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Following the crowd in times of crisis: Descriptive norms predict physical distancing, panic buying, and prosocial behavior during the COVID-19 pandemic
Abstract
Individuals engage in a variety of behavioral responses to cope with the COVID-19 pandemic, from complying with or transgressing against physical distancing regulations, to stockpiling or prosocial behavior. We predicted that particularly descriptive social norms are important in driving pandemic-related behavior as they offer guidelines in times of insecurity and crisis. To investigate this assumption, we conducted a longitudinal survey with two measurement points (n = 1907) in Germany during spring 2020. Results show that descriptive norms (perceived behavior of close others) positively predicted future transgression against distancing regulations, stockpiling, and prosocial behavior over time. In our analysis, we account for previous behavior as well as other potential predictors (subjective threat, personality). In sum, our findings highlight the power of descriptive norms in increasing compliance with pandemic-related regulations and promoting future prosocial behavior.
Most studies on norms and COVID‐19 have ignored the group‐based and dynamic nature of normative influence where self‐relevant and salient groups might emerge and change along with their impact on health behaviours. The current research seeks to explore these issues using a three‐wave longitudinal design with a representative sample of Australians (Nwave 1 = 3024) where two group sources of potential normative influence (neighbourhood and national groups) and two COVID‐19 health behaviours (physical distancing and hand hygiene) were investigated in May, June/July and September/October 2020. Results indicated that especially from Wave 1 to Wave 2 neighbourhood descriptive norms (rather than national or injunctive norms) had the most impact on health behaviours while controlling for demographic and individual‐level health variables. This demonstrates that groups and associated norms that influence behaviours vary across time. It is concluded that research on norms needs to study which groups matter and when.
The objective of this research was to examine residents’ awareness, attitudes, and compliance with COVID-19 public health guidelines in Vermont, which emerged as an early leader in national pandemic response. Our methods included conducting an online survey of adult Vermont residents between January and April 2021. We analyzed demographics associated with awareness and compliance, and identified features associated with non-compliance. Our results show that of the 2,208 adult Vermont residents who completed the survey, 90% were extremely aware of the state’s COVID-19 guidelines, and 95% reported knowing exactly what to do to follow recommended actions. Political affiliation emerged as a primary factor related to attitudes and compliance. Self-identified Republicans were less likely to agree that public health measures keep people safe or help businesses stay open, and were less likely to follow masking, quarantine, social distancing, and vaccine guidance than Independents, Progressives, and Democrats. The large differences in COVID-19 infection and death rates across the country, and recent shift toward a "pandemic of the unvaccinated," underscore the need for identifying public health strategies that work in some areas in order to adapt and apply them to areas that have struggled with controlling the virus. Consistent with national surveys, our results show that resistance to public health guidance is a partisan challenge even in states with high compliance. Identifying populations that are less supportive or hesitant to follow guidelines while understanding factors that motivate compliance can help inform strategies for developing targeted programs to encourage collective action on pandemic response. Developing communication strategies that reach people who do not believe COVID-19 guidelines keep them safe is necessary to reach universal compliance.
Objective: This study sought to identify psychosocial predictors of trajectories of adherence to physical distancing alongside changes in public health measures during the COVID-19 pandemic. Design: A three-time point longitudinal survey during the first two waves of the COVID-19 pandemic. Methods: Participants (N = 1003) completed self-report measures of adherence to physical distancing over an 8-month period at the start (T1) and end (T2) of the first wave of the pandemic, and the start of the second wave of the pandemic (T3). Participants also completed measures of their health beliefs related to the self and others, social norms, emotional distress, and sociodemographic characteristics. Results: Using group-based trajectory modeling, four trajectories of adherence to physical distancing emerged: a high-adherence trajectory, a slow-declining trajectory, a fluctuating trajectory, and a fast-declining trajectory. The most important psychosocial predictors of poorer adherence trajectories included perceptions of lower self-efficacy and higher barriers to adherence, as well as lower prosocial attitudes towards physical distancing. Conclusion: Public health messages targeting these factors may be most relevant to promote sustained adherence to physical distancing over time in the context of a pandemic.
Individuals cooperate more with others whom they feel connected to. As a consequence, reduced belonging to an in-group decreases cooperation with this group, but not with others. Sometimes, however, there may be no new group available to (re)affiliate with. In this case, reduced belonging may either increase cooperation on a higher level, such as with the superordinate group humanity, or increase selfishness. We investigate this in an online experiment and a survey study. Study 1 (N = 299) showed that being ostracized in Cyberball reduced cooperation with the ostracizers and increased selfish behavior, while cooperation with humanity did not increase. Similarly, Study 2 (N = 1300) showed that lower feelings of belonging were associated with more selfishness, as fewer participants decided to donate to a humanitarian cause. These findings highlight the importance of inclusion and integration for societies and communities who wish to maintain a high level of cooperation.
