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Airline Tickets Product Planning.
A Case Study for American Airline &
Partners.
Author: Omar, AbdElRahman (2020)
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Table of Contents
1. The Airline Industry…………………………………………………………………….
2. Schedule Change in Flights…………………………………………………………...
3. Innovative solutions for Schedule Change in Flights…………………………………
4. Prices for different solution…………………………………………………………...
5. The different Target Market…………………………………………………………...
6. Interviews with people from these target Markets to issue their interest in the solutions
and their prices. …………………………………………………………..
7. The best plausible Solution (Compensation Packages) ………………………………
8. Compensation or Severance Package Explained………………………………………
9. Updated Solution based on the interviews………………………………………………
10. Financial Benefits from Solution ………………………………………………………
11. Indirect Competitors (Train Companies in the USA) …………………………………
12. Competitive advantage…………………………………………………………………
13. The Innovation Ecosystem that helps in Implementing our Solution (Signing Up as
An Airline Partner) ……………………………………………………………………….
14. Value Added by Marketeers (Reassurance) ……………………………………………
15. Business Canvas Model……………………………………………………………….
1. The Airline Industry.
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An Airline is an organization that offers an air type of transport to travelers and cargo.
The carrier organizations use planes and airplane to work their administrations. These
organizations additionally have associations and partnerships with each other to finish a similar
flight. The carrier organizations typically require an air testament and permit by the Public
authority aeronautics position to run and work their flights.
The historical backdrop of the Carrier business began with the German organization DELAG that
dispatched its first airplane on November 16, 1909. To start with, carriers were the individual
possession until the 1930s. Be that as it may, from 1940 to 1980, the public authority assumed
responsibility for the responsibility for carriers across the world. In any case, the time of mass-
scale privatization and partnerships began during the 1980s. (Shaw, 2020)
The aim of this research is to identify Major problems in the Airline industry with a Case Study
of American Airlines Looking through the issue and how the Marketing or Sales Department can
fix the issue as well as yield or gain return for the one of the purposed solutions for the Issue
2. The Issue (Schedule Change in Flights)
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The problem in hand is called a schedule change, which is a very popular term in the airline and
travel industry let’s take an example for the issue of the Schedule Change.
Aircrafts make tickets accessible for buy around a year preceding the flight, however the air
terminals can affirm the time periods just around 3 months before the flight, which can bring
about timetable adjustments. Carriers themselves can change their timetable, particularly when
the airplane has mechanical changes. Let us check the following example, A flight has been
already booked t and you are prepared for your outing, when the carrier sends you an email to
inform you of a flight plan change. Or in other words the schedule change.
Travelers are routinely influenced by an alteration of their flight plan, presently like never
because of Coronavirus. With most flights dropped because of COVID-19, travelers are left with
the choice to either get a discount for flight wiping out or change the flight plan.
All in all, the further ahead of time you book your flight, the higher the odds of having a
timetable change. So, in simpler words the earlier you book your flight the more it is viable for a
schedule Change
Except for minor flight plan change, you can get a discount when the aircraft alters the timetable
of your flight. All in all, you are qualified for a discount in instances of critical flight plan change
and flight retractions or cancellations. Note that the aircraft may offer you a rerouting rather than
a discount. As referenced previously, if the substitute flight sometimes falls short for you, do not
hesitate to dismiss it and request a discount all things being equal.In any case, that is not
generally the situation. Now and again, you simply need to acknowledge the difference in flight
time. You may likewise be qualified for a discount or rerouted by means of an alternate flight
(Busson, 2020)While this may demolish your journey or trip, realize that when this occurs,
travelers can some of the time guarantee a flight plan change remuneration or compensation
offered by the Airline whether you can get it, Through the Airline Itself or Through the Travel
Agency which markets the Tickets for the Airlines with a profit., They Also sometimes Offer
Refunds in Major Changes & Cancellations.
