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Porndemic? A Longitudinal Study of Pornography Use Before and During the COVID-19 Pandemic in a Nationally Representative Sample of Americans

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Abstract and Figures

Of the many changes in daily life brought about by the COVID-19 pandemic, social distancing efforts and governmentally mandated lockdowns were among the most drastic. Coinciding with these changes, popular pornography websites made some previously premium content available for free, spurring dramatic increases in traffic to these websites. This increase in time spent at home and reported increases in traffic to specific pornographic websites led to some speculation that pornography use might generally increase over the course of the pandemic and that problematic use might also increase. To test these speculations and quantify the effects of the pandemic and its associated restrictions on social behaviors on pornography use, we analyzed data from a longitudinal sample of American adults. Baseline, nationally representative data were collected in August 2019 via YouGov (N = 2518). Subsequent data were collected in February 2020 (n = 1677), May 2020 (n = 1533), August 2020 (n = 1470), and October 2020 (n = 1269). Results indicated that, in May 2020, immediately following the height of the first wave of pandemic-related lockdowns, more people reported past-month pornography use than at other follow-up time points, but less did so than at baseline. Among those who reported use in May 2020, only 14% reported increases in use since the start of the pandemic, and their use returned to levels similar to all other users by August 2020. In general, pornography use trended downward over the pandemic, for both men and women. Problematic pornography use trended downward for men and remained low and unchanged in women. Collectively, these results suggest that many fears about pornography use during pandemic-related lockdowns were largely not supported by available data.
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Archives of Sexual Behavior (2022) 51:123–137
https://doi.org/10.1007/s10508-021-02077-7
SPECIAL SECTION: IMPACT OFCOVID-19 ONSEXUAL HEALTH ANDBEHAVIOR
Porndemic? ALongitudinal Study ofPornography Use Before
andDuring theCOVID‑19 Pandemic inaNationally Representative
Sample ofAmericans
JoshuaB.Grubbs1 · SamuelL.Perry2· JenniferT.GrantWeinandy1· ShaneW.Kraus3
Received: 17 December 2020 / Revised: 1 June 2021 / Accepted: 9 June 2021 / Published online: 19 July 2021
© The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021
Abstract
Of the many changes in daily life brought about by the COVID-19 pandemic, social distancing efforts and governmentally
mandated lockdowns were among the most drastic. Coinciding with these changes, popular pornography websites made some
previously premium content available for free, spurring dramatic increases in traffic to these websites. This increase in time
spent at home and reported increases in traffic to specific pornographic websites led to some speculation that pornography
use might generally increase over the course of the pandemic and that problematic use might also increase. To test these
speculations and quantify the effects of the pandemic and its associated restrictions on social behaviors on pornography use,
we analyzed data from a longitudinal sample of American adults. Baseline, nationally representative data were collected in
August 2019 via YouGov (N = 2518). Subsequent data were collected in February 2020 (n = 1677), May 2020 (n = 1533),
August 2020 (n = 1470), and October 2020 (n = 1269). Results indicated that, in May 2020, immediately following the height
of the first wave of pandemic-related lockdowns, more people reported past-month pornography use than at other follow-up
time points, but less did so than at baseline. Among those who reported use in May 2020, only 14% reported increases in use
since the start of the pandemic, and their use returned to levels similar to all other users by August 2020. In general, pornog-
raphy use trended downward over the pandemic, for both men and women. Problematic pornography use trended downward
for men and remained low and unchanged in women. Collectively, these results suggest that many fears about pornography
use during pandemic-related lockdowns were largely not supported by available data.
Keywords Problematic pornography use· Sexual media· Addiction· Compulsive sexual behavior disorder· COVID-19
Introduction
In 2020, the spread of the novel SARS-CoV-2 virus and the
resulting COVID-19 pandemic disrupted life across the globe.
Coinciding with efforts to “flatten the curve” (i.e., a refer-
ence to slowing the spread of the novel coronavirus so as to
avoid overwhelming limited healthcare resources; Matrajt &
Leung, 2020), one of the world’s largest pornographic websites,
Pornhub.com, announced plans to make their premium content
free to individuals living in parts of the world where lockdowns
were in place (Wilson, 2020). As a result of this free access,
Pornhub reported increases (38–61%) in web-traffic to their
website from regions affected by severely restrictive stay-at-
home orders and lockdowns (Pornhub Insights, 2020). These
increases were above and beyond Pornhub’s already incred-
ible average in 2019 of over 115,000,000 unique visits per day
(Grubbs & Kraus, 2021; The 2019 Year in Review—Pornhub
Insights, 2019). Similarly, internet search data from Google
suggested that there was an increased interest in pornography
during the most restrictive phases of many countries’ lock-
downs (Zattoni etal., 2020).
