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Tablets for problem-solving through a flow theory: the impact of navigation and visual appearance on perceived performance and efficiency
Abstract
Purpose
The paper aims to investigate how a tablet's design features, namely, its navigation design and visual appearance, influence users' enjoyment, concentration and control, when using tablets for problem-solving, and thereafter how their core flow experiences impact their perceived performance and efficiency with problem-solving.
Design/methodology/approach
This study uses a field survey approach to engage 87 participants in a decision sciences class to use eTextbooks and a few other associated educational apps including CourseSmart app for e-notes and highlighting, sketchbook app and a calculator app in tablets to resolve class problems at a large US university.
Findings
This study finds that the tablet's interface design features (navigation and visual appearance) make users engrossed in their problem-solving processes with perceived enjoyment, concentration and control. This, in turn, impacts their perceived performance and efficiency. Moreover, visual appearance plays the most significant role in arousing users' affective emotions (i.e. enjoyment), while interface navigation is crucial to engage users' deep concentration (i.e. cognition) and control for problem-solving.
Practical implications
Modern tablets are being used widely in various sectors. More in-depth user flow experience design associated with tablet use for problem-solving contexts should be further advocated in order to provide more engaging and meaningful flow experiences to users.
Originality/value
This study shows that the design of the tablet interface can engage users in problem-solving processes in both affective and cognitive ways. It provides valuable insights on tablet interface design for problem-solving.
... Technology also served as a window of opportunity to publish students' work to local and global audiences; thus, giving students real-life incentives for producing high-quality work and at the same time creating a bridge between school and the outside world (Atkins et al., 2010). Educational resources were stored on the cloud and made instantly available to students as a playlist to scaffold individual learning (Vesin et al., 2018;Wu et al., 2021). Roberta had managed to construct a flexible learning environment where all students could work independently by using a plethora of resources to achieve the goals of the lessons. ...
... The students had access to all the necessary resources designed to expand their knowledge and skills. They received digital support related to what needed to be completed at each stage of the lesson, a fundamental requirement of intelligent learning environments (Wu et al., 2021). ` ...
... In this smart environment, the students focused on the core business of learning, and the teacher concentrated on planning, teaching, providing meaningful feedback and guiding every student to success. From Roberta's perspective, the young artists appear to be immersed in their artwork within the smart learning space, enjoying the flow of experiences, controlling their learning, being free from public criticism and creating whilst surrounded by like-minded peers (Wu et al., 2021). Table 1, in this smart learning space, the teacher and the students know why, how and what tools to use to optimise time, space and resources. ...
The impact of digital technologies in education has been the subject of numerous studies. The findings have produced mixed results, highlighting the high degree of complexity involved in teaching and learning and the uniqueness of school settings. Continuous and rapid technological developments present educational communities with opportunities to solve numerous academic challenges. Current trends reveal a move towards the seamless integration of digital technologies into learning spaces to complement face-to-face teaching and learning. This study used Interpretive Phenomenological Analysis to understand an Art teacher’s lived experiences as her classroom was transformed into a smart teaching and learning space using a combination of technologies to increase efficiencies in the delivery of the curriculum and address individual learning needs. The case study indicates that transforming traditional classrooms into smart learning spaces using a combination of technologies: uses time more effectively by automating the distribution of a range of educational resources; enhances teaching and learning by blurring the boundaries between physical and digital spaces; increases flexibility, mobility and creates extra opportunities for learning; frees up teaching time to address individual needs; enhances time on task and students’ focus on the learning intention; and, encourages students to self-regulate their learning.
... Perceived UI navigation and perceived visual appearance facilitate utilitarian value and adoption of interactive wearable devices (Kim and Park, 2019). Perceived visual attractiveness generates perceived concentration on and perceived efficiency of iPads (Wu et al., 2021). Hsieh et al. (2021) report that an attractive design (stimuli) of mobile apps leads to a feeling of being energized, excitement and arousal (emotions as organism). ...
Purpose
Financial technology (FinTech) is undergoing a transformation as a result of robotics and artificial intelligence. FinTech service providers are embracing contactless technology, including the development and widespread adoption of innovative payment service. Among the many types of contactless payment services, facial recognition payment (FRP) has gained in popularity. To capitalize on this rising popularity, comprehending the mechanisms underlying continuous usage intention toward FRP is essential. Drawing from the stimulus–organism–response (S-O-R) model, this study investigates how FRP attributes facilitate continuous usage intention.
