Available via license: CC BY-NC
Content may be subject to copyright.
Copyright: © the author(s), publisher and licensee Technoscience Academy. This is an open-access article distributed under the
terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use,
distribution, and reproduction in any medium, provided the original work is properly cited
International Journal of Scientific Research in Computer Science, Engineering and Information Technology
ISSN : 2456-3307 (www.ijsrcseit.com)
doi : https://doi.org/10.32628/CSEIT2172133
123
A Systematic Review of Blogging : Opportunities and Challenges
Sahil Hans, Shaik Maqsad, Aditya Narayan Swami, Ashish Kumar
School of Computer Science and Engineering, Lovely Professional University, Phagwara, Punjab, India
Article Info
Volume 7, Issue 3
Page Number : 123-129
Publication Issue :
May-June-2021
Article History
Accepted : 05 May 2021
Published : 10 May 2021
ABSTRACT
By this research, we want to display the key factors of how effective blogging as
technology is. We collected information curated by several researchers on the
same for understanding their point of view as well. By doing this we found out
what makes blogging the best way of sharing information online. We also
analyzed the technological aspect of modern-day blogging which includes
modern technologies being used, privacy rules and control as well as data
analytics. By these approaches, we showed how blogging is not only the best
medium for sharing information but can also help in other fields as well like
marketing, education, data analysis, community development. With this
research, we also wanted to highlight the downsides of using blogging or micro-
blogging.
Keywords : Blogs, Micro-Blogging, Community Mining, Social Media, Mining.
I. INTRODUCTION
To know about blogging first we should know what is
meant by Blog. In 1994, the beautiful world of
blogging began, which is like more of a personal diary
that people share online. A blog is a web journal or
also referred to as an informational website which is
employed to display information during a reverse
chronological order that's with the newest posts
appearing first at the top of the website. A blog is a
shortened version of a weblog, it is a platform where a
writer or a group of writers share their opinions and
views on an individual subject. A collection of skills
that one must supervise and run a blog is known as
blogging. People saw an opportunity to communicate
information in a new form of the way through online.
The one that runs and controls a blog is named a
blogger. He or she can share their opinion and
knowledge on different topics. The number of
bloggers on the web is increasing day by day and
there are more than 570 million blogs on the web
today.
The main purpose of starting a blog has many reasons,
for example like personal use, business use, to rank
your website that is increase visibility and to connect
you to the relevant audience. Nowadays blogging is so
popular and became the mainstream and a new source
of information as new services began using them as
tools for opinion-forming and outreach. Using
blogging companies keep clients and customers up to
date, visitors can comment and interact with you or
your brand and you can offer your services and sell
products. In the world of blogging, there are different
kinds of blogs and bloggers, some of them are personal
blog, business blog, professional blog, reverse blog,
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
124
affiliate blog, media blog, freelance blog and niche
blog which is also known for food, lifestyle, health,
home decor, parenting, religious blogging. Freelance
bloggers cover general topics and anything with a bit
of research. A general blog is easy to monetize but it is
hard to make visitors into customers. Thus general
blogging is successful because bloggers in general blog
build a portfolio that makes them attractive to
businessmen and entrepreneurs who need quality
content writing.
Composing a post
If you want your blog to ask readers in and keep them
sending returns for updates. Great blogs are energetic
and visually interesting, but they're also thoughtful
and purposeful. Every post matters for generating and
holding attention.[13] Consider the subsequent
principles when composing:
• Make some extent: While the posts do not require
any proper thesis it's important to own dissension,
opinion, or purpose in mind once you write you’re
blog.
• Be concise: Use exact language and logical syntax
to form your posts easy to read.
• Post often: Blogs should be updated regularly to
carry every reader’s interest. Actively generate
fresh and very interesting content on a daily
schedule.
• Consider inviting guest bloggers to appeal to
various readers, widen your blog’s
scope, or refresh your view on the project.
• Proofread: Careless mistakes and errors can distract
readers and cause you to appear less credible as a
writer.
• Create visual interest: Appraise which aspects of
your content would pair well with
visual elements like photographs, figures, or
videos. Hack large chunks of text
with the visual elements to form your blog more
understandable. Using Multimedia Audio and
video interest helps to grab the reader’s
attention. Blogs give writers the chance to use
designs, images, audio, and video to make much
interesting writing. Cash in of those innovative
ways to reinforce your presentation! Here are some
guidelines to possess in mind once you choose your
blog’s multimedia elements
• Use appropriate content, size, and quality. Confirm
your chosen images complement
the layout of your text visually. Images should be
easy to discover without blocking the text of a
post. Choose the best quality image while also
ensuring it's easy to
load. We don’t want our readers to blink at blurry
pixels, but we won’t want them to
wait 10 seconds for something to load, either.
