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Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application

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... La revue de littérature proposée par Blayac et al. (2020) complète ce premier éclairage sur les choix de transport et de mobilité. Les études de Brisbois (2010) et d' Innocenti et al. (2013) suggèrent là encore qu'il existe une inertie tenace et élevée concernant le maintien du choix du mode de transport. ...
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When considering mode choice criterion, departing air passengers allow a period of time, additional to the time allowance predicted for their ground access to airports. This additional time is commonly known as a “safety margin”. The safety margin allowance increases the possibility of arriving at the airport no later than passengers' preferred arrival times. This study is the first to assess the magnitude of safety margin allowed for airport ground access trips. With the use of revealed preference survey data, the effects of safety margin allowances on ground access mode choices to Hong Kong International Airport (HKIA) are quantified by a multinomial logit-type mode choice model. The model results indicated that, when compared to non-business air passengers, business air passengers place a significantly higher value on both travel time and safety margin for their ground access to HKIA. The findings of this study provide valuable information to various transport operators for their design and improvement on airport related traffic.
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The standard method to estimate valuations of travel time variability for use in appraisal is to estimate the parameters of a reduced-form utility function, where some measure of travel time variability (such as the standard deviation) is included. A recently discovered problem with this approach is that the obtained valuation will in general depend on the standardized travel time distribution, and hence cannot be transferred from one context to another. Instead, we test another recently suggested approach: estimating a scheduling model and then deriving an implied reduced-form expression, which can be used for appraisal. The valuations implied by the scheduling model turn out to deviate substantially from a reduced-form model estimated on the same sample. We conclude that the scheduling model – in the way it is usually interpreted and estimated – is not able to capture the entire disutility of travel time variability. Hence, although it can be shown that scheduling and reduced-form models are "theoretically equivalent", they are apparently not "empirically equivalent". We hypothesize that the derivation of reduced-form models from an underlying scheduling model omits two essential features: first, the notion of an exogenously fixed "preferred arrival time" neglects the fact that most activities can be rescheduled given full information about the travel times in advance, and second, disutility may be derived from uncertainty as such, in the form of anxiety, decisions costs or costs for having contingency plans. Finally, we report our best estimates of the valuation of travel time variability for public transit trips, for use in applied appraisal.
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In order to attract more choice riders, transit service must not only have a high level of service in terms of frequency and travel time but also must be reliable. Although transit agencies continuously work to improve on-time performance, such efforts often come at a substantial cost. One inexpensive way to combat the perception of unreliability from the user perspective is real-time transit information. The OneBusAway transit traveler information system provides real-time next bus countdown information for riders of King County Metro via website, telephone, text-messaging, and smart phone applications. Although previous studies have looked at traveler response to real-time information, few have addressed real-time information via devices other than public display signs. For this study, researchers observed riders arriving at Seattle-area bus stops to measure their wait time while asking a series of questions, including how long they perceived that they had waited.
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Even where unreliability has been recognised as a significant component in the generalised cost of trip-making, few attempts have been made to quantify it in the evaluation of transport improvements. This neglect is perhaps explained by the difficulty of observing a suitable “trade-off” situation in which transport users can trade money directly or indirectly for improved reliability of their transport modes. This article investigates the characteristics of a possible trade-off which might be made by commuters — the allowance of extra time for travelling in order to avoid unpredictable lateness at destination. The form of the costs of a response to unreliability of this nature is considered within a more general framework of the allocation of time under uncertainty or risk conditions. Certain other approaches to the evaluation of travel unreliability are reviewed and a brief outline is given to a current research project which attempts to test the applicability of the “safety margin” in London commuters' timing of the trips that they take to work.
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The purpose of this article is to question the presumption that route guidance and information systems necessarily reduce traffic congestion, and to point out the need to consider the general equilibrium effects of information. A simple model of the morning rush hour is adopted in which commuters choose a departure time and one of two routes to work, the capacities of which are stochastic. While expected travel costs are reduced by perfectly informing all drivers about route capacities, this is not necessarily the case if imperfect information is provided. A heuristic explanation is that, absent tolls, congestion is an uninternalized externality. Information can cause drivers to change their departure times in such a way as to exacerbate congestion.