Design/methodology/approach
In total, 321 Chinese FRP users completed an online survey. Partial least squares structural equation modeling analyzed the results of the survey.
Findings
The results reveal that relative advantage and compatibility, user-interface attractiveness and perceived security (stimuli) promote performance expectancy, effort expectancy and positive emotion (organism), which in turn foster FRP continuous usage intention (response).
Originality/value
This research presents an S-O-R model that incorporates several attributes from DOI theory, the UTAUT model and the AIDUA framework to elucidate the antecedents of consumers' continuous usage intention toward FRP. The findings corroborate the significance of the S-O-R mechanism in FRP, setting the groundwork for the acceptance and development of biometric authentication technologies in service contacts and banks. In addition, the study highlights opportunities and essential aspects for FinTech service developers and providers to consider in terms of their practical significance.
Abstract
Purpose
The purpose of this paper is to see how critical and vital artificial intelligence (AI) and big data are in today’s world. Besides this, this paper also seeks to explore qualitative and theoretical perspectives to underscore the importance of AI and big data applications in multi-sectoral scenarios of businesses across the world. Moreover, this paper also aims at working out the scope of ontological communicative perspectives based on AI alongside emphasizing their relevance in business organizations that need to survive and sustain with a view to achieve their strategic goals.
Design/methodology/approach
This paper attempts to explore the qualitative perspectives to build a direction for strategic management via addressing the following research questions concerned with assessing the scope of ontological communicative perspectives in AI relevant to business organizations; exploring benefits of big data combined with AI in modern businesses; and underscoring the importance of AI and big data applications in multi-sectoral scenarios of businesses in today’s world. Employing bibliometric analysis along with NVivo software to do sentiment analysis, this paper attempts to develop an understanding of what happens when AI and big data are combined in businesses.
Findings
AI and big data have tremendous bearing on modern businesses. Because big data comprises enormous information of diverse sorts, AI-assisted machines, tools and devices help modern businesses process it quickly, efficiently and meaningfully. Therefore, business leaders and entrepreneurs need to focus heavily on ontological and communicative perspectives to deal with diverse range of challenges and problems particularly in the context of recent crises caused by COVID-19 pandemic.
Research limitations/implications
There is hardly any arena of human activity wherein AI and big data are not relevant. The implication of this paper is that of combining both well so that we may find answers to the difficult and challenging multi-sectoral scenarios concerning not just businesses but life at large. Moreover, automated tools based on AI such as natural language processing and speech to text also facilitate meaningful communication at various levels not just in business organizations but other fields of human activities as well.
Social implications
This paper has layered social implications, as it conceptually works out as to how strategically we may combine AI and big data to benefit modern business scenarios dealing with service providers, manufacturers, entrepreneurs, business leaders, customers and consumers. All the stakeholders are socio-culturally and contextually rooted/situated, and that is how this study becomes socially relevant.
Originality/value
This paper is an original piece of research and has been envisioned in view of the challenging business scenarios across the world today. This paper underscores the importance of strategically combining AI and big data, as they have enormous bearing on modern businesses. The insights arrived at in this paper have implications for business leaders and entrepreneurs across the globe who could focus more on ontological and communicative perspectives of AI combined with Big Data to deal with diverse range of challenges and problems that modern businesses have been facing particularly in recent times.
Keywords
Big data Business Communication Ontology Artificial intelligence Communicative perspectives
Citation
Arora, M. and Sharma, R.L. (2022), "Artificial intelligence and big data: ontological and communicative perspectives in multi-sectoral scenarios of modern businesses", Foresight, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/FS-10-2021-0216
Although a majority of seniors continue to express interest in using mobile social network sites (MSNSs), research has yet to provide sufficient understanding of this very large market’s motivations related to MSNS usage. As a viable consumer business segment, seniors are attractive enough to warrant potential MSNSs to invest necessary capital for developing tourism related MSNS designed to assist with this market’s decision making and ultimately with their purchasing behavior. To address this gap, a research model was developed for this study using seniors having used MSNSs for purposes directly related to tourism and travel. Findings revealed intrinsic motivations had stronger effects on flow experience than did extrinsic motivations. Flow experience was found to have the greatest effect on subjective well-being, which in turn highly influenced purchase intention. Results documented that senior MSNS users differed significantly according to levels of anxiety attachment. Findings provide theoretical and practical contributions for tourism research, products, and services regarding senior MSNS consumers.
