Article

Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali

January 2021
Property Management ahead-of-print(ahead-of-print)

DOI:10.1108/PM-01-2020-0005

Authors:

I Gusti Ayu Ketut Giantari

Udayana University

Putu Gde Sukaatmadja

Udayana University

Purpose To test and explain about the implementation of the green marketing mix strategy, based on an environmental orientation and social capital in increasing the competitive advantage of the real estate developer or company in Bali. Design/methodology/approach Data collected in this study are primary data. Primary data collection is done by survey method using a research instrument in the form of a questionnaire. This research was conducted at real estate development companies in several cities in Bali. The sample unit is a real estate developer in Bali whose scope of operation project is at least 20 hectares, which means the scale of the property business is a middle-class and upper-class company. The unit of analysis is the company developer in Bali, while the respondent is General Manager, CEO or company owner. Data analysis employs inferential statistics of partial least square (PLS). Findings The findings in this study indicate that environmental orientation and competitive advantage do not have a significant direct relationship. However, it has an indirect effect through the adoption of a green marketing mix strategy. Thus, the application of the green marketing mix strategy has a positive and significant impact on increasing competitive advantage. Then, environmental orientation has a direct and significant influence on the application of the green marketing mix. Social capital has a positive and significant influence on competitive advantage. Originality/value The originality of this study is evident from the effort to deepen the analysis about the Competitive Advantage uses a green marketing mix strategy for real estate developers as a service company. Although there are many studies on EO, the results are still varied so that this becomes something interesting. Thus, in this study the concept of the effect of EO influence was developed on the implementation of the green marketing mix strategy by green property developers.

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Oct 2024

The aim of this study is to determine the factors that impact MSMEs' sustainability practices and the degree to which they concentrate on business sustainability in Indonesia. This study used a quantitative research approach and collected survey data from MSMEs in Indonesia operating in various industries totaling 350 samples. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis to assess the relationship between variables. The study discovered that a focus on the environment, the application of technology, and green marketing greatly improve an organization's capacity for innovation, which in turn has a favorable impact on the sustainability of the firm. MSMEs are more likely to develop and maintain their business practices over time if they invest in green marketing techniques, use cutting-edge technologies, and give priority to environmental issues. In order to attain sustainability, MSMEs should include technology, marketing, and environmental initiatives into their fundamental business operations, according to the research. It is recommended that policymakers provide incentives, subsidies, and training programs to MSMEs in order to encourage the adoption of technology and green marketing. Support like this can encourage sustainable practices throughout the industry and close the digital divide. This study offers insightful information about the combined effects of environmental orientation, technology adoption, and green marketing on MSMEs in Indonesia's capacity for innovation and long-term viability of their businesses. It gives helpful suggestions for boosting MSMEs' sustainability and emphasizes the crucial role that innovation plays in converting these elements into sustainable business practices.

Investigating green marketing orientation effect on sustainable competitive advantage: case of consumer goods industry of Ghana

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Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share

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This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.

Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge

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In recent years, environmental sustainability has become a top priority in international politics and a vital driver of innovation. Green product companies are growing rapidly as consumers show more interest in environmentally friendly products. This study analyzes the impact of green marketing on customer purchase intention and how environmental knowledge moderates this relationship. Understanding how customers' environmental understanding influences their response to green marketing can help marketers and companies develop effective sustainability-focused marketing strategies The influence of environmental information and green marketing on consumer purchase intention is not clear. This study examines how environmental information and green marketing affect customers' purchase intentions. The study used a quantitative research design and collected data from 251 users of green products. The results show that Social Influence, Environmental Concern, Subjective Norms, and Perceived Green Control have a positive and significant effect on green purchase intention (GPI). Additionally, the results indicate that environmental knowledge moderates the relationship between GPI and Green Purchase behavior (GPB). This study provides valuable insights for green marketers and businesses by exploring the link between environmental understanding, green marketing, and customer purchase intention. It examines the complex relationship between green marketing, environmental understanding, and customer behavior to help marketers gain a better understanding of sustainability-focused marketing.

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Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move the society towards sustainable consumption. As social networking sites are believed to be capable of influencing user’s perspective, its role in creating sustainable consumption intention must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social Media and Environmental Concerns on Green Product Purchase Intention. The results demonstrate that environmental concern as well as environmental awareness via SNSs have a significant impact on green product purchase intention. The study also highlights environmental sustainability (concern) and personal consciousness as reasons for green consumption and Unavailability as a reason against it regarding millennials. Moreover, the study suggests the tested variables to be considered for theory building or modification of existing ones like Theory of Planned Behavior, Technology Acceptance Model, etc.

Environmental Orientation and Green Competitive Advantage of Hospitality Firms in South Africa: Mediating Effect of Green Innovation

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Nov 2021

Olawale Fatoki

The hospitality industry exerts significant pressure on the environment through the consumption of resources such as energy and water. However, the industry can also enhance environmental preservation through their operation and strategy. This study examined whether environmental orientation (internal and external) and green competitive advantage are significantly positively related. This study also investigated the indirect effect of green innovation. A quantitative research method was used for this study. The cross-sectional survey method was used as the method of data collection. This study used Partial Least Square Structural Equation modelling to test the hypotheses. The findings showed that environmental orientation and green competitive advantage are significantly positively related. The indirect effect of green innovation is significant. Theoretically, the study developed a model that linked green innovation to environmental orientation. Practically, the study suggests some recommendations on how the managers of hospitality firms can improve environmental orientation. These include the provision of training and development workshops on environmental strategy for management and employees.

Optimalisasi Green Human Resource Management Dalam Meningkatkan Kinerja Pengelolaan Bisnis Perhotelan (Sebuah Studi Literature)

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Tourism plays an essential role in empowering the regional economy. Along with its development, tourism encourages the growth of tourism-supporting industries. The hospitality business is one of the sectors supporting sustainable tourism. However, this sector is a contributor to problems related to environmental waste. This situation confirms that management needs to implement sustainable management through capacity building that cares about the environment. Implementing Green Human Resource Management is one of the efforts that can be made. The Green Human Resource Management strategy is an effort to maximize the potential of human resources. This strategy is interpreted as a step in managing human resources towards a green work climate and competency. This study aims to see the implementation of Green Human Resource Management in supporting improving the quality of hotel business performance. This study used a qualitative research design through a literature review that was selected according to predetermined conditions. The results of this study confirm that the application of Green Human Resource Management can improve the quality of human resources. Several steps that can be used include (1) recruitment and selection, (2) training and empowerment, (3) performance appraisal, and (4) attention and compensation

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This study aims to explain the role of Tri Hita Karana-based business strategies and digital marketing strategies in improving sustainable business performance. The population of this study was traditional tai-weaving SMEs in Bali. The sample size was 195 managers of traditional ikat weaving SMEs with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results show that government and environmental orientation had a positive and significant effect on sustainable business performance, while digital orientation had no significant effect on sustainable business performance. Environmental orientation had a positive and significant effect on Tri Hita Karana's business strategy, and environmental orientation had an insignificant effect on digital marketing strategy. Furthermore, Tri Hita Karana's business and digital marketing strategies positively and significantly affected sustainable business performance. Therefore, it is essential for traditional tai-weaving SMEs in Bali to intensify the implementation of Tri Hita Karana and digital marketing strategies to improve sustainable business performance.