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From a social psychological perspective, the COVID-19 pandemic and its associated protective measures affected individuals’ social relations and basic psychological needs. We aim to identify sources of need frustration (stressors) and possibilities to bolster need satisfaction (buffers). Particularly, we highlight emerging empirical research in which social psychological theorizing can contribute to our understanding of the pandemic’s social consequences: Loneliness, social networks, role conflicts, social identity, compliance, trust, reactance, and conspiracy beliefs. We highlight directions for future social psychological research as the pandemic continues.
The outbreak of a global pandemic such as COVID-19 poses a challenge for societies across the world. Lacking both vaccination and medical treatment, the only way to combat the spread of a virus in its early stages are behavioral measures, particularly physical distancing behavior. The present work proposes three pillars of individuals’ engagement in physical distancing: anxiety, prosociality, and rule compliance. In a large (N = 1,504), pre-registered study among German adults, we studied both situation-specific tendencies and stable personality traits that are theoretically associated with these pillars in relation to self-reported physical distancing behavior and underlying motives. Results supported the importance of each of the proposed pillars for physical distancing behavior. That is, for each pillar, we found (some) relations of the corresponding tendencies and personality traits with physical distancing (motives) as expected. Overall, the project provides a comprehensive picture of physical distancing behavior during the COVID-19 pandemic.
COVID-19 has prompted unprecedented government action around the world. We introduce the Oxford COVID-19 Government Response Tracker (OxCGRT), a dataset that addresses the need for continuously updated, readily usable and comparable information on policy measures. From 1 January 2020, the data capture government policies related to closure and containment, health and economic policy for more than 180 countries, plus several countries’ subnational jurisdictions. Policy responses are recorded on ordinal or continuous scales for 19 policy areas, capturing variation in degree of response. We present two motivating applications of the data, highlighting patterns in the timing of policy adoption and subsequent policy easing and reimposition, and illustrating how the data can be combined with behavioural and epidemiological indicators. This database enables researchers and policymakers to explore the empirical effects of policy responses on the spread of COVID-19 cases and deaths, as well as on economic and social welfare. The Oxford COVID-19 Government Response Tracker (OxCGRT) records data on 19 different government COVID-19 policy indicators for over 190 countries. Covering closure and containment, health and economics measures, it creates an evidence base for effective responses.
Increasing evidence links personality to prosocial behaviour. HEXACO Honesty-Humility, in particular, has been linked to prosocial behaviour when it comes with a personal cost. Yet, evidence for such a link is mostly limited to the laboratory, although social dilemmas abound in daily life. Emergencies such as the COVID-19 pandemic pose salient conflicts of interests between individual and societal welfare. One example is the run on many basic goods in anticipation of lockdowns. Such social dilemmas afford the expression of personality traits associated with individual differences in prosocial behaviour. Indeed, across two studies (N = 601), Honesty-Humility was positively, albeit weakly associated with refraining from stockpiling in the past and intentions to do so in the future. Causal mediation analysis shows that this was not due to differences in beliefs that others would refrain from stockpiling. Instead, results suggest that faced with a social dilemma, individuals high in Honesty-Humility may have been willing to forego individual benefit. This provides rare evidence on the relationship between Honesty-Humility and prosocial behaviour in a field setting.
A crucial question in the governance of infectious disease outbreaks is how to ensure that people continue to adhere to mitigation measures for the longer duration of the pandemic. The present paper examines this question by means of a nationally representative cross-sectional set of studies conducted in the United States in May, June, and July 2020. It seeks to understand to what extent Americans continued to adhere to social distancing measures in the period after the first lockdown ended during the first wave of COVID-19. Moreover, it seeks to uncover which situational and motivational variables sustained (or undermined) adherence. Our findings reveal a mix of situational and motivational variables that contributed to adherence in the period after the first lockdown: individuals’ knowledge of social distancing measures, their practical capacity to adhere to them, their opportunities for not doing so, and their impulsivity (situational influences), as well as their moral alignment with mitigation measures against the virus, perceptions of its health threat, and perceived norms for adherence in their community (motivational influences). The results also reveal, however, that adherence among Americans declined during this period, as did important situational and motivational processes that sustained this. The findings show that adherence does not just originate in motivations and that situational variables play a central role. Moreover, they show that adherence is dynamic, as the core variables that sustain can change over a short period of time. These insights help to advance understanding of pandemic governance, as well as illuminating the interaction between rules and human conduct and compliance more generally. Moreover, they identify important avenues for policy to promote and sustain adherence to mitigation measures during the COVID-19 pandemic and in future outbreaks.
Rationale:
Adolescents and young adults were identified internationally as a group with potentially low compliance rates with public health measures aimed at curbing the spread of coronavirus disease 2019 (COVID-19). Although non-compliance research during pandemics has typically focused on concurrent correlates, less is known about how prior social and psychological risk factors are associated with non-compliance during pandemics.
Objective:
This paper leverages a prospective-longitudinal cohort study with data before and during the pandemic to describe patterns of non-compliance with COVID- 19 related public health measures in young adults and to identify which characteristics increase the risk of non-compliance.
