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Sensory and Project Images in the Design Practice
Abstract
The image is a basis of any piece of art. This research work envisages the nature of artistic images manifestation, the mechanism of sensory perception and creation of the image‐bearing solution in the designer project activities. The hierarchy of sensory images is represented and the stages of project image formation are distinguished. The historical examples of symbolization of archetypical foretypes and systematization of images arising in the consciousness of the designer in the course of projecting are analyzed. The relationship between the elements of project image structure is introduced, and the process of creation of the new forms such as environment project images, costume style solutions and conceptual ideas of visual data presentation is illustrated. The image concentrates the designer consciousness and forms the inner world of the personality. The language of the images appears in the copies, associations, prints, stamps, and symbols providing the visual information without a word. It is very symbolic, polysemic and contradictory. It is supported by the archetypical symbols and often connected with the ethnic culture and traditions developed in the different art genres.
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