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Social-Symbolic and Affective Aspects of Car Ownership and Use

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Abstract

People buy and drive cars for many reasons. Instrumental factors such as cost and speed are important, but social-symbolic factors such as status and affective aspects such as driving pleasure and control also play a significant role in understanding car ownership and use. The (perceived) value of cars as symbols of personality or status influence car purchases and car use as well as social interactions. High-status cars (expensive, luxury, and technologically advanced) can affect a driver's attractiveness as well as levels of aggressive driving both by the car owner and others. Through car use, experience, and symbolic factors people can become strongly attached to their cars, which affects responses to travel demand management strategies.

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... They are also related to affective and symbolic values, such as the enjoyment of travel by car, freedom, independence, power, higher social status, privacy, and lifestyle, as developed in affect theories (Goldberg, 1981;Steg et al., 2001;Russell, 2003;Steg, 2005;Lois and López-Sáez, 2009;Bergstad et al., 2011b; É . M. S. Ramos et al., 2020;Gatersleben, 2021). Thus, affective factors are not separate aspects in the decision-making process (Mann and Abraham, 2006). ...
... Most recent studies analyze how car use influences travel satisfaction (Chatterjee et al., 2020;Gärling and Connolly, 2021;Li et al., 2022) and how social-symbolic factors influence private car driving and ownership Moody and Zhao, 2020;Gatersleben, 2021;Meena et al., 2021;Benleulmi and Ramdani, 2022). For instance, Gatersleben (2021) found that status, driving pleasure, and control can firmly attach people to their cars, thus affecting the effectiveness of travel demand management strategies. ...
... Most recent studies analyze how car use influences travel satisfaction (Chatterjee et al., 2020;Gärling and Connolly, 2021;Li et al., 2022) and how social-symbolic factors influence private car driving and ownership Moody and Zhao, 2020;Gatersleben, 2021;Meena et al., 2021;Benleulmi and Ramdani, 2022). For instance, Gatersleben (2021) found that status, driving pleasure, and control can firmly attach people to their cars, thus affecting the effectiveness of travel demand management strategies. In the US, Benleulmi and Ramdani (2022) found that symbolic motives, such as personal innovativeness and social influence, positively affect the intention to use autonomous vehicles. ...
... She carried out interviews with samples of drivers to demonstrate that symbolic and affective motives play an important role in explaining the level of car use, in particular for commuting, concluding that these motives may be a reason why attempts to influence car use have not been very successful. Gatersleben (2021) has summarised the extensive yet diverse literature on the symbolic and affective aspects of car ownership and use. Cars can be symbols of both social identity and status as well as of personal identity. ...
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Car cultures have social, material and, above all, affective dimensions that are overlooked in current strategies to influence car-driving decisions. Car consumption is never simply about rational economic choices, but is as much about aesthetic, emotional and sensory responses to driving, as well as patterns of kinship, sociability, habitation and work. Through a close examination of the aesthetic and especially kinaesthetic dimensions of automobility, this article locates car cultures (and their associated feelings) within a broader physical/material relational setting that includes both human bodies and car bodies, and the relations between them and the spaces through which they move (or fail to move). Drawing on both the phenomenology of car use and new approaches in the sociology of emotions, it is argued that everyday car cultures are implicated in a deep context of affective and embodied relations between people, machines and spaces of mobility and dwelling in which emotions and the senses play a key part – the emotional geographies of car use. Feelings for, of and within cars (‘automotive emotions’) come to be socially and culturally generated across three scales involved in the circulations and displacements performed by cars, roads and drivers: embodied sensibilities and kinaesthetic performances; familial and sociable practices of ‘caring’ through car use; and regional and national car cultures that form around particular systems of automobility. By showing how people feel about and in cars, and how the feel of different car cultures generates habitual forms of automobilized life and different dispositions towards driving, it is argued that we will be in a better position to re-evaluate the ethical dimensions of car consumption and the moral economies of car use.
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This chapter examines the social character and functions of explanations of conduct. The identity-analytic theory that is presented in the chapter provides a basis for understanding when and why people's attributions and self-presentations sometimes appear personally biased, if not downright distorted, to the outside observer. The chapter focuses on changes or shifts in attitudes that occur following counter-attitudinal behaviors. Predicaments are discussed in the chapter wherein accounting, attitude change following counter-attitudinal behavior, acclamations, self-attention, identity images, and counterattitudinal behavior, and negative affect and attitude change are discussed. The chapter explores payments and predicaments, where it discusses about the enigma, the social meaning of payment, prior research on payments for counter-attitudinal behavior, manipulating illegitimacy, self-presentation and genuine attitude change, and identity analysis and dissonance theory.
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Prior research has reported that self-image congruence can influence brand preference, brand satisfaction and purchase intentions. With the help of an empirical research, the paper argues that while self-image congruence may be related to satisfaction in general in the automobile market, it may not necessarily affect satisfaction judgements when customers have higher levels of expertise. The paper discusses implications for brand managers and argues to take into account customer characteristics such as customer expertise while developing positioning strategies.
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Although there is currently no Axis I disorder holding anger as its hallmark feature (with the possible exception of intermittent explosive disorder, IED), the impact of anger, aggression, hostility, and related behaviors on society is enormous. Anger and aggression in the workplace, in schools, on the streets, in airplanes, and on the roadways appears to be becoming increasingly commonplace. This article reviews the expanding literature regarding aggression on the roadways given the proximity of such violence to our everyday lives. In particular, this article defines aggressive driving and reviews the history, extent, and consequences of “road rage.” A review of the type of individual engaging in aggressive driving behaviors is also provided in an attempt to profile (demographically, psychologically, and psychiatrically) the “aggressive driver.” Finally, a review of the three successful programs currently attempting to correct such behaviors through psychological intervention is provided.