Methods:
Data came from an ongoing cohort study in Zurich, Switzerland (n=737). Non-compliance with public health measures and concurrent correlates were measured at age 22. Antecedent sociodemographic, social, and psychological factors were measured at ages 15-20. Young adults generally complied with COVID-19 public health measures, although non-compliance with some measures (e.g., cleaning/disinfecting mobile phones, standing 1.5-2 meters apart) was relatively higher.
Results:
Non-compliance, especially with hygiene-related measures, was more prevalent in males, and in individuals with higher education, higher SES, and a nonmigrant background. Non-compliance was higher in young adults who had previously scored high on indicators of "antisocial potential," including low acceptance of moral rules, pre-pandemic legal cynicism, low shame/guilt, low self-control, engagement in delinquent behaviors, and association with delinquent peers. Young adults with low trust, including in the government's measures for fighting the virus, also complied less.
Conclusions:
In order to increase voluntary compliance with COVID-19 measures, public health campaigns should implement strategies that foster moral obligation and trust in authorities, or leverage trustworthy individuals in the community to disseminate information. For young adults with low self-control, self-monitoring, environmental restructuring, or nudging may increase compliance. Long-term investments into integrating youth with antisocial potential into society may decrease rule-breaking behaviors, including during pandemics when compliance saves lives.
The COVID-19 pandemic presents a major challenge to societies all over the globe. To curb the spread of the disease, two measures implemented in many countries are minimizing close contact between people (“physical distancing”) and wearing face masks. In the present research, we tested the idea that physical distancing and wearing face masks can be the result of a prosocial emotional process — empathy for those most vulnerable to the virus. In four preregistered studies (N=3,718, Western population), we show that (i) empathy indeed relates to the motivation to adhere to physical distancing and to wearing face masks, and (ii) inducing empathy for those most vulnerable to the virus promotes the motivation to adhere to these measures (whereas merely providing information about its importance is not). In sum, the present research provides a better understanding of the promoting factors underlying the willingness to follow two important measures during the COVID-19 pandemic.
After its relative lenient, "intelligent lockdown" approach to the COVID-19 coronavirus, the Netherlands has continued its singular trajectory in combating the pandemic. The month of July introduced further relaxations to prior mitigation measures, but also saw a resurgence of infections. This working paper examines how these developments are reflected in Dutch citizens' compliance with safe-distance measures during this period. Building on our previous surveys during the months of May and June, we report the findings of two additional survey waves collected in early (7-10) and late (21-23) July among nationally representative samples (N = 1064 and N = 1023, respectively). The results show that the decline in compliance that was observed from May to June seems to have halted. At the same time, important predictors of compliance-such as citizens' capacity to comply, perceptions of the threat of the virus, and support for mitigation measures-have ceased to decrease, or are increasing. Taken together, these findings suggest that Dutch citizens' compliance with mitigation measures may be on the rise again. However, our findings also suggest that social norms for compliance continue to be eroding, which may continue to dampen citizens' tendency to comply.
In 2020, many countries around the world created and enforced heavy restrictions geared towards reducing the spread of the coronavirus (i.e., COVID-19). In this study (N = 263), we examined the role of personality traits (i.e., Big Five and Dark Triad) and individual differences in perceptions of the COVID-19 pandemic situation (the situational eight: Duty, Intellect, Adversity, Mating, Positivity, Negativity, Deception, and Sociality) in accounting for individual differences in compliance with the governmental restrictions in Poland. We found that the way people perceived the situation explained more variance in compliance than personality traits which is in accordance with the hypothesis that strong situations, such as the COVID-19 pandemic, leave less room for dispositional tendencies in predicting behaviors than situational cues. Moreover, people scoring low on agreeableness and high on aspects of the Dark Triad traits (i.e., Machiavellianism, psychopathy Factor 1, and narcissistic rivalry) were less likely to comply with the restrictions. Additionally, we replicated and extended what is known about the associations between personality and individual differences in the perception of situations when the latter were assessed in relation to a strong situation and the former were assessed with long and multidimensional measures.
Following the fast spread of Covid-19 across Europe and North America in March 2020, many people started stockpiling commodities like toilet paper. Despite the high relevance for public authorities to adequately address stockpiling behavior, empirical studies on the psychological underpinnings of toilet paper stockpiling are still scarce. In this study, we investigated the relation between personality traits, perceived threat of Covid-19, and stockpiling of toilet paper in an online survey (N = 996) across 22 countries. Results suggest that people who felt more threatened by Covid-19 stockpiled more toilet paper. Further, a predisposition towards Emotionality predicted the perceived threat of Covid-19 and affected stockpiling behavior indirectly. Finally, Conscientiousness was related to toilet paper stockpiling, such that individuals higher in Conscientiousness tended to stockpile more toilet paper. These results emphasize the importance of clear communication by public authorities acknowledging anxiety and, at the same time, transmitting a sense of control.