Keywords: Mobile social network sites; Motivation theory; Flow eexperience; Anxiety attachment; Seniors; Tourism
Provides a nontechnical introduction to the partial least squares (PLS) approach. As a logical base for comparison, the PLS approach for structural path estimation is contrasted to the covariance-based approach. In so doing, a set of considerations are then provided with the goal of helping the reader understand the conditions under which it might be reasonable or even more appropriate to employ this technique. This chapter builds up from various simple 2 latent variable models to a more complex one. The formal PLS model is provided along with a discussion of the properties of its estimates. An empirical example is provided as a basis for highlighting the various analytic considerations when using PLS and the set of tests that one can employ is assessing the validity of a PLS-based model. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Mobile learning is currently trending toward rapid expansion within the classroom. This study employed survey methodology to specifically target students' perceptions of adoption potentials, and challenges. Potentials for the technology offered a number of mobile learning findings including a hierarchy of devices, educational work, and goals. Challenges included the symbolic view of devices, sustainability, and more accessible curriculum. Adoption interest revealed a fairly homogenous population in terms of gender, socioeconomic status, and innovativeness. iPads and eReaders shared the same penetration rates but differed greatly in initial adoption indicators, with the former being viewed much more favorably.
There is continuous debate on the role of digital media tools in art and design Higher Education, and in particular their potential contribution towards teaching and learning. The related literature indicates that there is a dichotomy between digital and traditional tools. This study investigates the views of a cohort of art and design students who undertook a specific instructional task, but instead of using paper and pencil, they used iPads. It is claimed that this computer tablet has considerable potential to enhance teaching and learning, and this study sought to investigate this claim. Inductive qualitative content analysis was used to analyse the interviews provided by 32 (n=32) students. Based on the categories that emerged from the analysis of interviews, and within the parameters of this study, the main inference is that the relationship between digital and traditional tools can be better understood as complementary rather than as a dichotomy. A video abstract of this article can be viewed at https://youtu.be/Ws-nTXb_BrY
In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating, both conceptually and strategically, the many ways in which moderators and mediators differ. We then go beyond this largely pedagogical function and delineate the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena, including control and stress, attitudes, and personality traits. We also provide a specific compendium of analytic procedures appropriate for making the most effective use of the moderator and mediator distinction, both separately and in terms of a broader causal system that includes both moderators and mediators. (46 ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Web site usability is a critical metric for assessing the quality of a firm's Web presence. A measure of usability must not only provide a global rating for a specific Web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper, we describe a heuristic evaluation procedure for examining the usability of Web sites. The procedure utilizes a comprehensive set of usability guidelines developed by Microsoft. We present the categories and subcategories comprising these guidelines, and discuss the development of an instrument that operationalizes the measurement of usability. The proposed instrument was tested in a heuristic evaluation study where 1,475 users rated multiple Web sites from four different industry sectors: airlines, online bookstores, automobile manufacturers, and car rental agencies. To enhance the external validity of the study, users were asked to assume the role of a consumer or an investor when assessing usability. Empirical results suggest that the evaluation procedure, the instrument, as well as the usability metric exhibit good properties. Implications of the findings for researchers, for Web site designers, and for heuristic evaluation methods in usability testing are offered.
Research dealing with various aspects of* the theory of planned behavior (Ajzen, 1985,
1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is
found to be well supported by empirical evidence. Intentions to perform behaviors of different
kinds can be predicted with high accuracy from attitudes toward the behavior, subjective
norms, and perceived behavioral control; and these intentions, together with perceptions of
behavioral control, account for considerable variance in actual behavior. Attitudes, subjective
norms, and perceived behavioral control are shown to be related to appropriate sets of salient
behavioral, normative, and control beliefs about the behavior, but the exact nature of these
relations is still uncertain. Expectancy value formulations are found to be only partly
successful in dealing with these relations. Optimal rescaling of expectancy and value
measures is offered as a means of dealing with measurement limitations. Finally, inclusion of
past behavior in the prediction equation is shown to provide a means of testing the theory*s
sufficiency, another issue that remains unresolved. The limited available evidence concerning
this question shows that the theory is predicting behavior quite well in comparison to the
ceiling imposed by behavioral reliability.