• When linking to a web video, think about using a
screen shot from that video as your hyperlink. A
screenshot of some interesting things can make a
reader more likely to click on a link. It can provide
a visible sneak, also demonstrate the clip’s
relevance to your post.
• Attribute your sources. Like ideas, images, audios,
and videos are someone else’s intellectual property.
Whenever possible, provide captions for the
reader. Even an easy caption –will help readers
identify the object’s origins. [12]
There are some tasks that a blogger performs on daily
basis. These all things provide an experience to the
bloggers, this helps to be a successful blogger:
• Writing blog posts every day
• Working on goals
• Checking emails and reply
• Promoting a blog on social media
• Connect on blogs
• Preparing a do-to list for next day
• Sharing other people’s content
• Working weekly, monthly, and yearly tasks
• Editing and scheduling blog posts[12]
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
125
Importance of blogging
We know blogs are a great way to generate fresh
content on a website and provide a catalyst for email
marketing, social media promotion to drive search
traffic to your website. Here are two of the most
important fields where blogging plays a very big role:
II. LITERATURE REVIEW
Guillaume Thevenot (7th June 2007): The author has
published this paper in which it is written that
blogging is one of the most popular social media tools.
On social media, people share their opinions, insights,
experiences, and perspectives through many different
forms including texts, images, and videos. Blogging
conversations between people begins with one person
publishing an article in which readers give their
comments. According to this article, around 120,000
new blogs are created every day worldwide,
representing about 1.4 blogs every second, out of
these blogs are travel-related. In this article author
also discussed individual, collaborative, corporate
blogs and traditional media blogs.[2]
Dou Shen, Jian-tao sun, Qiang Yang, Zheng Chen
(2006): This article is on latent friend mining from
blog data. There are a lot of blogs that are rich in
providing data and that data provides rich resources
for social community mining. Social community
mining is the process of obtaining big data from user-
generated content on social media sites and mobile
apps to extract patterns and act upon the information
often for advertising to users or conducting
researches. Latent friends are defined in this paper as
people who share a similar topic distribution in their
blogs. This article states the three approaches for
latent friend detection cosine similarity-based
method, Topic model-based method, and Two-level
similarity based.[10]
Anne Bartlett-Bragg (2003): This article gives
information about what is the blog and how could it
be integrated into pedagogical (concern with
teaching) practices to enhance learning. The paper
introduces the blogging phenomenon and presents
some options for educators. This paper state how will
blogging enhance learning for everyone. This article
explains the blogosphere in which blogs are
considered collectively with their writers and readers
as a distinct online network. This includes web
designers, journalists, lawyers, software developers
and knowledge management, and individuals with a
desire to communicate their views on a topic or issue.
The author also gives the five-stage blogging process:
1: establishment, 2: introspection, 3: reflective
monologues, 4: Reflective dialogues, 5: Knowledge
artifact.[5]
Child, J. T., Haridakis, P. M., &Petronio, S. (2012)
have published a paper describing the privacy rules
and management for blogging. Authors have shown
the study of different stages of blogging examining the
functioning before and after blogging. Authors have
classified different privacy rules and blogger's motives
for the deletion of the previously posted information.
They have curated data of activities of bloggers to
show the deletion motives on pre-activity. They
examined the contribution of blogging privacy rules,
privacy management, and post-blogging deletion
motives.[3]
Alsamadani, H. A. (2017) has published a paper
describing how blogging helped students in increasing
the effectiveness of writing skills. They have collected
writing samples of students before and after blogging
practices. They have shown how blog based writing
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
126
can drastically improve writing skills in terms of
language usage, style, and vocabulary choice. They
have presented the result showing that how blogging
revolutionized the writing skills, unlike the
traditional methodology.[9]
Jones, M., and Alony (2008) have published a paper
describing how blogging the new source of data
analysis. They have shown how blogs can be used for
analysis, also highlighting the advantages and
disadvantages of the use of blogs and analyzed data.
