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Sustainable tourism community: A case study of İstanbul

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Abstract

Considering the changes in the demands and needs of tourism community, sustainability is the most significant and essential guide who leads to diverse changes worldwide. Mindful of environmental, economic, cultural, and social changes worldwide, tourism community is a concept and also a fact that has a diverse range of impacts on locality and thence city life. Related to tourism, tourism is able to be seen as a relationship of three bottom lines between resource, production, and consumption. As a result of not only correlation to economic vitality due to new tourism marketing, but also development of communication and transportation, the world has literally become a local region. Not only a rapidly growing number of tourists but also a growing demand of consumption from society living in cities is one of the reasons why there is an increase in competition for resources citywide. This report will explain a combination of challenges of tourism development and restructuring of sustainable tourism community, which is involved in a new economic, social, cultural, and environmental pattern to understand the impacts of tourism with examining city of Istanbul as a case study.
ISSN: 2645-9078
OLD ISSN: 2548-0847
Journal of multidisciplinary academic tourism
2020, 5 (2): 63-79
www.jomat.org
Sustainable tourism community : A case study of İstanbul
Cumhur Olcar
ABSTRACT
Keywords:
Sustainability,
Community,
Tourism industry.
Considering the changes in the demands and needs of tourism community, sustainability is the most
significant and essential guide who leads to diverse changes worldwide. Mindful of environmental,
economic, cultural, and social changes worldwide, tourism community is a concept and also a fact that
has a diverse range of impacts on locality and thence city life. Related to tourism, tourism is able to be
seen as a relationship of three bottom lines between resource, production, and consumption. As a result
of not only correlation to economic vitality due to new tourism marketing, but also development of
communication and transportation, the world has literally become a local region. Not only a rapidly
growing number of tourists but also a growing demand of consumption from society living in cities is
one of the reasons why there is an increase in competition for resources citywide. This report will explain
a combination of challenges of tourism development and restructuring of sustainable tourism
community, which is involved in a new economic, social, cultural, and environmental pattern to
understand the impacts of tourism with examining city of Istanbul as a case study.
Article History:
Submitted:19.04.2019
Accepted: 10.08.2020
Doi: https://doi.org/10.31822/jomat.739909
1. Introduction
As tourism grows as part of regional and national
economies, many places from cities to rural areas
have promoted tourism as a means of economic
development and prosperity. However, crowded
tourism also raises concerns about sustainability.
Tourists can increase undesired cultural, economic
and environmental damage; disrupt local real
estate markets; cause pollution and over-
development; and turn local cultures into
commodities. It is possible for tourism to make a
profit without harming local and global
communities. While social scientists have been
critical of the concept of community for a long time,
the concept of community has gained popularity in
the discourse of tourism planning and
development. However, one of the reasons for
preventing the success of community-based
tourism (CBT) programs is that organizers do not
see the local community with the tourist
community included in the concept of community.
As expected, this new idea, the Tourism
Community, can be used wisely in tourism
marketing. Due to the communication power of
tourism, the representation of destinations has
direct and potentially significant effects on people
who are presented, represented and
misrepresented and (sub) groups that do not have
such representations.
A community participation approach has long been
advocated as an integral part of sustainable
tourism development. The approach is expected to
increase the carrying capacity of a community by
reducing the negative effects of tourism and
increasing its positive effects. Participation is not
only to distribute material resources more
efficiently and fairly, but also to transform the
information sharing and learning process into the
service of people. We can define the purpose of
participation as redistribution of power. Thus, the
sustainable tourism community can ensure the
redistribution of tourism benefits and costs. In the
context of tourism planning, the concept of
sustainable tourism community includes tourism
of all communities (tourists, global tourism
organizations and companies, local government
officials, local citizens, architects, developers,
businessmen and planners).
Research Paper
Cumhur Olcar:
PhD Candidate, Ankara Hacı Bayram Veli University, Turkey, email address: cumhurolcar@gmail.com, orcid id:
0000-0003-3020-4875
Jomat is licensed under Creative Commons Attribution-Noncommercial-Derivable 4.0 International License.
64
The image of tourism is based not only on the local
community, however, on the assets of the natural
environment, infrastructure, facilities and local
community, including special events or festivals.
Therefore, the collaboration of the host community
is necessary to properly access and develop these
assets. Public participation is a driving force to
protect the natural environment and culture of
local communities as tourism products, but also
promotes more tourism-related income. However,
since the tourism industry is sensitive to both
internal and external forces, many tourism
development plans are often partially implemented
or not implemented at all. Besides, even those that
have been fully implemented are not always
sustainable. Therefore, all plans should be linked
to the overall socio-economic development of both
tourism communities in order to increase the
feasibility and life of the projects. Therefore, this
study reviews the basic theories used to discuss the
participation of a joint community of two different
combinations: sustainable tourism community,
tourism and local communities, including
redistribution of power, cooperation processes and
social capital creation. This theory forms the basis
for defining a community-based tourism (CBT)
model. The author examines Istanbul with a case
study to evaluate the actual level of participation
of this model in a study area.
Tourism has become the logical outcome of the
global nature of capitalism in many ways as an
environmental end game. Governments managing
newly emerging economies force their citizens
living in touristic areas to migrate from where they
live in order to gain a place in the global tourism
market. This reveals a new concept of refugee: the
tourism refugee. The spread of tourism habitat
means protecting myriad economic, ecological,
social and political process with neoliberal
engagement. This process, which we can call
neoliberal conservation, is performed for the
privileged part of the world population, which is
the living condition created by the capitalist
civilization (Mostafanezhad et al., 2016: p. 1). To
end this unfair approach does not mean to end
tourism activities. On the contrary, a tourism
market to be built by including the local
community is possible. Sustainable and
community-based tourism proves to us that mass
tourism is possible without hindering nature,
culture and social life. Facilitation of tourism can
be realized especially with the panoply of political
forms (Douglas, 2014: p. 12).
Local communities are developed with tourism,
utilizing their resources. These resources may
include cultural and natural assets and tangible
and intangible heritage. These resources were
actually in place before tourism activities and they
did not exist for tourism activities. It would be
somewhat different by type of tourism and / or
community; however, tourism does not require
extensive economic or capital investment, except
for large-scale infrastructure such as airports.
Hence forth, developing states consider tourism as
foreign exchange gains. World Heritage Sites can
actually be used to develop communities.
Economic, socio-cultural, environmental and
behavioural impacts of these touristic sites should
be carefully brought to tourism in sustainable
ways. In many places, tourism can work as a
community development tool. Tourism can have an
important meaning especially for local
communities in rural or isolated areas. For some
areas, tourism is the only industry they can foster
for their economic development. On the other hand,
tourism can also become an alternative, new and
main industry for places where traditional
industries have been declining. Tourism can be
used as a tool for local communities to benefit from
the positive change of rural or urban areas
(Jimura, 2019: p.67).