Let us Take A look at Real Life Example to Grasp the Idea more
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Expedia has been hit with a legal claim for denying discounts for flights dropped over the Covid
Pandemic. Daniel Mahoney documented a claim against Expedia after he guarantees the
movement booking administration abused the Washington Customer Insurance Act by declining
to discount the cost of his carrier ticket. "Notwithstanding its part as mediator or agent in its
clients' acquisition of air travel on these aircrafts, Expedia didn't intercede or find a way to
guarantee that its clients were given the option to get a discount on pandemic dropped flights,"
the claim peruses. As per the suit, Mahoney said he bought a $905.08 ticket to go full circle on
Expedia in December to head out from San Francisco to Milan through TAP Air Portugal in July
2020.
In May, after the beginning of the Coronavirus pandemic, Expedia informed Mahoney that his
flight had been dropped by the aircraft and offered him just a "voucher" rather than a full
discount. "(Mahoney) mentioned a discount of his buy for the dropped flight," the suit peruses.
"The (Expedia) specialist said that he would rather get a voucher at his buy cost for use with
American Carriers, substantial until December 31, 2020. The specialist demonstrated that the
carrier would not give a discount." Mahoney said he addressed various Expedia specialists,
including a boss who said "my options are limited" in giving a full discount. Mahoney said he
got a movement credit. "During this uncommon worldwide wellbeing and monetary emergency,
customers' requirement for discounts over movement vouchers is squeezing," the claim peruses.
"Travel vouchers give little security in this emergency, especially where numerous people need
cash currently to pay for fundamentals like food and lease.
The legal claim claims Expedia abused the Washington Consumer Protection Act by utilizing
unjustifiable or tricky practices in exchange or trade. Mahoney and the class individuals are
looking for financial harms and high pitch harms as in compensation. (Henderson, 2020).
3. Innovative solutions
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Source: (American Airlines, 2020)
As a Salesperson or as A Marketer In any Travel agency or Customer Service agent, one of the
most proposed solutions is to offer the customer an alternative As in a Future Trip or
Compensation, whether it is from an affiliate airline or from the same airline. They could offer
the customer points that can be redeemed with Certain Regulations for Instance Same Flight
Departure and arrival, Same seating class whether Economy or Business or any class the
Previous Ticket Had. Which is sometimes not sufficient for The Customer
The Issue with this solution That is usually the Airline is not able to find you a Replacement and
not in all cases are a Major Schedule change meaning that your flight could be Delayed A day or
Two which is not a Major Change According to The Airlines Themselves. This Causes
Sometimes the demands of the customer not to be fulfilled which Sometimes the Airline Industry
ignores for Gains & Profits.
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Our business Model and purposed solution to the matter is a little similar however it does include
all the gaps in the airline industry to be hypothetically fixed through a Credit System that can be
paid through banks and be regulated there, And How can we offer this is through a Unified
Credit System by credit Card or Through Digital Payment System In terms of a Compensation
package points That could be used internationally with all Partners that agree to the Terms of that
agreement. Which will be basically Marketing All Airlines Companies through a mediator
international Company that would be the final keynote.
4. Prices for different solution
Source: (American Airlines, 2020)
Some of the point Credit Programs are very Reasonable However they Do Not Satisfy the
Customer Demands. What we would purpose is to Fill in the Gap in the markets, by Utilizing
Travel Agencies to Redeem Points through Any Airline which is a bit Tricky since that we would
be having to Convince other Airlines to Team up with competitors for the Customers Value to be
added and Demands to be fulfilled .For instance An American Airline Flight was cancelled on
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20th of Jan 2020 and there is no other alternative but from another Airline , which for now
Airlines do not allow , they allow Refunds for Major changes or redeeming points for Minor
Changes , Our Hypothesis resides somewhere in the middle which we would purpose for the
competitor Airline to Take that customer for Some Type of Compensation from the cancelled
Airline , Which Could be Seats on another Plane Points to be redeemed , Or Some type of
compensation for the competitor Airline so it could let the Passenger from American Airlines get
the seat on 20th of Jan. This solution purposed similarly exists but not in the structure that the
customer needs but in terms of how the Airline Companies can gain More profit.