They showed how the blogosphere provides so much
towards research and also showed the origin and
evolution of blogs. They have shown how blogs can
be a source of valuable and reliable data analysis.[1]
Lee, S., Hwang, T., & Lee, H. (2006) have published a
research paper showing corporate blogging strategies
of fortune 500 companies. They have analyzed the
blogging practices by using the framework. They have
shown that most organizations maintain a high level
of control over blogging strategies. They have also
categorized the organization's emphasis based on
bottom-up and top-down blogging strategies. This
study also highlights the trends, issues, and future of
corporate blogging.[7]
Zhang, J., Qu, Y., Cody, J., & Wu, Y. (2010) have
published a case study displaying the value and issues
of micro-blogging in enterprises. They have curated
data from several independent data sources like
surveys, interviews, HR records. This case study
showing how different phases vary for different users,
they classified the phases as posting activities, reading
behaviors, and perceived benefits. By this case study,
they have found several aspects that can help
practitioners and scholars to get an understanding of
knowledge of workers using micro-blogging from the
same enterprise.[6]
McCullagh, K. (2008) published a paper showing how
blogging can raise privacy issues. They have collected
and analyzed the data from several bloggers all around
the world by surveys with the motives of finding the
privacy practices of them while publishing the blogs.
They have shown the results explaining why bloggers
bring 'private' to public realm knowing the risk of
privacy. They have categorized privacy in
informational, accessibility, and expressive based on
which they have examined the data.[4]
Zhang, C., Sun, J., Zhu, X., & Fang, Y. (2010) have
published a paper to show the challenges and
opportunities of privacy and security of online social
networks. Their goal was to show that even though
the OSN is good for interactions and communications
online but can cause privacy and security issues. They
have examined and showed the design flows of the
social networks, how there are conflicts between
different design goals like usability, sociability, and
security. They have analyzed social network theory
by mitigating the design flaws and shown how core
functionalities of OSNs can cause privacy and security
issues.[11]
Kaplan, M. D., Piskin, B., &Bol, B. (2009) have
published a paper showing how educational blogging
can help students in terms of marketing and soft skills.
They have talked about how new approaches and
practices can create a challenge for both instructors
and students of marketing. They have shown how
blogging can be an innovative and modern approach
for students to develop better learning and improve
their soft skills. They have curated data that displays
the qualitative and quantitative outcomes of adding
blogging to the curriculum of marketing management
students.[8]
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
127
III. Methodology
Blogs are easy to use and with a few clicks, you can
share thoughts opinions news, and anything you want
to share. Blogging refers to writing, photography,
music, videos, and media that's self-published online.
A blog is a type of website which provides
information on any specific topics and sometimes
many topics. The blog can be used for anything which
involves communicating or building information on
the World Wide Web. Teaching and education are
the most common uses of a blog. Your blog can be a
personal diary, collaboration tool, and any type of
sailing on the web. There
is something because of which blogging so popular
these days:
• It is flexible and portable: We can do blogging
anywhere anytime because we can also do
blogging by using mobile. With the help of
mobile, we can easily post anything and make
more customers.
• Keep clients up to date: If we do blogging on
daily basis the clients stay up to date and they
can easily know about the things which are new
for them.
• Helps build trust with customers: Blogging can
help in making trust with customers because
while you are selling anything there must be a
Ref.
Cost-
efficienc
y
Time
Effici
ency
Privacy
Stab
ility
Intelligence
McCullagh, K. (2008)[4]
✔
✔
✘
✘
✔
Kaplan, M. D., Piskin, B.,
&Bol, B. (2009)[8]
✔
✔
✘
✘
✔
Anne Bartlett-Bragg
(2003)[5]
✔
✔
✘
✘
✔
Jones, M. and Alony
(2008)[1]
✔
✔
✔
✘
✔
Alsamadani, H. A.
(2017)[9]
✘
✔
✘
✘
✔
Guillaume Thevenot
(2007)[2]
✔
✔
✔
✔
✔
Zhang, C., Sun, J., Zhu,
(2010)[11]
✘
✘
✘
✘
✔
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
128
description about the product of the particular
thing you are selling. With the help of blogging,
we can make our product known to the customer
in a good way.
IV. Results
While there are some conflicts regarding the security
and privacy of the user's data with users posting too
much personal information we cannot ignore the fact
how much blogging, in general, can affect the writing
and thinking of individuals, as we have shown with
researches that are already there. It is good that
blogging is getting more common and popular for
sharing information online whether through articles
or posting on micro-blogging websites like Twitter,
Reddit. It became a platform where anyone can share
their thoughts without any restrictions and that is
also its issue. With the information that we have
gathered while doing this research, we like to talk
about both advantages and disadvantages of this.
The advantage of blogging is first of all it provides a
platform for everyone to share their thoughts online.