Social norms can be an effective way to promote public health and encourage healthy behaviors among individuals. The global COVID-19 pandemic has prompted health officials to call for new behavioral norms to help prevent the disease’s spread, for example “social distancing” measures. Yet whether people actually intend to engage in these behaviors (behavioral intention) may depend on both whether they personally find them effective (individual beliefs), and whether they think others will engage in them too (perceived norms). In this study we tested three hypotheses on the relationships between individual beliefs, perceived norms, and behavioral intentions related to COVID-19 preventive health behaviors. We predicted: H1) that perceptions of others’ beliefs about the importance and impact of preventive behaviors (perceived norms) would be lower than individuals’ own beliefs (i.e., a pluralistic ignorance effect); H2) that perceived norms and individual beliefs would each predict behavioral intentions; and H3) that the difference between perceived norms and individual beliefs would uniquely predict behavioral intentions. We observed large self-other differences in beliefs about preventive health behaviors (support for H1). However, only individuals' own beliefs were associated with behavioral intention, not perceived norms or the self-other gap (no support for H2 or H3). In short, individuals did not differ in their preventive behavioral intentions based on the differences (or their lack thereof) between perceived social norms and their personal beliefs. Participants who strongly believed that preventive behaviors are important ignored normative pressures from average Americans, who they perceived as less concerned than themselves. Together, these findings highlight the different roles personal beliefs and perceived norms might play in forming behavioral intentions.
The World Health Organization has declared the rapid spread of COVID-19 around the world a global public health emergency. It is well-known that the spread of the disease is influenced by people's willingness to adopt preventative public health behaviors, which are often associated with public risk perception. In this study, we present the first assessment of public risk perception of COVID-19 around the world using national samples (total N = 6,991) in ten countries across Europe, America, and Asia. We find that although levels of concern are relatively high, they are highest in the UK compared to all other sampled countries. Pooled across countries, personal experience with the virus, indi-vidualistic and prosocial values, hearing about the virus from friends and family, trust in government, science, and medical professionals, personal knowledge of government strategy, and personal and collective efficacy were all significant predictors of risk perception. Although there was substantial variability across cultures, individualistic worldviews, personal experience, prosocial values, and social amplification through friends and family in particular were found to be significant determinants in more than half of the countries examined. Risk perception correlated significantly with reported adoption of preventative health behaviors in all ten countries. Implications for effective risk communication are discussed.
In this working paper, we used a large national survey of American adults (N = 3,933) to estimate the effect of perceived social norms among friends and family (i.e., how often friends and family perform preventive behaviors, and whether they think it is important for the respondent to do so) on people’s own COVID-19 preventive behaviors. We found that perceived norms within these close relationships are often strongly associated with the adoption of preventive behavior--in some cases more than doubling the odds that an individual will engage in a given behavior.
Social distancing is one of the most effective measures to prevent coronavirus from rapidly spreading. Our analysis investigates the role of some variables (political partisanship, income, professional status, social norms, and uncertainty avoidance) in intentions of not complying with social distancing measures, which can lead to higher infection rates and to compromising the capacity of health systems worldwide. We applied an online questionnaire to 2,056 Brazilian participants. Our findings indicate that individuals that support right-wing parties, have lower wages, are currently unemployed, and have a higher uncertainty avoidance tendency are more prone to violating social distancing measures. Social norms also play a significant role on the intentions but only when using ingroup members (family and friends) as referents. On the basis of our findings, we discuss the need for support from relevant political figures to social distancing policies. We also indicate that providing psychological support and cash transfer programs may increase compliance with physical distancing. Plus, our results indicate that initiatives to persuade individuals to stay at home would be more effective if they focus on ingroup members.
In the current context of the global pandemic of coronavirus disease-2019 (COVID-19), health professionals are working with social scientists to inform government policy on how to slow the spread of the virus. An increasing amount of social scientific research has looked at the role of public message framing, for instance, but few studies have thus far examined the role of individual differences in emotional and personality-based variables in predicting virus-mitigating behaviors. In this study, we recruited a large international community sample (N = 324) to complete measures of self-perceived risk of contracting COVID-19, fear of the virus, moral foundations, political orientation, and behavior change in response to the pandemic. Consistently, the only predictor of positive behavior change (e.g., social distancing, improved hand hygiene) was fear of COVID-19, with no effect of politically relevant variables. We discuss these data in relation to the potentially functional nature of fear in global health crises.
The COVID-19 mitigation measures require a fundamental shift in human behavior. The present study assesses what factors influence Americans to comply with the stay at home and social distancing measures. It analyzes data from an online survey, conducted on April 3, 2020, of 570 participants from 35 states that have adopted such measures. The results show that while perceptual deterrence was not associated with compliance, people actually comply less when they fear the authorities. Further, two broad processes promote compliance. First, compliance depended on people's capacity to obey the rules, opportunity to break the rules, and self-control. As such, compliance results from their own personal abilities and the context in which they live. Second, compliance depended on people's intrinsic motivations, including substantive moral support and social norms. This paper discusses the implications of these findings for ensuring compliance to effectively mitigate the virus.