The Role of Green Marketing in Improving the Hotel's Image and Enhancing Loyalty: from the Customer's Perspective

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This research aims to explore the relationship between green marketing and hotel image in Hurghada and Sharm El Sheikh. the study employed snowball sampling approaches to collect data from 448 participants, and the research problem represented a lack of information regarding the effectiveness of green marketing in improving a hotel's image and repeat business. The paper also adds to what is already known about green marketing and hotel image literature. Additionally, it concentrates on customer loyalty in the hospitality business and contributes to developing related research areas. Three hypotheses were examined, all of which were gleaned from the previous literature analysis. SPSS, in its 23rd iteration, was used to conduct the statistical analysis. The research was done between December 2022 and February 2023.Finally, the research finds that there is a significant relationship between green marketing and hotel image, but there is no relationship between green marketing and customer loyalty. This research suggests that marketing managers should encourage actively involving hotel visitors in the establishment's environmentally conscious activities while also demonstrating the ways in which individuals may contribute to positive change.

Does customer empathy mediate between the environmental orientation of retail firms and customer purchase intentions?

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How does the green competitive advantage of building a sustainable palm oil industry? The role of green innovations as a mediation

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Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

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The objectives of this research were: (1) to examine the influence of environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on the environmentally responsible purchase intention (ERPI) of consumers in the member countries of the Pacific Alliance, namely, Chile, Colombia, Mexico and Peru; and (2) to analyze whether there is a moderating effect related to the country of residence and gender of the consumer. The study was conducted under a quantitative and cross-sectional approach. The sample consisted of 1646 consumers: 24.4% from Peru (n = 402), 25.4% from Mexico (n = 418), 26.1% from Colombia (n = 401) and 24.1% from Chile (n = 397). Data analysis and hypothesis testing were performed using a multigroup Structural Equation Model (SEM). The results show a positive influence among environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI). Gender and country of residence were also shown to be moderating variables in these relationships. In conclusion, it can be affirmed that the participants of this study recognize the importance of acquiring environmentally friendly products. Among them, the female population is more aware of this issue. It is recommended new business models be created to provide products and services oriented to this market according to consumers' tastes, desires and purchasing preferences; the proposals they have should be friendly to the environment and to society.

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The primary purpose of this article is to develop an understanding of the notion of "green marketing" for businesses and the long-term influence that this strategy has on the profitability of businesses. It has been observed that companies with an optimistic outlook toward green products and marketing benefit from increased sales and a positive brand image. In addition to enhancing the favourable image of the company, "green marketing" brings together the organization's individual and collective concerns about the environment. Businesses that are interested in keeping up with the development of green marketing and satisfying the social expectations of their customers need to learn more about green marketing and the potential it presents in the twenty-first century. Because people currently have a favourable attitude toward green products, many businesses believe that if they make environmentally friendly products available to their customers, it will give them an advantage over their rivals and make them more competitive in the marketplace.

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COVID-19 memberikan dampak bagi perkembangan bisnis di seluruh dunia, tidak terkecuali Indonesia. Beberapa dampak secara langsung dapat dirasakan, diantaranya: penurunan penjualan, melemahnya minat beli konsumen serta fokus pengelolaan yang kurang professional. Pelaku usaha di beberapa wilayah terpaksa menutup usaha mereka. Situasi tersebut tidak lepas dari kebijakan Pemerintah dalam menekan jumlah penyebaran kasus. Namun demikian, di sisi lain terjadi peningkatan penjualan melalui transaksi online. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif analisis. Pencarian data sekunder serta studi literatur melalui telaah jurnal yang berkaitan dengan penggunaan teknologi digital oleh pelaku usaha menjadi acuan. Penelitian ini menegaskan jika pandemi COVID-19 memberikan dampak terhadap perkembangan usaha. Berkaca pada situasi tersebut penggunaan teknologi digital menjadi implementasi strategi inovasi yang perlu dilakukan. Digitalisasi diperlukan dalam berbagai sektor, termasuk pelaku UMKM untuk dapat bersaing dan memenuhi kebutuhan serta harapan konsumen. Pelaku UMKM dalam prakteknya mengadopsi penggunaan perangkat dan alat digital untuk dapat memperluas aktivitas pemasaran dan menekan biaya pemasaran.

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

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This study was conducted in order to determine some reasons or factors which could motivate or influence consumers' intention to purchase or buy green cosmetics which were marketed in Indonesia. Using and adopting the modified version of the theory of planned behavior (TPB) framework, this study attempted to assess the role of three factors, namely attitude, perceived price and subjective norms, in affecting and influencing Indonesian consumers' purchase intention to buy green cosmetics. Using and implementing survey method, questionnaires were chosen as the main tools for collecting and gathering all of the data needed from the respondents, in which, all of these questionnaires were distributed to all respondents in a virtual manner using google forms. Respondents who participate in this study are consumers who've purchased or bought any kinds of green cosmetic products from any brands which were sold in Indonesia at least twice (2x) for the past 1 year. A non-probability sampling method in the form of purposive sampling method was implemented in order to ensure the conformity of the respondents with the respondents' criteria set in this study. A total of 786 data were collected all of the respondents, in which, after conducting thorough analysis and assessment concerning the all of these data, a total of 54 data were omitted due to incomplete or unsuitable responses, thus confirming that 732 data were usable to be assessed in this study. Using PLS-SEM method, authors concludes that all three variables, which are attitude, perceived price, and subjective norms play significant roles in affecting consumers' intention toward buying green cosmetics in Indonesia

Determining the factors influencing residential property price: A comparative study between Indonesia and Malaysia

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PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS?

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Nicholas Wilson

This research was conducted in order to thoroughly examine the impact of price satisfaction (comprised of price fairness, relative price, price reliability, and price confidence) and product quality toward customer loyalty on green product through customer satisfaction. In regard with the methodology implemented in this study, survey method was utilized, in which questionnaires were electronically distributed to the respondents originated or living in Jakarta, Bandung, Surabaya, Bali and Medan using google forms. All of these data then were analyzed using PLS-SEM method. A non-probability sampling method in the form of convenience sampling was implemented in order that all respondents had complied with the criteria set in this study, in which, respondents are those who’ve bought any kind of green (eco-friendly) products between 2019 to 2021. A total of 476 usable data were used and assessed in this research. Based on the findings obtained in this study, author concluded that price fairness, price confidence, and product quality positively affect customer loyalty through customer satisfaction, while the impact of the other variables toward customer loyalty had been proven to be insignificant. In the other hand, customer satisfaction positively mediates the effect of price fairness, price confidence, and product quality toward customer loyalty. Furthermore, based on these results, authors would like to also conclude that product quality plays a slightly more important role in affecting consumers’ loyalty toward green products as opposed to price satisfaction, since there are several variables which didn’t significantly affect customer’s level of loyalty toward green products. Bahasa Indonesia Abstrak: Penelitian ini dilakukan guna mengetahui secara mendalam bagaimana pengaruh yang diberikan oleh price fairness, relative price, price reliability, and price confidence (sebagai bagian dari price satisfaction) dan product quality di dalam meningkatkan loyalitas konsumen terhadap produk-produk ramah lingkungan (green products), baik secara langsung ataupun tidak langsung melalui customer satisfaction. Adapun metode survei dengan menggunakan kuesioner diimplementasikan pada penelitian ini, yang dimana, seluruh kuesioner disebarkan secara daring kepada seluruh responden. Responden pada penelitian ini sendiri berasal dari berbagai kota besar di Indonesia, diantaranya adalah Jakarta, Bandung, Surabaya, Bali serta Medan. Selanjutnya, terkait dengan teknik sampling yang digunakan, teknik non-probability sampling dalam bentuk convenience sampling diimplementasikan pada penelitian ini guna memastikan bahwa memang seluruh responden yang berpartisipasi pada penelitian ini telah memenuhi seluruh persyaratan responden yang telah ditentukan, yang dimana, responden haruslah konsumen yang pernah membeli produk ramah lingkungan dalam kurun waktu 2 tahun terakhir antara 2019 hingga 2021. Terkait dengan jumlah sampel pada studi ini, sebanyak 476 data dikumpulkan dari para responden, yang dimana, berdasarkan hasil pengolahan data dengan menggunakan metode PLS-SEM, dapat disimpulkan bahwa price fairness, price confidence, and product quality berpengaruh signifikan terhadap customer loyalty melalui customer satisfaction. Selain itu juga, customer satisfaction mampu secara signifikan me-mediasi pengaruh dari price fairness, price confidence, dan product quality terhadap customer loyalty. Selain itu, ditemukan juga bahwa product quality memegang peranan yang lebih signifikan di dalam mempengaruhi loyalitas konsumen terhadap produk- produk ramah lingkungan, mengingat bahwa ada beberapa variabel yang merupakan bagian dari price satisfaction yang tidak berpengaruh signifikan terhadap loyalitas.

