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Transportation systems are transitioning to e-mobility, but scholars and policymakers are struggling to understand how to accomplish this transition effectively. In response, we draw on the technological innovation systems perspective and the unified theory of acceptance and use of technology to develop a theory-guided and entity-based simulation model to better understand, among others, electric vehicle (EV) adoption processes as a specific yet core element driving business innovation. By doing so, our model is among the first to capture and combine the macro-and microlevel interactions associated with the EV transition process. Our simulation results shed light on the impact of alternative innovation policies, notably by explaining relations between EV market dynamics and changes in e-mobility policies, such as EV-related subsidies and resource mobilization. As such, the simulation modeling approach adopted in this paper enables a more in-depth study of transition problems related to e-mobility. Notably, the resulting modular model can be adjusted to other e-mobility transition problems by changing the specified entities.
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Toward the Dynamic Modeling of Transition Problems:
The Case of Electric Mobility
Mohammadreza Zolfagharian 1, 2, *, Bob Walrave 2, A. Georges L. Romme 2and Rob Raven 3
Citation: Zolfagharian, M.; Walrave, B.;
Romme, A.G.L.; Raven, R. Towardthe
Dynamic Modeling of TransitionProb-
lems: The Case of Electric Mobility.
Sustainability 2021,13, 38. https://
Received: 19 November 2020
Accepted: 17 December 2020
Published: 22 December 2020
Publisher’s Note: MDPI stays neu-
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1Department of Islamic Studies and Management, Imam Sadiq University, Tehran 1465943681, Iran
2Department of Industrial Engineering & Innovation Sciences, Eindhoven University of Technology,
5600 MB Eindhoven, The Netherlands; (B.W.); (A.G.L.R.)
3Monash Sustainable Development Institute, Monash University, Clayton, VIC 3800, Australia;
Transportation systems are transitioning to e-mobility, but scholars and policymakers
are struggling to understand how to accomplish this transition effectively. In response, we draw
on the technological innovation systems perspective and the unified theory of acceptance and use of
technology to develop a theory-guided and entity-based simulation model to better understand,
among others, electric vehicle (EV) adoption processes as a specific yet core element driving business
innovation. By doing so, our model is among the first to capture and combine the macro-and micro-
level interactions associated with the EV transition process. Our simulation results shed light on
the impact of alternative innovation policies, notably by explaining relations between EV market
dynamics and changes in e-mobility policies, such as EV-related subsidies and resource mobilization.
As such, the simulation modeling approach adopted in this paper enables a more in-depth study of
transition problems related to e-mobility. Notably, the resulting modular model can be adjusted to
other e-mobility transition problems by changing the specified entities.
electric mobility; transition studies; technological innovation system; unified theory of
acceptance and use of technology; system dynamics; entity-based perspective
1. Introduction
Transportation is crucial for economic competitiveness as well as for commercial and
cultural exchanges [
]. However, current transportation systems are severely challenged by
land-use restrictions, soil sealing, congestion, accidents, and the fragmentation of natural,
semi-natural, and agricultural areas [
]. While some of these challenges may be difficult,
if not impossible, to tackle in the short to medium term, specific (e.g., environmental
and resource scarcity) problems caused by Internal Combustion Engine Vehicles (ICEVs)
may be resolved by transitioning to more sustainable mobility solutions.
In this respect, sustainable mobility systems are envisioned to retain the high social and
economic benefits associated with mobility while reducing some of their negative impacts,
for example, [
]. However, sustainable mobility is a (contested) concept regarding the
way people or goods move, for example, [
]. A narrow definition of this concept focuses
on individual technological solutions, such as specific types of vehicles and transporta-
tion infrastructures. A broader view of sustainable mobility includes improved mobil-
ity patterns and travel choices, fiscal incentives, institutional reforms, land-use changes,
and technological innovations, for example, [
]. Concerning the latter, several niche inno-
vations such as Alternative Fuel Vehicles (AFVs) and intelligent transportation systems
may facilitate the transition toward sustainable mobility [
]. In this respect, Electric Mo-
bility (EM) or e-mobility has a history going back to the mid-19th century and has been
gaining new momentum in the last two decades [11].
Sustainability 2021,13, 38.
Sustainability 2021,13, 38 2 of 23
E-mobility has distinct advantages over conventional, ICEV-based transportation sys-
tems [
]. Environmentally, electric vehicles (EVs) are locally emission-free, and they may
reduce greenhouse gas emissions [
]. Furthermore, they are relatively quiet during
operation and, as such, limit local levels of noise pollution. Also, technologically speaking,
EVs are advantageous compared to ICEVs. For instance, EVs do not need a (complicated)
gearbox, are subject to less wear and tear (e.g., notably fewer moving components in
the engine), and have substantially less energy loss during idle operation [
]. Finally,
from an economic perspective, e-mobility appears to provide a major growth opportunity
in the saturated markets of car manufacturers. Some policymakers even consider EM to
be a geopolitical response to oil-producing countries and emerging economies such as
China [16].
Despite all these advantages, the e-mobility transition is subject to many mechanisms
and trends, which make this transition highly challenging to study [17,18]. The transition
to EM involves complex multi-level (e.g., technological, economic, and socio-cultural)
processes. Furthermore, there is a broad range of actors that seek to influence these
transition processes—with each actor having unique attributes and decision rules [
These matters make (studying) transition processes highly complex.
Scholars and policymakers in this area are thus struggling to understand the main
dynamic patterns in e-mobility transition processes [
], such as EV adoption processes—
as a core element of business innovation. In this paper, we adopt a simulation modeling
approach to shed light on (mutual) influences of the macro-level and micro-level variables
of the e-mobility transition. We draw on the technological innovation systems perspective
and the unified theory of acceptance and use of technology to develop an entity-based
and theory-guided system dynamics model of e-mobility transitions and create a better
understanding of the multi-level dynamics at play.
2. Theoretical Background
Various previous studies describe and use simulation models on mobility transition pro-
cesses [
]. For instance, Pasaoglu et al. [
] built a simulation model, employing system
dynamics and an agent-based approach to study the technology transition in the EU light-
duty road transport sector. Harrison and Theil [
] extended this work to model powertrain
technology transitions within the European Union, while Lewe et al. [
] employed system
dynamics to study intercity transportation systems. Finally, Köhler et al. [
] developed a
hybrid agent-based system dynamics model to assess the transition to sustainable mobility.
They were among the first to model the multi-level nature of the transition but failed to
consider specific entities (e.g., the energy supply system and fuel infrastructure).
Typically, studies of e-mobility involve a social and/or technological diffusion process,
a fleet aging chain, and a choice model for the purchase decision with varying levels of
detail or market segmentation [
]. Similarly, we break the e-mobility system down into
various interconnected components, namely the following types of entities: the e-mobility
innovation system, charging points, EV pricing, EV related subsidies, and EV purchasers.
While the e-mobility innovation system serves to explain the dynamics of EV diffusion
at the macro level, the other entities involve micro-level issues around EV purchasers
and the related market dynamics of the fleet. This decomposition serves to provide a
comprehensive yet parsimonious model, one that includes both the macro-level process
and the micro-level of individual agents.
In this study, we model the various entity types using two dominant theories.