Gross National Product shows that any output
produced in their country is important. Tourism is
an important economic output for countries
established as distant islands or small or
underdeveloped countries. 40.9% of the GNP of
these countries consists of tourism revenues.
Therefore, the importance of local governments
and local communities is emphasized for tourism
activities. Revenues of local governments from
tourism of local communities vary depending on
various factors. Some of these factors are the
number of tourists staying in the touristic area, the
duration of the trips, the amount of spending per
tourist, and the amount of spending in local
conditions. However, while the economic gain of
local residents from tourism revenues is indirect, it
is observed that local communities are difficult to
experience the opinion that they are financially
effective. As a matter of fact, the fact that central
governments or local governments have increased
their income from tourism does not require local
residents to gain income from tourism or an
increase in their income (Jimura, 2019: p. 82). With
the development of the tourism industry,
governments generate employment. Tourism is a
preferred alternative for job creation in regions
where some types of industry have declined.
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
Tourism is therefore trigger the inflow of people to
a tourist destination. Touristic cities or regions,
whose population is increasing and whose social
structure is diversified, can therefore create new
employment areas. Therefore, positive change is
not limited to the tourism industry. Furthermore,
tourism can also protect existing employment
opportunities in the tourism and relevant
industries. Besides, tourism provides young people
and/or women in traditional societies with
employment opportunities (Jimura, 2019: p. 83).
However, the number of tourists increases as the
tourism industry develops, and this development
can cause inflation and increase the cost of living
for local residents. This issue can affect the price of
property, daily goods and services, all of which are
important for local people’s daily lives. The main
cause of this phenomenon is that the level of
demand for these products can increase because of
the influx of people and businesses from outside
local communities. Especially the developments in
the real estate market cause quite challenging
living conditions for the local community. A very
high demand for property is observed in popular
tourist destinations, although tourism is not the
only reason for inflation and increase in the cost of
living. Local inhabitants are deprived of affordable
housing especially in tourism cities where the
building stock is not sufficient and the
transportation infrastructure is not developed
(Jimura, 2019: p. 84).
Tourism can encourage overcrowding and local
residents may feel threatened by this development.
The presence of a large number of foreigners can
lead to the invasion of the privacy of the local
people. This flow of visitors can also trigger various
jams, such as traffic jams. Noise pollution and
parking problems are also socio-cultural issues
that can be worsened by tourism. The parking and
driving system is one of the best ways to reduce
traffic congestion and has been adopted by many
attractions. Tourism can cause local population
growth. The above factors can cause changes in the
social structure of local communities, including
social polarization. Social polarization refers to an
increase in the uneven distribution of wealth.
However, the unsustainable development of
tourism can lead to this increase or advance.
Tourism can also increase solidarity among local
residents. The sense of community is very effective
in strengthening the harmony of their behaviour
towards becoming a tourism community of a local
community accompanied by events or festivals
(Jimura, 2019: p. 97). The main types of
environmental impacts of tourism related to
tourism destination development encompass
inappropriate development, loss of habitat,
extinction of species, pollution and loss of spirit.
Concerning inappropriate development, an
extensive development of resort complexes with
high density can instigate serious negative
environmental impacts on flora and fauna.
Especially, trekking tourism is a painful business
for local communities and their natural
environment. Deforestation is one of the major
issues in the local natural environment where
trekking tourism occurs. A lot of litter is landfilled
locally and this can trigger soil pollution. (Holden,
2016: p. 116).
Most tourist destinations are also local peoples’
places of residence. Hence, their life must come
first and the necessity to sustain their life must be
secured. Such basic infrastructure for local
residents includes water, electricity and gas.
Hence, it must be remembered that, originally,
these basic services were provided to satisfy the
needs of local communities, and tourism does not
always guarantee further development of such
infrastructure. If tourism develops without extra
investment in such basic infrastructure, there is
competition between local residents and visitors for
limited facilities and services. This problem occurs
in developed countries as well as in less-developed
countries (LDCs). Tourism development also
requires infrastructure for local communities and
visitors, including transport infrastructure and
services, attractions, restaurants and cafes.
Transport is essential for tourism. Moreover,
transport infrastructure and services affect the
attractiveness of a tourist destination. Parking
spaces are also required to accommodate privately
owned and rented cars used by local residents and
visitors, although many tourist destinations
encourage visitors to come by public transport to
realize tourism in a sustainable manner (Jimura,
2019: p. 117).
The need to change cultural practices for
presentation and sale to tourism interests was a
commonly cited problem. When the reports from
local communities are analysed, it is seen that the
control regarding cultural changes is out of the
local authorities. Therefore, among the effects of
tourism complained by local residents, there is an
inability to change culture. The use of certain
images of local people and their culture to promote
regions resulted in residents being trapped in
certain lifestyles in order to meet tourist
expectations. The patterns of employment
associated with tourism also had negative impacts
66
on destination cultures. Due to the changing
cultural social structure, traditional activities have
become obsolete. In particular, young people have
gradually moved away from local culture values as
they adapt to changing culture faster (Moscardo,
2008: p. 3). In particular, the bonds established
between tradition and nature are weakening
gradually. In addition to the damage caused by
tourism, local residents, which keep pace with the
changing lifestyle due to new cultural values, have
become harmful to nature. Hence forth, the role of
ecotourism within the sustainable tourism concept
and the role of interpretation in ecotourism are
sustainability, with its fundamental concerns
including environmental degradation, impact on
local communities and the need for high-quality
tourism management. Although ecotourism
involves the natural environment, it is
differentiated from nature-based tourism by the
characteristic that it contributes to conservation.
The primary motivation of ecotourists is education.
Through education, the local community
understands how it can live without harming
nature and tourist structures at the centre of
tourism. In addition, tourists are obliged to adapt
to these living conditions as they perform their
services sustainably (Moscardo, 2008: p. 93).
2. LITERATURE REVIEW
Tourism Community Stakeholders
Tourism is one of the global industry’s most
precious resources, not only because it provides
space for commodification and consumption, but
because it provides many of the resources required
to enable rising flows of seasonal and permanent
lifestyle for both almost every culture and
individual. Tourism is also essential to support the
life of individuals to the ultimate freedom and
luxury while it is a global social phenomenon
contributed to increasing green and sustainable
network worldwide. However, at the prevailing
view lies the belief that tourism analysis is able to
compromise the combination of interdisciplinary
and multidisciplinary through its emerging
conscious that construe to each change among
interconnected economic, social, and
environmental changes worldwide (Mathieson and
Wall, 1992: p. 1; Burns, 1995: p. 9; Meethan, 2001:
p. 4; Shaw and Williams, 2004: p. 76). In this
context, tourism is able to be described as “Tourism
activity that engages local community interests in
a meaningful partnership with the tourism
industry to construct a destination product that is
appropriate from a local business, societal and
environmental perspective (Murphy, P. and
Murphy, A., 2004: p. 7).”
