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Propuesta metodológica para el estudio de la percepción de los residentes de la isla Cozumel

Authors:
Mariana Olmedo-Ochoa at University of Colima
Mariana Olmedo-Ochoa
Alejandro Palafox-Muñoz at University of Quintana Roo
Alejandro Palafox-Muñoz
Sergio Lagunas Puls at Universidad del Caribe (Mexico)
Sergio Lagunas Puls
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The objective of this article is to know and evaluate the impacts that can improve or affect the host community, as well as identify areas of opportunity in terms of managing the tourist destination. To achieve the above, the methodology proposed by Doxey was applied, specifically by measuring it through the Irridex index, seeking to avoid residents having friction towards tourists in the future. It is concluded that by assessing the perception of residents, it can generate knowledge, as in the insular destination of Cozumel, locating the stage in which the population is located, which could help in the generation of public policies.
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... Las prácticas sostenibles en hoteles de lujo aumentan la eficiencia ambiental y refuerzan una imagen positiva del destino (Valle et al., 2019). Los turistas con conciencia ambiental valoran más los destinos sostenibles, y destacan la importancia de las motivaciones individuales en la percepción de sostenibilidad (Gil et al., 2017;Olmedo et al., 2021). Además, se observó que grupos específicos, como la generación Z, priorizan la sostenibilidad en sus decisiones de viaje, y establecen una conexión directa entre las prácticas verdes y la lealtad (Toledo-López et al., 2021; Parra-López & Martínez-González, 2017). ...
... • Instalación de dispositivos eficientes en el consumo de agua. Entre las pocas prácticas mencionadas en relación con el destino, se resalta la importancia de adoptar certificaciones verdes y políticas de responsabilidad ambiental, ya que los turistas tienden a valorar aquellos establecimientos que demuestran un compromiso genuino con el medioambiente (Olmedo et al., 2021;Pan & Liu, 2018). La promoción del turismo local también juega un papel relevante en la sostenibilidad al integrar a las comunidades cercanas en la cadena de valor del turismo, que fortalece el tejido económico local y reduce la dependencia de insumos importados (factor valorado por los ecoturistas). ...
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