Flow, a state of optimal experience where one is completely absorbed and immersed in an activity, is an important phenomenon for studying and designing games. In this article, we synthesise the literature on flow in gaming to discern existing research streams, and identify the antecedents, dimensions, and outcomes of flow which are then integrated into a framework. Based on the findings, we provide suggestions for game design elements that practitioners, such as game designers, may find useful for creating or inducing flow in gaming. We also discuss implications for research and practice as well as provide suggestions for future research.
Knowledge seeking and knowledge contributing are two distinct types of behaviors, both of which must occur for the presumed benefits of knowledge sharing to be realized. Self-perception theory posits that individuals come to ‘know’ their own internal beliefs by inferring them partially from observations of their own overt behavior. Building on self-perception theory and adhering to the principle that knowledge sharing facilitates knowledge creation, we develop a research model to explore the consequences of both knowledge seeking and knowledge contributing behavior given the consideration that flow plays a lubricating role in the formation of creativity. Data collected from 232 users of Web 2.0 virtual communities were used to test the model. We found that both knowledge seeking and knowledge contributing can lead to a state of flow and can further result in creativity at work. These findings and their implications for theory and practice are discussed.
Flow refers to a positive, activity-associated, subjective experience under conditions of a perceived fit between skills and task demands. Using functional magnetic resonance perfusion imaging, we investigated the neural correlates of flow in a sample of 27 human subjects. Experimentally, in the flow condition participants worked on mental arithmetic tasks at challenging task difficulty which was automatically and continuously adjusted to individuals' skill level. Experimental settings of "boredom" and "overload" served as comparison conditions. The experience of flow was associated with relative increases in neural activity in the left anterior inferior frontal gyrus (IFG) and the left putamen. Relative decreases in neural activity were observed in the medial prefrontal cortex (MPFC) and the amygdala (AMY). Subjective ratings of the flow experience were significantly associated with changes in neural activity in the IFG, AMY, and, with trend towards significance, in the MPFC. We conclude that neural activity changes in these brain regions reflect psychological processes that map on the characteristic features of flow: coding of increased outcome probability (putamen), deeper sense of cognitive control (IFG), decreased self-referential processing (MPFC), and decreased negative arousal (AMY).
‘By their fruits ye shall know them, not by their roots.’ The Varieties of Religious Experience (1902) is William James’s classic survey of religious belief in its most personal, and often its most heterodox, aspects. Asking questions such as how we define evil to ourselves, the difference between a healthy and a divided mind, the value of saintly behaviour, and what animates and characterizes the mental landscape of sudden conversion, James’s masterpiece stands at a unique moment in the relationship between belief and culture. Faith in institutional religion and dogmatic theology was fading away, and the search for an authentic religion rooted in personality and subjectivity was a project conducted as an urgent necessity. With psychological insight, philosophical rigour, and a determination not to jump to the conclusion that in tracing religion’s mental causes we necessarily diminish its truth or value, in the Varieties James wrote a truly foundational text for modern belief. Matthew Bradley’s wide-ranging new edition examines the ideas that continue to fuel modern debates on atheism and faith.
As an innovative educational paradigm, the massive open online course (MOOC) has received extensive attention from both academia and industry. Extant literature has made much effort to investigate the technological supports of MOOCs but how learners understand and master these technologies is still unclear. Moreover, given the collaborative features (e.g. discussion forum and peer assessment) of MOOCs, it is vital to ascertain the mechanism through which group learners reach a consensus on the technology usage and thereby engage in MOOCs. To advance this line of research, the study proposes a theoretical model leveraging adaptive structuration theory. Specifically, we identify three contextualized factors (i.e., collaborative spirit, task interdependence, and social interaction ties) as the antecedents of consensus of appropriation. Through an online survey recruiting 374 Chinese University MOOC learners, this study demonstrates that collaborative spirit, task interdependence and social interaction ties are positively related to consensus of appropriation, which will facilitate commitment and learner engagement. In addition, commitment is also confirmed to enhance learner engagement. Implications and limitations are further discussed.