As an emerging niches market of tourism industry,
according to WTO tourist is “a visitor who travels
either internationally, by crossing an international
border, or domestically by travelling within her/his
own country. In both cases the visitor travels to a
place other than her/his usual (home) environment,
is away from home for at least one night and the
purpose of the visit is not paid for by the place
visited. Tourists that stay for a few hours but not
overnight are called excursionists” (cited in
Murphy, P. and Murphy, A., 2004: p. 12). In order
to able to describe tourist through its current
appearance into globe, ‘purpose of trip’, ‘residence
of the traveller’ and ‘length of stay’ are significant
and considerable measures (Mathieson and Wall,
1992: p. 37; Murphy, P. and Murphy, A., 2004: p.
12). Tourist seems likely related that mobilisation,
relaxation and safety, consumption, leisure
conditions and an experience of being different
places. In addition, the characteristics of the
interacting groups or individuals and the
conditions of place where homes the
communication are the major factors for
reconstructing a relationship between tourist and
host globally (Mathieson and Wall, 1992: p. 135).
According to this view, redefinition of tourist by
WTO (UNWTO, 1995) is that “travelling to and
staying in places outside their usual environment
for not more than one consecutive year for leisure,
business and other purposes.”
Matthew (cited in Murphy, P. and Murphy, A.,
2004: p. 15) asserts that “Community comes from
the word communion, to share a common task
together. And it’s in the sharing of that task that
people do bigger things than they knew were
capable of. Then there is really something to
celebrate.” Besides, Dalton (cited in Murphy, P.
and Murphy, A., 2004: p. 16) described that
“Interest in community is based on the practical
grounds that people increasingly are coming
together to identify their needs and through
cooperative action improve their social and
physical environment.” In addition to this, Warren
(cited in Murphy, P. and Murphy, A., 2004: p. 17)
states that “...an aggregation of people competing
for space. The shape of the community, as well as
its activities is characterized by differential use of
space and by various processes according to which
one type of people and/or type of social function
succeeds another in the ebb and flow of structural
change in a competitive situation.” With respect to
the emerging tourism community, it reflects a
strong sense of belonging together and wanting to
preserve and enhance the home territory. Such
feelings are synonymous with smaller sized
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
communities and could be equated with localised
destination areas. The tourism within these
communities is likely to include a combination of
international tourists, domestic tourists and
excursionists (Murphy, P. and Murphy, A., 2004: p.
14-18, 24-26, 287). The relevance of these
definitions and also a many of others to community
tourism is derived from its being based on social,
cultural, historical, economic, and environmental
principles that conceptualise change as an outcome
of competition (Murphy, 1985: p. 131-133;
Mathieson and Wall, 1992: p. 137,141,154,161;
Choi and Murray, 2009; Koutsouris, 2009).
Communities have shaped in relation between
mobility which compromises goods, information,
services, and financial transactions are all mobile
over space, as are people. Meanwhile, despite the
developmental models require self-interest,
intensity, and diversity within communities, the
notions is able to turn community spirit which
encompasses each stakeholder of tourism in order
to create desirable destinations (Burns, 1995: p. 9,
41; Mathieson and Wall, 1992: p. 141, Shaw and
Williams, 2004: p. 2,283; Getz and Timur, 2009).
Tourism industry is one of the global forces that are
shaping the socio-economic and environmental
relations worldwide. Tourism industry not only
enhances usage of place for users and visitors and
also creates more appropriate spaces for a diverse
range of providers and other sectors of the
economy. Tourism is also of the largest and fastest
growing global industries by economic measure
including gross output, value added, employment,
capital investment and tax contributions. The
combination of global, national, local and other
tourist-related bodies that make returns on
investment and aid in remedying economic
challenges is to support and promote the tourism
industry (Mathieson and Wall, 1992: p. 183; Shaw
and Williams, 2004: p. 4, 11, 224). Considering the
rapidly changing global tourism pattern for at least
last three decades, worldwide international
arrivals counted 1.4 billion in 2018. Tourism
industry generated US$ 1.7 trillion or close to US$
4.6 billion a day in 2018. Almost 30% of the world’s
exports of commercial services and 6% of overall
exports of goods and services are accounted by
tourism industry in 2018. In this context, Europe
is to remain the strongest magnet for tourism with
arrivals growth holding half of total arrivals whilst
Asia and Africa has marked increase in
international tourist receipts during the period
between 2017 and 2018 with almost 5% for each.
Correlated to a global export category, tourism
ranks fourth after fuels, chemicals and automotive
products (UNWTO, 2019). Despite the advantages
of providing international tourism data through
leading origin and destination countries, in order
to understand tourism growth and its impacts on
globe and local, the data searching must be able to
extend behind also rising domestic tourism
(Mathieson and Wall, 1992: p. 1; Lockwood and
Medlik, 2001: p. 4).
2.2. Urban age for Sustainable Tourism
Community
The socio-spatial reorganisation of tourism
community has had three different paradigms
between 19th and 21th centuries including
modernity, post-modernity, and currently
globalisation through economic, social, cultural
and political changes worldwide (Meethan, 2001).
In Modernity, the differentiation between home
and leisure has been described as a consequence of
regulated production towards wage labour that
organised around clock time. As a react of
fragmentation, discontinuity and alienation in
Modernity, the tourists meet to a new
conceptualised tourism as ‘sacred journey and a
form of ‘secular pilgrimage’ towards the utopian
authentic against a dystopian vision of modernity
in ‘post industrial modernity’. As the
postmodernism consolidated through urban areas
relating to changing patterns of consumption,
tourism became largely to dominate and structure
new patterns of consumption based on cities and
regions with its control of resources and trade
routes (Meethan, 2001: p. 14-32; Bailey and
Richardson, 2010). As a result of not only
correlation to the revaluation of space due to
commodification but also a reassertion of the
locality, the world has literally become a local
region for tourism. It is apparent that rapidly
growing new forms of culture is a mixture of
diverse components. Although there are argues
that homogenised culture is appearance worldwide
at now more than ever as a result of a loss of
identity between local communities (Meethan,
2001: p. 5-36; OECD, 2009). In this context, “As
globalisation involves increasing interconnectivity,
increasing economic ‘depth’, and the extension of
commodity relations, it may appear that the local
is therefore being subsumed into a wider economic
framework (Meethan, 2001: p. 40).”