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The changing environment in Europe opens up new market opportunities for consumer product firms. This change challenges firms to approach decision making with the aid of strategic marketing, including knowledge of consumer reactions to products. Since self-concept and image congruity are important to understanding consumer behavior, the study was conducted to determine the self-image/product-image of European consumers related to an American automobile, the Ford Escort. Results indicated that a relationship does exist between self-image/product-image congruity and intention to purchase.
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This book contains a proposed self-concept theory. We refer to it as "self-congruity theory." The theory is about self-concept, personality dynamics, motivated social cognition, and cybernetics and systems. . . . The proposed theory may be useful to all those social/behavioral scientists who are keen on developing and using theory in doing research in any one or more of these topics. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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a b s t r a c t An empirical study investigates the extent to which affective–symbolic and instrumental–independence psychological motives mediate effects of socio-demographic variables on daily car use in Sweden. Ques-tionnaire data from a mail survey to 1134 car users collected in 2007 were used to assess the relation-ships daily car use as driver or passenger have to sex, household type (single or cohabiting with or without children), and residential area (urban, semi-rural or rural). Reliable measures of affective–sym-bolic and instrumental–independence motives were constructed. The results show that households with children use the car more than households with no children, that men make more car trips as drivers than women who use the car as passenger more than men, and that households living in rural areas use the car more than households living in semi-rural areas who use the car more than households living in urban areas. An affective–symbolic motive partially mediates the relationship between the number of weekly car trips and sex, the instrumental–independence motive partially mediates the relationships between weekly car use and percent car use as driver and several of the socio-demographic variables (living in urban vs. rural residential area for both measures; sex and living in urban vs. semi-rural residential area for percent car use as driver). Of several other socio-demographic variables (age, employment, and income) affecting car use, only the relationship of the number of cars to percent car use as driver was (partially) mediated by the instrumental–independence motive.
Article
We studied the incidence and correlates of status projection—use of material possessions to emphasize social status to others—among 100 adolescents in a historical context of rising affluence. Participants listed 10 possessions, rated each for its value as a status symbol, and chose five to discuss with another participant in a forthcoming interaction. Participants selected especially those of their possessions that they had rated higher in status value (p < .001). This effect was stronger among those reporting upward or downward change in their families' socioeconomic status (p < .05), greater actual-ideal self-discrepancies (p < .05), and stronger commitment to materialistic values (p < .01); moreover, the effect of changing status was stronger among higher materialists (p < .05). These results indicate that people self-complete through presenting their possessions selectively to others, and they help to clarify the precise role of identity commitment in symbolic self-completion. Copyright © 2011 John Wiley & Sons, Ltd.
Article
Individuals conspicuously consume to signal their wealth. As a variant to this economic explanation, four studies explored individual’s psychological need for self-integrity as a potential motivating force for these consumption decisions. Relying on both field and experimental studies, and employing multiple instantiations of high-status goods and self-threat, we demonstrate that individuals consume status-infused products for their reparative effects on the ego. Individuals under self-threat sought ownership of high-status goods to nurse their psychological wounds (Study 1), and when afforded an alternate route to repair their self-integrity, sought these products less (Study 2). Furthermore, among a representative sample of US consumers, low-income individuals’ lowered self-esteem drove their willingness to spend on high-status goods (Study 3). Finally, these high-status goods serve the purpose of shielding an individual’s ego from future self-threats (Study 4). The compensatory role of high-status goods has important implications for consumer decision-making and public policies aimed at reducing consumer debt.
Article
In two empirical studies, the impact of attitudes and environmental knowledge on driving distance, travel behaviour and acceptance of various traffic restrictions was investigated. The first study included the population in Lund, southern Sweden, and the second the politicians and civil servants responsible for transports and environment in the same city. Comparisons of the two samples revealed similar psychological processes, including environmental concern, hazard/efficacy perception and car affection, whereas environmental knowledge seemed to have a subordinate role. Preferences of restrictions differed somewhat between the public, and the politicians and civil servants. It is suggested that local implementation of new strategies to reduce private car driving might benefit from a better understanding of what will be accepted among the public. Further, in promoting pro-environmental travel behaviour it may be important to focus on basic attitudes, rather than to rely solely on factual information.
Article
The environmental problems originating from the transport sector are huge and even though the last decade has delivered a great number of reports and action programmes, only very little progress has been made to reduce these problems in real life. The use of private cars is still increasing and has become an integrated part of both modern society and of the life of individuals and families. It has a role to play not only as a means of transport but also in cultural and social life. One has to know and understand this whole picture if the intention is to change the pattern of transport in order to solve the environmental problems within and from the transport sector. This article is presenting the results from a research project1 that was dealing with these issues. The research project consists of two parts — a qualitative as well as a quantitative study. The qualitative study is based on 20 in-depth interviews with 30 persons in all. Among other things the interviews were used to develop types of travellers. This has created six mobility types: The passionate car drivers, the daily life car drivers, the leisure time car drivers, the cyclists/public transport users of heart, the cyclists/public transport users of convenience and the cyclists/public transport users of necessity. The quantitative study is consisting of a survey among 1000 persons based on the qualitative interviews, and is inter alia quantifying the six mobility types. The six types will be described and analysed below. The objective of the research project was on how transport (i.e. the car) has become part of everyday life, on transport behaviour, on attitudes towards transport, on environmental consciousness and — as an important point — on transport as integrated in modern culture. Contradictions between motoring and environment are analysed, and some possibilities of changes in transport behaviour are discussed.
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Thesis (Ph. D.)--University of Texas, 1964. Vita. Abstracted in Dissertation abstracts, v.25 (1964) no. 5, p. 2799-2800. Bibliography: l. 108-112. Microfilm.