This theory-guided research allows a more systematic approach to study transition prob-
lems. Also, the integration of theory in the modeling process makes it possible to interpret
the simulation findings in terms of the theory. We draw on the Technological Innovation
Systems (TIS) framework as well as the Unified Theory of Acceptance and Use of Tech-
nology (UTAUT). These two theories are selected because they (a) adequately reflect the
entities mentioned, utilizing key variables in each entity type [
] and (b) are sufficiently
aligned with each other such that they can be combined in a single model. In this respect,
Sustainability 2021,13, 38 3 of 23
TIS informs the macro-level structure of EV diffusion, whereas UTAUT describes the micro-
level structure of an e-mobility system, including the decision rules that guide the behavior
of individual actors.
2.1. Technological Innovation Systems
The TIS literature provides a framework for understanding and steering transition
processes through radical new technologies, in particular in the context of sustainable
development [
]. Bergek et al. [
] (p. 610) define a technological innovation system as
“a set of networks of actors and institutions that jointly interact in a specific technological
field and contribute to the generation, diffusion and utilization of variants of a new technology
and/or a new product.”
Over the years, scholars have studied the structure driving the dynamic behavior of
(technological) innovation systems. In this regard, TIS scholars have uncovered so-called
functions, which reflect a set of processes and activities that an innovation system (around a
particular technology) needs to perform in order to develop over time successfully [
These functions are: (1) entrepreneurial activities that involve projects aimed to prove
the usefulness of the emerging technology in a practical and/or commercial environment;
(2) knowledge development and diffusion, which involves learning activities, mostly on the
emerging technology but also on markets, networks, users, and so forth; and partnerships
between actors, but also meetings like workshops and conferences; (3) guidance of the
search that refers to activities shaping the needs, requirements, and expectations of actors
with respect to their (further) support of the emerging technology; (4) market formation that
involves activities that contribute to the creation of a demand for the emerging technology;
(5) mobilization of resources for the allocation of financial, material and human capital;
(6) creation of legitimacy, involving activities within the system that may increase its
social acceptance and compliance with relevant institutions and other relevant actors and
Recently, TIS researchers have been focusing more on how to conceptualize, measure,
and intervene in a complex TIS that supports or blocks system changes in various temporal
and spatial settings [
]. These studies particularly aim to understand how (patterns of)
interactions between innovation functions (e.g., in terms of cumulative causation and
motors of innovation) trigger complex TIS dynamics. Here, the inclusion of micro-level
(market agents) elements will help to improve the explanatory and predictive power of
the TIS approach. By doing so, the dynamic analysis of innovation systems would move
beyond a mere qualitative and a rather reductionist description of the system [
] to a
more quantified and holistic perspective.
Contextualization of TIS in the E-Mobility Sector
To contextualize the TIS perspective for the e-mobility sector, we adopt a dynamic
and systemic approach toward mapping the effect of the e-mobility innovation system
on the diffusion and adoption of electric vehicles. To accomplish this, we draw on work
by Suurs [
] and the formalization and further development of his work by Walrave
and Raven [
]. Accordingly, we consider the innovation functions as aggregate stocks,
representing “the state of a specific innovation system in a defined moment” [
] (p. 77).
The function’s fulfillment can then give rise to cycles of processes of change (or feedback
loops). That is, in particular conditions, these loops will reinforce each other and create
momentum for the innovation system to grow [
]. For the “e-mobility innovation system”
entity type in our model, we draw on TIS literature to model the following functions:
(1) entrepreneurial activities, (2) knowledge development and diffusion, (3) guidance of the
search, (5) mobilization of resources, and (6) creation of legitimacy. The market formation
function (4) is formulated by using more fine-grained and context-specific entity types,
such as EV purchasers and charging points.
Sustainability 2021,13, 38 4 of 23
2.2. The Unified Theory of Acceptance and Use of Technology
The UTAUT is the most robust model of technology acceptance for evaluating and
predicting technology diffusion, for example, [
]. The UTAUT details the factors
that influence the intention of potential purchasers to adopt a technology [
]. The the-
ory was developed by Venkatesh et al. [
] by synthesizing eight different theories and
models of technology use: theory of reasoned action [
], technology acceptance
model [49,50]
, theory of planned behavior [
], decomposed theory of planned behav-
ior [
motivational model [54,55],
model of PC utilization [
], innovation diffu-
sion theory [58], social cognitive theory [46,59,60].
In its initial form, the UTAUT posits that four key factors influence the adoption of
technology [
]: (1) performance expectancy, that is, the perceived degree to which a partic-
ular technology will provide benefits in performing certain activities; (2) effort expectancy,
referring to the perceived degree of ease associated with the use of technology; (3) social
influence, as the extent to which potential users perceive that significant others believe
they should use a particular technology; and (4) facilitating conditions, that is, the potential
users’ perceptions of the resources and support available to perform a particular action,
for example, [
]. Also, UTAUT suggests that individual attributes such as age, gender,
experience, and habit moderate the relationship between these four factors and technology
acceptance. Many studies replicating, extending, and applying (parts of) the original
UTAUT model have substantially improved its generalizability [26].
Contextualization of UTAUT in E-Mobility System
To contextualize the UTAUT, we adopted the theoretical interpretation by
Venkatesh et al. [
] and its update for the e-mobility sector by Sovacool [
]. We used
the UTAUT to determine and formulate the variables and decision-rules of potential EV
purchasers [
]. Notably, we adopted the following variables: (1) performance and effort
expectancy, that is, the degree to which an individual believes that EVs will help in meeting
mobility demands as well as be easy to use; (2) facilitating conditions, the degree to which an
individual believes that the infrastructure can cope with EV adoption (i.e., the availability
of charging points vis-à-vis the EV car population); (3) price value of EVs, involving the
purchaser’s cognitive tradeoff between the relative desirability of the EV price compared
to the price of corresponding models of ICEV; (4) hedonic motivation, that is, the fun or
pleasure expected to be derived from driving EVs; (5) social influence, the extent to which
potential purchasers are exposed to pro-EV social networks. To model such social influence,
we include the influence of Word-of-Mouth (WoM) on adoption; see, for example, [
In addition, we argue that marketing and promotion activities are necessary to inform
potential purchasers, also to reduce the uncertainty and anxiety arising from the adoption
of an EV; see,
for example, [65,66].
Therefore, we assume advertising to moderate the effect
of the performance and effort expectancy, facilitating conditions, and hedonic motivation
on the purchaser’s intention to buy EVs.
3. Method: System Dynamics Modeling
Computational and simulation models can support and inform the handling, analysis,
and inference of critical features of transition problems. That is, this type of model provides
a more explicit, less ambiguous, and more interlinked representation of transitions. Also,
the process of modeling itself—irrespective of the modeling outcomes—appears to facilitate
learning about the systems of interest and enable systematic experiments that facilitate
learning about ongoing transitions, for example, [6771].
In the context of transportation systems, System Dynamics (SD) modeling is especially
appropriate because it serves to reveal underlying system structures and the transition
dynamics arising from these structures. Furthermore, SD can assist in developing exper-
imental transport tools to explore various transport policies and provide a platform for
learning about transport problems [
]. In this respect, several SD models have been de-
signed to conceptualize and analyze policies regarding the uptake of AFVs [
Sustainability 2021,13, 38 5 of 23
While these models all vary in their scope, focus, and assumptions about technological
innovation [
], they all capture AFV development, diffusion, and adoption. None of the
models developed so far, however, allow for the exploration of multi-level interactions and
how these influence the system’s dynamics. Therefore, we develop a model that considers
the multi-level nature of the e-mobility transition process, using an entity-based SD model.
