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Street media : ambient messages in an urban space /

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Ambient street media are the media of our everyday lives in cities. Manifested in bits and fragments on the surfaces of the streetscape, these media often escape our notice - tuned out as visual clutter or dismissed as unimportant. Yet, attentive viewing and analysis reveal much about the local culture of communication and expression. This thesis blends empirical and theoretical methodologies in a year-long photographic study that takes a fresh look at the concepts and realities of "media," "the city," and "the everyday," and sets several disciplines in interaction with one another. Ambient street media include news racks, traffic and street signs, storefronts, sandwichboards, graffiti, stickers, murals, and flyers. This is in contrast to conventional notions of "the media" as one-to-many communication modalities consumed primarily in the domestic space, particularly television, radio, major newspapers, and the Internet. Studies of media in everyday life typically address these mass media, passing over ambient street media for any detailed examination. By examining both the explicit and implicit facets of street communications, this study elevates their importance in a number of disciplines, from cultural studies to urban design and planning. For example, we find much to counter postmodern anxieties about cities.

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... It will provide the community with a good visual aesthetic experience while also creating a perception of the cityscape. Murthy (2005) has claimed that a streetscape is more than just a physical scene; it is a space for humans in everyday life. According to Woodcock et al., (2013) the word 'streetscape' refers to the overall visual appeal of all buildings, sidewalks, gardens, and landscaping along a street that plays an essential role in encouraging interaction ...
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