The above described increases in internet pornography use
garnered international media attention (Turak, 2020), as well
as attention from scholars studying the use and effects of por-
nography (Grubbs, 2020). Additionally, there were calls from
mental health researchers and professionals warning of the
* Joshua B. Grubbs
GrubbsJ@BGSU.edu
1 Department ofPsychology, Bowling Green State University,
400 E. Merry Street, BowlingGreen, OH43403, USA
2 Department ofSociology, University ofOklahoma, Norman,
USA
3 Department ofPsychology, University ofNevada, Las Vegas,
LasVegas, USA
Content courtesy of Springer Nature, terms of use apply. Rights reserved.
... Regarding pornography exposure, Hossain et al. (2022a) indicated that more than 75% of the students in Bangladesh watched pornographic content during COVID-19. A similar situation is reported in other parts of the world, mainly in the USA (Bőthe et al., 2022;Camilleri et al., 2020;Grubbs et al., 2022;Yarger et al., 2021), and different parts of Europe (Hernandez-Mora & Varescon, 2022) and Asia Jiang et al., 2022). To the best of the authors' knowledge, there is not a single empirical study that explores the problematic pornography use (PPU) among students in Bangladesh during the COVID-19 pandemic. ...
... Several studies noted a rise in pornography exposure during the COVID-19 pandemic. For example, Grubbs et al. (2022) found a higher frequency of pornography viewing during the initial wave of the COVID-19 pandemic compared to the following four waves. ...
... In addition, the current study findings suggest that students exposed to pornography three times or more per week were likely to be engaged in PPU. A similar result is observed by Grubbs et al. (2022), who found a higher frequency of pornography viewing during the first wave of COVID-19 compared to subsequent waves. In addition to that, Sallie et al. (2021) noted a significant increase in weekly pornography consumption during the quarantine period of COVID-19. ...
Article
In Bangladesh, studies explored mental health status and associated addictive behavior of students during the pandemic, but none has examined problematic pornography use (PPU) and its associated risk factors. This study attempted to explore the pre-dictors of PPU among students. Data were collected conveniently from 490 students during mid-2022. Findings indicate that students engaged in a relationship or married (B = −5.09, p < 0.001) experienced less PPU, while bisexual or homosexual students (B = 6.91, p = 0.009) had higher PPU during the COVID-19 pandemic. It is also apparent that higher exposure to pornography ((≥ 3 times) (B = 4.00, p = 0.007), especially during the COVID-19 (B = 7.13, p < 0.001), and intention to masturbate (B = 5.48, p = 0.003) were positively and significantly associated with PPU. Surprisingly, it is evident that despite a negative attitude toward pornography, students experienced an increase in PPU (B = 0.39, p < 0.001). Hence, educators and policymakers should devise effective monitoring mechanisms to prevent young people from accessing it, while providing alternative forms of entertainment, developing healthy coping strategies, and engaging in non-addictive physical activities as deterrent measures for refraining oneself from the use of pornography.
... Research evaluating engagement in online sexual activities is more limited. Grubbs et al. (2022) found that pornography use trended downwards over the course of the pandemic, whereas Ballester-Arnal et al. (2020) found that average time spent engaging in online sexual activities increased as compared to before the pandemic. However, neither study considered whether online sexual activities differed based on relationship status. ...
... This finding is consistent with research that examined trends in pornography use across the pandemic. Grubbs et al. (2022) also reported that in May of 2020 (around the time of the "first wave" of the pandemic and Time 1 of the current study), more people in their sample reported using pornography in the past month compared to August and October of 2020 (i.e., later timepoints). Similar to results observed in the current study, pornography usage trended downward in the months that followed (Grubbs et al., 2022). ...
... Grubbs et al. (2022) also reported that in May of 2020 (around the time of the "first wave" of the pandemic and Time 1 of the current study), more people in their sample reported using pornography in the past month compared to August and October of 2020 (i.e., later timepoints). Similar to results observed in the current study, pornography usage trended downward in the months that followed (Grubbs et al., 2022). ...
