Chalala: Conscious Fashion Towards the Re-innovation of Santander’s Weaving Tradition

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The process of giving proper value to heritage and traditions can be carried out through fashion. Following this line of thought, this project integrates Colombian and Italian know-hows related to handmade weaving in order to re-innovate and add value to the work of the cotton weavers of Corpolienzo in Charalá (Santander, Colombia), a group of women who have dedicated themselves to rescue the textile tradition of their region. The research followed a methodology of five steps: (1) Discover; (2) Analysis and research; (3) Learn and explore; (4) Share and create; (5) Develop. The result of the project was Chalala, a womenswear collection inspired by the appreciation of craftsmanship by exploring the combination of traditional knowledge with contemporary design and the promotion of slow and premeditated processes to obtain high-quality pieces with a sophisticated aesthetic and a refined elegance.

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