Purpose
The purpose of this paper is to test flow as a construct distinctly separate from its antecedents, and the resulting impact on brand attitudes and purchase intent within realistic online shopping three-dimensional virtual environments (3-DVEs).
Design/methodology/approach
This research utilizes a field study, combined with a survey research design of 348 3-DVE participants.
Findings
The findings reveal that flow is not a unidimensional construct but rather, a mental state that should be measured separately from its antecedents, with the possibility that certain antecedents may be more relevant than others in different activities. Furthermore, the authors received strong support for the overarching hypothesized model separating the nine dimensions associated with engagement in an activity as antecedents of flow, which, in turn, influences brand attitude and thereafter purchase intention.
Research limitations/implications
This study was limited to one type of activity within one 3-DVE but is balanced by the difficulty in gaining access to organizations and computer-mediated environments of this type for examining such phenomena.
Practical implications
Businesses using 3-DVEs to market brands should focus their efforts on creating highly enjoyable experiences that result in the feeling of a loss of sense of time for the participants in order to ultimately positively influence purchase intentions.
Originality/value
Prior research focused on fantasy-based, game-oriented environments, while also neglecting to test all elements of flow, examining “similar to flow” constructs or measuring flow as a unidimensional construct.
This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives.
The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications of the latter approach, and behavioral propositions in four substantive areas relevant to hedonic consumption—mental constructs, product classes, product usage and individual differences. Conclusions concern the usefulness of the hedonic perspective in supplementing and extending marketing research on consumer behavior.
Purpose
The purpose of this paper is to develop a comprehensive conceptual framework of visual-tactile interplay and consumer responses in brand, product and servicescape contexts.
Design/methodology/approach
This paper performs a literature review of visual-tactile interplay by reviewing prior research in marketing and psychology.
Findings
The review reveals that visual-tactile interplay provokes various consumer responses depending on whether brands, products or servicescapes are used. The paper develops a comprehensive conceptual framework mapping out visual-tactile interplay and the relationship with consumers’ cognition, emotions and behaviors.
Research limitations/implications
A conceptual model was developed with a novel view on how visual and tactile cues can together influence consumer responses.
Practical implications
This paper shows how visual-tactile interplay is successful in brand, product and servicescape contexts and provides practical insight for firms into how to provoke consumers’ cognitive, emotional and behavioral responses.
Originality/value
This paper contributes to existing literature by developing a conceptual framework and model of visual-tactile interplay and consumer responses by drawing on research in marketing and psychology.
Purpose
The purpose of this paper is to identify the determinants of players’ continuance intentions to play Pokémon GO (PG) and ultimately make in-app purchases, mainly from the perspectives of psychological, social and gaming motivational factors.
Design/methodology/approach
The research model was empirically assessed based on 362 validated responses from current players of PG in Malaysia. Analysis was carried out using the partial least squares path modeling method.
Findings
The results indicated that enjoyment, network externalities, community involvement and the need-to-collect significantly influence players’ continuance intention. Furthermore, the findings reveal that flow and nostalgia have indirect effects on players’ continuance intention, which in turn significantly influences their purchase intention.
Originality/value
This study provides empirical support for an integrated model for understanding the antecedents of the players’ behavioral intentions that incorporates psychological, social and gaming motivational factors in the context of an augmented reality mobile game.
Cross-sectional studies of attitude-behavior relationships are vulnerable to the inflation of correlations by common method variance (CMV). Here, a model is presented that allows partial correlation analysis to adjust the observed correlations for CMV contamination and determine if conclusions about the statistical and practical significance of a predictor have been influenced by the presence of CMV. This method also suggests procedures for designing questionnaires to increase the precision of this adjustment.
Purpose
The purpose of this paper is to empower teacher candidates to integrate technology into classroom learning. The participating teacher candidates were provided with tools – iPads and software applications to enhance their ability to better meet the needs of all K-2 students. Teacher candidates had the opportunity to explore the range of pedagogical strategies the iPad facilitated through lesson planning and instructional practice. In addition, this research study found that when teacher candidates are given individualized training on the iPad, they have greater comfort with integrating it into their daily practice.