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Numerous studies have described declines in sexual well-being during the COVID-19 pandemic, although experiences of sexual distress during this time appear to be mixed. Previous research has relied on cross-sectional methodology and focused on individuals in relationships. Furthermore, little is known about the frequency of “COVID-safe” sexual behaviors, such as online sexual activities. These gaps in the literature were addressed using a prospective, longitudinal online study examining sexual distress, predictors of sexual distress (i.e., perceived stress), and online sexual activities over time in single and partnered individuals. Participants were single (N = 64) and partnered (N = 60) individuals who completed surveys at three timepoints over a 6-month period during the COVID-19 pandemic. Mean age across the two groups was 29 years, and approximately half were women (51.6% and 50%, respectively). Results indicated that single individuals reported significantly higher sexual distress than partnered individuals at Times 1 and 2, but not at Time 3. Sexual distress significantly decreased over time for individuals in the single group but remained stable for partnered individuals. At each timepoint, there was a conditional effect of perceived stress on sexual distress depending on one’s relationship status, and the nature of these conditional effects changed throughout the course of the study. Results suggested that single individuals demonstrated improvements in sexual distress over time. Perceived stress is an important predictor of sexual distress but may operate differently depending on relationship status. Results highlight the resiliency of both single and partnered individuals during the COVID-19 pandemic.
... 15,16 Several studies demonstrated an increased prevalence of pornography use during the COVID-19 pandemic. [17][18][19] Numerous research has been undertaken to examine the effects of the COVID-19 epidemic on the mental health of students in Bangladesh. A notable incidence of IA, PA, depression, anxiety, stress, and PTSD was observed among students during the duration of the COVID-19 pandemic. ...
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Background and Aims Regulations response to COVID‐19 has increased internet addiction (IA), depression, and pornography addiction (PA) among adolescents worldwide. The objective of this nationwide study was to assess the current prevalence rate of IA, depression, and PA after the post‐COVID‐19 period among school‐going adolescents in Bangladesh. Methods A total of 8832 male and female adolescents participated in this research. The cross‐sectional study was conducted online using a simple random sampling method. Including the sociodemographic variables, Young's IA Test (IAT‐20) Scale, Patient Health Questionnaire (PHQ‐9), and Pornography Craving Questionnaire (PCQ‐12) were used to measure IA, depression, and PA. By SPSS version 25.0, the prevalence and correlation between IA, depression, and PA were analyzed using the Chi‐square test, binary logistic regression, and a bivariate co‐relation matrix. Results Sixty‐three percent, 76.6%, and 62.9% of the students were suffering from IA, depression, and PA respectively. Depressive and anxious symptoms were significantly associated with IA. Female students were more depressed than males. Males were more addicted to pornography than females. Students who utilized social media but didn't exercise had greater depression and PA. IA, depression, and PA were correlated. Conclusion The research emphasizes the need for comprehensive mental health treatments, digital literacy programs, and family and teacher participation to reduce IA, depression, and PA among adolescents post‐COVID‐19. Promotion of physical exercise and supporting policies to build safer online settings for adolescents are also encouraged.
... A cutoff score of 4 was used to identify participants with problematic pornography usage. A greater level of problematic pornography consumption is demonstrated by higher scores [41]. The Cronbach's alpha coe cient for the BPS was 0.84. ...
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Background Due to several factors (eg. sexual abuse, academic pressure), medical students go through significant mental health issues such as internet addiction (IA), problematic use of pornography (PPU), and depression. This study aimed to assess the prevalence of childhood sexual abuse (CSA) history, IA, PPU, and depression among medical students and associated factors. Methodology: Childhood sexual abuse history, Young’s Internet Addiction Test (IAT-20), Brief Pornography Screener (BPS), Patient Health Questionnaire (PHQ-9), and other sociodemographic information were collected through an online Google form across Bangladesh in this cross-sectional study. Descriptive analysis, Pearson chi-square test, and ordinal logistic regression were employed to assess the prevalence, significant factors, and gender-based assessment. Later, to assess the correlation between the dependent variables, a bivariate co-relation matrix was employed. Results A total of 3264 students participated with a mean age of 21.5 years old. we found that 28.3% of students had a history of CSA, among them 7.35% were male, and 20.96% were female. 70.2% of students had PPU, 62.1% of them were addicted to the internet and 50.4% of them were depressed. Gender, medical college type, marital status, CSA, IA, and PPU had a significant effect on increasing depression among the participants and positively related with each other. Conclusion The study found many medical students with IA, PPU, and depression. Students must discuss their CSA-related experiences. To protect children from CSA, lawmakers should pass legislation. Eliminating IA and PPU requires psychological therapy for students. Marriage may reduce depression, encouraging stakeholders to explore its effects. Finally, public awareness is essential.