Entity-based models can provide more effective explanations by decomposing problems
into various entity types [89,90].
3.1. Model Description
This section presents a high-level description of the model. Figure 1depicts a styl-
ized overview of the model. We focus here on the most important feedback loops in this
model, as depicted in Figure 1. The list of variables and equations of the model, as well
as the stylized overview of the entity types, are provided in the Supplementary Materials
(S1, S2 and S3)
. Overall, the main feedback loops arise from the various cause-effect rela-
tionships between EV adoption, EV-related subsidies, perceived EV legitimacy, learning,
and relative availability of charging points.
First, the balancing Subsidy Dependence loop (B.1) reflects the pivotal role of subsidies
in the diffusion of e-mobility: this loop runs from Subsidies via Public Charging Points and
EV adoption rate to the number of EV Adopters and back to Subsidies. When EV Adopters
increase, the number (and size) of subsidies declines. When subsidies decline, another loop
reinforces B.1, via the decreasing Price Value of EV (i.e., the price of EV relative to ICEV)
that reduces the Intention Rate to Buy EV, which in turn affects the EV purchase intention
rate and so forth.
Second, the balancing Regime Resistance loop (B.2) is about the (potential) adopters’
perceived legitimacy of the e-mobility system. When the number of EV Adopters increases
to a certain threshold, ICEV manufacturers are likely to invest in improving their prod-
ucts to prohibit further loss of their customers; this is known as the sailing-ship effect,
for example, [
]. This effect is in line with studies that observed how incumbent
firms, representing the dominant regime, actively resist the diffusion of niche innova-
tions, see, for example, [9395]. Therefore, the Perceived Legitimacy of EVs may decrease
(or grow slower than initially anticipated) and thus demotivate Entrepreneurial Activities,
which in turn reduces EV Production Rate (across all EV manufacturers). As such, this may
decrease the EV adoption rate when this loop is dominant (i.e., when the total number of
people with an intention to buy an EV is higher than the number of EVs produced).
Perceived Legitimacy is also part of the reinforcing loop R.1, called the Legitimiza-
tion loop. Accordingly, an increasing number of EV Adopters enhances the Perceived
Legitimacy of EVs, which in turn stimulates Entrepreneurial Activities and thereby the EV
production and adoption rates. Moreover, Entrepreneurial Activities are also likely to lead
to more Public Charging Points, which also motivates more people to adopt EVs—similar
to how “word-of-mouth” works.
There are several learning loops in the model, which are all reinforcing in nature and
capture the influence of experience on the EV adoption rate. In the Performance Learning loop
(R.2), the EV adoption rate positively affects learning and, thereby, Knowledge Develop-
ment and Diffusion, which in turn—after a time delay—positively affects EV Performance
and Effort Expectancy as well as Hedonic Expectancy. These two factors influence the
Intention Rate to Buy EVs, and so forth.
The Entrepreneurial Learning loop (R.3) involves the effect of Knowledge Development
and Diffusion on the Perceived Legitimacy of EVs, which in turn affects the Entrepreneurial
Activities. The latter stimulates the EV Production Rate and the growth in Public Charging
Points, which together positively affect the EV adoption rate. Via enhanced Learning,
this loop feeds back to Knowledge Development and Diffusion.
Sustainability 2021,13, 38 6 of 23
Figure 1. The stylized structure of the e-mobility system model (notably, bold fonts denote the macro-level variables).
Sustainability 2021,13, 38 7 of 23
In the reinforcing Price Learning loop (R.4), a higher EV adoption rate leads to more
learning—for example, with regard to manufacturing and economies of scale and scope.
As a result, the Price Value of EVs is likely to increase, which in turn motivates more people
to buy an EV, and so forth.
The balancing Availability of Charging Points loop (B.3) is about the effect of changes in
the number of EV Adopters on the expectancy of facilitating conditions (i.e., the available
public charging points): for example, when the number of EV Adopters increases rapidly
(everything else being unchanged), the expectancy regarding the availability of charging
points per EV declines. As a result, the Intention Rate to Buy EVs declines, affecting the
Purchase Intention Rate, and so forth.
Finally, the Return on Knowledge Investment loop (R.5) reflects the reinforcing effect from
Resource Mobilization (e.g., for investing in more efficient Charging Points respectively EV
design and development) on Knowledge Development and Diffusion. The latter improves
the Guidance of Search for solutions, which in turn positively affects the Resources being
3.2. Dynamics of the Entity Types
3.2.1. Entity Type: E-Mobility Innovation System
This entity type appears to be the “motor” of any e-mobility system, and we draw
on TIS functions to capture this system. Specifically, we draw on recent work describing
the causal relations among these functions [
]. Accordingly, we assume that the
higher the stock of EV adopters is, the stronger the associated actors believe in the growth
potential of the EV market (see Figure 1). Accordingly, the Guidance of Search toward
e-mobility solutions will improve, which promotes Entrepreneurial Activities in the area of
Charging Points as well as EV Production.
Clear signals about the attractiveness of the e-mobility system are likely to motivate
actors—for example (local) governments—to mobilize more resources to support EV devel-
opment. These resources may include human capital and competencies, developed through
education and research in the fields of e-mobility as well as in entrepreneurship,
management, and financial resources (e.g., seed and venture capital) and complementary
assets such as charging points, maintenance services, and network infrastructure. In our
model in Figure 1, we depict the function of Resource Mobilization as being dependent on
both the Guidance of Search and the available Subsidies for purchasing EVs and installing
public charging points.
Overall, the level of Resource Mobilization affects, among others, the level of
Knowledge Development and Diffusion because actors gain more experience with EVs
over time. Knowledge Development and Diffusion, together with more EV adopters
(being visible on the roads), also positively affects the legitimacy of EVs. Meanwhile,
during the pre-development and take-off phases of the transition [
], we assume that
the Sailing Ship Effect might revitalize the conventional mobility system to sustain its
own legitimacy and thereby halt, or slow down, the growth of the e-mobility innovation
system [
]. However, as the Perceived Legitimacy of EVs increases, more entrepreneurs
are likely to become involved in the e-mobility system.
Specifically, in this entity type, the Return on Knowledge Investment loop is reinforcing in
nature. Accordingly, with improving Guidance of Search, more resources are mobilized for
the e-mobility system, which over time stimulates Knowledge Development and Diffusion,
and so forth [41,97].
3.2.2. Entity Type: Charging Points
Recent research shows that the purchaser’s decision to buy an EV is tied directly to the
relative availability of charging points [
]. This availability can be specified in terms
of the number, location, and types of chargers needed to meet the demands of EV users.
To keep our model as parsimonious as possible, we assume the availability of chargers is
dependent on the number of charging points per EV.
Sustainability 2021,13, 38 8 of 23
Nevertheless, we do not yet know precisely how many EV chargers are needed for
the successful accomplishment of the e-mobility transition [
]. It seems that policy-
makers and users have different wishes regarding the numbers of EV chargers per EV,
also dependent on the various phases of e-mobility development. For our model, we posit
that the relative number of desired charging points increases as the number of EV adopters
grows. Initially, early adopters of EVs might accept a shortage of charging points, but at
later stages, the number of charging points per EV should satisfy the interest of the general
public—hence the balancing nature of this entity. As such, a shortfall in charging points
stimulates a rise in charging points installments. This rise then provides the opportunity to
install new charging points even faster. Overall, the relative capacity of charging points
determines the Facilitating Conditions Expectancy, as one of the main factors contributing
to EV adoption.