Based on lexical studies, the HEXACO Model of Personality has been proposed as a model of basic personality structure, summarizing individual differences in six broad trait dimensions. Although research across various fields relies on the HEXACO model increasingly, a comprehensive investigation of the nomological net of the HEXACO dimensions is missing entirely. Thus, it remains unclear whether each HEXACO dimension accounts for individual variation across theoretically relevant outcome criteria. We close this gap by means of a large-scale meta-analytic investigation, testing whether each HEXACO dimension is uniquely linked to one broad and theoretically relevant outcome domain. Results from 426 individual meta-analyses, 436 independent samples, and 3,893 effect size estimates corroborate this unique mapping. Specifically, Honesty-Humility maps onto the outcome domain of Exploitation, Emotionality onto Insecurity, Extraversion onto Sociality, Agreeableness vs. Anger onto Obstruction, Conscientiousness onto Duty, and Openness to Experience onto Exploration. Overall, the current investigation provides a comprehensive empirical test of the (breadth of) content captured by the HEXACO dimensions, allowing for a broad specification of the nomological net of the HEXACO model overall.
This paper integrates social norm constructs from different disciplines into an integrated model. Norms exist in the objective social environment in the form of behavioral regularities, patterns of sanctioning, and institutionalized practices and rules. They exist subjectively in perceived descriptive norms, perceived injunctive norms, and personal norms. We also distil and delineate three classic theories of why people adhere to norms: internalization, social identity, and rational choice. Additionally, we articulate an emerging theory of how perceived descriptive and injunctive norms function as two distinct navigational devices that guide thoughts and behavior in different ways, which we term “social autopilot” and “social radar.” For each type of norms, we suggest how it may help to understand cultural dynamics at the micro level (the acquisition, variable influence and creative mutation of cultural knowledge) and the macro level (the transmission, diffusion and evolution of cultural practices). Having laid the groundwork for an integrated study of norm—normology, we then introduce the articles of this special issue contributing theoretical refinements and empirical evidence from different methods and levels of analysis. Managerial implications are discussed.
Up until now, no really short instrument that measures the six personality dimensions of the HEXACO model has been available. In two studies, I report the construction of the Brief HEXACO Inventory (BHI), which represents the 24 HEXACO facets with 1 item per facet (i.e., 4 items per domain) and which takes approximately 2–3 min to complete. Although characterized by relatively low alpha reliability, its test–retest stability, self-other agreement, and convergent correlations with full-length scales are relatively high and its validity loss is only modest. Correcting for attenuation using a weighted average of alpha reliability, test–retest stability, and self-other agreement, the BHI re-estimates the original construct validity correlations of the HEXACO-PI-R with relatively great accuracy.
Past behavior guides future responses through 2 processes. Well-practiced behaviors in constant contexts recur because the processing that initiates and controls their performance becomes automatic. Frequency of past behavior then reflects habit strength and has a direct effect on future performance. Alternately, when behaviors are not well learned or when they are performed in unstable or difficult contexts, conscious decision making is likely to be necessary to initiate and carry out the behavior. Under these conditions, past behavior (along with attitudes and subjective norms) may contribute to intentions, and behavior is guided by intentions. These relations between past behavior and future behavior are substantiated in a meta-analytic synthesis of prior research on behavior prediction and in a primary research investigation.
In public places one encounters many prohibition signs, as well as traces of the norm-violating behavior these signs are trying to reduce, like graffiti or litter. Based on goal framing theory and previous research, we argue that signs of (dis)respect of others for norms serve as norm-support cues which can weaken or strengthen the influence of norms. This norm-support mechanism implies that (traces of) norm violating behavior by others (i.e. negative norm-support cues) inhibit the influence of norms in general. We also hypothesize that making a known norm salient by means of a prohibition sign will not only focus people on this norm, but also on the corresponding (negative) norm-support cues in that particular situation, thereby enhancing the influence of these norm-support cues. Therefore, we expected that a prohibition sign placed in a setting with corresponding negative norm-support cues induces rather than reduces violations of the very same norm (i.e. same-norm reversal effect) and other norms (cross-norm reversal effect). We report results of two (quasi) field experiments that support the negative norm-support mechanism as well as the reversal effect of prohibition signs when cues show noncompliance. These findings are not only intriguing but they have important and clear practical implications.
Using the theory of planned behaviour (TPB), the role of behavioural, normative, and control beliefs and individualism/collectivism was examined in the context of job seeking for temporary employment. Data were collected in a two-wave longitudinal design, using a culturally diverse sample of 138 temporary workers in The Netherlands. Results supported the TPB-relationships, with the exception of the role of perceived behavioural control (PBC). Of the behavioural beliefs, sense of security, work–life balance, and status were most strongly related to intentions to seek temporary employment. Further, hypothesized moderating effects of collectivism were confirmed such that people low on collectivism were more strongly motivated by their personal attitudes about job seeking and less by perceptions of social pressure than people high on collectivism. Thus, the TPB was demonstrated to work somewhat differently depending on people's cultural value orientations.
