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Archives of Sexual Behavior (2022) 51:123–137
https://doi.org/10.1007/s10508-021-02077-7
SPECIAL SECTION: IMPACT OFCOVID-19 ONSEXUAL HEALTH ANDBEHAVIOR
Porndemic? ALongitudinal Study ofPornography Use Before
andDuring theCOVID‑19 Pandemic inaNationally Representative
Sample ofAmericans
JoshuaB.Grubbs1 · SamuelL.Perry2· JenniferT.GrantWeinandy1· ShaneW.Kraus3
Received: 17 December 2020 / Revised: 1 June 2021 / Accepted: 9 June 2021 / Published online: 19 July 2021
© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021
Abstract
Of the many changes in daily life brought about by the COVID-19 pandemic, social distancing efforts and governmentally
mandated lockdowns were among the most drastic. Coinciding with these changes, popular pornography websites made some
previously premium content available for free, spurring dramatic increases in traffic to these websites. This increase in time
spent at home and reported increases in traffic to specific pornographic websites led to some speculation that pornography
use might generally increase over the course of the pandemic and that problematic use might also increase. To test these
speculations and quantify the effects of the pandemic and its associated restrictions on social behaviors on pornography use,
we analyzed data from a longitudinal sample of American adults. Baseline, nationally representative data were collected in
August 2019 via YouGov (N = 2518). Subsequent data were collected in February 2020 (n = 1677), May 2020 (n = 1533),
August 2020 (n = 1470), and October 2020 (n = 1269). Results indicated that, in May 2020, immediately following the height
of the first wave of pandemic-related lockdowns, more people reported past-month pornography use than at other follow-up
time points, but less did so than at baseline. Among those who reported use in May 2020, only 14% reported increases in use
since the start of the pandemic, and their use returned to levels similar to all other users by August 2020. In general, pornog-
raphy use trended downward over the pandemic, for both men and women. Problematic pornography use trended downward
for men and remained low and unchanged in women. Collectively, these results suggest that many fears about pornography
use during pandemic-related lockdowns were largely not supported by available data.
Keywords Problematic pornography use· Sexual media· Addiction· Compulsive sexual behavior disorder· COVID-19
Introduction
In 2020, the spread of the novel SARS-CoV-2 virus and the
resulting COVID-19 pandemic disrupted life across the globe.
Coinciding with efforts to “flatten the curve” (i.e., a refer-
ence to slowing the spread of the novel coronavirus so as to
avoid overwhelming limited healthcare resources; Matrajt &
Leung, 2020), one of the world’s largest pornographic websites,
Pornhub.com, announced plans to make their premium content
free to individuals living in parts of the world where lockdowns
were in place (Wilson, 2020). As a result of this free access,
Pornhub reported increases (38–61%) in web-traffic to their
website from regions affected by severely restrictive stay-at-
home orders and lockdowns (Pornhub Insights, 2020). These
increases were above and beyond Pornhub’s already incred-
ible average in 2019 of over 115,000,000 unique visits per day
(Grubbs & Kraus, 2021; The 2019 Year in Review—Pornhub
Insights, 2019). Similarly, internet search data from Google
suggested that there was an increased interest in pornography
during the most restrictive phases of many countries’ lock-
downs (Zattoni etal., 2020).
The above described increases in internet pornography use
garnered international media attention (Turak, 2020), as well
as attention from scholars studying the use and effects of por-
nography (Grubbs, 2020). Additionally, there were calls from
mental health researchers and professionals warning of the
* Joshua B. Grubbs
GrubbsJ@BGSU.edu
1 Department ofPsychology, Bowling Green State University,
400 E. Merry Street, BowlingGreen, OH43403, USA
2 Department ofSociology, University ofOklahoma, Norman,
USA
3 Department ofPsychology, University ofNevada, Las Vegas,
LasVegas, USA
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