Source: Expedia.com(2020)
As Per the above rewards in Expedia.com You can earn reward Points on Every Trip Made and
to be redeemed in terms of A discount , Free Perks like V.I.P in a Club and in some cases to
Redeem for Another Flight Through Expedia not The Airline .This still causes the issue that
availability of the Flight on the site might not be found , which in this case you would be offered
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Later Dates than originally Agreed or Earlier which Still is an issue for the Customers , As well
as the Refund Period For Most Airlines Takes a while which as mentioned Before in the real life
example Sometimes the customer just wants his/her money back for resources like travelling by
train getting food, getting a hotel Room or finding another Airline. For the Case of American
Airlines, it takes 7 Businesses Days, in Other Airlines however it can take up to 52 Weeks which
in Return for the customer is not helpful at all.
The alternative solution for Different Prices will be discussed in section 8 in the name of Future
Compensation Package. To further explain the graphs and the hypothesized solution for the issue
5. The different Target Market
American Airlines utilizes a blend of segment, geographic and psychographic factors to serve the
client. Division helps in understanding the various gatherings of clients dependent on populace
factors.
It utilizes undifferentiated focusing on methodology to consider the developing necessities of the
client worldwide.
After the worldwide unrest in 2008 and consolidation of the US carriers in 2013 to shape a
bigger Flight substance has come about into repositioning the gathering. It utilizes client
advantage based situating system to make a psychological planning as a main priority of the
clients dependent on the advantages advertised. (Bhasin, 2020)
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6. Interviews with people from these target Markets to issue their interest in the solutions
and their prices.
1St Interview Travel Agent with Expedia-Canada Working through Call center Agency in Egypt’s
Teleperformance.
The Travel Agent Agreed with the solution , Due to the nature of His work He Claims that not all
his calls he could find alternative for the customers and not all Customers would accept point so
offering a Reimbursement Package That Could Benefit the customer would be Better in terms of
Reputation for the Travel Agency and Airlines However The Method to Apply Such a Package is
doubtful by most Travel Agents since that it might yield as much profits for the Corporate but
more looking for the Customer demands to be fulfilled
2nd Interview Sabre & GDS Instructor Which is basically a Global Distribution Software which is
responsible for handling Tickets and Refunds through Several Airlines, With Expedia-Canada
Working through Call center Agency in Egypt’s Teleperformance.
Although the Trainer or instructor Agrees with the Point that Airlines are utilizing their own
Structure for Corporate Gains, he argues that Changing that structure is Hard due to the Profits
Earned from Such a Tricky Structure.
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7. The best plausible Solution (Future Compensation Travel Packages)
The best possible solution in our opinion Is to Market The airline re-routed Flights as Future
Compensation Packages, Through an Online Marketing Travel Agency Like Expedia.com or
Traveloicty.com But however the missing Ingredient would be offering Them Different Airline
Flights which is not Possible now due to the structure of the Airline Industry. This is where the
Future Compensation Package solves this issue as explained in section 8.
While Marketing those cancelled Flights, with alternative Flights from other Airlines that could
be redeemed through points, From the travel Agency, assuming the customer is not satisfied the
points could be redeemed for other Travel Related processes like Hotel Booking or Leisure
Activities, in this way the customer would not be losing his Ticket Value and would be intrigued
to buy a New ticket Since that his old Ticket Would Be Redeemable in other areas in the Travel
Industry.
The Final Purposed solution is to provide the customer with a severance package that might be
cheaper in cost or Actually Higher in cost this is all according to the Environment of The Airline
Ticket which is very volatile Through A Unified Credit Card System , Assuming we can’t find an
alternative for the Customer for a cancelled Flight , What we mean by a severance Package is to
offer the Customer a Reimbursement through Offering him a new Trip with same dates if
possible for another Airline as well as a hotel stay if his flight is a day or two early before the
requested Time , while offering this to the Customer , the Airline company can gain more yields
but Acquiring a new ticket which would be cheaper and as well as hotel stay if possible to be
paid at a discounted rate for the customer because of the situation in hand All to be sorted out of
course with our Hypothesized solution the Future Compensation Package explained in section 8.
