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This Book deems to summarize essential and critical statements from genuine publications of the Members of the Project. In fact, this Book shall be taken to stand as a Research Compendium – a special class of intellectual product that combines texts, references, and excerpts of selected project publications and professional expertise of the Members of the Research Team. Thus, this Research Compendium serves as the Final Reporting Product of the Research. The collection of concise but detailed information about innovation practices is aimed at private stakeholders to summarize and systematize the key points that are considered the product of the research study. Executive Summary This book explores innovation performance of the Bulgarian wine industry private stakeholders. The research study deals with an essential economic problem, related to whether innovation businesses may play key role in European and Bulgarian business practice. The study takes into consideration that Bulgaria is an emerging market economy, which transited from a centrally planned economy in the early 1990s to a social market economy since its accession to EU in 2007. The aim of this milestone research for the wine industry sector of Bulgaria is to find dependencies among non-examined phenomena from the economic, social, and political spheres being not investigated up to this date. The expected effects of the research is to generate new knowledge about the investigated economic and socio-political phenomena as well as to explain the relations between the socio-political environment, on the one hand, and the opportunities for innovation practices of SMEs, on the other. Human interrelations are the engine for application of innovations. Thus, this study is focused upon wine industry as a specific sector of the Bulgarian economy. Only SMEs positioned in Bulgaria are included in this research, as main limitation of the scope of the study. Wine industry is a traditional sector of Bulgaria’s economy, but the political processes in the late 1980s affected negatively every aspect of wine production in the country. The research methodology is of a survey-descriptive type. A wide range of research methods are used to successfully achieve the goals and tasks of the research. The method of expert assessment is used, and it is conducted with the support of scholars from listed economic universities as consultants (see the Appendix List). There were conducted in-person verbal interviews with stakeholders of wine industry enterprises in Bulgaria to test the ideas, build knowledge, and gain insightful comments to the investigated research ideas. In addition, Two Focus Groups were held to produce a single agreed platform for communicating in an objective way how companies work. The focus groups were tested through in-depth interviews, as it follows: Focus Group I  In-depth Interviews with 5 CEOs, who participated in the Pilot Study.  In-depth Interviews with 25 professionals of the wine industry, who participated in the Pilot Study. Focus Group II  In-depth Interviews with 15 CEOs, who participated in the Final Research.  In-depth Interviews with 15 professionals of the wine industry, who participated in the Final Research. Based on the professional opinions collected, it was constructed within the research a conceptual model of how to establish an Innovative Enterprise. The survey used simple random sampling: 156 questionnaires were distributed, and 67 questionnaires were finally received. Analysis of collected data was made using the Statistical Package for the Social Sciences (SPSS). The goal of the study was achieved as the undertaken research of the wine industry enterprises and stakeholders, positioned in Bulgaria, discovered new methodological approaches for studying the following three applicable business dimensions: - level of implementation of innovations by wine industry stakeholders; - innovation activities of the SMEs and - applied innovation strategies by the SMEs. In summation, this book shall be taken to stand as a basic up-to-date study for further investigation of the innovation phenomena discussed. KEY WORDS Innovations, Competitiveness, Wine Industry, Bulgaria.
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Article
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The paper presents a conceptual model for investigating the innovation activity of enterprises from the wine industry in Bulgaria. The study aims to submit a unified methodological framework for application by experts in researching, analyzing and bench-marking the innovation activity in the sector. Many researchers confirm that different innovation models are appropriate for different sectors, regardless of best practices in innovation management, and it all depends on the specificity of innovation and its relationship to sector specificities. Thus, the examination of wine sector requires a specific approach and an empirical research, based on own questionnaire focused on the individualism and the need to study the innovation niches and opportunities of wine sector.
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Competitiveness is a fundamental indicator of great importance for the functioning of both enterprises and national economies. A number of factors influence the assessment of an enterprise's competitiveness. Among these factors is innovation activity. For Bulgaria wine production is a traditional sector with potential for development in different directions. Given the increasing competition on the domestic and world wine market, a research of the Bulgarian wine industry is more than necessary. One of the directions that can contribute to increasing the competitiveness of the sector is increasing the innovation activity of the wine producers. In this sense, the aim of this study is to conceptualize the role of innovation activity as an element of competitiveness, and in particular its role in improving the competitiveness of the wine industry. For this purpose, a number of theoretical sources and empirical studies on innovation activity and competitiveness in both general and wine- making are reviewed. Systematization of the studied literature was made and summaries were made about the possible contribution of the innovation activity in improving the competitiveness of Bulgarian wine production.
Conference Paper
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As the studies and empirical data indicate that innovations are a significant factor for improving competitiveness, we believe that scientific research in this area may provide support for those who seek to make their business more innovative. There are many works dedicated to general effect of innovations on growth, but less are focused on the role of innovations in certain sectors. Such sector is might be the wine industry. The wine industry in Bulgaria has a long history, experience and has the potential for development. That is why we examine the scope of innovations that can be implemented in the wine industry. Alongside we study the potential of Bulgarian wine industry. The results show that the wine producers in Bulgaria make slow steps towards more contemporary development of the sector, but the more significant results are yet to come.
Conference Paper
The economic development of a country, a region or an economic sector is associated with the introduction of innovation. The sector of wine production is traditional for the Bulgarian economy and thus the innovation activity in the sector can contribute to the overall development of the economic processes. The current paper presents the results of a pilot study. Through it we tested the questionnaire, which we are going to use in the final field work. Furthermore, it provides some preliminary results on what innovations have been applied in SMEs from wine industry, located in Plovdiv region. Thus, the questionnaire was sent to a selection of representatives of the sector. The results indicate that this format of the questions is easy to be understood and doesn’t require much times to be filled. It also showed us that the wine producers already apply most of the suggested innovation or would apply them.
Book
Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.
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