Modelling the interrelationships among environmental forces, organizational capabilities, and Supply chain Sustainability

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This research aimed to investigate the interrelationships among environmental forces, organizational capabilities, and supply chain sustainability. The mediation role of organizational capabilities and supplier relationship between environmental forces and Supply chain Sustainability were analyzed. Dataset obtained from 410 managers in the Jordanian food industry were used. PLS-SEM was conducted for analysis purposes. The findings reveal that environmental forces and organizational capabilities directly impact supply chain sustainability. The findings have additionally shown that supplier relationships and organizational capabilities played a mediation role between environmental forces and supply chain sustainability. The results show that companies might derive significant benefits from sustainable practices and consider them to maximize the success level of the supply chain sustainability initiative.

REKABET AVANTAJI SAĞLAMADA ÇEVRESEL YÖNELİM ETKİLİ MİDİR? BİR ALAN ARAŞTIRMASI

Conference Paper

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Çevresel yönelim, organizasyonların doğal çevreyle ilgili olarak bağlılığı yansıtan firma içinde paylaşılan değerler ve etik standartlar olarak tanımlanabilir. Rekabet avantajı kazanma ise işletmelerin yaşamlarını devam ettirmeleri için yenilikçi uygulamalar yapabilme becerisidir. Bu anlamda çevresel uygulamalarda yenilikçi işletmelerin daha rekabetçi olduğu bilinmektedir. Bu bağlamda bu araştırmanın amacı çevresel yönelim ile rekabet avantajı arasındaki ilişkileri incelemektir. Araştırma Adıyaman ilindeki bir tekstil işletmesindeki 345 çalışana uygulanmıştır. Araştırma sonucunda çevresel yönelim davranışı rekabet avantajını (β=0,697; p<0,001) anlamlı ve pozitif yönde etkilemiştir. Çevresel yönelimin alt boyutu olan iç çevresel yönelim (β=0,307; p<0,001) ve dış çevresel yönelimin (β=0,294; p<0,001) rekabet avantajını pozitif yönlü ve anlamlı olarak etkilemektedir.

ДИСКУСІЯ ПРО СУЧАСНИЙ СТАН МАРКЕТИНГОВОГО РОЗВИТКУ ПІДПРИЄМСТВ НЕРУХОМОСТІ

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Під дією подвійного впливу економічної ситуації та розвитку ринку нерухомості розвиток галузі нерухомості стає дедалі складнішим, а компанії, що займаються нерухомістю, стикаються з більшими проблемами виживання. У цій ситуації конкуренти в галузі прагнуть отримати частку ринку, щоб вижити, що робить конкуренцію в галузі нерухомості більш інтенсивною. З точки зору тенденцій споживання житла, погана економічна ситуація призвела до зменшення доходів клієнтів, що купують житло, що, у свою чергу, зменшило наявні кошти та збільшило труднощі з придбанням житла. Крім того, спад на ринку нерухомості вплинув на вичікувальний настрій клієнтів, і загальне бажання купувати знизилося. Купівельна поведінка клієнтів також більш раціональна, і вони більше звертають увагу на якість проєктів. Базуючись на наведеному вище, у цій статті обговорюється поточний статус продажів компаній, що займаються нерухомістю. Перш за все, відсталі маркетингові канали компанії та єдині методи просування обмежують її можливості розширення ринку. По-друге, з точки зору гарантії обслуговування, існують такі проблеми, як низька якість зв’язку зі споживачами, низька загальна якість маркетингового персоналу, незавершені процеси продажу та обслуговування, а також недостатнє відображення продукту, що мало вплив на підвищення рівня задоволеності клієнтів і корпоративної конкурентоспроможності. Таким чином, рієлторським компаніям рекомендується інновувати маркетингові канали та покращити можливості гарантування послуг, щоб адаптуватися до змін ринку та підвищити конкурентоспроможність.

Bricks and sustainability: a look at how environmental variables impact housing markets

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Sep 2024
Int J Hous Market Anal

Huthaifa Alqaralleh

Purpose This paper aims to assess the interaction between environmental challenges and policy interventions in shaping housing prices. It emphasises the need to understand how policy interventions and environmental conditions can disproportionately affect housing affordability, population growth and building density, especially for vulnerable communities. Design/methodology/approach The study uses a panel quantile ARDL regression model to thoroughly investigate the asymmetric impact on a sample of 16 UK cities spanning the period 2000–2023. Findings The study reveals that pollution significantly impacts house prices, with cleaner areas experiencing faster price changes. Cleaner air pollution has a greater impact on property prices in cities with cleaner air. Climate policies and superior environmental technologies also influence consumer purchases. Addressing affordability has little short-term effect on house values, but building activity temporarily affects pricing. Investment in clean technology and climate action legislation may boost house prices and attract environmentally conscious individuals. Practical implications Based on these findings, policymakers seeking equitable and sustainable housing outcomes should consider these finding. It proposes evaluating city environmental features, eliminating environmental inequities, encouraging clean technology, balancing affordability and environmental concerns, monitoring and lowering pollutants and supporting sustainable building practices. Originality/value To the best of the author’s knowledge, this study is the first to analyse how environmental conditions, regulations on environmental action and demand-supply affect housing prices in 16 major UK cities. The connection between these factors is also examined in 8 cities with high and 8 cities with extremely low pollution. The research seeks to explore how environmental issues affect policy interventions to promote sustainable and equitable housing development. The asymmetric impact is examined using a panel quantile ARDL regression model. If property values are asymmetrical, the government should enforce severe environmental laws.