More recently A New Bill Requires Airlines to Give a full refund to the Customer, even if he
cancelled, this was all Due to the Covid-19 Which Re structured the Airlines Businesses and way
they handle tickets.
The Cash Refunds for Coronavirus Cancellations Act of Twenty-twenty was introduced in the
Senate on Wednesday and keeping in mind that it expects carriers to give the choice of a full
discount, it would at present permit them to keep on contribution travel vouchers as a choice to
money discounts if the voucher is legitimate inconclusively and the offer plainly expresses that
the voyager has an option to a money discount.
Whenever passed into law, the enactment would be retroactive and would apply to any flight that
occurred or was planned to happen on or after Walk 1, 2020. Travelers who have gotten a
movement voucher in lieu of a discount would have the option to demand a money discount. The
bill commands that money discounts be accessible as of recently after the finish of the public
statement of crisis because of the Coronavirus flare-up, which became effective on Walk 1.
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Carriers would be permitted to pay for the discounts utilizing any of the monetary help they got
from the public authority's COVID-19 alleviation reserves a two trillion USD$ bundle known as
the CARES Act that put aside Fifty billion USD$ for U.S. carriers except for reserves that were
assigned for aircraft representatives. (Baran, 2020)
8. Our Hypothesized Solution which is the Future Compensation Travel Package
What we mean by A Compensation Package for the future is, Offering the customer a different
Trip at all from the Original Trip to avoid the Refund or cancellations by the customer you can
offer them a cheaper flight with a cheaper hotel through Points at a different time of Year, which
would make the Airline Affiliate Companies still gain that revenue if the customer accepts
instead of losing all its money to refunds.
Let us take a Similar Example
from Expedia.com We compared 3 Packages from Expedia.com With
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Ticket 3 From CAI TO JFK &
Back + A 5 Night Stay at a
hotel for 1624.16 USD$
Ticket 2 From CAI TO JFK & Back +
A 5 Night Stay at a hotel for
1518.95 USD$
Ticket 1 From CAI TO JFK & Back + A
5 Night Stay at a hotel for
1666.95USD$
different Airlines &Different Hotels to see if they would accumulate to the same financial value
or not to test our Primary Hypothesized Solution
As per the 3 tickets Above we were trying to find an alternative Package for the Customer
assuming That he was Travelling on the 15th of May from CAI which is Cairo Airport in Airport
Codes to JFK Which is New York John F Kennedy Airport. Until 20th of May with a five-night
Stay at A Fair Hotel for a Total Amount of 1,666.95 USD$, As in the chosen ticket to test the
hypothesis was the first ticket which was an average Prices ticket as per the Expedia Search
Engine tool with the recommended tab chosen
The 2nd ticket Chosen, has the same time period but with a different Airline Which is Turkish
Airlines for the case, This ticket witnesses a price decrease of 148$ USD Which is still an
decrease in cost that would be Handled by the Airline or Travel Agency in terms of points , a
discount or offering the package for the customer with the decreased cost .This was because the
preferences changed and The chosen Criteria in the search engine was the lowest price and we
were lucky enough to find a cheaper package for the customer.
In the third ticket Our aim was to find a cheaper ticket for the Customer’s cancelled Tickets.
Which was like the 2nd Ticket we found a decrease in the price however it was minor at only
42.79 USD$ for an averagely priced ticket with a different Airline and a different Hotel Stay
Although our theory is plausible it still makes us ask the question what would happen if the
customer chose the cheapest ticket and the cheapest Hotel available which would be talked about
in the next Paragraph.