People in different cultures have strikingly different construals of the self, of others, and of the interdependence of the 2. These construals can influence, and in many cases determine, the very nature of individual experience, including cognition, emotion, and motivation. Many Asian cultures have distinct conceptions of individuality that insist on the fundamental relatedness of individuals to each other. The emphasis is on attending to others, fitting in, and harmonious interdependence with them. American culture neither assumes nor values such an overt connectedness among individuals. In contrast, individuals seek to maintain their independence from others by attending to the self and by discovering and expressing their unique inner attributes. As proposed herein, these construals are even more powerful than previously imagined. Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of the self as independent and a construal of the self as interdependent. Each of these divergent construals should have a set of specific consequences for cognition, emotion, and motivation; these consequences are proposed and relevant empirical literature is reviewed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Past research has generated mixed support among social scientists for the utility of social norms in accounting for human behavior. We argue that norms do have a substantial impact on human action; however, the impact can only be properly recognized when researchers (a) separate 2 types of norms that at times act antagonistically in a situation—injunctive norms (what most others approve or disapprove) and descriptive norms (what most others do)—and (b) focus Ss' attention principally on the type of norm being studied. In 5 natural settings, focusing Ss on either the descriptive norms or the injunctive norms regarding littering caused the Ss' littering decisions to change only in accord with the dictates of the then more salient type of norm. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Three experiments tested the hypothesis that the accessibility of the private self and the collective self affects the relative weights given to attitudes and subjective norms when forming a behavioral intention. The results of Experiment 1 indicate that increasing the accessibility of the private self caused participants to place more weight on attitudes than subjective norms but that increasing the accessibility of the collective self caused participants to place more weight on subjective norms than on attitudes. Experiments 2 and 3, using a subtle priming procedure, replicated this pattern of results. In addition, the findings of Experiment 3 provided direct evidence for the differential priming of the two self-concepts. Hence, the data suggest an intimate connection between the accessibility of the private and collective selves and whether people use attitudes or subjective norms to make behavioral intentions. Peer Reviewed http://deepblue.lib.umich.edu/bitstream/2027.42/68938/2/10.1177_0146167298244003.pdf
The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques. The meta-analysis suggests that strong fear appeals produce high levels of perceived severity and susceptibility, and are more persuasive than low or weak fear appeals. The results also indicate that fear appeals motivate adaptive danger control actions such as message acceptance and maladaptive fear control actions such as defensive avoidance or reactance. It appears that strong fear appeals and high-efficacy messages produce the greatest behavior change, whereas strong fear appeals with low-efficacy messages produce the greatest levels of defensive responses. Future directions and practical implications are provided.
On the basis of the idea that situational norms are mentally represented as associations between environments and normative behavior, it was proposed that an environment can automatically direct normative behavior. More specifically, when situational norms are well-established (e.g., when entering the library, one should be silent), an environment is capable of automatically activating mental representations of normative behavior and the behavior itself. In these experiments, participants were exposed to pictures of environments, and effects on accessibility of representations of normative behavior and on actual behavior were assessed. Results indicated that representations of behavior and actual behavior itself are activated automatically when (a) goals to visit the environment are active and (b) strong associations between environment and normative behavior are established.
This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.
The Berlin Republic of today is neither Weimar (1918–1932) nor Bonn (1949–1990). It is by all standards the best democracy ever on German soil. Nevertheless, during the COVID-19 crisis there was a shift from democracy as a mode of governance to what the controversial legal theorist Carl Schmitt (1922) affirmingly described as a “state of exception”; a state that is desired and approved by the people (through opinion polls). It was the hour of the executive. The parliament disempowered itself. There was very little, if any, contestation or deliberation during the first eight weeks of the COVID-19 crisis. This article reflects on the implications of this mode of governance on institutions and actors of democracy in Germany, and offers a way of assessing the wellbeing of democracies in times of deep crisis.
Background
Panic buying is an emerging phenomenon observed during, but not restricted to, pandemic.
Aim
We aimed to evaluate the nature, extent, and impact of panic buying as reported in the media.
Methods
This study was conducted by collecting the information from the English media reports published till 22nd May 2020. A structured format was developed to collect data. Searching was done by using the keyword “panic buying”. We have excluded the social media posts discussing the panic buying.
Results
The majority of media reporting was from the USA (40.7 %), and about 46 % of reports highlighted the scarce item. Approximately 82 % of the reports presented the causes of panic buying whereas almost 80 % report covered the impact of it. About 25.7 % of reports highlighted the rumor about panic buying and only 9.3 % of reports blamed the government. Only 27.1 % reports described the remedial measures, 30.8 % reports conferred the news on the psychology behind panic buying and 67.3 % news displayed the images of empty shelves.
Conclusion
A high proportion of reports on panic buying have been found from the developed countries discussing the causes & impact of panic buying on the basis of expert opinion.