The Dual Role of the Publishing Industry in Inheriting Chinese History and Culture and Promoting Social Intervention

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Sep 2024

Zihao LI

This article explores the dual role played by the publishing industry in inheriting Chinese history and culture and promoting social intervention. The article first reviews the historical evolution of the publishing industry, pointing out that it has been carrying the heavy responsibility of disseminating knowledge and inheriting culture since ancient times. With the changes of the times, while maintaining the traditional essence, the publishing industry actively adapts to the needs of social development and explores new development models. The publishing industry plays a crucial role in inheriting Chinese history and culture. By collecting, organizing, and publishing historical literature, the publishing industry has left rich cultural heritage for future generations and provided valuable materials for historical research. At the same time, the publishing industry also promotes the exchange and integration of Chinese and foreign cultures through translation and introduction. In addition, the publishing industry has also improved the cultural literacy of the public and promoted the popularization and dissemination of culture by popularizing reading materials through publishing culture. The publishing industry also plays an undeniable role in promoting social intervention. As an important component of society, the publishing industry has a strong sense of social responsibility. It attracts widespread attention from society by publishing books, magazines, etc. that reflect social issues. At the same time, the publishing industry also organizes cultural salons, lectures and other activities to invite experts and scholars to conduct in-depth discussions and exchanges on social issues, promoting the resolution of social problems. In addition, the publishing industry also cooperates with government departments, social organizations, and other organizations to jointly promote the development of social public welfare undertakings.

The eco-engaged runner's edge: how green consumer values drive opportunity spotting and effortless product disposal

Article

Feb 2024

Purpose: Investigate the impact of green consumer values and eco-conscious consumption on the decision-making process for buying and disposing of running shoes, emphasizing the moderation role of the runner's profile. Design/Methodology/Approach: Utilizes a quantitative survey methodology, analyzing the data with Structural Equation Modelling (SEM). The runner's profile—encompassing running frequency, duration, and its integration into lifestyle—serves as a moderator in the model. Findings: Reveals a complex interplay between environmental values and consumer habits, moderated by individual running profiles, affecting the purchase and disposal decisions of running shoes. Practical Implications: Insights can assist companies in tailoring sustainable practices and products to different segments of runners, enhancing environmental stewardship in sports consumerism. Originality/Value: Adds to the body of knowledge by uniquely combining consumer environmental values, habits, and individual athletic profiles in the context of sports equipment purchase and disposal decisions.

Cultivating Green Champions: The Role of High-Quality Farmer Training in Sustainable Agriculture

Article

Full-text available

May 2024

This study examines the transformative impact of cultivating high-quality farmers on the green production efficiency of agricultural practices in Henan Province, China. Utilizing a robust dataset from 2263 exemplary farmers and employing the Data Envelopment Analysis-Slack Based Measure (DEA-SBM) and Tobit models, we explore the nexus between farmer training programs and sustainable agricultural outcomes. Our findings underscore a statistically significant positive correlation between the cultivation of high-quality farmers and green production efficiency, highlighting the pivotal role of comprehensive training and skill development in enhancing sustainable farming practices. Further analysis reveals the nuanced effects of technological extension in amplifying the benefits of high-quality farmer cultivation on green production. This study contributes to the discourse on sustainable development within the agricultural sector by demonstrating how targeted educational initiatives and the promotion of advanced technologies can foster environmental stewardship and optimize resource utilization. The insights presented herein advocate for the scaling and customization of farmer training programs to meet the diverse needs of various farm types, promoting a knowledge-driven approach toward sustainable agriculture within the knowledge economy framework. Our research offers valuable implications for policymakers, agricultural stakeholders, and the broader academic community, stressing the importance of integrating knowledge, innovation, and technology in cultivating a resilient and sustainable agricultural landscape.

Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables

Article

Full-text available

May 2024

This research focused on sustainable marketing strategies, and their drivers and outcomes in the African context using the perspectives of industrial organizations and the resource-based view. 360 marketing/production managers of manufacturing firms from Ethiopia were contacted for collecting primary data using a structured questionnaire. Research hypotheses were tested using structural equation modeling. Moreover, using the Hayes process macro and 5000 bootstrapping samples, an estimation of mediation and moderation effects was conducted. The findings indicated that managerial resources, relational resources, financial resources, environmental policies, and eco-technology detection and response are instrumental in the implementation of a sustainable marketing strategy. The research also revealed that competitive advantage mediates the influence of sustainable marketing strategy on business performance, indicating a partial mediation. Finally, the study found that strategic proactivity moderates the direct link between sustainable marketing strategy - competitive advantage, and the indirect association between sustainable marketing strategy and business performance via competitive advantage. The study has forwarded practical implications for manufacturing firms in Africa. Management and policymakers need to understand and help develop managers’ understanding of the stakeholders’ concerns about the environment and the benefits of sustainable marketing strategies (SMS). It is also important to note that implementing SMS proactively helps firms to acquire experience, and skills in sustainable practices that contribute to SMS efficiency and effectiveness, and subsequently achieve cost savings and a reputation for being at the forefront of SMS implementation, which can ultimately create a competitive advantage.

Organizational Sustainability Orientation: A Review

Article

Jan 2024

Organizational sustainability orientation (OSO) is a concept increasingly gaining prominence among academics and practitioners. The primary goals of this study entail:(a) elucidating about the origins and evolution of OSO, encompassing its conceptual foundations, the scholarly communities instrumental in shaping the field, and its co-evolution with social and environmental orientations; (b) delineating the diverse research streams within the OSO domain and establishing avenues for advancing this line of inquiry; and, (c) proposing a conceptual framework that includes the drivers, consequences, and contextual contingencies associated with OSO. The study employs two bibliometric analyses, namely, co-citation and citation and a qualitative thematic analysis. Drawing on a dataset of 112 scholarly articles, the research provides nuancedinsights into the development and advancement of OSO research, underscores its state of the art, and proposes avenues for future investigations in this evolving field.

The energy industry's response to Competitive intelligence in Green marketing (case study of Qatar)

Article

Dec 2023

An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

Article

Full-text available

Apr 2023

This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United Nations' official account for sustainable development goals, and elaborate the segmentation profiles of these messages that promote a more significant impact from the perspective of social marketing and happiness. With more than 345 million active users in 2022, Twitter is a relevant social media tool for researching and knowing public reactions. In order to identify the most relevant SDGs, we have downloaded tweets from January 1, 2021, to September 30, 2022. The segmentation profiles have been elaborated with the classification tree using the division method called CHAID (Chi-square automatic interaction detector), which allows the automatic detection of interactions through Chi-square. This technique has made it possible to identify four homogeneous sub-samples corresponding to the segmentation profiles of messages based on impact, social marketing and happiness. The results of these profiles show the categories of the variables that best distinguish the messages. In addition, it has been verified that the most published SDGs do not coincide with those that have achieved the greatest impact. The climate has been the most published SDG (SDG 13 Climate action), but the one that has obtained the most significant reaction from the public has been the SDG related to well-being (SDG 3 Health and well-being). The most popular format has been video, the most recurrent emotional tone has been neutral, and, about social marketing, a category of action messages stands out, unlike behavioural ones, which do not specify the indications to carry out a specific initiative.

Young consumers' green marketing orientation: role of customer citizenship behaviour in determining real estate purchase intention in India

Article

Apr 2023
Int J Hous Market Anal

Purpose The purpose of this paper is to assess green marketing as an influential factor in the purchase of real estate. In this study, the consumer citizenship behaviour of young individuals will be studied with an assessment of real estate purchase intention, strategic green marketing orientation (GMO) and tactical GMO. Design/methodology/approach The sample frame consists of young consumers from India’s metropolitan cities. The respondents were in the range of 18 to 35 years of age. These cities provide a high standard of living, more career options and better educational opportunities. Five separate sections of a standardised questionnaire were used, and a structural equation model was used to assess a total of 393 valid replies. Findings Green marketing impacts the behaviour that influences the desire of young customer to buy green real estate. Research limitations/implications As the focus of this study is primarily on major cities, future research may study similar behaviour in non-metropolitan cities. The study can also be conducted among consumers of other age groups. Originality/value The originality, to the best of the author’s knowledge, exists in examining how young consumers’ opinions about green marketing impact their intentions to purchase green houses and real estate in India. This study will be accessible to all parties involved in the housing and real estate industries.