Design/methodology/approach
This study employed a case study approach, using both quantitative and qualitative measures. Quantitative methods included the use of two surveys to better understand how teachers have been trained on educational technology. The qualitative analysis explored how teacher candidates utilized the iPad to better meet K-2 student learning outcomes through focus group interviews.
Findings
Findings from this study suggest the need for embedded technology integration – through current graduate pedagogical coursework to better prepare K-2 teachers. Teacher candidates require time and regular practice to develop skills and understanding of how best to integrate iPad technology into their teaching. Redesigning a methodology course whereby candidates are developing a deeper understanding of pedagogy, while embedding technology into practice offers students this much needed opportunity. The findings from this study also indicate that, with appropriate training, teacher candidates have the ability to effectively integrate iPad technology into lessons which benefit student learning.
Research limitations/implications
Researchers should be asking whether teacher preparation programs are effectively training teachers for the twenty-first century classroom. This research explores this question and suggests ways to improve current programs to better prepare candidates to meet the variety of learning needs in today’s classrooms. Although the study was small in scale it has broader implications for teacher education programs.
Practical implications
Addressing the diversity of students’ learning needs present in today’s classrooms is a common goal for all teachers. As evidenced through the findings, having the ability to access a variety of learning resources, in particular, iPads, will help teacher candidates better achieve this goal. This research demonstrated how teacher candidates used the iPad to support differentiated instruction in K-2 classrooms.
Social implications
A one size fits all approach to learning does not work and teachers need to have access to every available resource, including iPad technology, to individualize learning. Findings from this study recommend providing teacher candidates with multiple opportunities to practice utilizing the iPad as a means to adapt, modify, and differentiate instruction to meet the variety of learning needs in K-2 classrooms.
Originality/value
It is important to note that while iPad integration throughout K-2 classrooms is on the rise, there is still limited research in how this technology is actually being used by teachers. This study explored how eight teacher candidates implemented the iPad as a technology tool within K-2 inclusive classrooms.
Purpose
Mobile banking or m-banking enables consumers to carry out their banking affairs with the help of mobile devices. Mobile-user banking interactions in the context of technology services create opportunities for positive experiences that can nurture trust, foster brand equity and eventually lead to long-term relationship building. The purpose of this paper is to examine the concepts of m-banking customer flow experiences and their role in affecting customer intention in the continued use of m-banking.
Design/methodology/approach
To achieve this main objective, a research model was developed by taking theoretical backgrounds and specific characteristics of m-banking into consideration for testing. The study to test this model was carried out in Iran, a developing country in the Middle East.
Findings
Results of the PLS-SEM analysis of 927 bank customers showed that the flow experience is positively influenced by both hedonic and utilitarian features. While, flow experiences influence trust and brand equity, individual mobility has a stronger effect on the intention to continue the use of m-banking compared with trust, flow experience and brand equity.
Originality/value
The current research provides various useful insights into customer engagement for conducting banking tasks via mobile technologies. Managers and decision makers can take into account the following insights to enhance positive flow experiences and loyalty intention of customers toward m-banking.
Purpose
Extending on flow theory, the purpose of this paper is to explore how interactivity (human-to-human interactivity and human-to-machine interactivity) and personal beliefs (perceived attractiveness, personal involvement, and perceived uncertainty) impact flow experience; this study also investigates how flow experience is related to replay intention. Furthermore, this is the first study to explore the relationship between perceived uncertainty and challenges in online gaming.
Design/methodology/approach
The proposed research model was empirically evaluated using survey data collected from online game players. The evaluation was conducted using partial least squares of structural equation modeling.
Findings
The findings revealed that flow experience was a significant predictor of replay intention. Four antecedents of flow (telepresence, focused attention, skills, and challenges) had a positive influence on flow experience. Interactivity (human-to-human interactivity and human-to-machine interactivity) and personal beliefs (perceived attractiveness, personal involvement, and perceived uncertainty) influenced these antecedents. Moreover, human-to-human interactivity exerted a greater impact on the flow experience antecedents than did human-to-machine-associated interactivity. This study reveals that human-to-human interactivity is most crucial to the effective development of online games. In addition, the author find that utilitarian motivations have positive moderating effects on the relationship between flow and replay intention. Finally, additional practical and managerial implications are discussed.
