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AI & SOCIETY
https://doi.org/10.1007/s00146-021-01146-8
ORIGINAL ARTICLE
Interpreting fitness: self‑tracking withfitness apps
throughapostphenomenology lens
EliseLiZheng1
Received: 6 August 2020 / Accepted: 12 January 2021
© The Author(s), under exclusive licence to Springer-Verlag London Ltd. part of Springer Nature 2021
Abstract
Fitness apps on mobile devices are gaining popularity, as more people are engaging in self-tracking activities to record their
status of fitness and exercise routines. These technologies also evolved from simply recording steps and offering exercise
suggestions to an integrated lifestyle guide for physical wellbeing, thus exemplify a new era of "quantified self" in the context
of health as individual responsibility. There is a considerable amount of literature in science, technology and society (STS)
studies looking at this phenomenon from different perspectives, linking it with the sociology of self-surveillance and neolib-
eral regimes of health. However, the human-technology interface, through which the micro- (behavioral) and macro- (social)
aspects converge, still calls for extensive examination. This paper approaches this topic from the postphenomenological
perspective, in combination with empirical studies of design analysis and interviews of fitness apps, to reveal the human-
technology link between the design elements and people’s perception through the direct experiences and interpretations of
technology. It argues that the intentionality of self-tracking fitness app designs mediates the human-technology relations by
"guiding" people into a quantified knowledge regime. It shapes the perceptions of fitness and health with representations of
meanings about a "good life" of individual success and management. This paper also gives a critique of current individual,
performance-oriented fitness app designs and offers the possibility of seeking alternatives through the multistable nature of
human-technology relations—how altering interpretation and meaning of the design with a cultural or social context could
change the form of technological embodiment.
Keywords Postphenomenology· Self-tracking· Fitness apps
1 Introduction
The spring of 2020 is certainly not the best time to take
exercises—the global pandemic COVID-19 has trapped mil-
lions of people across the world at home (especially those
told to self-quarantine). Gyms are closed; running or walk-
ing outside is not encouraged; there is certainly no team
sports due to social distancing; Those who would like to
stay active have to turn to in-door alternatives like fitness
apps. "Making your home your own gym," claimed a popu-
lar Chinese fitness app "Keep" on one of their campaigns
during the coronavirus outbreak.1 However, for those who
desperately want to keep their shape tuned during a difficult
time, another well-known slogan from "Keep" is much
more needed to progress during isolation when everyone is
trapped indoors—"Self-discipline brings freedom."2
Fitness apps have gained popularity with widely avail-
able mobile personal technology like smartphones and wrist-
bands, years before the COVID-19 outbreak. These "gig-
economy" innovations focus on the consumer’s market and
correspond with self-tracking and self-management trends,
promoting extensive engagement through interactive design
elements. With these innovations, fitness apps have revealed
various intriguing façades of health and fitness in our daily
life. For those who want to exercise everywhere and keep
track of their fitness status, fitness apps can easily help
users be physically active anywhere and everywhere. The
apps help manage their daily physical exercise, movement
* Elise Li Zheng
elise901@gatech.edu
1 Department ofHistory andSociology ofScience
andTechnology, Georgia Institute ofTechnology, 221 Bobby
Dodd Way, Atlanta, GA30309, USA
1 Promotional message retrieved in the “Discovery” and “Commu-
nity” section (where users can find online campaigns or exercise chal-
lenges to complete) of “Keep” Fitness App, February 2020.
2 This message shows up every time a user opens the Keep App.
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