A conceptual framework for higher education student loyalty from the green marketing perspective

Article

Mar 2023

Purpose This study aims to investigate the impact of green image on student loyalty and to present a conceptual framework aimed at retaining current students and attracting new ones in higher education. Design/methodology/approach After review of prior studies using green image to predict customer loyalty in non-higher education industries and student loyalty in the context of higher education, a conceptual framework is developed after identifying research gaps in two sets of literature. Findings Using stimulus-organism-response (S-O-R) as a foundation, this study identifies core constructs in the green marketing perspective that may serve as predictors of student loyalty in higher education. A conceptual framework has been developed to examine the relationship between green image and loyalty of student in higher education, with student green satisfaction and institution reputation serving as mediators. Research limitations/implications This study is restricted to developing a conceptual framework and no empirical evidence has been presented. However, the conceptual framework developed in this study could facilitate the theoretical and practical implications for enhancing loyalty of students in higher education. Originality/value This study contributes to the extant literature in the green marketing realm by extending the green perspectives in the higher education context. This is one of the earliest conceptual papers to examine loyalty of students in higher education using green image. The conceptual framework could serve as the foundation for future research on enhancing loyalty of students in higher education.

Perceptions of environmental problems and solutions in Florida across sectors: A survey of key stakeholders and the public

Article

Feb 2023
AMBIO

We build on environmental attitude research to provide a foundation for considering policies making economic and environmental trade-offs. We conducted a large online survey of Florida public attitudes (n = 829), a state grappling with trade-offs between economic development and environmental quality. Findings provide the first baseline understanding of Floridian perceptions of relationships between key economic drivers and the environment. Environmental problems were generally considered important and pro-environmental policy options are highly supported. The environment was considered more important to Florida's culture and future than key industries, with only tourism considered more important to the economy. Development was considered least important. Individual differences, including gender, political party, and industry affiliation, predicted policy support and attitudes toward trade-offs. Modeled together, attitudes toward government involvement and the importance of the environment to Florida predicted additional variance in policy support. Results highlight the intersection of social identities and ideological attitudes in shaping environmental policy attitudes.

A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate

Article

Dec 2022
J Corp R Estate

Mohita Maggon

Purpose Journal of Corporate Real Estate (JCRE) is an international journal of repute. JCRE is an interdisciplinary journal focusing on corporate real estate management and caters to the needs of real estate owners and end-users. The journal's scope includes private and public sector corporate real estate owned and used by businesses to run their operations. This paper aims to analyze the journal's impact using bibliometric analysis from 1998 to 2017 on 380 publications. Design/methodology/approach The network analysis is performed using VOSviewer software and Biblioshiny R studio. The mapping presents citation structures, coauthorship patterns, bibliographic coupling and other network analyses. Findings The results show that the journal is growing in terms of citations and impact. The findings document various mapping criteria and their summaries. Seven major clusters are identified to delineate the underlying themes of publications in JCRE . Originality/value To the best of the authors’ knowledge, this paper offers the original and first bibliometric analysis of the journal’s impact over the first two decades. The findings are relevant for researchers and real estate stakeholders.

Value capitalization effects of green buildings: A new insight through time trends and differences in various price levels

Article

Sep 2022
BUILD ENVIRON

I-Chun Tsaim

While many studies have explored green buildings, there remain many unsolved questions about how to expand this section of the housing market, such as how the capitalization effect of green buildings varies across time and location. This study investigates the price premiums of green buildings in Taipei City, the largest metropolis in Taiwan, to examine how they have changed over time, and assesses the magnitude of the capitalization effects under varying housing price levels. The empirical results indicate that Taipei residents are willing to pay higher prices for houses with green-label certification. The higher the certification level, the higher the price that residents are willing to pay. This study additionally identifies two characteristics of the capitalization effects in this market. The first is that the price premiums vary with the market condition. For example, during housing market downturns (e.g., 2014–2015), building green premiums may be unremarkable or non-existent. The second effect identified is that green buildings tend to exhibit an ‘aristocratic trend.’ This means that high-priced houses (i.e., houses priced above the 80% quantile) in the high-end label category attract the highest premiums, implying that the willingness to pay for green features tends to only exist among wealthy buyers. The result of this paper provides evidence to explain the heterogeneity of green build premiums. Regarding the specificity of these premiums, this paper provides recommendations for builders and managers.

الاستدامة المؤسسیة عبر التسویق الأخضر وأثرها على تحقیق التمیز المؤسسى دراسة تطبیقیة على مدیریة الزارعة بمحافظة القاهرة

Article

Aug 2022

سهى عبد المنعم محمد شلبى

How do businesses achieve sustainable success and gain a competitive advantage in the green era?

Article

Mar 2022
KYBERNETES

Purpose To attain green economic efficiency, small, micro and medium-sized firms must follow environmental paradigms. This research aims to discover the relationship between green intellectual capital, green entrepreneurial orientation, green marketing, green organizational culture and competitive advantage strategies to attain sustainable manufacturing business success. Design/methodology/approach Today, many companies have accepted their responsibilities, that their operations should not harm the environment. This paper aims to discover the relationship between green factors and competitive advantage strategies to succeed in sustainable manufacturing. The employees of the large manufacturing firms in China are the sample population of the present investigation. Through simple random sampling, surveys were distributed via email. The present study was a quantitative analysis. The analytical tool utilized here was structural equation modeling and SmartPLS program applications. Findings The empirical outcomes find that green intellectual capital positively influences competitive advantages and sustainable success in business. In addition, the impact of green entrepreneurial orientation on competitive advantages and sustainable success is positive and significant. The findings illustrated that green marketing is an essential factor in competitive advantage and sustainable success in business. Another point is that green organizational culture positively affects competitive advantages and sustainable success. Finally, competitive advantages have significantly affected sustainable success in business. Practical implications The outcomes help specialists enhance their practices to reflect sustainable business efficiency and competitive advantages. Originality/value This is the first study that examined businesses' sustainable success and green factors in a comprehensive model and using a specific sample of manufacturing companies based on green technologies.

Eco-orientation: An emerging business philosophy?

Article

Full-text available

Jan 1993

“Greening” the marketing mix: Do firms do it and does it pay off?

Article

Full-text available

Mar 2012

Growing concern about the sustainability of the natural environment is rapidly transforming the competitive landscape and forcing companies to explore the costs and benefits of “greening” their marketing mix. We develop and test a theoretical model that predicts (1) the role of green marketing programs in influencing firm performance, (2) the impact of slack resources and top management risk aversion on the deployment of such programs, and (3) the conditioning effects that underpin these relationships. Our analyses show that green marketing programs are being implemented by firms, and we find evidence of significant performance payoffs. Specifically the results indicate that green product and distribution programs positively affect firms’ product-market performance, while green pricing and promotion practices are directly positively related to firms’ return on assets. In addition, industry-level environmental reputation moderates the links between green marketing program components and firms’ product-market and financial performance. Finally, we find that slack resources and top management risk aversion are independently conducive to the adoption of green marketing programs—but operate as substitutes for each other.