Originality/value
Few empirical studies have explored the moderating role of utilitarian motivations. This original study analyzed how utilitarian motivations moderate the relationships between flow and replay intention of online game players. Moreover, this is one of the first studies to explore the characteristic of uncertainty and its role in the context of online game playing.
The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed data as both the measurement properties and the relationship between constructs decline. Further, and contrary to common assertion, the risk of making a Type II error can be substantial even when the sample size is large. Moreover, the present testing methods are unable to assess a model's explanatory power. To overcome these problems, the authors develop and apply a testing system based on measures of shared variance within the structural model, measurement model, and overall model.
In the study of modern technology for the 21st century, one of the most popular subjects is tablet computing. Tablet computers are now used in business, government, education, and the personal lives of practically everyone at least, it seems that way. As of October 2013, Apple has sold 170 million iPads. The success of tablets is enormous and has severely cut into the sales of personal computers. The reason is simple: the mobile tasks performed with tablets are precisely those that people would like to perform with traditional computers, without the inconvenience. Tablets are useful, because they are small and light weight. Tablets are adaptable, because the owner can download applications (called apps) that are useful to them and ignore the rest. Tablets are likeable, because they have a bright screen, a touch interface, and are inexpensive and secure. There are teaching apps, learning apps, news apps, weather apps, music apps, video apps, photo apps, document apps, email apps, presentation apps, calculation apps, electronic book apps, map apps, game apps, Internet apps, and the list goes on-and-on. So a user can select exactly what to do with a tablet, when they want to do it. The introduction of tablet computers has drastically changed the way that academic subject matter is delivered to students and how those students use tablets to enhance their learning experience. The obvious advantages pose a vexing problem. Many educators have neither the time nor the inclination to look into this new subject. This paper covers a brief history of tablet computers, the tablet hardware, tablet operating systems, app development, and a comparison of the various categories of tablet computers. This paper is intended for educators who would like to tap into the convenience of tablet computing.
With the proliferation of e-commerce, a large part of online shopping is attributed to impulse buying. Hence, there is a particular necessity to understand impulse buying in the online context. Impulse shoppers incline to feel unable to control their tendencies and behaviors from various stimuli. Specifically, online consumers are both the impulse shoppers and the system users of websites in the purchase process. Impulse shoppers concern individual traits and system users cover the attributes of online stores. Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience. Grounding on flow experience, technology-use features, and trust belief, this study proposes a novel research model to examine impulse buying behavior in a complete manner. Data were collected from an online survey. Data analysis considers structural equation modeling technique with formative structure. Empirical results showed that flow experience is an important factor to affect impulse buying from its original drivers. Trust belief is also critical to impulse buying as perceived usefulness is not. Implications for managers and scholars are further discussed.
Interest in the problem of method biases has a long history in the behavioral sciences. Despite this, a comprehensive summary of the potential sources of method biases and how to control for them does not exist. Therefore, the purpose of this article is to examine the extent to which method biases influence behavioral research results, identify potential sources of method biases, discuss the cognitive processes through which method biases influence responses to measures, evaluate the many different procedural and statistical techniques that can be used to control method biases, and provide recommendations for how to select appropriate procedural and statistical remedies for different types of research settings.
E-business intelligence is a complex, yet vital, element to building a strong customer base.
The growth of Internet Mediated Environment (IME) based services has changed the manner in which firms and consumers interact. This paper aims to provide a more comprehensive understanding of the role service quality dimensions play in developing service enjoyment, commitment, and loyalty in IMEs. Analyses of data from 772 US consumers revealed that service content quality and service delivery quality are two important antecedents of consumers' service enjoyment that further affect their commitment and loyalty relation to services in IMEs. We discuss the implications of our research and also point to future research directions.
The goal of this investigation was to explore how a fourth grade teacher could integrate iPads into her literacy instruction to simultaneously teach print-based and digital literacy goals. The teacher used iPads for a three-week period during her literacy instruction and selected apps that provided unique approaches to helping the students meet their literacy learning goals.