3.2.3. Entity Type: EV Pricing
The UTAUT framework implies the purchaser’s evaluation of price is one of the
pivotal determinants of product acceptance and use. In this respect, numerous studies have
compared the costs of different vehicle technologies, including EVs [
], by mainly
focusing on the Total Cost of Ownership (TCO). In reality, however, private purchasers
mainly judge products such as EVs in terms of their purchase price rather than their
TCO [104].
In this entity, we, therefore, focus on the Price Value of EV, that is, the desirability of
the price of an EV compared to the corresponding ICEV. We determine the future price
of an EV as a function of its initial price, including an annual mark-up (i.e., inflation).
Also, we assume Subsidies and Learning to lower EV prices. To calculate the latter,
we draw on learning curve theory, which states that the accumulation of experience leads
to performance increases [
]. Notably, the prices of EVs and related services are
likely to decrease over time as a result of learning, economies of scale and scope, and other
effects that decrease costs of EV production and diffusion. For the price of an ICEV,
we assume an annual price growth and (increasingly higher) taxes levied to ICEV users.
3.2.4. Entity Type: EV Related Subsidies
Incentives have been important for the introduction of AFVs, but incentives are also
crucial for the further adoption of EVs. Purchasing an EV—from the customers’ point of
view—is still considered a risky choice: many are unfamiliar with the technology, and,
moreover, EVs are still relatively expensive compared to ICEVs [
]. While the design
and level of incentives vary greatly over different countries [
], fiscal incentives are most
frequently used to facilitate the adoption of EVs. As such, our model includes the option
of a changeable (i.e., decreasing over time) direct subsidy to EV purchasers. In addition,
we assume that the government covers the costs associated with installing public charging
points in order to stimulate EV diffusion.
3.2.5. Entity Type: EV Purchasers
The micro-level of the e-mobility transition mainly involves (potential) adopters.
Therefore, in this entity type, we focus on (potential) EV purchasers. The UTAUT frame-
work informs the structure and design of this entity type [
]. Notably, by using the
input from the other entity types, we can determine the potential purchaser’s intention
to buy an EV as a function of the following constructs: (1) Performance and Effort Ex-
pectancy that depends on the performance of EVs; we posit that the performance of EVs is,
in itself, related to the functional part of Knowledge Development and Diffusion;
(2) Hedonic Expectancy, which is a function of the hedonic benefits of EVs; (3) Facilitat-
ing Conditions Expectancy that is determined by the entity type Charging Points; and (4)
Price Value of EV, which is formulated in the entity of EV pricing. In the base runs of our
simulations (in Section 3.3), we will assume all (potential) EV adopters follow the same rule
to decide on purchasing an EV, given these four inputs. Subsequently, we will also explore
Sustainability 2021,13, 38 9 of 23
the effects of different decision rules adopted by people of different ages, income levels,
and levels of urbanization.
As explained earlier, we also consider Word-of-Mouth (WoM) to be the main determi-
nant of social influence (one of the UTAUT factors). Here, we assume both negative and
positive WoM by (dis)satisfied EV adopters [
]. In addition, we added advertising
as a moderator of the following variables: Performance and Effort Expectancy, Hedonic Ex-
pectancy, and Facilitating Conditions Expectancy [
]. Finally, we limit the adoption rate
to the amount of EVs in stock and assume that EVs are produced through Entrepreneurial
Activities in the niche market of e-mobility.
3.3. Experimental Setup
We adopt an experimental setup to explore the workings of the model, to investi-
gate how the macro-and micro-level variables and interactions influence the e-mobility
transition. To do so, we zoom out/in on the simple structure of EV adoption by adding
macro-and micro-level variables of the selected entities to explore the overall dynamic
behavior. The simulations in the remainder of this paper especially serve to explore the
effects of different income levels and urbanization levels on EV adoption. In the remainder
of this section, these experiments are described in detail. Table 1provides an overview of
our base run and the scenarios developed. In future work, other scenarios can be developed
to examine the effect of adding other entities. In this paper, we focus on demonstrating the
added value of our modeling approach.
Table 1. Overview of the base run and the various scenarios.
Inclusion of
E-Mobility Innovation
Inclusion of UTAUT
All EV Purchasers
Follow the Same
Decision Rule
All EV Purchasers Are
Considered as Early
Base case No No NA NA
Scenario 1 Yes No NA NA
Scenario 2 Yes Yes Yes Yes
Scenario 2-1 Yes Yes No No
Income Scenario The rules are different
for each income class
Various timings for the
first adoptions of
different income classes
Scenario 2-2 Yes Yes No No
Age Scenario The rules are different
for each income class
Various timings for the
first adoptions of
different age groups
Scenario 2-3 Yes Yes No No
Urbanization Scenario
The rules are different
based on the
urbanization level in
which EV purchasers
are living
Various timings for the
first adoptions of
different groups living
in different
urbanization levels
The base run: We start our experiments by running a selected part of the overall model,
the EV Purchasers entity type, which includes only four main stocks: Potential Adopters of
EV, Potential Adopters with Intention to Buy EV, EV Adopters, and Dissatisfied EV Adopters.
That is, this run concerns our base case, which excludes influence from the variables associated
with TIS and UTAUT on the diffusion and adoption of EVs (see Figure 1).
Scenario 1: This scenario serves to make sense of the effects on the e-mobility transition
development as a result of including the TIS macro-level variables.
Scenario 2: In the second scenario, we also consider the effects of the UTAUT entities
and variables on EV Purchase Intention Rate. Note that in this scenario, we also trace the
Sustainability 2021,13, 38 10 of 23
interactions and mutual influences of macro-level variables of TIS and micro-level variables
of UTAUT on e-mobility development.
Subsequently, we continue with a set of sub-scenarios (i.e., 2-1, 2-2, and 2-3) that focus
on the differential effects on the system’s dynamics as a result of various attributes of
(potential) EV purchasers. These scenarios serve to illustrate the potential insights arising
from a simulation model that incorporates both the micro and macro-level dimensions of
the e-mobility transition. Accordingly, we differentiate EV purchasers in terms of income,
age, and urbanization level. These attributes are selected because they are among the
most important moderators in EV adoption [
]. As such, we model different classes of
potential purchasers to adopt EV, based on various timings and different decision rules.
This means each group of EV purchasers attaches different weights to the UTAUT variables
that influence their decision to purchase an EV. In the following paragraphs, we describe
each of these scenarios. Table 2and S4 in Supplementary Materials provide more details
about each scenario.
Table 2.
The assumed weights of UTAUT variables in different scenarios (NB: the weights follow from the logic described
for each scenario).