The Four Service Marketing Myths

Article

Full-text available

May 2004
J SERV RES-US

Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening its perspective to include the exchange of more than manufactured goods. The subdiscipline of service marketing has emerged to address much of this broadened perspective, but it is built on the same goods and manufacturing-based model. The influence of this model is evident in the prototypical characteristics that have been identified as distinguishing services from goods—intangibility, inseparability, heterogeneity, and perishability. The authors argue that these characteristics (a) do not distinguish services from goods, (b) only have meaning from a manufacturing perspective, and (c) imply inappropriate normative strategies. They suggest that advances made by service scholars can provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing.

Toward the Creation of an Eco-oriented Corporate Culture: A Proposed Model of Internal and External Antecedents Leading to Industrial Firm Eco-orientation

Article

Full-text available

Jan 2004
J BUS IND MARK

Corporate recognition of the interdependence between ecological considerations and the need for sustained economic growth has enforced the need for a paradigm in which environmental considerations are included as a prerequisite for sustained operations. One of the underlying factors driving this philosophy appears to be corporate recognition of the fact that many consumers now routinely make themselves aware of the ecological reputation of the firm. The purpose of this research is to test a proposed model in which an organization’s generation, dissemination and responsiveness to environmental information is contingent on both internal organizational requisites and the external environmental circumstances facing the industry. Specifically, this study examines the effects of external environmental turbulence and internal organizational factors on the organization’s ability to create an eco-oriented corporate culture.

Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products

Article

Full-text available

Nov 2001
J Consum Market

Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed.

The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco‐Friendly Product

Article

Full-text available

Jun 2011
J CONSUM AFF

Environmental concern has been an important topic for more than 40 years and has recently become even more critical with today's concerns about creating a sustainable and healthy environment. This research examines factors affecting an individual's willingness to pay more for an environmentally friendly product. Our results show that willingness to pay more differs across demographic groups. We also find that individuals who rate concern for waste as highly important are willing to spend more money on an eco-friendly product. Consequently, our findings provide insight into the development of appropriate educational strategies for different consumer groups to encourage consumers to purchase eco-friendly products, with a goal of creating a healthier environment for current and future generations.

Marketing Management

Article

Full-text available

Jan 2006

Proactive Corporate Environmental Strategies: Myths and Misunderstandings

Article

Full-text available

Jun 2007
LONG RANGE PLANN

Proactive environmental strategies have been proposed as urgent, profitable and sustainable ways for firms to deal with the natural environment. This voluntary approach is said to pay off in terms of social reputation, customer preferences and generation of organisational capabilities. However, many managers and stakeholders are now finding that some proactive approaches may perpetuate or even increase environmental problems, while others have no clear payoffs. We propose a strategic framework identifying six categories of ‘myths’ - commonly accepted misunderstandings in the analysis, selection/implementation and control of proactive environmental strategies. These categories and specific problems are analysed in detail, and evidence presented in support of our arguments. We focus on the food industry, using secondary data of well-known (mostly American) multinational companies and a sample of 140 food factories in France and the United Kingdom. We conclude by suggesting that firms take a contingent view and generate a dynamic capability for a proactive environmental approach, rather than relying on universalistic implementation based on unreliable myths. We also make more explicit some general points about the relationships between business and society and the urgency of developing ‘real’ eco-sustainability measurements and strategies.

Corporate Environmentalism: The Construct and Its Measurement

Article

Full-text available

Mar 2002
J BUS RES

Bobby Banerjee

This paper examines managerial perceptions of corporate environmentalism — the process by which firms integrate environmental concerns into their decision making. Based on a review of the literature, the paper defines the concept of corporate environmentalism. Two themes of corporate environmentalism are discussed — corporate environmental orientation and environmental strategy focus. Scales to measure these themes are then developed and their psychometric properties tested in a mail survey of managers in 311 firms.

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Article

Apr 1999
J MARKETING

There is a strong rekindling of academic and practitioner interest in the marketing strategy making (MSM) process and its effect on firm performance. However, there is a dearth of research on process issues in marketing strategy. This study attempts to fill this important gap in the marketing strategy literature by using a discovery-oriented approach to develop a (1) multifaceted conceptualization of MSM, (2) model of the antecedents and consequences of MSM, and (3) test of this model using data on more than 200 marketing mix-related decisions. After ruling out common method bias, the authors find that innovative culture is the fundamental antecedent of effective MSM. They also find that the components of MSM (situation analysis, comprehensiveness, emphasis on marketing assets and capabilities, cross-functional integration, communication quality, consensus commitment, and resource commitment) have differential effects on the outcomes measured, strategy creativity, organizational learning, and market performance. The authors find that strategy creativity affects market performance and organizational learning directly and as a mediator variable.

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Article

Jan 1997
J MARKETING

Environmental concerns have begun to reshape the landscape in which global organizations compete. The demands and influences of the environmental movement are evident in the dollar value size of the environmentally conscious marketplace. In addition, the growing regulatory concerns over the environmental impact of corporate practices have begun to influence corporate strategies. The authors discuss the concept of an enviropreneurial marketing strategy, which reflects the confluence of social performance goals, corporate entrepreneurship orientations, and marketing strategy by integrating environmental concerns when developing marketing policies and practices. They provide a brief overview of the emergence of the enviropreneurial strategy paradigm, identify three types of enviropreneurial marketing strategies, and develop a model of the antecedents and consequences of an enviropreneurial marketing strategy. Finally, they conclude with a brief discussion of future research needs.

Effects of “Best Practices” of Environmental Management on Cost Advantage: The Role of Complementary Assets

Article

Aug 2000

Petra Christmann

A Resource-Based Perspective On Corporate Environmental Performance And Profitability

Article

Jun 1997

Can capitalists be environmentalists?

Article

Jan 1990

B. Commoner

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Article

Jan 2006

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. © 2006 by Daniel C. Esty and Andrew S. Winston. All rights reserved.

Miles, M., & Covin, J. (2000). “Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage,” Journal of Business Ethics, 23(3): 299-311.

Article

Feb 2000

Reputation competitive advantage environmental marketing

Environmental Marketing: Positive Strategies for Reaching the Green Consumer

Article

Apr 1994
J MARKETING

Green marketing strategy and the firm's performance: The moderating role of environmental culture

Article

Jul 2011
J Strat Market

Following the natural-resource-based view of the company, this study analyses how green marketing strategy influences different dimensions of organizational performance. In this task, it also studies how the integration of the environmental values within the firm's internal culture determines the effect of green strategies on performance. To meet these aims, the present research collects data from 361 manufacturing firms of a European country. Structural equation modelling with EQS software was the method applied to analyse the information. The findings indicate that green marketing strategy led firms to improve their profitability by optimizing marketing performance and reducing costs. However, dimensions of organizational results, like process performance, are not positively related to economic success. They also reveal that environmentally oriented firms are more likely to achieve a superior operational and marketing performance from environmental practices.

The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

Article

Dec 2011

Ching-Hsun Chang

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.

Corporate Environmentalism: Antecedents and Influence of Industry Type

Article

Apr 2003
J MARKETING

How does a business firm manage its relationship with the natural environment? What are the factors that influence the choice of such strategies? Does industry type matter? The authors introduce and operationalize the concept of corporate environmentalism in an effort to answer these questions. Using stakeholder theory, the authors identify four important antecedents to corporate environmentalism, namely, public concern, regulatory forces, competitive advantage, and top management commitment. The authors then use a political - economic framework to develop testable hypotheses. To test the hypotheses, the authors perform multigroup path analysis on data gathered from more than 240 firms. They find that corporate environmentalism is related to all hypothesized antecedents and that industry type moderates several of those relationships. In the high environmental impact sector, public concern has the greatest impact on corporate environmentalism, followed by regulatory forces. In the moderate environmental impact sector, competitive advantage has the greatest impact on corporate environmentalism, followed by regulatory forces. There are strong direct and mediating influences from top management commitment, which is the antecedent with the greatest impact on both industry groups. The influences of regulatory forces, public concern, and competitive advantage are all significantly mediated by top management commitment and moderated by industry type. The empirical findings and the ensuing discussion will be of interest to managers and public policy officials.