One of the great introductory clichés of tourism
studies is urbanisation. As a consequence of mass
factory production and marked suburbanisation,
increasing economies of scale, political activity
through local government, and civic identity, and
centralised social and leisure facilities were shaped
68
the pattern of space. Therefore, ‘reimagining of the
city’ allowed considerable impacts on urbanisation
through creation of new spaces of consumption as
part of expansive series of changes in urban living
(Meethan, 2001: p. 7-22). Moreover, as a result of
the inevitable rebirth of a new urban style of life
through heritage and urban conservation
movements, a growing number of individuals have
been obligated to move into central and inner city
from their suburbs. It is able to emphasize that the
consequence of gentrification related to new
pattern of production and consumption, the
dereliction of local community has emerging. In
this process, old physical environment and
community were restored to attract new urban life
and also new economic production, tourism
(Meethan, 2001: p. 20-22). “This can be seen in
terms of gentrification and the revaluation of
urban space, where the interpretation of problem
areas into areas of opportunity changed both the
economic and symbolic valuation of place. By the
same time token, the developments of these new
spaces of urban consumption contributed to a
devaluation of the traditional resort areas
(Meethan, 2001: p. 32).” It seems likely that re-
urbanization, reflecting economic restructuring a
global effort to improve living, working and leisure
conditions in city centres. In addition, as previously
mentioned, urban consumer and increasing visitor
of cities is the major cause for regenerating globally
integrated tourist-historic cities rather than local
concerns (Ashworth and Tunbridge, 1990: p. 264;
Meethan, 2001: p. 22; EC, 2000). On the one hand,
in terms of ‘tourist gaze’, the creation of
representations and symbols encompass not only
for central importance to tourist industry, but also
for the new urban destinations. On the other hand,
in order to supply global and regenerated cities to
be confirmed by experience, understanding of
tourism is able to reveal and design by travel
writing, TV programmes, and online world
(Meethan, 2001; Urry, 2002).
And therefore, Meethan (2001: p. 37) asserts that
“the development of tourist space means change at
the level of lived experience for those whose space
of home, or of work, is the space of leisure for
others.” It is able to be seen that “Local practices
and local values shape responses to globalisation,
but also help to shape globalisation (Shaw and
Williams, 2004: p. 270).” However, not only
sophisticated consumer with exaggerated
expectations but also lower prices and transaction
is one of the reasons why there is an increase in
demand for places are made and remade through
engagement with tourism but not local
communities yet (Lockwood and Medlik, 2001: p.
28; Meethan, 2001: p. 5-7; Shaw and Williams,
2004: p. 19). Related to this, ‘the renaissance of
tradition and reenchantment of place’ is quickly
replicated by urban areas towards “the concern for
style, the stylization of life, the ‘no rules only
choices’ slogan of the ever renewable lifestyle
(Featherstone, 1990)” As a result of commodified
aesthetic attributes of places, tourism has become
major element of growth in the sites of leisure
consumption where has reached a new intensity
(Lefebvre, 1991: 32-34, 222; Meethan, 2001: p. 14-
38). Correlated with these ideas, the production of
tourist spaces is able to be seen as a dynamic
process of commodification which has changing
relationship between source, production, and
consumption as a three bottom line that address
local community to be survived (Meethan, 2001: p.
40; Bramwell, 2011). It is also a new system of
communication requires both material and
symbolic changes to delineate socio-economic
positions and distinctions as the production has
introduced with a combination of different styles
including both different cultures and epochs and
excluding local identity (Meethan, 2001: p. 7-29;
OECD, 2006; Chhabra, 2008).
In fact, the culture and life style desired to be
created is a fully planned community. “While cities
have been planned for many years, it was during
the early 20th century that the first so-called‘
planned ’communities were constructed, where an
attempt was made to create a sense of place and
communitas in an artificially constructed
environment. Early attempts to create public
housing ‘communities’ were dismal failures, with
their consequences still being felt today in terms of
the concrete ghettos they created. The first of these
so-called modern community-creation movements
is arguably the Garden City movement of Europe
and the United Kingdom, followed by the post
World War II New Town movement in the UK
(Beeton, 2006: p. 6). ”
Metropolises are the most important tourist
destinations due to the diversity of resources they
offer. Small but architectural or nature-specific
towns may also be the sea of tourist consumerism.
Towns and cities are actually much more
interesting than the tourist is often allowed to
appreciate. Tourists get in touch with the local
community in towns and benefit their own personal
development. Destination attributes, resource
endowment and potential impact are the basis on
which communities should pursue specific tourist
types ethnic, cultural, historic, environmental
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
and recreational, the first four being most
controllable at this level (Richards and Hall, 2000:
p. 102). Tourism also helps towns and cities to
develop themselves. They improve their personal
behaviour and diversify their landscape designs in
order to increase the number of visitors and
economic gain of the host community. These
developments make the touristic cities more
tolerant and safe. Consequently, tourism can
positively promote a community to potential
investors and residents as well as visitors.
However, not all tourist images attract the desired
type of resident or even reflect the community’s
self-image. When looking at developing
communities through tourism, one of the most
important elements is that of the image of the
community in its target markets. However, it is
important to acknowledge that if there is a conflict
between the tourist’s image and what they
experience, they will most likely be dissatisfied.
Hence, if the community’s vision and goals do not
change, the grassrooted response will begin to
occur due to the number of visitors lost (Chiu,
2014).
Since tourism is based on places visited and people,
it cannot exist outside the community. For this
reason, tourism and community are
interdependent variables, any change that occurs
in one affects the other. Therefore, tourism is
important in indispensable value as a community
development tool. Especially it is significant for
rural and peripheral communities (Beeton, 2006: p.
16). Community Based Tourism (CBT) aims to
create a more sustainable tourism industry,
focusing on the host community in terms of
planning and maintaining tourism development
(Beeton, 2006: p. 50). CBT is an essential theory for
the response tourism community for both host and
visitor communities. CBT is vital for tourism's
economic and technological development of the
local community and for the visiting groups to have
a happy and peaceful experience. Another theory is
Corporate Social Responsibility (CSR). CSR is
about adopting business practices based on ethical
values and managing all aspects of the enterprise
in terms of its impact on employees, shareholders,
the environment and communities. CSR is one of
the main approaches to achieve sustainable
tourism development. The rapidly increasing
number of visitors and increasing expectations
from destination places are important for both local
communities and financial institutions. Therefore,
public-private partnership has been valued as of
the twenty-first century in terms of sustainable
tourism development. By developing public-private
partnerships between the community, local
government, local businesses, tourism operators
and private sector capital and intellectual
property, such organizations are able to leverage
the ethical benefits of tourism development in
communities (Beeton, 2006: p. 195-7 ).