Scenario Class of EV
Purchasers Definition
and Effort
Scenario 2 Aggregated purchasers 0.275 0.025 0.4 0.3
Scenario 2-1
Income_1 0–10,000 0.29 0.05 0.35 0.31
Income_2 10,000–20,000 0.3 0.075 0.3 0.325
Income_3 20,000–30,000 0.315 0.1 0.25 0.335
Income_4 30,000–40,000 0.4 0.15 0.1 0.35
Income_5 40,000–50,000 0.6 0.2 0 0.2
Income_6 50,000+ 0.275 0.025 0.4 0.3
Scenario 2-2
Age_1 18–19 0.25 0.2 0.25 0.3
Age_2 20–29 0.3 0.175 0.25 0.275
Age_3 30–39 0.35 0.15 0.25 0.25
Age_4 40–49 0.4 0.125 0.25 0.225
Age_5 50–64 0.45 0.1 0.25 0.2
Age_6 65–74 0.5 0.075 0.25 0.175
Age_7 75+ 0.55 0.05 0.25 0.15
Scenario 2-3
Urbanization_1 Very high density 0.2 0.03 0.57 0.2
Urbanization_2 High density 0.225 0.05 0.5 0.225
Urbanization_3 Moderately high density 0.28 0.07 0.4 0.25
Urbanization_4 Low density 0.3 0.1 0.3 0.3
Urbanization_5 Very low density 0.33 0.12 0.2 0.35
Scenario 2-1. In this scenario, we explore the effect of varying income levels on EV
adoption. As such, we change the weights of the UTAUT variables for different groups
of potential purchasers. The main assumption in estimating these weights is that people
with higher income levels are more likely to buy an EV at an earlier point in time [
as the initially high relative price of EV matters less to this group. Performance and Effort
Expectancy, Hedonic Expectancy, and Facilitating Conditions Expectancy are arguably
more important to this group. Notably, we assume people with an income of over 50,000
annually to be “early adopters” of EVs.
Sustainability 2021,13, 38 11 of 23
Scenario 2-2. In this scenario, we investigate the influence of age on EV adoption.
Here, we assume that the likelihood of buying an EV is greater for young or middle-
aged groups [
]. We posit that the higher the age is, the higher the importance
of Performance and Effort Expectancy will be. However, a higher age will decrease the
importance of Hedonic Expectancy and Facilitating Conditions because the (average)
distance traveled per day will decrease. Therefore, the importance of public charging
points and facilitating conditions will decrease [
]. We also assume that there is no
relationship between the purchaser’s age and price sensitivity. As such, we assume that
older and younger people attach the same weight, as in the base run, to the price of EV.
In scenario 2-2, we assume that potential adopters aged between 18 and 49 will be the first
interested in buying an EV. Note that we keep the demographical distribution fixed over
the course of a simulation (i.e., nobody “ages” in our model).
Scenario 2-3. In this scenario, we use the urbanization level as an indication of popula-
tion density, and the average distance traveled per day as the key indicator of the mobility
pattern. That is, we assume that the higher the urbanization level, the higher the density.
As a result, the average daily distance traveled per day decreases. As such, to estimate
the weights of the UTAUT for different groups, scenario 2-3 assumes that by increas-
ing density, the importance of Performance and Effort Expectancy, Hedonic Expectancy,
and Facilitating Conditions Expectancy decreases—because drivers spend less time driving.
However, the importance of EV Value Price in determining EV adoption increases. Finally,
we assume that the early adopters of EVs are especially people living in high-density
cities [121].
4. Results
To run the model, we used data on the number of EVs, the (public) charging points,
and the potential EV purchasers (i.e., current ICEV drivers) in the Netherlands. Notably,
the Netherlands is an international frontrunner in stimulating EVs and developing its
associated infrastructure. In 2019, the Netherlands was among the top five countries where
EVs make up more than 1.5% of the total fleet; furthermore, the Netherlands currently has
the highest density of charging points [122].
We also used secondary data such as policy notes and weblogs, public databases
on EV adoption, and the literature on innovation adoption and e-mobility to specify
the model. We simulate 360 months (i.e., the period 2016–2046) in order to explore the
workings of the model (S2, in Supplementary Materials, provides more details). We also
subjected the model to various sensitivity tests, which suggest the model is robust; see S5
in Supplementary Materials for a detailed overview. In the remainder of this section,
we describe the results of the various scenarios.
4.1. Base Run
Figure 2shows the base run scenario, in which the total group of EV adopters reaches
a state of equilibrium, that is, the stabilization phase of EV adoption, where the rate of
change is (close to) zero [
]; this equilibrium is reached in about two years. This adoption
curve is, of course, not realistic. However, the dynamics show an S-shaped growth curve,
with a very steep slope, which resonates with growth models of transition development in
the literature, for example, [123,124].
4.2. Analysis of the Scenario Results
4.2.1. Scenario 1
In the first scenario, we consider the influence of the TIS macro-level variables on
the basic EV adoption model. Figure 2shows that the S-shaped growth behavior of EV
Adopters is evidently slower than the growth we observed for the base run. This is the case
because the balancing Regime Resistance loop (loop B.2) moderates the exponential growth
of EV adoption driven by the reinforcing loops (i.e., loop R.1 and R.3).
Sustainability 2021,13, 38 12 of 23
Figure 2. The dynamic behavior of the total number of EV Adopters: the base run and scenarios 1 and 2.
4.2.2. Scenario 2
For the second scenario, we add UTAUT as the micro-level theory to our model.
This implies we extend the model with several entity types described earlier. Here,
we specifically assume that all potential purchasers follow the same decision-making rules
for adopting EVs. The resulting scenario in Figure 2thus shows a slower growth of EV
adopters compared to the first scenario. This deceleration of EV adoption can be attributed
to the interaction of macro-and micro-level variables. More specifically, this slowing down
of the adoption curve arises from the balancing loops B.1 and B.3 and the reinforcing loops
R.2 and R.4. The balancing loops are stronger here than the reinforcing ones, which explains
the differences in scenarios 1 and 2 in Figure 2.
Figure 3illustrates the Perceived Legitimacy of EVs for scenario 2—which increases
over time (see Scenario 2 in this figure), but only after a dip during a rather long period
because of the Sailing Ship Effect (see Section 3.2.1). Furthermore, Figure 4indicates that the
number of charging points grows over time, which can be explained from the reinforcing
Entrepreneurial Learning loop (R.3): see scenario 2 in this figure. In addition, Figure 5
shows the increase of Facilitating Conditions Expectancy, resulting from the Entrepreneurial
Learning loop R.3. We will turn to the other scenarios in Figures 35later.
4.2.3. Scenarios 2-1, 2-2, and 2-3
We now turn to scenarios 2-1, 2-2, and 2-3. Figure 6depicts the development of the
total number of EV adopters in these three scenarios, compared to scenario 2. It is evident
that the overall growth of EV adoption in these three scenarios is slower than in scenario 2,
in which the whole population is assumed to behave as early adopters. More specifically,
the stabilization phase is reached after (approximately) 220, 250, 280, and 290 months in
scenario 2, the urbanization scenario, income scenario, and age scenario. This figure also
implies that market segmentation based on income leads to the slowest progress in the early
phases of EV development (i.e., pre-development and take-off phases). In this respect,
scenario 2-1 assumes that a smaller population (i.e., purchasers in higher-income classes)
is more likely to buy EV in these early phases. By contrast, the age scenario 2-2 shows a
Sustainability 2021,13, 38 13 of 23
steep adoption curve in the first six years but then slows down strongly, compared to all
other scenarios. This scenario assumes that the likelihood of buying an EV is greater for
young or middle-aged groups (see Section 3.3).
Figure 3. Development of Perceived Legitimacy of EVs in different scenarios.
Figure 4. The development of Public Charging Points in different scenarios.
Sustainability 2021,13, 38 14 of 23
Figure 5. Development of Facilitating Conditions Expectancy in different scenarios.
Figure 6. The development of the total number of EV Adopters in different scenarios.