The Climate and Culture of Environmental Compliance within SMEs

Article

Jan 1999

This paper reports some of the findings of an ESRC Global Environmental Change Programme project which considered the attitudes of individuals (management and non-management) in small and medium-sized enterprises (SMEs) to the environment and environmental compliance. The focus on individuals and an understanding of the relationship between attitudes and behaviour within businesses is essential to implementation of effective sustainable development and self-regulation policies. The research revealed that the environment is important to individuals and that environmental compliance is regarded as ‘the right thing to do’. However, the influence of the regulatory domain on businesses is revealed as considerably more complex than suggested by some other surveys. In particular the positive culture amongst individuals in businesses to the importance of compliance appears to differ from the operational climate of many SMEs; i.e. their capacity and feasibility to act. The research suggests that SMEs in general are ‘vulnerably compliant’ due to a mismatch between climate and culture. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.

Economic development and environmental management: comparing environmental management practices in Turkey and the United States

Article

Oct 2011

Necmi Karagozoglu

The purpose of this study is to explore the impact of the rapid growth by the newly industrializing countries (NICs) on their environmental management practices. Departing from the premise that NICs generally follow industrialized countries (ICs) in charting their development and “leapfrog ” new technologies as a function of their absorptive capacity, compatibility of the environmental management practices by the Turkish manufacturing companies with that of their American counterparts is explored. The results corroborated the significant progress made by the Turkish companies and manifested compatible approaches and performance indeed with respect to such variables as the management’s environmental orientation, environmental innovativeness, environmental competitive advantage, and the financial returns linked to environmental investments.

Competitive Advantage: Creating and Sustaining Superior Performance

Book

Jan 2004

Michael E. Porter

Golden Goose or Wild Goose? The Hunt for the Green Consumer

Article

Jul 2001
Bus Strat Environ

Ken Peattie

The green consumer has been the central character in the development of green marketing, as businesses attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. So far there is little consensus about the identity and nature of green consumers, except that they have been something of a disappointment to the marketers who have pursued them. These difficulties perhaps reflect the folly of trying to understand green consumption and green marketing by viewing it as simply a variation on conventional marketing. This article proposes some different ways of looking at green consumption and green marketing, which have the potential to prevent the hunt for the green consumer from deteriorating into a wild goose chase. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment

Environmental Technologies and Competitive Advantage

Article

Jan 1995
STRATEGIC MANAGE J

Paul Shrivastava

In this decade and the coming century, the natural environment will be an important arena for economic, competition. Ecological issues regarding energy, natural resources, pollution, and waste offer both competitive opportunities and constraints, and are changing the competitive landscape in many industries. Corporations can gain competitive advantage by managing ecological variables. This paper explains the concept of ‘environmental technologies’ as a competitive force and a tool for competitive advantage. Environmental technologies offer a new substantive orientation and a management process for minimizing ecological impacts of economic production while enhancing Competitiveness of firms. The practical application of environmental technologies is illustrated using a mini case example of 3M Corporation. Strategic implications of environmental technologies for competitiveness are explored.

Exploring the Relationship Between Environmental Orientation and Brand Value: Is There Fire or Only Smoke?

Article

Sep 2008
Bus Strat Environ

This paper investigates whether a firm's environmental orientation influences corporate brand value. In the discussion on sustainable development, corporate participation is a given, and increasingly firms are adopting environmental policies and practices. This paper observes corporate environmentalism from two perspectives: environmental embeddedness – the level to which environmental values are incorporated in brand identity; and environmental performance – the level of a firm's accordance with environmental policies and good practices. Cross-analysis of these two perspectives generates four types of corporate environmental orientation: leaders, performers, advocates and laggards. The results do not provide conclusive evidence for whether consumers reward environmental leaders and punish environmental laggards by converting their environmental opinions into brand perceptions and purchasing decisions. It is believed that the hypothesized relationships are moderated and mediated by other stimuli, so managers are advised not to negate corporate social responsibility, but rather to invest wisely in environmental activities and its communication. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment.

Toward a Dynamic Theory of Strategy

Article

Dec 1991
STRATEGIC MANAGE J

Michael E. Porter

This paper reviews the progress of the strategy field towards developing a truly dynamic theory of strategy. It separates the theory of strategy into the causes of superior performance at a given period in time (termed the cross-sectional problem) and the dynamic process by which competitive positions are created (termed the longitudinal problem). The cross-sectional problem is logically prior to a consideration of dynamics, and better understood. The paper then reviews three promising streams of research that address the longitudinal problem. These still fall short of exposing the true origins of competitive success. One important category of these origins, the local environment in which a firm is based, is described. Many questions remain unanswered, however, and the paper concludes with challenges for future research.

Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share

Article

Jan 2005

Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies to the performance of the firm. This research operationalizes the enviropreneurial marketing (EM) construct and examines its relationship with firm performance. It is the first empirical research to operationalize the EM construct. The new scale, albeit a first attempt, demonstrates encouraging psychometric properties. According to the resource-based view of the firm, a resource such as EM should directly influence firms’ capabilities (e.g., new product development success) but not competitive advantage (e.g., change in market share). A nationwide study of top-level marketing managers supports this perspective. In addition, although market turbulence also affects new product development success, it does not have an impact on EM. This suggests that EM formation is driven by internal rather than external forces.

A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance

Article

Aug 2008

Since it implies a reduction in the quality and the quantity of the natural resources, environmental degradation is a present day problem that requires immediate solutions. This situation is driving firms to undertake an environmental transformation process with the purpose of reducing the negative externalities that come from their economic activities. Within this context, environmental marketing is an emerging business philosophy by which organizations can address sustainability issues. Moreover, environmental marketing and orientation are seen as valuable strategies to improve a firm’s competitiveness. However, the literature that has analyzed the link between environmental strategies and firms’ results has been inconclusive and contradictory. In this study, we propose and test a model that analyses how the implementation of ecological issues within a firm’s marketing strategy and orientation influences organizational results. Data were obtained through a survey sent to Spanish manufacturing firms. The results show that environmental marketing positively affects firms’ operational and commercial performance and this improvement will influence their economic results. Moreover, environmental marketing is revealed as an excellent strategy to obtain competitive advantages in costs and in product differentiation. Thus, this study agrees with the researchers who affirm that environmental strategies positively affect firm’s competitiveness while reducing environmental impact.

Challenges of the Green Imperative: A Natural Resource-Based Approach to the Environmental Orientation-Business Performance Relationship

Article

Feb 2005
J BUS RES

Drawing on the natural-resource-based view (NRBV) of the firm, the authors test a model of the impact of the higher order construct of natural environmental orientation (NEO) on firm performance. Based on the literature in this area, the authors define NEO as comprising three components: entrepreneurship, corporate social responsibility (CSR), and commitment to the natural environment. The study uses data from 140 Australian manufacturing firms. The findings reveal that the higher order construct of NEO is positively and significantly related to profit after tax and market share; however, it is negatively related to sales growth. The study's practical and academic implications are discussed, along with limitations and future research directions.