2.3. Sustainable Tourism Community
In terms of sustainable tourism community,
pattern of sustainable development is required
from not only local, urban, and national but also
cross-border and macro regional territory to
interact with tourism. The link between
community and tourism has been applied most
strongly in the areas of economic development,
social planning, and urbanisation. “A sustainable
society is one that can persist over generations, one
that is farseeing enough, flexible enough, and wise
enough not to undermine either its physical or its
social system of support (Meadows, 1992).” Such
awareness of the local people by tourists and
authorities is clearly one of the first principles of
sustainable tourism. Mindful of the transformation
of new global economy, integrated new policies, and
the creation of a new familiar and global structure,
globalisation is a concept and trigger to mass
tourism in cities. A new established dominant
pattern for mass tourism reflects not only the social
division of the time including summer, month,
week, weekend holidays and also day-trip towards
the benefit of new infrastructures, but also the
socio-economic division through spaces and places
including seaside resorts, statutory holidays, and
camps. A new leisure places is demarcated from the
work habitat and defined physical and social space
deliberately isolated from the surrounding
environment and local communities for
conspicuous consumption and the activities that
could be pursued for its users, tourists (Meethan,
2001: p. 8-9, 11). “Tourism must travel to consume,
and what they consume is their destination
(Meethan, 2001: p. 15).” Given the complexities
involved in between tourist and host communities,
tourism is not able to lead the drive for solidarity
and cultural cohesiveness among host community
with a balanced concern for sustainable
consumption and social stability in a commodified
place where address production at same time
consumption. Considering the competition of basic
community resources including space on the road,
in the open and public spaces and facilities
including affordable housing rather than hotels or
hostels, community centres, and public transit,
residents have to face with visitors. The less
localised and changed forms of consumer behaviour
70
that is shaped in urban locations. A significant
problem the community faces today is that the local
population is still struggling to survive in the
symbolic boundaries created by the development of
new consumption spaces between insiders and
outsiders (Mathieson and Wall, 1992: p. 1;
Meethan, 2001: p. 152; Murphy, P. and Murphy, A.,
2004: p. 17). The appearance of new spaces which
are generally compact and walkable are in micro
locations is identifying the name of local
communities as a result of a community or
neighbourhood sentiment. Nevertheless, the same
identifying is not evidence that for an integral
aspect of cohesion between existing
neighbourhoods and users to use new spaces
mutually (Murphy, P. and Murphy, A., 2004: p. 17-
23). There is immense inequality between
individuals: as Nash (cited in Meethan, 2001: p. 57)
states “What is a limit for one people is not
necessarily a limit for another.” The role of tour
guides and other each partnership is vital to
prevent division between front and back and
therefore public and private or vice versa such as
tourist and local ghettos (Meethan, 2001: p. 152-
169; Jensen, 2010). In order to response to
requirement of tourism community including
interconnected and developed transport system,
luxury or well facilitated hotels and hostels, and
leisure activities which are resulted by high energy
consumption and a large of greenhouse gases, cities
perform to increase their infrastructure and global
support facilities. In opposite this effort, in order to
able to be sustainable tourist community and to
minimise its consumption, the changes in
consumer’s profile including demographic shifts,
technology, and time pressure must be aligning
with the changes in host community’s profile
including changes in working patterns and modes
of consumption in the hospitality industry through
a range of measures such as zoning regulations,
building codes and design standards with new
green economy structure (Ashworth and
Tunbridge, 1990: p. 53; Lockwood and Medlik,
2001: p. 30; Meethan, 2001: p. 83-136; Gracan,
2010; Blazevic and Zivadinov, 2010).
To take an advantage of the combination of
community and business, the triple bottom line
including host community, the tourists and the
industry is able to make a breakthrough for an
attainable and acceptable form of community
tourism towards economic prosperity,
environmental quality, and social equity
(Mathieson and Wall, 1992: p. 186; Lockwood and
Medlik, 2001: p. 70; Meethan, 2001: p. 58-59;
Murphy, P. and Murphy, P., 2004: p. 28, 261). If
participation of locality is to be more than a
globalised, standardised, and franchised
initiatives, and if that local ownership are
structured without emerging new local elites,
consequently tourism development is able to be
only really succeed (Meethan, 2001: p. 60-75).
Elliot (Meethan, 2001: p. 121) asserts that “There
has been a movement away from traditions and
religious and other values and vigorous local
communities have disappeared; others have
become more materialistic, hedonistic with weaker
family networks and community support systems.”
Changes to the culture can compromise its ability
to provide cohesion that benefit residents.
Although as tourism impacts on the community
increases in reverse way, the community is not
suitable to bridge growing gaps between local
community and its identity (Meethan, 2001: p. 83-
136).
As a result of social impacts of tourism, the cultural
and economic distance between tourists and hosts
is appeared increasingly. The quality of life of
residents is able to be sustained with local socio-
cultural events in the new space. Considering the
acculturation theory that is driven by exchange
process between tourists and hosts, while cultures
are meeting with each other, stability of weaker
culture is able to be promoted against the stronger
culture to not face a mirror effect. As cultural drift
happens in a temporary contact situation,
influences are more visible and permanent in local
society compared to tourist community (Murphy,
1985: p. 131-133; Mathieson and Wall, 1992: p.
137,141,154,161; Choi and Murray, 2009;
Koutsouris, 2009). The cities are compounded form
that has crisscrossed and telescoped by the
interaction of residents through vitality, history,
and services in order to bridge to its new global
appearance. Tourism has generally resulted not
only from destinations where is beautiful, vibrant,
prosperous, and well serviced but because of
locations which has well infrastructure,
accessibility, and something special among its life
circle (Murphy, P. and Murphy, A., 2004: p. 287;
Choi and Murray, 2009).
Approaches and models created for tourism plans
include sustainable development, system,
community, integrated planning, comprehensive
planning, flexibility and functional systems.
Community Approach focuses on decentralization
and emphasizes on democratization throughout
gained significance when political power shifted
from the central government to cities, towns, and
neighbourhoods, thereby giving voice and
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
empowerment to local communities to address
their own problems. The involvement of local
residents in decision-making processes enhances
the cooperation between the host community and
the travel and tourism industry to advanced levels
(Philips and Roberts, 2013: p. 3). More sustainable
holistic tourism policy can plan Community-Based
Tourism-Promotion Zones (CBTPZ, or CTZ for
short) within tourist cities or in certain tourist
areas. “CTZ, acting directly under the national
government, would implement selective capital
investments, land use, zoning, building and design
regulations, and economic incentives to execute the
vision. The proposed zones would allow special
land uses, such as mixed-use areas and
redevelopment where appropriate (Philips and
Roberts, 2013: p. 137). ”
As tourism becomes important in communities
around the world, developing tourism sustainably
has become a primary concern. Communities are a
basic reason for tourists to travel, to experience the
way of life and material products of different
communities. Communities also shape the 'natural'
landscapes, which many tourists consume.
Communities are of course the source of tourists;
however, the effects that certain places and social
contexts cause during their visits shape the context
of the host community's experiences. Sustaining
the community/particular communities has
therefore become an essential element of
sustainable tourism. Tourism development, which
is aimed to be realized without community
sustainability, cannot be sustainable. (Richards
and Hall, 2000: p. 1).
Increasing geographic and social mobility has
weakened the concept of community by graying the
boundaries of globalization and localization. It has
become difficult to distinguish which one is the
local community and which is the global visitor.