However, in the breakthrough phase (as of months 140–150), the behavior of the
income scenario increasingly converges with scenario 2, while the development of the age
scenario increasingly diverges from scenario 2. The former effect occurs because of the
desirability of the UTAUT variables, such as the EV price value, increases—especially
among the remaining potential purchasers, such as people with middle and low incomes
who are adopting EVs for the first time. As such, more people will be inclined to buy EVs.
Consequently, the speed of EV adoption in different (low) income classes increases because
Sustainability 2021,13, 38 15 of 23
the desirability of the UTAUT variables does not grow significantly among the remaining
potential adopters (i.e., persons aged over 50 who adopt EVs for the first time). In these
age groups, the main determinant for EV adoption is assumed to be Performance and
Effort Expectancy, as described earlier. Therefore, the transition toward EVs will be slower
compared to the other second scenarios, and subsequently, the stabilization phase will also
be reached much later.
We also found different growth patterns in the perceptions of EV legitimacy. Figure 3
suggests the Sailing Ship Effect begins later in scenario 2-1 (i.e., market segmentation by
income classes) than in the other scenarios. In this respect, in scenario 2-1, the growth of
EV adopters lags behind. As such, the threshold for triggering the Sailing Ship Effect is
reached later. Notably, the duration and timing of the Sailing Ship Effect are rather similar
in the three other scenarios in Figure 3. However, the Perceived Legitimacy in the age
scenario 2-2 is rather negative for a longer period of time (i.e., around 100 months). Here,
in the pre-development and take-off phases, the total number of EV adopters is experiencing
the slowest growth, and therefore it takes more time to counteract the Sailing Ship Effect
by increasing the visibility of EVs on the road.
Furthermore, Figure 4illustrates the trend in the Public Charging Points in the four
runs of the second scenario. Typically, the installation of charging points depends on
the number of EV Adopters. As mentioned for income scenario 2-1, the number of EV
adopters in the pre-development and take-off phases is lower than the other three scenarios
in Figure 4. Consequently, there is less pressure to install charging points in this period.
In the breakthrough phase, the growth of EV adoption is accelerated, and one can expect
this phase to start earlier in the urbanization scenario than in the income and age scenarios.
Figure 5shows the development of Facilitating Conditions Expectancy over time. It is
evident that in the early period of EV development, this expectancy is significantly higher
in the income scenario than in the other scenarios in Figure 5. Here, the slow progress of
EV adoption in this early period requires a smaller number of charging points to meet
the demands of EVs on the roads. In the underlying equations in this part of our model,
the desired number of charging points is specified using a table function in which the
increase of EV Adopters implies a decreasing number of desired charging points (in an
exponentially decreasing trend). Accordingly, in the income scenario, a lower number of
charging points is sufficient to serve EV users. Subsequently, this charging point shortfall
is filled earlier, and, as a result, the Facilitating Conditions and Facilitating Conditions
Expectancy in scenario 2-1 increase as well. However, in the remaining period of the
transition, the number of charging points in the age scenario 2-2 grows at a decreasing rate
compared to the three other scenarios in Figure 5.
Finally, Figures 79depict the growth of EV Adopters for the individual groups in
the second set of scenarios. These figures demonstrate that the behaviors of these groups
differ primarily in the timing of the first EV adoption. Moreover, some groups arrive at the
stabilization phase sooner than others due to the weights of the UTAUT variables and the
size of the population. An example is scenario 2-1 in Figure 7, in which people in income_1
class (with income less than 10,000
) are the very last to adopt EV. Another example is the
age_4 category in the age scenario 2-2 in Figure 8, which involves people that are between
40 and 49 years old. Although we specified this group to be among the early EV adopters,
the adoption in this group appears to take more time compared to the other groups
(around 150 months). Finally, the urbanization scenario 2-3 in Figure 9suggests that people
living in areas characterized by a low level of urban density (i.e., urbanization_5) are among
the last groups to adopt EVs.
Sustainability 2021,13, 38 16 of 23
Sustainability 2021, 13, x FOR PEER REVIEW 17 of 24
Figure 7. The development of EV Adopters in scenario 2-1 (income scenario). 296
Figure 8. The development of EV Adopters in scenario 2-2 (age scenario). 298
0.5 M
1.0 M
1.5 M
2.0 M
2.5 M
EV Adopters (Persons)
Time (Months)
Income_1: 010,000 Euros/Year Income_2: 10,00020,000 Euros/Year
Income_3: 20,00030,000 Euros/Year Income_4: 30,00040,000 Euros/Year
Income_5: 40,00050,000 Euros/Year Income_6: 50,000 Euros/Year
0.5 M
1.0 M
1.5 M
2.0 M
2.5 M
EV Adopters (Persons)
Time (Months)
Age_1: 18-19 Years Age_2: 20-29 Years Age_3: 30-39 Years Age_4: 40-49 Years
Age_5: 50-64 Years Age_6: 65-74 Years Age_7: 75+ Years
Figure 7. The development of EV Adopters in scenario 2-1 (income scenario).
Sustainability 2021, 13, x FOR PEER REVIEW 17 of 24
Figure 7. The development of EV Adopters in scenario 2-1 (income scenario). 296
Figure 8. The development of EV Adopters in scenario 2-2 (age scenario). 298
0.5 M
1.0 M
1.5 M
2.0 M
2.5 M
EV Adopters (Persons)
Time (Months)
Income_1: 010,000 Euros/Year Income_2: 10,00020,000 Euros/Year
Income_3: 20,00030,000 Euros/Year Income_4: 30,00040,000 Euros/Year
Income_5: 40,00050,000 Euros/Year Income_6: 50,000 Euros/Year
0.5 M
1.0 M
1.5 M
2.0 M
2.5 M
EV Adopters (Persons)
Time (Months)
Age_1: 18-19 Years Age_2: 20-29 Years Age_3: 30-39 Years Age_4: 40-49 Years
Age_5: 50-64 Years Age_6: 65-74 Years Age_7: 75+ Years
Figure 8. The development of EV Adopters in scenario 2-2 (age scenario).
Sustainability 2021,13, 38 17 of 23
Figure 9. The development of EV Adopters in scenario 2-3 (urbanization scenario).
These simulation runs and examples merely illustrate the added value of an entity-
based SD model. More simulation data are available in S2 and S3 of the Supplementary
5. Discussion and Conclusions
The transition to e-mobility is highly complex [
], and, as a result, the uptake
of EVs has been lower than expected in most countries [
]. In this study, we developed
an entity-based system dynamics model that provides an in-depth explanation of the
dynamic complexity of the e-mobility transition. In response to Holtz [
], who stated that
one “cannot hope for a single, overall transition model” (p. 183), we presented a rather
comprehensive but parsimonious model of the e-mobility transition. Previous models
of the e-mobility transition have not addressed the mutual influence of the macro-level
transformation (i.e., the innovation system) and the micro-level of socio-technical change
(i.e., consumer choices) on EV adoption. Since this multi-level approach is necessary to
obtain a more holistic and realistic understanding of this ongoing transition, our study
sheds light on the micro-macro links by modeling the entity types and clarifying the effects
of various theories in the simulation results. More specifically, we started with a model
of EV adoption to subsequently consider the influence of macro-variables in TIS and the
micro-theory of UTAUT. This multi-level approach helps to better understand the dynamics
arising from top-down versus bottom-up processes in any transition.
