Between Cultural Heritage and Marketing: German Place Names in Post-Communist Czechia

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The text focuses on German forms of place names in the Czech Republic, especially their revitalisation, restoration and preservation after 1989. Unlike during the interwar period, there is no German minority in the Czech Lands today. Thus, we argue that the current usage of German names illustrates that: (1) the German names lost their national character and are used for their cultural, historical and marketing values; (2) they have shifted from the sphere of toponymy to chrematonymy (names of hotels, regional products); (3) they are used in everyday communication in localities with that former German population; (4) in poetry and fiction, German place names have assumed yet another function via their own thematisation.

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... Olše/Olza, Mandžusko/Dongbei, Jihočínské moře / Východní moře, Japonské moře / Východní korejské moře / Korejské moře, Tchaj-wan / Tchaj-wan (Čína) (srov. též Eller -Hackl -Ľupták, 2008;David -Klemensová, 2019, 2020. ...
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PLACE NAMES VARIANTS AND VARIATION IN THE CZECH POLITICAL DISCOURSE IN THE 1945-1989 PERIOD (the text is written in Czech) The study is aimed at variants and variation of place names in the Czech political discourse in the period between 1945 and 1989. It is illustrated with the place names Podkarpatská Rus / Zakarpatská Ukrajina (Carpathian Ruthenia / Zakarpatia), Bahía de Cochinos / Zátoka sviní (Bahía de Cochinos / Bay of Pigs), and Falklandy / Malvíny (the Falkland Islands / Islas Malvinas). The usage of a particular form (variant) and the substitution of a place name for its variant reflect the process of their politicization and ideological presentation in that-time political journalism. It also shows their usage in symbolic and metaphorical ways through their occurrences in specific collocations. The analysis is based on the Rudé právo newspaper, the official medium of the Communist Party of Czechoslovakia.
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The book of studies, written by 14 authors, presents both the texts dealing with common problems, and the studies aimed at the place name materials. Place names are presented in specific situations where the crucial role is played by their cultural and place-memory-creating values. The important focus is also given to interdisciplinarity and application of new approaches to place names research and interpretation, e.g. critical discourse analysis, the concept of place memory, geographic and anthropological approaches.
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Linguistic landscape refers to the visibility and salience of languages on public and commercial signs in agiven territory or region. It is proposed that the linguistic landscape may serve important informational and symbolic functions as a marker of the relative power and status of the linguistic communities inhabiting the territory. Using the theoretical framework of ethnolinguistic vitality, it was hypothesized that the experience of the linguistic landscape by members of a language group may contribute to social psychological aspects of bilingual development. Factor analysis results show that the linguistic landscape emerges as a distinct factor separate from other measures of linguistic contacts. This factor was an important correlate of subjective ethnolinguistic vitality representing perceptions of the vitality of the in-group language in various domains. The study also found relations between the Linguistic Landscape factor and degree of in-group language use, especially in institutional settings, suggesting a 'carryover effect" of the linguistic landscape on language behavior.
This text focuses on place names and their thematization in Czech opinion journalism in the mid-20 th century. After describing general features of the thematization of proper names and the ways in which this process is accomplished – i.e. (re-)semantization through the use of collocations, onymic allusions, and symbolization –, the authors turn their attention to a qualitative textual analysis of political speeches. The collection consists of radio speeches given by exiled Czech politicians based in London and Moscow during the Second World War. The texts reflect a broad spectrum of Czech politicians, ranging from democrats (Edvard Beneš, Prokop Drtina, Jan Masaryk, Jaroslav Stránský, Jan Šrámek) to Communists and their sympathizers (Zdeněk Fierlinger, Klement Gottwald, Zdeněk Nejedlý).
The paper deals with continuity of anoikonymy on the material of currently used minor place-names in villages in the borderline regions of South Moravia. The focus is on the term continuity in anoikonymy (toponymy, respectively) itself and especially on specific realizations, i.e. on how present-day names follow the pre-war German ones. The paper also provides an analysis of the individual types of the relationships among pre-war and post-war (present-day) names (borrowing a name, its translation, an independently created name etc.).
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