In response to the COVID-19 pandemic, the Dutch government has introduced an “intelligent lockdown” with stay at home and social distancing measures. The Dutch approach to mitigate the virus focuses less on repression and more on moral appeals and self-discipline. This study assessed how compliance with the measures have worked out in practice and what factors might affect whether Dutch people comply with the measures. We analyzed data from an online survey, conducted between April 7-14, among 568 participants. The overall results showed reported compliance was high. This suggests that the Dutch approach has to some extent worked as hoped in practice. Repression did not play a significant role in compliance, while intrinsic (moral and social) motivations did produce better compliance. Yet appeals on self-discipline did not work for everyone, and people with lower impulse control were more likely to violate the rules. In addition, compliance was lower for people who lacked the practical capacity to follow the measures and for those who have the opportunity to break the measures. Sustained compliance, therefore, relies on support to aid people to maintain social distancing and restrictions to reduce opportunities for unsafe gatherings. These findings suggest several important practical recommendations for combating the COVID-19 pandemic.
The finding that females hold more pro-environmental attitudes and engage in more conservation behavior, relative to males, is one of the most robust effects in the field of environmental psychology. Yet sparse research has attempted to understand why males are less pro-environmental than females. In three studies, the present research tested the hypothesis that sex differences in personality account for sex (Studies 1–3) and gender (Study 3) differences in both pro-environmental attitudes and behavior. Results from Study 1 demonstrated that conscientiousness mediated links between sex and attitudes towards environmental utilization, protectionism, and conservation behavior in an undergraduate sample. Results from Study 2 with a community sample demonstrated that conscientiousness, agreeableness, and neuroticism mediated the link between sex and environmental protectionism. Study 3 replicated the mediating effect of conscientiousness on sex differences in environmental behavior using the HEXACO model and extended this finding beyond biological sex to gender differences. Taken together, results suggest that core differences in personality traits explain sex and gender differences in environmentalism, offering new insight into how to potentially promote increased pro-environmental action among men.
Cialdini has argued that whereas injunctive norms motivate behavior by their promise of social sanctions, descriptive norms motivate behavior by providing evidence as to what is likely a sensible thing to do. It is usually sensible to avoid others’ disapproval. Thus, descriptive norms should motivate behavior in part by providing evidence of what the injunctive norm may be. We use the framework of Gelfand and Harrington to discuss the importance of such injunctive inferences from descriptive norms.
Descriptive norms, or cognitions concerning the dominant beliefs, values, and behaviors of a particular reference group, are distinct from personal values and predict a wide range of cultural behavior. However, questions remain as to when and in what contexts descriptive norms predict behavior and what cultural, situational, and individual difference factors influence their motivational force. In this article, we focus on three primary motive goals that may help us determine when descriptive norms are particularly predictive: the goal to manage uncertainty and threat, the goal to manage impressions, and goals derived from power and dependence. We argue that descriptive norms serve important epistemic, identity, and social coordinative functions that help satisfy these goals.
The strengths of social norms vary considerably across cultures, yet little research has shown whether such differences have an evolutionary basis. Integrating research in cross-cultural psychology with evolutionary game theory, we show that groups that face a high degree of threat develop stronger norms for organizing social interaction, with a higher degree of norm–adherence and higher punishment for deviant behavior. Conversely, groups that have little threat can afford to have weaker norms with less punishment for deviance. Our results apply to two kinds of norms: norms of cooperation, in which individuals must choose whether to cooperate (thereby benefitting everyone) or enrich themselves at the expense of others; and norms of coordination, in which there are several equally good ways for individuals to coordinate their actions, but individuals need to agree on which way to coordinate. This is the first work to show that different degrees of norm strength are evolutionarily adaptive to societal threat. Evolutionary game theoretic models of cultural adaptation may prove fruitful for exploring the causes of many other cultural differences that may be adaptive to particular ecological and historical contexts.
Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.
When both independent and interdependent self-concepts are available, priming either self-concept will increase the accessibility in memory of the motivations and cognitions associated with it. Thus, priming the interdependent self may activate motivation to maintain harmony and conform to others' opinions, whereas priming the independent self is likely to activate motivation to be independent and to withstand social pressure. Two experiments investigated implications of these possibilities for judgments of risk when participants anticipated (or not) explaining their judgments to others. Participants relied on others' beliefs only when their interdependent self was primed and they expected they might have to explain their judgments to others. When their independent self was primed, expectations to communicate their judgments had no effect. Culture-based differences in individualism vs. collectivism had no impact on these effects.
False consensus refers to an egocentric bias that occurs when people estimate consensus for their own behaviors. Specifically, the false consensus hypothesis holds that people who engage in a given behavior will estimate that behavior to be more common than it is estimated to be by people who engage in alternative behaviors. A meta-analysis was conducted upon 115 tests of this hypothesis. The combined effects of the tests of the false consensus hypothesis were highly statistically significant and of moderate magnitude. Further, the 115 tests of false consensus appear to be relatively heterogeneous in terms of significance levels and effect sizes. Correlational analyses and focused comparisons indicate that the false consensus effect does not appear to be influenced by the generality of the reference population, nor by the difference between alternative choices in actual consensus. However, the significance and magnitude of the false consensus effect was significantly predicted by the number of behavioral choices/estimates subjects had to make, and the sequence of measurement of choices and estimates. These patterns of results are interpreted as being inconsistent with the self-presentational, motivational explanation for the false consensus effect.