Accordingly, our study serves to better understand the potential impact of innovation
policies. In our case, the number of EV adopters can be explained from the dynamic
interactions of e-mobility innovation functions at the macro level. On the other hand,
our model also depicts the relations between EV markets and changes in e-mobility policies
in terms of EV-related subsidies and resource mobilization, among others. In this respect,
the vicious and virtuous cycles identified in the model can be used to analyze the impact
of alternative e-mobility policies as well as serve as a learning tool for discussion and
consensus-building among different stakeholders.
Sustainability 2021,13, 38 18 of 23
Our study thus contributes to the literature by building a multi-level model that
is grounded in extant theories of innovation adoption and consumer choice cf., [
Here, our theory-guided and entity-based simulation model also extends existing models.
Specifically, while other scholars adopted various modeling approaches (incl. system dy-
namics), also in combination with agent-based modeling, to model transition problems
in the context of mobility, for example, [
], our study is among the first to present
a model that considers the detailed macro-and micro-level interactions—and the com-
plex dynamics arising from such interactions—associated with the EV transition process.
Explicitly considering the multi-level nature of transition processes is important, in view of
the fact that these processes operate across multiple levels [
]. While some earlier work,
for example, [
] draws on models that to some extent are multi-level in nature, this article
is the first to offer the opportunity to incorporate a wide range of entity-based decision-
making processes. As such, the simulation modeling approach adopted here enables more
in-depth studies of transition problems related to e-mobility by providing an exemplary
base model that can be extended, applied, and tested in future work. In follow-up studies,
this model can be extended by adding new entities or re-using the current entities in the
model for related research questions.
The model developed in this paper also has several limitations. For one, the entity
of EV purchasers is mainly based on the UTAUT framework, but we did not include
several variables in this framework—for example, “habit” as a behavioral characteristic
and moderator variables such as “education.” Future research can add these variables to
this entity type. Second, we have acknowledged various characteristics of adopters in
the model but have not allowed for any interactions between these individual consumers.
Future work in this area may therefore seek to extend our multi-level model with an
agent-based module, for example, [
]. Third, we assumed that consumers only have one
characteristic (e.g., age, income) in conducting simulation runs. Here, future research can
also examine e-mobility development by considering agents with compound characteristics
(e.g., classes of consumers with a specific age, income, and mobility pattern).
Our findings suggest that market segmentation may serve to better understand how
transition policies and strategies can target different classes of consumers. Accordingly,
a more effective policy can be designed by considering EV development in each group.
For instance, in the early stages of e-mobility, the main potential purchasers appear to be
the young and middle-aged people with higher incomes in low-density cities. Accordingly,
marketing and promotion activities should concentrate on this market segment, rather than
the entire potential market.
In this study, we faced an inherent lack of empirical data for calibrating model parame-
ters cf., [
]. Accordingly, all the experiments and insights obtained are entirely illustrative
in nature, meant to show the explanatory power of the model rather than validate it based
on empirical data. In this respect, the main rationale of the experimental setup used in
this paper was to explore the (mutual) influence of the macro-and micro-level variables in
studying the e-mobility transition. Nevertheless, the results obtained appear to replicate
the incomplete data available, which provides face validity to the model settings.
In this article, we studied the ongoing e-mobility transition in the Netherlands using
an entity-based SD model. Our simulation results shed light on the impact of alternative
innovation policies, notably by explaining relations between EV market dynamics and
changes in e-mobility policies, such as EV-related subsidies and resource mobilization.
The simulation modeling approach adopted appears to enable a more in-depth study of
transition problems related to e-mobility. The resulting modular model can be adjusted to
other e-mobility transition problems by changing and extending the specified entities.
Supplementary Materials:
The following files are available online at
71-1050/13/1/38/s1, S1: Entity types and the reference variables; S2: The overall variables and
equations of the model; S3: The stylized overview of the entity types; S4: Initialization of the UTAUT
variables for different scenarios; S5: Credibility and quality of the model.
Sustainability 2021,13, 38 19 of 23
Author Contributions:
Conceptualization by M.Z., B.W., A.G.L.R., and R.R.; method by M.Z. and
B.W.; model code by M.Z.; validation by M.Z.; formal analysis by M.Z., B.W., A.G.L.R., and R.R.;
investigation by M.Z.; writing—original draft preparation by M.Z.; writing—review and editing by
B.W., A.G.L.R., and R.R.; visualization by M.Z. and B.W.; supervision by B.W., A.G.L.R., and R.R.
All authors have read and agreed to the published version of the manuscript.
Funding: This research received no external funding.
The first author would like to acknowledge the support received by the Rushd
Center of Imam Sadiq University (Tehran-Iran).
Conflicts of Interest: The authors declare they have no conflict of interest.
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... To combat the arising transportation-related environmental problems, such as traffic noise, air pollution, and CO 2 emission, it is necessary to pursue technological development in vehicles [2,4]. Advancement in the vehicle technology has been shifting vehicles' engines from traditional internal combustion to electric ones [5][6][7]. The worldwide sales of EVs have been increasing dramatically, underpinned by the supported transportation policies [8]. ...
... Effort expectancy (EE) is the perceived degree of ease associated with the use of technology [6,28]. It is also referred to as ease of use in the technology acceptance model [43]. ...
... Facilitating conditions (FC) means the degree to which an individual believes that an organizational and technical infrastructure exists to support the use of the system [6,28]. In the context of EVs, FC refers to the availability of organizations and infrastructure required in the future to use EVs smoothly for daily travel activities. ...
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Electric vehicles (EVs) have the potential to lead the transition in road transportation from traditional petroleum mobility to electric mobility. Despite many environmental benefits, the market penetration rate of EVs is still low in most developing countries. Recently, Pakistan formulated its first EV policy for 2020–2025 to accelerate EV adoption. This study aims to explore the factors, including environmental concerns, perceived ease of use, effort expectancy, social influence, and perceived facilitating conditions, affecting individuals’ behavioral intentions to purchase EVs in Pakistan. The hypotheses were developed based on the literature, and an online questionnaire survey was conducted in Lahore, Pakistan, to collect the relevant data. The partial least square path modeling approach of structural equation modeling was used to test the hypothesis. The results confirmed that the environmental concerns, perceived ease of use, and effort expectancy positively affect the public’s intentions to use EVs in the future. However, social influence and facilitating conditions did not significantly contribute to EV adoption in the present study. The findings suggest that the EV manufacturers aiming to accelerate EV adoption should develop marketing strategies to disseminate information regarding the environmental benefits of EVs and enhance clarity about EVs’ performance and usage.
... The number of EVs is the most important factor that impacts the financial aspects of EVCS operation and other issues. Giving development subsidies for charging stations is a common strategy, as demonstrated in studies by (Kongklaew et al., 2021;Huang et al., 2021;Zolfagharian et al., 2021). Even in certain nations, the government constructed charging stations in the beginning to encourage the development of EVs, resulting in a ratio of one charging station for every ten EVs, which is the optimal Figure 1 (IEA, 2021). ...
... An incentive to lower the operating expenses of EVs is the policy of offering discounts on power rates for home charging and charging stations (Wang, 2019;Novizayanti et al., 2021). The majority of authors, including (Zolfagharian et al., 2021;Lonan and Ardi, 2020;Yu et al., 2018;Hu et al., 2020;Tarei et al., 2021), are constantly researching the factors that affect the availability and number of charging stations for EVs. Every EV comes with a home charging station, so it won't be a problem if the vehicle is driven just a short distance and relies on home charging. ...
