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Conceptual metaphor in consumer and managerial decision making /
Abstract
Thesis (Ph. D. in Business Administration)--University of California, Berkeley, Spring 2002. Includes bibliographical references.
... This conflation between the domains of schooling and gaming is essentially what we observe in the Schematic path, where students go from the game triangle straight to cheating based on a mental schema that suggests "life is a game." In the Schematic path, we appear to have students who extend their schema for reasoning and deciding about games to the domain of higher education (Babbes, 2002). C This conflation between schooling and gaming leads to an inappropriate cognitive transfer and needs to be dealt with to develop moral graduates, but it is important to note that this is the "good" group. ...
Video and online gaming have become major pastimes for many undergraduates, with cheating as an acceptable practice. However, when students perceive their educational experience as a game and similarly accept cheating as an element of the schema, using business simulation games and gaming terminology in the classroom may have profound implications that extend beyond the classroom into professional careers. This work explores the connection between gaming and cheating, and finds that a significant correlation exists.
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor.
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