... Research regarding attachment insecurity's role in CSBD would also benefit from distinguishing between different kinds of online and offline sexual activities as they may be driven by specific mechanisms (Efrati & Amichai-Hamburger, 2021). Another issue to consider is the context of the Covid-19 pandemic that might have affected the results of the present study, as the impact of this context on CSBD/PPU symptoms is inconsistent Grubbs et al., 2022;Koós et al., 2022;Xiong et al., 2020;Zattoni et al., 2020). Therefore, future studies should aim to replicate our results when the epidemic situation is different. ...
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Compulsive sexual behavior disorder (CSBD) was previously considered an attachment disorder, while emotion dysregulation was thought to potentially be a key characteristic of it. However, this theoretical model was not tested in previous empirical research. In our cross-sectional study, we tested whether emotional regulation (ER) difficulties can be adopted as an explanatory mechanism for the relationships between attachment avoidance and anxiety, as well as CSBD and its most prevalent behavioral presentation—problematic pornography use (PPU). Participants (n = 1002; Mage = 50.49 years, SD = 13.32; men: 50.2%) completed an online survey regarding the investigated variables. In mediation analyses, attachment avoidance and anxiety were treated as simultaneous predictors, ER difficulties as a mediating variable, with CSBD/PPU severity as dependent variables. Emotion regulation difficulties and attachment anxiety had a direct positive effect on both CSBD and PPU. The direct effect of attachment avoidance on PPU was non-significant, and significant for CSBD depending on the measure used. Moreover, all the relationships between both insecure attachment dimensions and CSBD/PPU symptom severity were at least partially mediated by ER difficulties. Our results corroborate the theoretical claim that ER difficulties may be a useful framework for explaining the impact of attachment insecurity on CSBD/PPU. Theoretical and practical implications of the findings are discussed.
... Therefore, these factors may contribute to the observed decrease in perceived control over sexual activities during the lockdown. Despite this evidence, some studies did not find significant changes in pornography use (including problematic use) and only observed an increase in pornography consumption among a small number of participants (Bőthe et al., 2022;Grubbs et al., 2021). These data suggest that the increase in time and frequency is probably not so closely linked to pornography, but also to OSAs that require the interaction of other people, such as sexting or the use of sexual chats. ...
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Introduction The lockdown, as a measure to stop the spread of COVID-19, has had an impact on different areas of our life, including sexuality. This study aims to analyze its impact on online sexual activities (OSAs) in people who lived in Spain during confinement. Methods This study involved 1448 people aged 18–60 years who were assessed through an online survey during confinement in Spain (April, 2020). The design of this study was a cross-sectional design, in which information on OSA before confinement and OSA, physical and social environment, and other variables related to gender and negative mood during confinement were collected at a single point in time. Results Our results show that both men and women, regardless of their sexual orientation, have experienced an increase in time and frequency invested in OSAs. In addition, individuals have also innovated their OSAs, for example, contacting sex workers. Factors such as high sexual desire, being a man, and consuming pornography were positively related to the frequency of ASOs during confinement, while high sexual desire and sexting were related to the time spent on ASOs during confinement. Conclusions The COVID-19 lockdown has had an impact on online sexuality. Both men and women have experienced an increase in their online sexual activity during confinement. In addition, some factors related to the increase in the time and frequency of OSAs are identified. Policy Implications Identifying how these changes have been during this very restrictive period and what factors related to the increase in OSAs can help us prevent possible consequences in similar scenarios.
... However, if the usage becomes excessive and persistent, it may lead to distress or impairment. Prevalence estimates for problematic pornography use (PPU) range between 1% and 3% in women and 4% and 11% in men (Grubbs, Perry, Grant Weinandy, & Kraus, 2022;Grubbs, Kraus, & Perry, 2019;Rissel et al., 2017). PPU is not a formal diagnosis in the International Statistical Classification of Diseases and Related Health Problems (ICD) or the Diagnostic and Statistical Manual of Mental Disorders (DSM). ...