So Concluding , Our Hypothesized solution is plausible through a Unified Credit system that can
be utilized throughout the Partners whom agree to this , however it still has some faulty errors
assuming the Customer chose the First ticket which would be the cancelled ticket it would then
have increased costs for the customer , which supposedly at that time the Airline would be
handling the cost due to the cancelled ticket or the affiliated travel Agency , Therefore to assure
this would work without an increase in cost Airlines as well should regulate this by applying a
Fair Policy like they do in their Airline rewards programs , Which is getting the same value you
paid for however still having the option to pay more for an alternative would be good as well as
no price difference returns meaning that if the new ticket and hotel stay is cheaper the customer
wouldn’t get a refund of the difference value so that the Airline wouldn’t be incurring any
additional costs.
9. Updated Solution based on the interviews
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According to the interviews with Individuals with expertise in the matter , after thorough
research online and Deep analysis , the best possible solution would having A Unified Credit
System That would be Embedded into every Airline System , Which already has a system of
their own As an exchange for the customer not cancelling his ticket , Hypothetically he would
get a ticket in the future with certain regulations like the same ticket price and seat class however
what is different about our product from competition is that it can be used in Any Airline or
Hotel in the matter that they are assigned Partners with our product .In this way we can better
availability for damaged customers by airline schedule changes as well as reducing cancelled
seats and refunds assuming this theory works , we will try to discuss this in further details in the
financial benefits section.
And those numbers would simply amount to Point Credits to be Used In 12 Months from The
Original Date of time to be used Anywhere as a discount from a New ticket or Used to buy
Travel Products like Airline Luggage, Travel Tickets, Leisure activities or discounts from other
3rd party Travel Related Sellers.
For Instance, 100 USD $ Would Amount to 100 FCP Credits
1000$ USD Would amount to 1000 FCP Credits and So on.
10. Financial Benefits from Solution
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The financial Benefits from the Future Compensation Package (FCP Credits)
Our proposed hypothesis would state that it would minimize loss in Seats. minimize All around
cancelled revenue due to refunds since that the money would be transferred to an affiliate Airline
or hotel which would in return Be Paid by the amount of The Ticket from the cancelled Airline
Company.
Let us take the Covid-19 Example and see how much it affected American Airlines in 2020
Second from last quarter income of $3.2 billion, down 73% year-over-year on a 59% year-over-
year decrease altogether accessible seat miles (ASMs).
Which means that Seat Miles or Used miles by an Average Passenger on a flight has decreased
by 59% percent
In the second Quarter American Airlines was affected by a three-point six Billion USD$ in Tax
loss due to Ticket Sales going Down.
(A. Airlines, 2020)
So, Assuming Only 20% Percent of those Customers agree to our Hypothesized Solution, which
is the Future Compensation Travel Package Process, it still would mean that 20% of that Loss in
Money due to Unplanned events, would be still used in the Airline Company or an affiliate which
means that sales would not be Going down as much in these types of situations.
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IATA Facts Sheet Table 1 IATA Airline Industry Economic Performance (2020)
According to the IATA, (2020) which is the International Air Transport Association As per results
of the financial Ratios above revenues has gone down for Airlines with a -60.9% meaning that
revenue fell from the previous year of 2019 in 2020 from 612$ Billion USD$ to 191 Billion
USD$.
Assuming we could convince individuals not to get refunds for their flights a 20% of 191 Billion
USD$ in Global Revenue that would amount to 38.2% Billion USD$ in circulation between
Airlines that could be grasped by an international Agency to be responsible for the matter and
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bear in mind those numbers are at the corona times which in a normal year like 2019 would be at
122.4 Billion USD$.
11. Indirect Competitors (Train Companies in the USA)
These would be considered indirect competitors of the Airline since that they could gain
customers from the airline whom tickets were cancelled, withing flights within the USA for
instance the Train companies indirectly takes some of those customers, with the purpose of
Getting the customer to where he needs. Let us investigate some of the Major Companies in the
United States & Canada.
A. Genesee and Wyoming Inc. With a net worth of two point five billion (2.5 Billion
USD$)
Settled in Darien, Connecticut, Genesee, and Wyoming Inc. keeps up short-line and territorial
cargo railways and gives railcar exchanging administrations all through the US, Canada, Mexico,
Bolivia, Australia, and the Netherlands. The railroad holding organization works in excess of
7,400 miles of claimed and rented track.