The population of the cities has increased due to
the tourist community. Since the natural and
infrastructure resources of the city are also offered
to the visitors, any blockages or deprivations that
may occur should be prevented. Environmental,
economic, political, technological, cultural and
social considerations should be planned as holistic
and sustainability in line with the understanding
of place-based communities (Richards and Hall,
2000: p. 2-5)
3. METHOD
In this article, in order to understand the
sustainable tourism community planning theories
and applications in depth, a literature research
was conducted and a case study approach was
applied. Case study is particularly suited to study
the dynamic process-oriented nature of
collaborative planning processes. Case study
research is inherently multidisciplinary and
includes qualitative techniques for the discussion,
observation and analysis of documents. During the
case study, three main data collection methods
were used in the study: administrative, planning
and analysis of official documents and records and
reports of informal national and international
organizations; In-depth telephone and face-to-face
interviews with experienced planners, researchers,
university students and urban residents living in
tourist venues and areas involved in sustainable
tourism planning processes; observations to
improve interpretation of interview findings. The
first contacts for this article were established
through London Metropolitan University. A total of
16 people were interviewed. The technic of
interviews was semi-structured. Most of the
interviews were started by asking three basic
questions and then some broad questions about the
nature of the changes of local communities living
in the tourist area, the socio-economic and socio-
cultural context of the change process, the
background and involvement of the tourism
planning process. Although an interview guide was
used, the progress of the negotiations was released
and the questions were open-ended. The interviews
were held in the shops and workplaces of the
participants, airport, and touristic centres or in
places selected by the participants.
4. FINDINGS
Istanbul is an ageless city as a result of its multiple
historical, economic and so¬cial layers which
connects ages, civilisations, and mobilites since
almost 2,500 years. Re¬lated to Istanbul, Istanbul
is a ‘hinge city’ where “is a city of migrants rather
than immigrants, a place of location rather than a
destination, a city of mobilities” according to
Sennett (cited in LSECities, 2009: p. 13). Istanbul
is lively, beautiful, busy, chaotic, romantic,
historical and magnificent. As a city of more than
16 million people during the day, your location will
really change the impression you have. In this big
city built on two continents that transcend
continents, people live, work and have fun at great
distances. European side is for business but at the
same time Asian side is for housing. People
working for foreign and domestic large firms and
organizations live on neighbourhood islands, which
are formed by protected residences created in the
centre of the city. In fact, special regions have been
designed to live in remote suburbs, where small-
scale cities are located in the surrounding areas of
72
Istanbul and where these privileged employees go
and go in the city centre daily. Like these high-
income and high-income people, low-income urban
dwellers live far from the city, but their travels are
longer and complicated. It could be a tourist
paradise because it saw three empires in the long
history of the city: Eastern Roman, Byzantine and
Ottoman Empires. Maybe this city has seen
tourists from different parts of the world: Europe,
Middle East, Central Asia, Eurasia, and Africa. Or
it may have attracted the cause by creating strange
mixtures due to its conditions. Istanbul is a
mixture of east and west or a combination of old
and new or traditional and modern. Is Istanbul the
most in the west? Or is it the other way around? Is
"Contrast" an Istanbul-born phenomenon? These
theories are not hidden in the history of the city,
but the cement that forms the city even today.
Vikings called it Miklagard means big city, the
Slavs called it Tsarigrad means the City of Caesar,
and it was Constantinapolis for the Romans and
Greeks (Gray, 2019).
Istanbul has natural, heritage, and culture
resources that make it a home for many types of
tourism. For example, it is well-known city for
health and medical tourism. It also has high
standard marinas for yacht tourism and suitable
ports for cruise tourism. Considering many
heritage sites and attractions related to different
faiths, Istanbul as a city has been a vital
destination for religious tourism. Being a business
centre makes Istanbul one of the major
destinations for business tourism and MICE
(meetings, incentives, conferences, and
exhibitions) tourism. Istanbul hosted 128
international meetings in 2012 and 146 in 2013,
ranking 8th in convention delegate statistics
according to the International Congress and
Convention Association (Lowry, 2017). Istanbul is
considered an important location for education
tourism with many universities and international
schools. Istanbul also offers many venues for
shopping for everything from very low-priced goods
to expensive high-fashion and popular luxury
goods. With many venues including stadium,
courts, and pools and sea, Istanbul is a well-known
city brand in sports tourism also as hosting many
international sport games.
According the image of cities, impact of
globalisation in Istanbul is invisible yet. Although
it is a strong built relationship, however, it is not
an enough evidence for globalisation in this age.
Nevertheless, in last decades, it is clearly seen that
in order to attempt effort to regenerate centre of
the city under the control of the globally
interconnected stakeholders and partnerships for
socio-cultural and socio-economic development.
Nevertheless if the analyses expand towards daily
life of central zone rather than physical
community, It is able to be seen that Istanbul is a
world city which consist of a range of diversity in
communities whose has both root at closest regions
and exchange between each other in the same area
towards historical, social, economic, and religious
assets. In this view, Istanbul is a historic and world
city but not global yet, globalising city (Ashworth
and Tunbridge, 1990: p. 25-59; Urry, 2002; Scott,
2002: p. 79; Shaw and Williams, 2004). Recognising
of heritage has become an urban resource and this
resources support ‘history industry’, which shaped
not only form, functioning, and aim of the
‘commodified city’ but also its communities. In this
view, “Tourism is important to cities and that cities
are important to tourism (Ashworth and
Tunbridge, 1990: p. 51).” The heart of Istanbul
concern is in the conjunction of tourist, historic and
city. And it is located in centre of city. History of
concern most relate about the preservation of
aspect of old built environment. However, there is
another necessity to be able to sustain area,
preservation of local community (Fsadni and
Selwyn, 1996: p. 66-72; Ashworth and Tunbridge,
1990: p. 3-12). Thus, “the historic city originates
from architectural forms and morphological
patterns, as well as the historic associations they
contain, but ultimately is resolved in economic and
social priorities (Ashworth and Tunbridge, 1990: p.
8).” Therefore, reconstruction and conservation of
built environment represented one side of the
conservation ethic; other one must be conservation
of communities. After being a European Capital of
Culture in 2010 and self-realisation of historical
peninsula, there is markedly increased in tourism
and international and national attractions
including musical, historical, and artistic festivals,
biennale, symposium, and conference in Istanbul.
Besides, as a global tourism destination, Istanbul
has remarkable location, temperate climate with a
long summer season, unique architectural heritage
with certificated by UNESCO World Heritage List,
built patrimony, and a range of other attractions
including local flavours, foods, restaurants,
architectures in the local environment, histori¬cal
festivals and also fashion design. As a result of
these objectives, Istanbul is an 8th most visited city
in 2019 with almost 15 million international
tourists by using almost 1% of railways and more
than 99% of airways. When the statistics of 2019
are compared with 2012, a marked increase is seen.
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
2012 tourism statistics are as follows: Istanbul was
a 9th most visited city with almost 8 million
international tourists by using 68% of airways,
24% of highways vehicles, 7% of railways, and 1%
of seaways as a result of cultural and natural
assets and a relatively weak cur¬rency. A domestic
arrival is also important to revaluate sustainability
in tourism community. “International tourism
traffic is the tip of the iceberg. Domestic travel, in
terms of the number of trips taken, far exceeds the
level of international trips.” In Istanbul, the
number of national visitors is also accounted more
than double the number of international arrivals
(IMM. Directorate of Strategic Planning, 2009;
Duman and Kozak, 2011; The Republic of Turkey.
