information
Quarterly, 32(4), 473-487.
[53]
Bugshan, H. (2015). Co-innovation: The role of online
communities. Journal of Strategic Marketing, 23(2),
175-186.
[54]
Jia, Q., Guo, Y., & Barnes, S. J. (2017). Enterprise 2.0
post-adoption: Extending the information system
continuance model based on the technology-
Organization-environment framework. Computers in
Human Behavior, 67, 95-105.
Int. J Sup. Chain. Mgt Vol. 9, No. 5, October 2020
1194
[55]
Mosha, N. F. (2017). Application of web 2.0 tools to
enhance knowledge management. University of South
Africa.
[56]
Kiel, D., Müller, J. M., Arnold, C., & Voigt, K. I.
(2017). Sustainable industrial value creation: Benefits
and challenges of industry 4.0. International Journal of
Innovation Management, 21(08), 1740015.
[57]
Müller, J. M., Kiel, D., & Voigt, K. I. (2018). What
drives the implementation of Industry 4.0? The role of
opportunities and challenges in the context of
sustainability. Sustainability, 10(1), 247.