B. Kansas City Southern Railroad With a net worth of Seven Point Seven (7.7 billion
USD$)
The littlest and second-most seasoned Class I railroad organization still in activity, Kansas City
Southern Rail route works principally in the cargo rail transportation business. Established in
1887, KCS presently works 6,000 miles of track in a district of ten focal and midwestern U.S.
states just as the focal and northeastern conditions of Mexico.
C. Norfolk Southern Railroad With a net worth of twenty-one point 4 (21.4 billion
USD$)
Possessed by the Norfolk Southern Partnership settled in Virginia, the Norfolk Southern Railroad
works more than 24,000 miles of track in 22 east coast states and Washington, D.C. while
likewise having rights in Canada from Bison to Toronto. The railroad has practical experience in
the vehicle of crude materials–particularly coal–and other completed merchandise.
D. Canadian Public Railroad Organization With a net worth of Thirty-four point four
(34.4 billion USD$)
A Canadian Class I railroad organization settled in Montreal, Quebec, the Canadian Public
Railroad Organization gives transportation administrations to crude merchandise all through
Canada and the midwestern and southern US. Known as "North America's Railroad," the CNRC
is Canada's biggest railroad with more than 20,400 course miles of track.
E. Union Pacific Railroad – $51.7 billion
Established in 1862 and settled in Omaha, Nebraska, the Association Pacific Railroad is the
biggest rail route network in the US. Working more than 8,300 trains and more than 31,800
course miles in 23 states west of Chicago and New Orleans, the line pull cargo railroad
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organization has kept on developing by procuring various more modest railways all through the
nation. (Krom, 2020)
12. Competitive advantage
Competitive advantage in the Marketing strategy of American Airlines –
Solid Homegrown Presence: American Aircrafts has been producing over 60% of the income
from the homegrown courses. More than 55 million travelers load up provincial transporters
planes and 44% of which get associated with or from mainline trips of America Aircrafts. Of
these travelers, 26 million approx. also, 28 million approx. were enplaned by completely
possessed provincial transporters and outsider territorial transporters individually.
One world Collusion: American Airlines is the establishing individual from world's third biggest
Aircraft partnership "One world" and individuals choose of which serves more than 1,050
objections within excess of 14,000 day by day trips to 150+ nations internationally.
Zero in on Traveler business: Over 70% of its income comes from the Traveler business as
airfare structures 87% of the incomes of American Carriers. (Bhasin, 2020)
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13. The Innovation Ecosystem that helps in Implementing our Solution (Signing Up as An
Airline Partner Internationally)
Source: American Airlines (2020)
Our proposed solution (Which is the Future Travel Package) Which is Similar to an existing one,
the only difference here between the existing is that most Loyalty Programs Apply to The Airline
itself no other Airline Competitors take the above example for instance when you sign up with
the Loyalty Program of American Airlines you can get rewards but only in Other American
Airline Partners as in the 1st Figure In the research in Section 3 Innovative solutions. What we
purpose is a little different we Purpose than a meditator company should be responsible for this ,
To monitor the points and to allow it to be used through non partner Airlines like Air Canada for
Example to allow the Customer to get a fair severance package or a fair alternative to his
original Flight , The only issue arising in this theory is legalities both Parties of the Airline
companies would not be easy to convince to give up their control of loyalty programs for a
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Third Party , For Example Expedia , it does offer Reward Points but to be Used on their website
with certain regulations and rules not all Throughout which Flights would be adequate for the
Customer , but more in terms of the Rules Of The Airline which provided the Ticket Affected By
Schedule Change Whether Minor or Major.