The Effect of Corporate Environmental Strategy Choice and Environmental Performance on Competitiveness and Economic Performance:: An Empirical Study of EU Manufacturing

Article

Oct 2004
Eur Manag J

This paper provides a discussion of the relationship between environmental and economic performance and the influence of corporate environmental strategy choice on this relationship. After formulating a theoretical model, it reports results of an empirical analysis carried out for the European manufacturing industry, which uses new data to test hypotheses derived from the model. Corporate environmental strategies are identified on the basis of their orientation towards shareholder value. The analysis finds that for firms with shareholder value-oriented strategies the relationship between environmental performance and different dimensions of economic performance is more positive than for firms without such a strategy.

Firm Resource and Sustained Competitive Advantage

Article

Mar 1991

Jay B. Barney

Understanding sources of sustained competitive advantage has become a major area of research in strategic management. Building on the assumptions that strategic resources are heterogeneously distributed across firms and that these differences are stable overtime this article examines the link between firm resources and sustained competitive advantage. Four empirical indicators of the potential of firm resources to generate sustained competitive advantageâ€”value, rareness, imitability, and substitutabilityâ€”are discussed. The model is applied by analyzing the potential of several firm resources for generating sustained competitive advantages. The article concludes by examining implications of this firm resource model of sustained competitive advantage for other business disciplines.ABSTRACT FROM AUTHOR

Choosing the Right Green Marketing Strategy

Article

Sep 2004
MIT SLOAN MANAGE REV

Green marketing has not lived up to the hopes and dreams of many managers and activists. Although public opinion polls consistently show that consumers would prefer to choose a green product over one that is less friendly to the environment when all other things are equal, those "other things" are rarely equal in the minds of consumers. For example, when consumers are forced to make trade-offs between product attributes or helping the environment, the environment almost never wins. And hopes for green products also have been hurt by the perception that such products are of lower quality or don't really deliver on their environmental promises. And yet the news isn't all bad, as the growing number of people willing to pay a premium for green products - from organic foods to energy-efficient appliances - attests. How, then, should companies handle the dilemmas associated with green marketing? They must always keep in mind that consumers are unlikely to compromise on traditional product attributes, such as convenience, availability, price, quality and performance. It's even more important to realize, however, that there is no single green-marketing strategy that is right for every company. The authors suggest that companies should follow one of four strategies, depending on market and competitive conditions, from the relatively passive and silent "lean green" approach to the more aggressive and visible "extreme green" approach with "defensive green" and "shaded green" in between. Managers who understand these strategies and the underlying reasoning behind them will be better prepared to help their companies benefit from an environmentally friendly approach to marketing.

Global Marketing : Foreign Entry, Local Marketing, and Global Management /

Article

Jul 1997
INT J RES MARK

Johny K. Johansson

Toward A New Conception of the Environment-Competitiveness Relationship

Article

Feb 1995
J ECON PERSPECT

Accepting a fixed trade-off between environmental regulation and competitiveness unnecessarily raises costs and slows down environmental progress. Studies finding high environmental compliance costs have traditionally focused on static cost impacts, ignoring any offsetting productivity benefits from innovation. They typically overestimated compliance costs, neglected innovation offsets, and disregarded the affected industry's initial competitiveness. Rather than simply adding to cost, properly crafted environmental standards can trigger innovation offsets, allowing companies to improve their resource productivity. Shifting the debate from pollution control to pollution prevention was a step forward. It is now necessary to make the next step and focus on resource productivity. Copyright 1995 by American Economic Association.

Reevaluating green marketing: A strategic approach

Article

Feb 2001
Bus Horiz

This article does not have an abstract.

Panel Data Unit Roots and Cointegration: An Overview

Article

Feb 1999
OXFORD B ECON STAT

Anindya Banerjee

Recent developments in the field of the econometrics of panel data with non-stationary series are reviewed and interpreted. In particular, we discuss tests for unit roots and cointegration, and the roles of mean and variance correction, non-parametric correction and full modification for the construction of these tests and estimators. A discussion of the key contributions of the papers in this special issue is placed within the framework of the current literature and areas for further development are propose. Copyright 1999 by Blackwell Publishing Ltd

The four service marketing myths: remnants of a goods-based, manufacturing model

Jan 2004
324

Marketing an Introduction Ninth Edition

Jan 2009

G Armstrong
P Kotler

Armstrong, G. and Kotler, P. (2009), Marketing an Introduction Ninth Edition, Pearson Education International, New Jersey.

The green marketing mix

Jan 2007
8-9

N Bradley

Bradley, N. (2007), "The green marketing mix", Industrial Marketing Research Association News, pp. 8-9.

Concern about green marketing: legend or myth

Jan 2012
10-21

M Gupta
K Aggarwal

Gupta, M. and Aggarwal, K. (2012), "Concern about green marketing: legend or myth", International Journal of Research in Finance and Marketing, Vol. 2 No. 9, pp. 10-21.

An empirical test on corporate environmentalism as a strategy evidence from Thailand

Jan 2011
149-155

A Kanarattanavong
G Ruenrom

Kanarattanavong, A. and Ruenrom, G. (2011), "An empirical test on corporate environmentalism as a strategy evidence from Thailand", The Journal of American Academy of Business, Cambridge, Vol. 17, pp. 149-155.

The effect of strategic marketing planning behaviour on the performance of small-to medium-sized firms

Jan 2012
159

G Ogunmokun
E C Hsin Tang

Ogunmokun, G. and Hsin Tang, E.C. (2012), "The effect of strategic marketing planning behaviour on the performance of small-to medium-sized firms", International Journal of Management, Vol. 29 No. 1, p. 159.

The future of environmental marketing: food for thought

Jan 1997
389-391

M Polonsky
A Mintu

Polonsky, M. and Mintu, A. (1997), "The future of environmental marketing: food for thought", Environmental Marketing Strategies Practices, Theory and Research, pp. 389-391.

Perancangan dan Pengujian Kuisioner serta Transformasi Skor Menjadiu Skala berbasis MSI

Jan 2017

D Solimun
S Handoyo

Solimun, D. and Handoyo, S. (2017), Perancangan dan Pengujian Kuisioner serta Transformasi Skor Menjadiu Skala berbasis MSI, SRS, dan Rasch Model.

Partial least square

Jan 2013
295

H Wold

Wold, H. (2013), "Partial least square", in Marcoulides, G.A. (Ed.), Modern Methods for Business Research, Psychology Press, New York, p. 295. Further reading

The influence of entrepreneurial competence, entrepreneurship strategy and social capital on sustainable competitive advantage with business performance (entrepreneur) as an intervening variable (Case study on furniture SMEs in Kembang Village

Jan 2018
J MANAGE
1-10

N A Muslikah
A T Haryono
C Harini

Muslikah, N.A., Haryono, A.T. and Harini, C. (2018), "The influence of entrepreneurial competence, entrepreneurship strategy and social capital on sustainable competitive advantage with business performance (entrepreneur) as an intervening variable (Case study on furniture SMEs in Kembang Village, Jepara Regency)", Journal of Management, Vol. 4 No. 4, pp. 1-10. Corresponding author I Putu Gede Sukaatmadja can be contacted at: sukaatmadja.unud.jp@gmail.com For instructions on how to order reprints of this article, please visit our website: www.emeraldgrouppublishing.com/licensing/reprints.htm Or contact us for further details: permissions@emeraldinsight.com

Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali

Abstract

No full-text available

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