Other than that it can improve writing and thinking
ability. At present with the help of data science
blogging is being used to collect the data of how an
individual thinks about certain things and then that
data is being used on several social media platforms
for community mining. With the addition of
blogging to the teaching curriculum, it has shown the
potential of improving the learning and
understanding abilities of students. Despite the fact of
having an online presence main disadvantage of
blogging is user information, not only the
information like emails or passwords but the
information that they post on the platforms. As we
have seen in the data analysis done by researchers
that some of the authors share too much personal
information on their posts without knowing the
concerns of privacy with the data. Every individual
should know the categorization of their information
in terms of what should be private and public.
We cannot categorize security and privacy as either
advantage or disadvantage of blogging reason being
continuous improvements and new techniques are
being developed to enhance security and privacy but
still privacy of data cannot be assured online. Most of
it also depends upon the user awareness that is using
the technology. We can take 2-factor authentication
as an example at present most of the websites and
apps provide the facility of 2FA but still the
percentage of people using 2FA is less even if people
know the advantage of using it.
V. CONCLUSION
In conclusion, we can say that blogging is a very
powerful technology for sharing information and
what we believe is the issues like privacy and security
of data is temporary with continuous developments
in the security field and increasing awareness.
Benefits and usage of this will eventually increase in
the future with continuously growing popularity.
VI. REFERENCES
[1]. M. Jones and I. Alony, “Blogs - The New Source
of Data Analysis,” Proc. 2008 InSITE Conf.,
2008.
[2]. G. Thevenot, “Blogging as a Social Media,” Tour.
Hosp. Res., vol. 7, no. 4, pp. 287–289, 2007.
[3]. J. T. Child, P. M. Haridakis, and S. Petronio,
“Blogging privacy rule orientations, privacy
management, and content deletion practices:
The variability of online privacy management
activity at different stages of social media use,”
Comput. Human Behav., vol. 28, no. 5, pp. 1859–
1872, 2012.
[4]. K. McCullagh, “Blogging: Self presentation and
privacy,” Inf. Commun. Technol. Law, vol. 17,
no. 1, pp. 3–23, 2008.
Volume 7, Issue 3, May-June-2021 | http://ijsrcseit.com
Sahil Hans et al Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol, May-June - 2021, 7 (3) : 123-129
129
[5]. A. Bartlett-Bragg, “Blogging to Learn,” Knowl.
Tree, vol. 4, pp. 1–12, 2003.
[6]. J. Zhang, Y. Qu, J. Cody, and Y. Wu, “A case
study of micro-blogging in the enterprise: Use,
value, and related issues,” Conf. Hum. Factors
Comput. Syst. - Proc., vol. 1, pp. 123–132, 2010.
[7]. Jones, M. and Alony, I.: Blogs – the new source
of data analysis 2008.
[8]. M. D. Kaplan, B. Piskin, and B. Bol, “Educational
blogging: Integrating technology into marketing
experience,” J. Mark. Educ., vol. 32, no. 1, pp.
50–63, 2010.
[9]. H. A. Alsamadani, “The Effectiveness of Using
Online Blogging for Students’ Individual and
Group Writing,” Int. Educ. Stud., vol. 11, no. 1,
p. 44, 2017.
[10]. D. Shen, J. T. Sun, Q. Yang, and Z. Chen, “Latent
friend mining from blog data,” Proc. - IEEE Int.
Conf. Data Mining, ICDM, pp. 552–561, 2006.
[11]. C. Zhang, J. Sun, X. Zhu, and Y. Fang, “Privacy
and security for online social networks:
Challenges and opportunities,” IEEE Netw., vol.
24, no. 4, pp. 13–18, 2010.
[12]. Rettberg, Jil Walker. Blogging. 2nd ed.
Cambridge, UK: Polity Books, 2014.
[13]. Ask Any Question On Blogging, SEO, Web &
Social Media ....
https://www.nairaland.com/3207887/ask-
question-blogging-seo-web/5, 2016.
Cite this article as :
Sahil Hans, Shaik Maqsad, Aditya Narayan Swami,
Ashish Kumar, "A Systematic Review of Blogging :
Opportunities and Challenges", International Journal
of Scientific Research in Computer Science,
Engineering and Information Technology
(IJSRCSEIT), ISSN : 2456-3307, Volume 7 Issue 3, pp.
123-129, May-June 2021. Available at doi
: https://doi.org/10.32628/CSEIT2172133
Journal URL : https://ijsrcseit.com/CSEIT2172133
