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Innovation practices of wine industry private stakeholders /The case of Bulgaria/
Abstract and Figures
This Book deems to summarize essential and critical statements from genuine publications of the Members of the Project. In fact, this Book shall be taken to stand as a Research Compendium – a special class of intellectual product that combines texts, references, and excerpts of selected project publications and professional expertise of the Members of the Research Team. Thus, this Research Compendium serves as the Final Reporting Product of the Research. The collection of concise but detailed information about innovation practices is aimed at private stakeholders to summarize and systematize the key points that are considered the product of the research study. Executive Summary This book explores innovation performance of the Bulgarian wine industry private stakeholders. The research study deals with an essential economic problem, related to whether innovation businesses may play key role in European and Bulgarian business practice. The study takes into consideration that Bulgaria is an emerging market economy, which transited from a centrally planned economy in the early 1990s to a social market economy since its accession to EU in 2007. The aim of this milestone research for the wine industry sector of Bulgaria is to find dependencies among non-examined phenomena from the economic, social, and political spheres being not investigated up to this date. The expected effects of the research is to generate new knowledge about the investigated economic and socio-political phenomena as well as to explain the relations between the socio-political environment, on the one hand, and the opportunities for innovation practices of SMEs, on the other. Human interrelations are the engine for application of innovations. Thus, this study is focused upon wine industry as a specific sector of the Bulgarian economy. Only SMEs positioned in Bulgaria are included in this research, as main limitation of the scope of the study. Wine industry is a traditional sector of Bulgaria’s economy, but the political processes in the late 1980s affected negatively every aspect of wine production in the country. The research methodology is of a survey-descriptive type. A wide range of research methods are used to successfully achieve the goals and tasks of the research. The method of expert assessment is used, and it is conducted with the support of scholars from listed economic universities as consultants (see the Appendix List). There were conducted in-person verbal interviews with stakeholders of wine industry enterprises in Bulgaria to test the ideas, build knowledge, and gain insightful comments to the investigated research ideas. In addition, Two Focus Groups were held to produce a single agreed platform for communicating in an objective way how companies work. The focus groups were tested through in-depth interviews, as it follows: Focus Group I In-depth Interviews with 5 CEOs, who participated in the Pilot Study. In-depth Interviews with 25 professionals of the wine industry, who participated in the Pilot Study. Focus Group II In-depth Interviews with 15 CEOs, who participated in the Final Research. In-depth Interviews with 15 professionals of the wine industry, who participated in the Final Research. Based on the professional opinions collected, it was constructed within the research a conceptual model of how to establish an Innovative Enterprise. The survey used simple random sampling: 156 questionnaires were distributed, and 67 questionnaires were finally received. Analysis of collected data was made using the Statistical Package for the Social Sciences (SPSS). The goal of the study was achieved as the undertaken research of the wine industry enterprises and stakeholders, positioned in Bulgaria, discovered new methodological approaches for studying the following three applicable business dimensions: - level of implementation of innovations by wine industry stakeholders; - innovation activities of the SMEs and - applied innovation strategies by the SMEs. In summation, this book shall be taken to stand as a basic up-to-date study for further investigation of the innovation phenomena discussed. KEY WORDS Innovations, Competitiveness, Wine Industry, Bulgaria.
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