Purpose:
A new strain of H1N1 influenza, also known as swine flu was confirmed in the UK in May 2009 and has spread to over 100 countries around the world causing the World Health Organization to declare a global flu pandemic. The primary objectives of this review are to identify the key demographic and attitudinal determinants of three types of protective behaviour during a pandemic: preventive, avoidant, and management of illness behaviours, in order to describe conceptual frameworks in which to better understand these behaviours and to inform future communications and interventions in the current outbreak of swine flu and subsequent influenza pandemics.
Methods:
Web of Science and PubMed databases were searched for references to papers on severe acute respiratory syndrome, avian influenza/flu, H5N1, swine influenza/flu, H1N1, and pandemics. Forward searching of the identified references was also carried out. In addition, references were gleaned from an expert panel of the Behaviour and Communications sub-group of the UK Scientific Pandemic Influenza Advisory Group. Papers were included if they reported associations between demographic factors, attitudes, and a behavioural measure (reported, intended, or actual behaviour).
Results:
Twenty-six papers were identified that met the study inclusion criteria. The studies were of variable quality and most lacked an explicit theoretical framework. Most were cross-sectional in design and therefore not predictive over time. The research shows that there are demographic differences in behaviour: being older, female and more educated, or non-White, is associated with a higher chance of adopting the behaviours. There is evidence that greater levels of perceived susceptibility to and perceived severity of the diseases and greater belief in the effectiveness of recommended behaviours to protect against the disease are important predictors of behaviour. There is also evidence that greater levels of state anxiety and greater trust in authorities are associated with behaviour.
Conclusions:
The findings from this review can be broadly explained by theories of health behaviour. However, theoretically driven prospective studies are required to further clarify the relationship between demographic factors, attitudes, and behaviour. The findings suggest that intervention studies and communication strategies should focus on particular demographic groups and on raising levels of perceived threat of the pandemic disease and belief in the effectiveness of measures designed to protect against it.
Despite a long tradition of effectiveness in laboratory tests, normative messages have had mixed success in changing behavior in field contexts, with some studies showing boomerang effects. To test a theoretical account of this inconsistency, we conducted a field experiment in which normative messages were used to promote household energy conservation. As predicted, a descriptive normative message detailing average neighborhood usage produced either desirable energy savings or the undesirable boomerang effect, depending on whether households were already consuming at a low or high rate. Also as predicted, adding an injunctive message (conveying social approval or disapproval) eliminated the boomerang effect. The results offer an explanation for the mixed success of persuasive appeals based on social norms and suggest how such appeals should be properly crafted.
The authors argue that a new six-dimensional framework for personality structure--the HEXACO model--constitutes a viable alternative to the well-known Big Five or five-factor model. The new model is consistent with the cross-culturally replicated finding of a common six-dimensional structure containing the factors Honesty-Humility (H), Emotionality (E), eExtraversion (X), Agreeableness (A), Conscientiousness (C), and Openness to Experience (O). Also, the HEXACO model predicts several personality phenomena that are not explained within the B5/FFM, including the relations of personality factors with theoretical biologists' constructs of reciprocal and kin altruism and the patterns of sex differences in personality traits. In addition, the HEXACO model accommodates several personality variables that are poorly assimilated within the B5/FFM.
Hoarding in the age of COVID-19
- M Baddeley
Baddeley, M. (2020). Hoarding in the age of COVID-19. Journal of Behavioral Economics for Policy, 4, 69-75. https://sabeconomics.org/journal/RePEc/
beh/JBEPv1/articles/JBEP-4-S-9.pdf
Trust in government and its associations with health behaviour and prosocial behaviour during the COVID-19 pandemic
- Q Han
- B Zheng
- M Cristea
- M Agostini
- J Belanger
- B Gutzkow
- J Kreienkamp
- P Leander
Han, Q., Zheng, B., Cristea, M., Agostini, M., Belanger,
J., Gutzkow, B., Kreienkamp, J., & Leander, P.
(2021). Trust in government and its associations
with health behaviour and prosocial behaviour
during the COVID-19 pandemic. Psychological
Medicine. Advance online publication. https://doi.
org/10.1017/S0033291721001306
Die Mannheimer Corona-Studie: Die vier Phasen des Social Distancing in Deutschland [The Mannheim Corona Study: Four phases of social distancing in Germany
- R Lehrer
- S Juhl
- A G Blom
- A Wenz
- T Rettig
- M Reifenscheid
- E Naumann
- K Möhring
- U Krieger
- S Friedel
Lehrer, R., Juhl, S., Blom, A. G., Wenz, A., Rettig, T.,
Reifenscheid, M., Naumann, E., Möhring, K.,
Krieger, U., & Friedel, S. (2020). Die Mannheimer
Corona-Studie: Die vier Phasen des Social Distancing in
Deutschland [The Mannheim Corona Study: Four
phases of social distancing in Germany]. https://
madoc.bib.uni-mannheim.de/55135/1/Social_
Distancing_Schwerpunktbericht_update.pdf