Minis¬try of Culture and Tourism, 2010; UNWTO,
2012; The Republic of Turkey. Minis¬try of Culture
and Tourism, 2019; UNWTO, 2019; The Republic
of Turkey. TurkStat, 2019).
Traditional decentralised urbanisation of Istanbul
has different sections of the society which are
inhabited their own areas through appearance of
diversity but not complexity. However, the urban
fabric in historic quarters being destroyed for
‘tourist bazaars’ and other touristic consumption
spaces as a result of demand of visitors for a
familiar environment where homes global firms
and business to feel safe and flexible. However,
during the period, residents who provide the
lifeblood to the neighbourhoods move out. This is
also resulted by the loss of a community as part of
a continuing culture (Fsadni and Selwyn, 1996: p.
36-43; McDonald, 2008). Istanbul especially the
Historical Peninsula is shaping to increase hotel
capacity, urban cultural amenities, and associated
infrastructure for creating touristic spaces to
harbour the millions of tourists annually. There
are 604 accommodation establishments of the
different categories in Istanbul. In addition, this
number of establishments had the total of 60,446
rooms and 123,271 beds. High proportion of hotels
is located in the district of Beyoğlu, Fatih, and
Şişli. That capacity alone was sufficient to
accommodate the annual volume of 10 million
tourists. Moreover, in a nearer future, the number
of hotel has been increased at 817 hotels through
56,164 rooms and 113,099 beds. A historical
peninsula of Istanbul has five different districts
where has average people per km2 is 137 compared
to 68 of Istanbul. Related to the data, the density
of historical quarters seems to be extremely
increased by accession of urban and domestic
tourists in the next decades. As a result of these
paradigms, congestion in Istanbul has more than
ever become visible in the centre zones of Istanbul
(Griffin and Hayllar, 2006; Güçer, Taşçı, and Üner,
2006; Bezmez, 2008; Göymen, 2008; Dincer, Enlil,
and Evren, 2009; The Re¬public of Turkey.
Ministry of Environment and Urbanisation, 2019;
Bayındır, 2010; Cansız and Keskin, 2010; IGD,
2010; Leiper and Park, 2010; Alvarez and Korzay,
2011; Gunay and Dokmeci, 2011; Malkoç, 2011;
The Republic of Turkey. Minis¬try of Culture and
Tourism, 2019).
Tourism management alone is not enough. In
addition, the organization and employees must
comply with these plans. The experience of every
tourist visiting the destination planned to increase
the economic return of tourism to touristic areas
plays an important role in the promotion of that
centre (Kozak & Kozak, 2018). According to the
researches, there are three basic factors that direct
the experiences of tourists: learning, enjoyment
and escape. However, it is understood that learning
has the most important effect on increasing the
quality of experience of the tourist (Tonguç, 2010).
Considering these three factors, identified five
different types of cultural tourists: purposeful,
sightseeing, casual, incidental, and serendipitous.
For example, the audio guides of museums around
Sultanahmet square should have options that meet
the different expectations and preferences of
various tourists. Sound and light shows that are
staged intermittently at different periods in
Sultanahmet and Beyoğlu districts are an example
of product differentiation. It is beneficial for
tourism to repeat these and similar activities with
new technological opportunities. In addition,
planning the visual shows such as the theatre that
tells about the rich life history of Istanbul (Rome,
Byzantine and Ottoman) can increase the depth of
experience of the tourists (Yenen, 2009). The
touristic districts of Istanbul, such as Sultanahmet
and Beyoğlu, are not far from problems that harm
tourists' experience and satisfaction. Tourist
congestion, for example, is a major problem in
these centres. For example, Ilber Ortayli, the
former president of the Topkapi Palace Museum,
claims that 15,000 tourists can visit the palace at
the same time and this palace is beyond the
decision of the museum administration. Effective
planning can reduce museum congestion. Another
problem on the target is the absence of parking
spaces for tour buses, increasing tourist
experiences. However, experiences in the city are
not always in the benefit of Istanbul. Tradesmen
and citizens whose jobs are disturbed due to the
density of tourists may exhibit negative behaviours
towards tourists. Tourists who want to get rid of
this kind of negative behaviour and use the time
74
better have to deal with the deceit of the taxi
drivers. Besides, local residents entering an unfair
fee for taxi use and location competition, taxi
drivers who usually offer the opportunity in favour
of tourists refuse local passengers (Altunel and
Erkut, 2015). Another problem with tourism is
vehicle traffic jams. Traffic congestion has a great
negative effect on tourist satisfaction, as well as
becoming unbearable for local residents. There is
an urgent need for parking and taxi driver
arrangements. Along with these improvements,
this historic site, offering high-quality hospitality
and food and beverage options, will help guarantee
a high-quality tourist experience with a high level
of satisfaction (Alvarez and Yarcan, 2010).
Another data obtained as a result of interviews is
whether Istanbul is sustainable in terms of
tourism. According to tourism planners, tourism
workers and the majority of tourists, Istanbul has
a sustainable tourism infrastructure. Tourists are
very pleased with their experience, because it is
especially affordable. Tourism workers are pleased
with the TL equivalent of their earnings as a result
of the low value of the Turkish lira against the
foreign exchange. However, the common topic that
these three working groups complain about is
transportation. Istanbulites do not find the tourism
infrastructure of the city sufficient. They
emphasize that their lives are getting harder
especially due to tourism. They complain about the
disruption in transportation, traffic, the increase in
the rents of the regions near the tourist area and
the increase in the prices of rest and entertainment
places such as cafes and restaurants in tourism
centres. “I think that the arrival of tourists
contributes to us in many areas, both social and
economic, but because of those who want to benefit
from tourists, the price of everything is doubled
and we have difficulties because of this logic to act
(Avcı, G., Personal Communication, 03 March
2020)." Not only Istanbulites but also tourism
workers or businesses complain about the
exorbitant increase in prices. One of the answers to
whether the tourists make their daily lives difficult
is as follows: “In my opinion, they make it difficult.
If they understand our needs by putting
themselves in our shoes, there will be no problems.
In some areas, guests from Arab countries keep
apartments for rent at high prices. And this causes
prices to increase (Durmus, L., Personal
Communication, 02 March 2020).” Istanbul
experienced an increase in the number of Arab
tourists coming to Turkey's southern border and
the resulting humanitarian crisis has also affected
the tourism activity seen in Istanbul. Although
tourists are generally satisfied with Istanbul
residents and touristic shops and entertainment
places in Istanbul, there are also some complaints.
