Thesis

Le rôle de la stratégie collective dans l'écosystème d'affaire en situation de crise et de non-crise

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Abstract

Les théories présentées, Astley et Fombrun 1983 ; Moore, 1993 ; Iansiti et Levien, 2004 ; Peltoniemi et Vuori (2004) nous permettent de décrire clairement le nouveau contexte de la prise de décision stratégique au sein duquel évolue l'écosystème d'affaires.Cette analyse a de profonds effets sur le type de collaboration. Les études récentes ne traitent généralement pas de la manière dont les différents types de stratégies sont influencés par les divers contextes de changement de la politique étrangère. Dans cette perspective, l'environnement politique est considéré comme une question compliquée pour les entreprises multinationales. Par conséquent, ne pas les examiner peut avoir des dommages irréparables et les études récentes négligent cette importance. Notre recherche comble, en partie, ces lacunes en étudiant les types de stratégie collective et inclut une réflexion sur la politique étrangère.Selon l'analyse de la base de données de PSA, cette recherche a illustré la stratégie d'alliance avec des partenaires sous forme de « joint-venture » afin de réduire le risque imprévisible. Par ailleurs, nous avons découvert le rôle de deux types de stratégie collective (alliance-coopétition) pouvant aider à la compréhension et à la performance des écosystèmes.Les analyses effectuées lors de notre travail, nous permettent de souligner que la compréhension du changement de l'environnement de la politique joue un est rôle important sur le choix de la stratégie collective.

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