By using the Web, service companies gain direct access to consumers world-wide, and consumers gain direct access to service companies world-wide. Simplifying distribution and communication of services, aggregators emerge,as an innovative layer of business models. While traditional service industries are focused on products and economies of scale, aggregators focus on customer processes. In this
... [Show full abstract] paper, business models in a “Intentions Value Network” are analyzed, and pioneering intentions value networks are described.