The Purposed Solution is hiring a Mediator Marketing Company or legalities-based company to
solve this issue between airlines, for instance in Canada The Travel Industry Council of Ontario
(TICO) Is Responsible for such issues, however it is not a profitable organization it is a mediator
organization between the government and travel agencies responsible for compensation and
enlistment of Travel Agencies and customer in the Canadian Region. After explaining the TICO,
we would then introduce our Business Model Canvas to give a Throughout Application of what
our Business Model to Look to get a grasp of the difference between the offered Solutions at the
moment and the already existing ones in the Airlines and Travel Agencies.
(TICO) is an independent, not-revenue driven enterprise, liable for controlling and implementing
the Ontario Travel Industry Act, of 2002 and Ontario Guideline 26/05 (the "Guideline") for the
(MGCS) Which is the Ministry of Government and Consumer Service.
TICO controls the movement business considering a legitimate concern for the voyaging public.
The Demonstration and the Guideline are purchaser assurance enactment.
Key TICO Obligations
Enlistment
Travel planners and travel wholesalers selling travel administrations in Ontario are needed to
enlist with TICO. Selling travel administrations without an enlistment is an offense under the
Demonstration. Presently, there are around 2,400 individuals enlisted with TICO.
Protest Goal
TICO is additionally entrusted with treatment of grievances among purchasers and registrants,
shoppers, and TICO, and among registrants and TICO.
Consistence and Examinations
TICO has a capacity to examine registrants to guarantee on-going consistence with the
Demonstration, to react to a protest or guarantee ceaseless privilege to enrollment.
Arraignments
TICO explores associated breaks with the Demonstration. TICO utilizes examiners who are
approved to lay charges under Part III of the POA. The charges are arraigned under the watchful
eye of the Common Offenses Court, Ontario Courtroom. In arraigning those offenses, TICO acts
in the name and for the Crown.
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Greatest punishment for the person under the Demonstration is $50,000 fine and additionally
prison season of two years less a day. On the off chance that a company is seen as blameworthy,
it is dependent upon the greatest fine of $250,000.
Permitting
If the registrant neglects to agree to the Demonstration or Guideline or is generally lost its
privilege to being enlisted, TICO has power to suspend the enrollment or issue recommendations
to deny enlistment. The recommendations are appealable to the Permit Allure Council, which
mediates all issues according to qualification to enlist or stay enrolled under the Demonstration.
Customer Insurance – Travel Industry Remuneration Asset
TICO is answerable for regulating the Ontario Travel Industry Remuneration Asset. Buyers who
paid the enlisted travel planner for administrations they did not get because of liquidation or
indebtedness of a registrant or a carrier or voyage line end provider, are qualified for make a case
to the Support and get a repayment.
Instruction and Government Contact
Notwithstanding directing the Training Norms Program for movement experts, TICO is
effectively bringing issues to light and teaching customers, industry, and different partners. TICO
works intimately with the MGCS for on issues identified with the board, administrative change,
and matters of public interest. As of now, TICO is talking with partners and working with the
MGCS in its far-reaching audit of the Demonstration and the Guideline. RCEC, Canada. (2020).
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14. Value Added by Marketeers (Reassurance)
The Value added by a Mediator Company does not exist now due to the legalities of the situation,
several airlines has their own policy and rules on Future Travel Credit, With the issue of each
airline having its own distinct rules for Customers which does not satisfy the customer needs or
offer a full refund in a lot of situations.
What we purpose is a mediator company like Expedia.com or Travelocity.com which always
Market Hotels, Airline tickets and leisure activities on their website to be responsible for Being a
mediator For the Future Travel Credit to be used All throughout, All the airlines Hotels and
Cruises for the Credit to be used throughout those regions.
With in doing so we make sure the money is not refunded by the airline or lost by the customer,
the only downside of this purposed solution is the legalities as mentioned before.
The Value that can be added is reassurance assuming the Future Travel Credit can be utilized on
All Airlines , We can reassure the customer that he is going to get a good alternative to his
original planned flight , through the credit program which is only used for each distinctive airline
or Travel agency with their own set of rules , so instead of Just giving the customer the rules of
such airlines , Airlines should confine to an international agreement committee to be responsible
for the matter to avoid losses in Sales and lawsuits by unsatisfied customers.
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