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THE IMPACT OF THE COVID-19 PANDEMIC ON THE EUROPEAN COSMETICS INDUSTRY AND HOW ITS INFLUENCE WITH ENVIRONMENTAL PROTECTION PROBLEMS WHICH EFFECTS TO BRAND LOYALTY
Abstract and Figures
There is a more important to conduct studies about the environmental protection problems to understand how it is effects to the brand loyalty of European cosmetics companies specially in Covid-19 pandemic because environmental protection has made a trend in the society which is help customers to identify the best companies. And also this study is aim to search about how European cosmetics major players has success to overcome from the pandemic challenges. Because when cosmetics is not an essential thing to use during the pandemic period. This research is conducting according to the systematic review of using wider range of journal and by reviewing the strong journal articles which covers the research problems such as environmental protection problems, brand loyalty and Covid-19 impact on European cosmetics industry to get most appropriate final outcomes and strong evidence based discussion. As main results of this study, researcher identified the relationship between the brand loyalty and the environmental protection problems, how successful the major European cosmetics players to face the challenges during the Covid-19 pandemic. The finding and the discussion of this research is helps to the managers, stakeholder parties of the cosmetics industry and policy makers to identify and understand the better trends and new strategies to reduce environment pollution by using new protection strategies. Also at the same time they can identify the way of gaining their brand loyalty using environmental protection in a positive manner.
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Actually the majority of surgical- and beauty masks are made by non-degradable tissue produced by Petrol-derived polymers invading leads and oceans as waste dangerous for flora,fauna end humans.The paper proposes the use of biodegradable polymers to produce these masks for saving the environment and the Earth' biodiversity.
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Significance
Drawing on a survey of more than 5,800 small businesses, this paper provides insight into the economic impact of coronavirus 2019 (COVID-19) on small businesses. The results shed light on both the financial fragility of many small businesses, and the significant impact COVID-19 had on these businesses in the weeks after the COVID-19–related disruptions began. The results also provide evidence on businesses’ expectations about the longer-term impact of COVID-19, as well as their perceptions of relief programs offered by the government.
The cosmetic marketplace stays a rapidly developing quarter, in which additionally most of the enterprise is turning into more and fiercer due to competition. Cosmetic and personal care industry vendors are continuously looking for ways of improving their sales. Online advertising has come to be popular as one technique of reaching those goals and is now a necessary part of any modern-day industries. Because of coronavirus, various health organizations have requested the general public to observe various activates to stop or to cut the chain of this pandemic. One such thing is washing or sanitizing the hand because of which the viruses spread would be controlled. While all the different industries have a downfall but, soap, hand care, cosmetic, and personal care industries are flourishing. The study tries to realize that, what marketing strategies are creating an impact on the beauty and personal care industries in the course of COVID-19. This panic leads to protective private care at the rise, parallel the skincare merchandise also has a call for and domestic supplies are more waited with the aid of the customers. By having all this as a key the entrepreneurs and the industries can design marketing strategies for his or her customers, now not only for income cause, however, to allay them from this panic level.
Purpose
There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed some light on the factors that affect green purchase behavior of Malaysian consumers in the context of cosmetics product purchase. More specifically, the objective of this study is to examine the effect of altruistic and hedonic values and the mediating effect of personal norm and pro-environmental belief toward green purchase behavior.
Design/methodology/approach
An online survey using judgmental sampling technique was used to gather responses from green cosmetics consumers. A questionnaire was designed to measure the study variables, which was then tested for content, and face validity and reliability prior to its administration. The structural equation modeling using the partial least squares approach (SmartPLS, version 3.7) was used to test the study hypotheses.
Findings
The results revealed that hedonic value has a significant and positive effect on pro-environmental belief. However, altruistic value did not exert any significant effect on pro-environmental belief. It is also found that pro-environmental belief positively affects personal norm, and as a consequence, personal norm affects green purchase behavior. The data also support the mediating effect of pro-environmental belief in the relationship between “hedonic value and personal norm.” Nevertheless, pro-environmental belief did not mediate the relationship between altruistic value and personal norm. Lastly, personal norm mediates the relationship between “pro-environmental belief and green purchase behavior”.
Practical implications
The findings from this study enable managers, marketers and policy makers to execute better green strategies that would boost consumers’ green purchase behavior toward cosmetics products.