“Towards Arab not all of them have a good attitude
as most of them see Arabs either as Syrian refugees
or Saudi rich and not smart, which can give the rest
of us some bad time but generally they can be more
trained to be more hospitable (Gad, A., Personal
Communication, 26 February 2020). Gad is a
tourist from the United Kingdom continues as
follows: “In general they are nice I didn't have any
personal problem, but again due to the Syrian
crisis I believe also as an Arab I get some looks from
people just as I have middle eastern face (Gad, A.,
Personal Communication, 26 February 2020).”
In conclusion, mindful of all infrastructural,
economic, cultural, social and environmental
changes citywide, tourism developments is a
central driving force behind the rapid social,
political, and economic changes that are reshaping
local societies. The consequences of these processes
are outlined and the resulting issues there by
emerging some questions. Who has so changed our
cities, by which methods, and for what reasons?
What sort of cities therefore does community want
and is it their heritage or culture. To avoid a
conflict between tourism communities and
exclusion of local community, Istanbul is able to
take advantage of green economy with local
ownership through local brand imaging for
increase in tourism infrastructure including hotels,
commercial streets and centres, and leisure spaces.
Considering the youthfulness of global tourism
development in Istanbul, Istanbul makes it
sustainable tourism possible through participation
of its residents not only as a provider but also as a
driver. In addition to social promotion in the
touristic sites must be accompanied with
sustainable built environment. One of the great
clichés of tourism development in Istanbul is that,
the sites include enormous opportunity to
regenerate sustainable built environment and to
sustain life of local community thanks to time
which of cluster examined sustainable studies
about sustainable building codes, application of
green stars, and bridging local engagement for new
cases as like Istanbul (UNESCO, 2008; Bilgili,
2010; Coenders and Mundet, 2010; Baloğlu and
Şahin, 2011; IMM, 2011; The Republic of Turkey.
TurkStat, 2019).
5. CONCLUSION AND DISCUSSION
It would be realistic to implement tourism
community based planning considering the
operational, structural and cultural limits of
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Journal of multidisciplinary academic tourism 2020, 5 (2): 63-79
community participation. Participation at local
level is essential to achieve the global goal for
sustainable development. However, such
participation often involves shifting power from
local authorities to local actors. Moreover, true
consensus and true local control are not always
possible, practical or even desirable by some
communities that develop CBT. Local communities
should develop strategies to welcome and interact
with tourists and showcase themselves and their
visible culture. This involves finding the right
balance between economic gain and cultural
integrity. Tourists should, of course, return to their
homes with the least amount of damage to the
tourist sites they visit. They should protect local
culture and nature as much as possible. Its effects
on city life should be minimal. Hotel and
restaurant chains serving tourists should limit
their activities that will negatively affect local
dynamics. From the transportation to the rentals,
the holiday program to be made by the tourists
should be planned without affecting the local
economy and social life. This study aimed to
emphasize the importance of how to prevent
damage to the city and rural areas, especially when
developing cultural tourism products. Due to the
communication power of tourism, cultural heritage
representations have direct and potentially
significant impacts on peoples and communities
presented, represented and misrepresented. Every
CBT program that wants to achieve sustainable
success requires the participation of tourists and
local people.
The concept of a sustainable tourism community is
important not only to improve guidance and
hospitality skills, but also to distinguish between
the concepts of tourists and the local community.
The effects of local communities on tourists are also
important. It is necessary to inform the local people
they visit about complex visits as they imagine.
Education in this way may not be sufficient to solve
all problems, however, brief information to tourism
workers and tourists will certainly help planners
make principled decisions to implement the
concept of sustainable tourism community. At this
point, the problem continues to develop
economically sustainable and environmentally
sustainable forms of tourism that are acceptable
for various interest groups within communities.
Professionally trained local guides are one of the
key elements to achieve a sustainable Tourism
Community, provided they receive sufficient
incentives for their work. In addition to providing
tourists with an unforgettable experience, they can
help communities have more realistic expectations
about tourism development.
This article is of the opinion that although
community-based tourism is often advocated,
considering the literature and practise, there are
very few directives on how this can be achieved in
practice. Using the model presented here, it is
suggested that the first step in practical tourism
planning is to examine the current situation in
terms of community participation and then identify
the necessary initiatives to promote it.
Stakeholders can use this model to improve their
participation in tourism development in the
community in question. However, the applicability
and usability of the model in later stages of tourism
development and in different cultural contexts has
not yet been determined.
Increased cooperation is the basic need of
development for local communities. Increased
cooperation between local residents and visitor
community is also essential in terms of sustainable
tourism. In order to restructure sustainable
tourism community created by local communities,
visitors, and tourism industry, some suggestions
emerge at the end of our research. These are:
Successful companies and stake holders operating
in touristic zones should be examined and
suggestions for other companies should be put
forward.
Thanks to the characteristics of the regional
clusters, it is possible to prevent the local
challenges of individuals, organizations and
regions, which are constantly updated, with
sustainable plans. It is possible to transform the
touristic region into an advantageous centre that
creates socio-economic and socio-cultural value and
vitality.
In order to gain competitive advantage, the
private sector needs to see that it is to their
advantage to work in cooperation, to support the
local community and to make the right demands
from the government, which can stimulate
economic growth. For this reason, in order to
artificially change market competition, it is not
effective to take subsidies from different levels of
government or to companies that compete.
Current collaborations among local people will be
useful to understand what your region can actually
do for tourism. It is necessary to analyse well which
touristic assets and community values are present
that form the basis of using and developing your
competitive advantage. Expanding the
76
partnerships and collaborations offered by tourist
networks already in a regional cluster will
definitely strengthen the region's economy and
contribute to a vibrant, healthy regional
development.
To conduct research on the formation and
development of regional clusters to help local
stakeholders, especially the local tourism industry,
to realize the objectives.
We need to develop knowledge and awareness of
how individuals behave in small groups. According
to the results, companies and employees operating
in the tourism sector should be trained.
Different routes should be created in tourism
centres that will attract the attention of tourists.
The entire physical infrastructure from the facade
of the buildings on these routes to the sidewalks on
the ground should be changed to attract attention.
Training should be provided to the employees of
companies and institutions on these routes to
behave tolerant and understanding to the visitors.
This education does not only make the experiences
of tourists more joyful. It also increases the level of
human development locally and the local
community has higher living standards.
The local community living in regions other than
the created routes should also be informed about
tourist activities. Especially the residents of the
region, which are lined up in the network of
touristic routes, should help the experience of
tourists to be more unique.
Improve the reflection skills of institutions and
individuals working for tourism, especially used in
project management. Thus, thinking and
behaviour can become widespread with examples,
and tourist centres can have access to medium-
term goals for the formation of a sustainable
tourism community.
Informational posters, brochures and forms about
the local community should be given to the tourists
at the points where the tourists enter the city or
the touristic area. Apart from the historical,
natural or modern structures they visit, it will be
beneficial for the tourism community to be more
sustainable in order to obtain information about
the local spirit. In addition, tourists should be
informed about what they can do to make their
visits to help the host community.
It should be optimistic for the future of tourism
and touristic region.
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