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Big Tech’s Buying Spree and the Failed Ideology of Competition Law: The Example of Facebook

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... Subcommittee on Antitrust, 2020; see Baer et al., 2020;DOJ, 2021;Klobuchar, 2021;Petit, 2020. 94 Cp. Glick et al., 2020;Subcommittee on Antitrust, 2020;Washington Post, 2021. 95 Cp. ...
... The reason is that such a "merger-plus-shutdown" does not yield any efficiencies-to the contrary, it harms consumer welfare. 111 Cp.Furman et al., 2019;Glick et al., 2020. Content courtesy of Springer Nature, terms of use apply. ...
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The past few years have seen the opening of several antitrust investigations against some of the most dominant and powerful companies in the world—e.g., the U.S. Department of Justice, numerous states, and the Federal Trade Commission have sued Google, Facebook, and Amazon, and the E.U. has launched additional proceedings against Amazon, Apple, Facebook, and Google. This paper looks at the latest trends and developments in the E.U. and the USA and analyzes the different regulatory approaches taken from a distinct business ethics, that is, ordoliberal perspective. The paper aims to derive ordoliberal-inspired antitrust principles and apply them to the current antitrust proceedings and investigations, thereby assessing their strengths and weaknesses. It also aims at developing ordoliberal-inspired reform proposals which might help to strengthen and “harden” modern-day antitrust regimes.
... The company has access to the best researchers, including great talents such as Demis Hassabis, Shane Legg, and Mustafa Suleyman. One benefit of accessing great talent and innovation is that Google significantly reduced energy consumption [6]. The element led to reduced costs and thus improved revenues. ...
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This paper explores the issue of MA as it pertains to Supply chain elements such as Enterprise Resource Planning (ERP), the role of technology, and supply chain efficiency. By exploring the issue further, the research seeks to assess the recent trend of increased mergers and acquisitions (MA) and how the activities affect the supply chain management (SCM) role. The results are important in understanding current trends in SCM when it comes to mergers and acquisitions. The discussion covered the role that COVID-19 played in increased trends in MA and technology's role in MA activities and success. The ultimate goal is to understand how technology and COVID-19 impact MA activities and how, in turn, the supply chain management role gets affected.
... 114 Cp. Furman et al., 2019;Glick et al., 2020. ...
... 47 According to the Commission 'Competition Law 4.0' (2019), new guidelines are also needed for start-up acquisitions by dominant digital companies. Those guidelines should specify the relevant theories of harm, e.g., conglomerate, data-based, or innovation-based theories of harm.48 Glick et al. (2020) argue in favor of 'new' U.S. merger guidelines, that is, a return to the 1968 Merger Guidelines and the abolition of the Chicago School-inspired 'potential competition doctrine' -which makes it unnecessarily hard to challenge big tech acquisitions. 49 The Furman Report recommends updating the Merger Assessment Guidelines of the U.K.'s Competition and Markets Authority (CMA): The new guidelines should make use of the so-called balance of harms approach -which considers the scale and likelihood of harm in merger cases -and tolerate 'some false positives' to avoid 'some false negatives'; lastly, it should make use of the transaction value test and review all M&As above a particular value (cp.Furman et al., 2019). ...
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The debate around ‘big tech’ and competition law and policy has gained traction over the past few years – not least because of the various ongoing antitrust investigations in China, Europe, and the U.S. This paper builds on the renewed interest in the topic and discusses the key characteristics of digital markets, the business models and strategies of major tech platforms such as Amazon, Apple, Facebook, and Google, and the corresponding antitrust issues. It does so by utilizing a distinct business ethics perspective, i.e., ordoliberalism. By doing so, the paper not only aims to enrich the current debate on big tech and antitrust; it also intends to illustrate the continuing relevance and importance of ‘German neoliberalism’ in the 21st century.
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The paper analyzes the challenges faced by competition authorities with respect to the digital sector. Borrowing insights from the business policy literature and from the economic literature, the paper first analyzes the specificities of digital firms (multi-sided platforms and ecosystems) with respect to their development and competitive strategies. Building on this foundation the paper explores some of the challenges of applying traditional competition analysis to competition in the business sector. We then discuss a number of issues relevant to competition law enforcement in the digital sector starting with the role of data, competition within ecosystems and between ecosystems, consumer biases, and the role of gatekeepers. We conclude with a research agenda for economists and competition authorities.
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