Originality/value
This study contributes to the existing literature on green purchase behavior by testing hedonic value as the antecedent and pro-environmental belief as the mediator by using the value-belief-norm theory. Moreover, this is a pioneer study to consider personal norm as the mediator of green purchase behavior.
Cosmetic industry is a lucrative business that progressively attracts more attention from marketing research. The highly competitive environment in the cosmetic industry makes it a valuable area to study brand loyalty in cosmetic products. Brand loyalty is one of the important aspects which is significant for the management to sustain competitive advantages in the market. In this research, the relationship between brand loyalty and determinants of brand loyalty was unveiled, with special focus on brand image, perceived quality, price and promotion. The objective of this research is to study the factors that influence brand loyalty of cosmetic products in Malaysia; to identify the most influential factors relating to brand loyalty of cosmetic products in Malaysia; to evaluate the relationship between consumer satisfaction and brand loyalty of cosmetic product in Malaysia. This research was adopted a descriptive survey research design where questionnaires were used for data collection. The respondents were sampled using the convenience sampling method. The data was collected using structured questionnaires and the quantitative data was analyzed using SPSS and PLS and will be presented in table tabulations and percentages.
In light of growing scholarly works on business failure, across the social science domains, it is surprising that past studies have largely overlooked how extreme environmental shocks and ‘black swan’ events such as those caused by the coronavirus (COVID-19) pandemic and other global crises, can precipitate business failures. Drawing insights from the current literature on business failure and the unfolding event of COVID-19, we highlight the paradoxes posed by novel exogenous shocks (that is, shocks that transcend past experiences) and the implications for SMEs. The pandemic has accelerated the reconfiguration of the relationship between states and markets, increasing the divide between those with political connections and those without, and it may pose new legitimacy challenges for some players even as others seem less concerned by such matters, whilst experiential knowledge resources may be both an advantage and a burden.
The COVID-19 pandemic has resulted in over 1.4 million confirmed cases and over 83,000 deaths globally. It has also sparked fears of an impending economic crisis and recession. Social distancing, self-isolation and travel restrictions forced a decrease in the workforce across all economic sectors and caused many jobs to be lost. Schools have closed down, and the need of commodities and manufactured products has decreased. In contrast, the need for medical supplies has significantly increased. The food sector has also seen a great demand due to panic-buying and stockpiling of food products. In response to this global outbreak, we summarise the socio-economic effects of COVID-19 on individual aspects of the world economy.
Globally, mass production of polymers and poor control of plastic products at end of life have led to annual increases in plastic entering the marine environment. Their durability and density allow plastic to be transported over large distances and to persist for long periods in the marine environment. The proliferation of plastics has resulting in contamination across a range of environments, from remote lakes to the deepest oceans; however, the effects in the marine environment remain the most studied. Here, plastic have been observed to negatively affect habitats by altering species distribution, entangling organisms, and causing damage and even increasing mortality as a result of ingestion. Nevertheless, the increasing number of studies in freshwater environments may help to predict previously unexplored impacts in the marine realm.
With increased production of plastics comes increased plastic material wastage, and thus new technologies are needed for waste refining. The development of chemical recycling technologies is motivated by two main needs, which are (i) the need to safely and efficiently process materials difficult to treat with mechanical recycling and (ii) the need to produce recycled materials of high quality. Chemical recycling encompasses a variety of technologies, examples of which are presented in this chapter, including, e.g., thermochemical treatments and depolymerization. Basic operation principles, recent developments, and future prospects and application areas of the technologies are presented.
Although previous studies revealed the positive perception effect of corporate social responsibility (CSR) on consumer behavior, the influence mechanism and the impact of individual characteristics on the effect have been underexplored. The purpose of this study is not only to examine the mediating role of the emotion of admiration in the relationship between consumer perception of CSR and advocacy behaviors but also to explore the moderating role of the consumer moral virtue of integrity in the relationship between CSR perception and feelings of admiration. Data was collected from customers of a food company located in Spain, and the results show that the company's CSR practices positively influence consumer advocacy behaviors both directly and indirectly through consumer admiration for the company. Consumer integrity moderates the relationship between consumer perception of CSR and admiration. Specifically, CSR practices have a stronger admiration effect on consumers who are high in integrity. The overall importance of consumer perceptions of CSR suggest that, in the food industry, the perception of appropriate CSR practices has a positive impact on consumer attitudes and behaviors, which are also conditioned by individuals' moral virtues.
https://authors.elsevier.com/a/1Z8jj_LqUdMIJy