An explanation of how to develop lessons that meaningfully integrate iPads is presented, as well as lessons learned from the project. Considerations for integrating tablets, such as the iPad, into literacy instruction are provided.
Because iPads and similar tablets are relatively unexplored as tools for literacy learning, this work may provide a foundation for teachers and leaders making decisions about whether mobile devices such as these can be useful in literacy classrooms.
This paper systematically reviews current research on using iPads in the higher education sector. Since the release of iPads by Apple in 2010, this new technology has been quickly adopted everywhere, especially by the younger generation and professionals. We were motivated to find out how iPads have been adopted for use in the higher education sector. We searched for and collected all the peer-reviewed publications in conference proceedings and scholarly journals in EBSCOhost, Scopus, Informit A+ Education, ProQuest Academic Research Library and Google Scholar, and conducted a content analysis of the full-text papers collected. The results show that the reported studies are at an early exploratory stage from both the student and staff perspectives. From the student perspective, the iPad was found to enhance the learning experience but not necessarily lead to better learning outcomes. From the staff perspective, the iPad was found to offer benefits associated with electronic information dissemination, academic administration and professional development support. A finding common to both perspectives is that while the iPad has the potential to offer benefits to the academics and students who were found to be eager adopters of this technology, it is not clear how best to align and integrate it within the academic programmes and workflows, and how best to manage it as a resource within a university's organisational setting.
http://onlinelibrary.wiley.com/doi/10.1111/bjet.12137/abstract
Objective: The present study examines the relationship between environmental resources (autonomy, social support from the coach, and performance feedback), flow, and performance among young talented soccer players. Design: The design was non-experimental and involved both self- and coach-rated reports of environmental resources, flow experiences, and performance. Method: Both soccer players (N = 398) and coaches of 45 talented soccer teams in The Netherlands filled out a questionnaire. Soccer players answered questions about environmental resources, flow and performance during a particular match. In addition, coaches rated the performance of every player in the team during the same match. Results: Results of multilevel analyses showed that flow at the team level is higher when the match results in a draw or win than when the match results in loss. Moreover, environmental resources and particularly performance feedback and support from the coach predicted flow during the soccer game, which, in turn, was positively related to self- and coach-ratings of performance. Conclusions: The findings support the flow literature and the input process output model of team performance, and they indicate that common-method variance cannot account for the finding that the environment of soccer players facilitates flow and indirectly performance.
This study investigates the effects of multiple variables on user evaluation and perceived impacts of electronic mail and voice mail systems. It introduces flow as an important construct that characterizes perceptions of employee interactions with computer-mediated communication technologies as more or less playful and exploratory. Flow is hypothesized to be influenced by the technology (higher for electronic mail), ease of use, and computer skill. It is also proposed that flow, type of technology, perceived technology characteristics (ease of use), and organizational factors (management support, communication partners' medium use) positively influence employee evaluations and perceived impacts. A field survey was conducted at a large health care firm that had recently adopted both electronic mail and voice mail. The LISREL results provide mixed support for the hypotheses.
Organized service recovery policies and programs are important tools to firms in their efforts to maintain satisfied, loyal customers. Although service failure and recovery issues have received considerable attention in the literature, these topics have received only limited attention in the context of online retailing. Specifically, we lack an understanding of the types of online service failures occurring, the success with which firms are recovering from these failures, and consumer reactions to the service failure/recovery encounters they are experiencing. Therefore, this research involves two studies employing both qualitative and quantitative methods with samples of online shoppers to provide an initial examination of the service recovery management of online retailers. The results provide a typology of online service failures and demonstrate a number of areas in which online retailers are failing to effectively manage their service recoveries. The discussion includes implications for online retailers as well as directions for future research.
Consumers are continually faced with the task of finding their way through a wide variety of retail environments. Surprisingly,
very little research has addressed questions about how consumers physically search through retail settings. This article explores
this important, yet little researched behavior. A conceptual model of the consumer’s retail search process (CRSP) and several
research propositions are advanced. The CRSP model integrates research findings relevant to an understanding of consumer retail
search behavior. Literature from such diverse fields of scientific inquiry as environmental psychology, human factors, architecture,
and marketing are reviewed and serve as the theoretical basis of the CRSP model.