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Background and aim Problematic pornography use (PPU) can be a manifestation of compulsive sexual behavior disorder (CSBD). Studies investigating PPU confirm approach-avoidance tendencies in response to pornographic stimuli in this population. This study show indications of the significance of the efficacy of imaginal retraining, a variant of approach bias modification, as an intervention for PPU. Methods A total of 274 participants (86.5% male; mean age = 30.65, SD = 10.13) with self-reported PPU were randomized to imaginal retraining (instruction video) or a waitlist control group. Assessments were conducted online at baseline and after the six-week intervention period. The primary outcome was a reduction in problematic pornography use. Compulsive sexual behavior, sexual desire, depressiveness, and satisfaction with the intervention served as secondary outcomes. Results Retention was low (51.7%), but comparable between groups. The retraining was performed at least once a week (the per-protocol [PP] criterion) by 51.4% of participants. The PP analyses of 111 participants showed a significant reduction in problematic pornography use (primary outcome) in the intervention compared to the control group. The intention-to-treat analyses (ITT), however, did not corroborate this result. Despite low adherence, participants rated their satisfaction with the intervention positively. Discussion and Conclusion Imaginal retraining can function as a low-threshold self-help intervention for PPU to overcome help-seeking barriers and may reduce PPU in a subgroup of users. Low adherence limits the results of this trial. Given the need for low-threshold interventions for PPU and/or CSBD, further research should focus on increasing adherence and should evaluate retraining for clinical groups. Modifications to augment efficacy are suggested.
... Besides, during the Covid-19 pandemic, an 11% surge in Pornhub's viewership within just one month from February 2020 to March 2020 was recorded in America. These trends highlight the intricate relationships between individual behaviors and external factors in shaping pornography consumption practices over time (Grubbs et al., 2022). Furthermore, an exceptionally high prevalence rate of up to 98% have been reported in countries like Croatia (Štulhofer et al., 2019) and Poland (Dwulit & Rzymski, 2019). ...
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This qualitative study examines parental perceptions of children’s Internet usage and accidental exposure to online pornography in Pakistan. Through telephonic interviews with 26 participants, the research primarily questions parental awareness of online risks and their reactions to such incidents. Results show concerns about the accessibility and impacts of online pornography, with mixed responses from parents. While children mainly use the internet for entertainment, some parents recognize its educational value. Parents express awareness of probable accidental exposure to online pornography and its physical and psychological impacts on children. Responses to accidental exposure range from silence to educating children about the inappropriateness of pornographic content. However, awareness of gender differences in reactions remains limited among parents. Finally, the researchers provide recommendations for parents, government, policymakers, and law enforcement agencies to ensure security measures, including content filtration and monitoring children’s internet usage in Pakistan.
... As dependence on social media for gratification grows, individuals may experience adverse outcomes such as reduced productivity, disrupted sleep, and impaired cognition (Samari et al., 2022;Santos et al., 2024;Throuvala et al., 2021). Furthermore, the progression from social media addiction to pornography addiction can stem from various factors, including the accessibility of explicit content, the normalization of sexual material online, and the reinforcement of addictive behaviors (Fineberg et al., 2022;Grubbs et al., 2022;Simak et al., 2023). Pornography addiction, characterized by compulsive consumption of sexual content, can adversely affect mental health, relationships, and overall well-being (Camilleri et al., 2021;Mauer-Vakil & Bahji, 2020;Vaillancourt-Morel et al., 2017;Wizła & Lewczuk, 2024). ...
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A comprehensive bibliometric analysis using CiteSpace explores global scientific research trends concerning internet pornography, loneliness, and social media addiction from 1993 to 2023. The study reveals disciplinary distributions, evolving patterns, influential scholars, and contributing institutions. Notably, the United States accounts for over 29% of publications, with Griffiths MD and Beutel ME emerging as leading contributors with 22.7% and 18.2% respectively. A remarkable 2750% surge in scholarly publications from 2020 to 2023 underscores increasing interest in the subject. Keyword analysis identifies emerging trends and focal points, with terms such as “acquired immunodeficiency syndrome,” “pornography use,” and “addiction” showing significant citation activity. Leading institutions include New York University and University College London. Key metrics like sigma value (0.98), centrality (1.00), and citation burstness (32) provide valuable insights into the importance and influence of identified clusters within the academic landscape. This analysis sheds light on scholarly discussions, aiding in the comprehension of internet pornography, loneliness, and social media addiction.
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