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A negative effect of congestion that tends to be overlooked is travel time uncertainty. Travel time uncertainty causes scheduling costs due to early or late arrival. The negative effects of travel time uncertainty can be reduced by providing travellers with travel time information, which improves their estimate of the expected travel time, thereby reducing scheduling costs. In order to assess the negative effects of uncertainty and the benefits of travel time information, this paper proposes a conceptual model of departure time choice under travel time uncertainty and information. The model is based on expected utility theory, and includes the variation in travel time, the quality of travel time information and travellers’ perception of the travel time. The model is illustrated by an application to the case of the A2 motorway between Beesd and Utrecht in the Netherlands.
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In this paper we analyse the impact of both radio traffic information and variable message sign information on route choice behaviour. The empirical analysis is based on an extensive survey held among road users in the Amsterdam corridor in July 1994. The data is stemming from the EC DRIVE II project BATT. To analyse the factors that influence route choice behaviour, several types of discrete choice models (ordered probit, multiple logit and bivariate ordered probit) have been estimated. Bivariate models are needed to model the (endogenous) dependency of the use of radio traffic information and variable message sign information. The results confirm earlier findings that women are less likely to be influenced by traffic information. New is the finding that commuters are less likely to be influenced, and that the level of satisfaction with alternative routes is strongly related to the type and distance of the alternative road. The analysis also reveals that the impacts of radio traffic information and variable message sign information on route choice behaviour are very similar, and that route choice adaptations based on radio traffic information are positively related to route choice adaptations based on variable message sign information. An interesting issue is the willingness-to-pay for having in-vehicle dynamic traffic information. As expected, the willingness-to-pay is relatively large for male drivers on business trips. Another important new finding is that the results suggest that there is a positive correlation between the use of radio traffic information and variable message sign information.
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This paper analyzes the results of a commuter behavior survey conducted in Austin, TX. Commuters' preferred arrival times at the workplace, use of traffic information and switching propensity (for both route and departure time) are discussed. Mathematical models are developed for each of these aspects relating them to three types of factors: traffic system characteristics, workplace conditions and individual attributes. The preferred arrival time at the workplace is modeled as a Poisson regression model, use of information as a binary logit function and switching decision as multinomial logit choice models. Comparisons are drawn between this sample and similar studies conducted in Seattle, WA.
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We develop a new version of prospect theory that employs cumulative rather than separable decision weights and extends the theory in several respects. This version, called cumulative prospect theory, applies to uncertain as well as to risky prospects with any number of outcomes, and it allows different weighting functions for gains and for losses. Two principles, diminishing sensitivity and loss aversion, are invoked to explain the characteristic curvature of the value function and the weighting functions. A review of the experimental evidence and the results of a new experiment confirm a distinctive fourfold pattern of risk: risk aversion for gains and risk seeking for losses of high probability; risk seeking for gains and risk aversion for losses of low probability. Copyright 1992 by Kluwer Academic Publishers
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The theory of precautionary saving is shown to be isomorphic to the Arrow-Pratt theory of risk aversion, making possible the application of a large body of knowledge about risk aversion to precautionary saving--and more generally, to the theory of optimal choice under risk. In particular, a measure of the strength of the precautionary saving motive analogous to the Arrow-Pratt measure of risk aversion is used to establish a number of new propositions about precautionary saving and to give a new interpretation of the Dreze-Modigliani substitution effect. Copyright 1990 by The Econometric Society.
The Automobile Industry Pocket Guide, available online at the following address: www
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Smarter Moves -How information communications technology can promote sustainable mobility
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Guiding cities to pursue a smart mobility paradigm: An example from vehicle routing guidance and its traffic and operational effects
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Pourhashem G., Lugano G., (2020), "Gender and Generation effects on Perception of value of Travel Time and Mode Choice", Proceedings of 8 th Transport Research Arena TRA 2020, April 27-30, Helsinki, Finland.
The Impact of Traffic Information PhD thesis
  • E C Van Berkum
  • P H J Van Der Mede
Van Berkum E.C., Van Der Mede P.H.J., (1993), The Impact of Traffic Information PhD thesis, Universiteitsdrukkerij, Delft.