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With growing concerns about climate change and an unreliable fuel market, the world is shifting toward an electric-based transportation system, which requires a country to overhaul major infrastructures, establish highly funded research, change government regulations, and adapt available resources in order to transition from a gasoline-based transportation system to an electric one. The study is focused on consumers’ determination of willingness to pay for electrical vehicles. By examining consumers' intentions to buy or not buy electric vehicles, researchers are attempting to determine what factors are motivating them to do so which may be range factor, demographic factors, marketing, charging station, government policy. The review studies show the various factors for determination of willingness to pay for electric vehicle.
... Effort expectancy is identified as the extent of comfort associated with the use of specific ISSN 2157-6068 2023 technology (Venkatesh et al., 2003;Zolfagharian et al., 2021). Brown et al. (2010) labeled EE as an extent to which users assume that using innovative technology systems will not require any effort is described as EE in the context of embracing new technology. ...
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Social networking sites (SNS) have the potential to improve employee performance among university employees in Malaysia. This study delves into the potential of SNS as a means for enhancing employee performance, guided by the Unified Theory of Acceptance and Use of Technology (UTAUT). Leveraging targeted advertisements to augment performance, the research analyzes a sample of 299 university employee participants in Malaysia through a convenience sampling approach, employing SmartPLS analysis to explore the intricate relationships among technology adoption, advertisement effectiveness, and employee performance. The study reveals the significant impact of UTAUT constructs on technology acceptance and highlights the substantial influence of strategically placed advertisements on SNS engagement. The findings underscore the dynamic interplay between technological acceptance, advertisement efficacy, and enhanced employee performance. The implications of this research are noteworthy, offering organizations actionable insights for leveraging SNS platforms and tailored advertisements to optimize workforce productivity and elevate overall performance outcomes. This study contributes to the understanding of how SNS technology adoption among university employees can be a potent tool in shaping organizational success through improved employee performance.
... Autonomous vehicles have reduced fuel expenses because of falling energy prices and sophisticated technologies. Autonomous automobiles cost more than traditional ICE vehicles [49,50]. Prices are expected to fall over the next decade as the cost of battery manufacture and raw materials falls. ...
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This study explores the effects of autonomous cars and how they may affect the design of transportation systems. The research investigated the determinants of consumer adoption of autonomous vehicles in Thailand. The research was driven by increasing environmental protection awareness and the need to conserve it through revolutionary technology. The study adopted the extended UTAUT model, where a quantitative method was adopted using primary data from 381 respondents. The results indicated that consumer adoption of autonomous vehicles in Thailand is influenced by performance expectancy, effort expectancy, facilitating conditions, environmental benefits, and purchase subsidy. The recommendations developed were that, to enhance the consumers’ intention to adopt autonomous vehicles, the concerned stakeholders should improve on aspects, such as the ability to improve job performance, increase productivity, ease of use, flexibility, clarity, and understanding, as well as improve social status. The government should also consider subsidizing autonomous vehicles as this would encourage consumption. A limitation of the study is the generalization of the findings as it is limited to Thailand.
... It offers a way to construct a qualitative illustration of dynamic relationships through the application of causal loop diagrams [38][39][40][41][42][43][44][45]. The reason for selecting and applying this method is reinforced by the fact that, in recent years, the system dynamics were applied to problems related to analysing and assessing energy transition and energy planning, such as alternative fuel vehicle implementation and integration policies [46][47][48], implementation and impact of biomass energy [34,49,50] planning of residential buildings' energy use in smart cities [51][52][53], country-level evaluation of renewable electricity development, understanding urban sustainability on a city level, and understanding sustainability and the social aspects of energy systems [54][55][56][57]. These applications make system dynamics modelling ideal in the case of Tees Valley because it illustrates the complexity the Tees Valley policymakers are facing when deciding on energy transition and energy system development policy in the area. ...
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The energy transition is a complex problem that requires a comprehensive and structured approach to policymaking. Such an approach is needed to ensure that transition pathways and policies enable greener energy alternatives whilst ensuring prosperity for people living in the region and limiting environmental degradation to the local ecosystem. This paper applies a qualitative approach based on systematic literature research and review analysis to identify and analyse previous work within this interdisciplinary field in order to understand the complexity of energy transitions and identify key variables and sub-sectors that need to be addressed by policymaking. The paper then looks at the problem from a regional level and uses the Tees Valley region in North East England as a reference case for the energy system and potential proposed policies for the energy transition. A system dynamics methodology was employed to help visualise and emphasise the major complexity of the energy transition and the challenges that policymaking needs to tackle for the successfully enable implementation and application of the energy transition policies. The results of this study identified that in relation to the Tees Valley energy system, its development and transition towards decarbonisation, the major challenge for the policymakers is to ensure that proposed policies foster growth in job creation without leading to job losses within the local employment market.
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The recently increasing development of electric vehicles (EVs) is the world's attention to reducing greenhouse gas emissions as mandated in the Paris Agreement of 2015. The development of EVs in parallel is also aimed at reducing fossil fuel consumption. Countries in Europe, America, China, and South Korea showed leadership in developing the number and market share of EVs. On the other hand, ASEAN countries, including Indonesia, are still in their early stages, and the market share of EVs is still under 1%, although various policies have been launched. Answering this gap, the purpose of this study is to conduct a literature review related to the factors affecting EV adoption and an understanding of the role and relation of each actor or subsystem in the EV ecosystem. Furthermore, based on the literature review results, a conceptual model of the relationship between actors in the EV ecosystem is constructed based on variable EV adoption factors. In the following study, this conceptual model can be further improved regarding the interdependence of actors within the EV ecosystem in the system thinking framework to select effective EV production and adoption policy under a dynamic EV ecosystem.
Electric vehicle (EV) diffusion plays a vital role in transforming and upgrading China's automobile industry by ensuring energy security, improving air quality, and contributing to achieving the goal of carbon neutrality by 2060. EV diffusion is a complex dynamic system that involves various agent interactions. Nevertheless, previous research has rarely focused on the impact of different policies on EV diffusion under multiagent interactions and thus has not systematically evaluated its diffusion benefits. This paper establishes a multiagent system dynamics (SD) model to explore the impact of different policies on the diffusion and benefits of EVs. The results indicate that (1) EV diffusion is most significantly impacted by licence plate restrictions, following by charging pile construction subsidy, most sensitive to purchase subsidy policies, and least affected by government R&D subsidies. (2) Moreover, all four policies decrease EV energy benefits but positively impact the carbon emission reduction, health, and social benefits of EVs. The health benefits of EVs are the greatest, followed by the carbon emission reduction benefits. (3) The benefits of government subsidies to EV manufacturers, consumers, and charging infrastructure operators are positive. Finally, by integrating the development situation of China's EV industry, feasible policy suggestions are proposed for sustainable development.
In many countries, the market for electric vehicles is not scaling up as expected despite huge public subsidies and technological progresses. One potential explanation is the absence of profitable business models that support commercialization and drive wide diffusion of electric vehicles. Business models that served conventional cars may not be appropriate for electric vehicles because of technological limitations such as shorter driving range and long charging cycles as well as higher acquisition cost. Recent years, however, have witnessed a growing body of scientific literature on electric vehicle business models. Nevertheless, the insights from this literature are fragmented and rarely address the business model with all its constituting elements. In this article, we review relevant literature on electric vehicle business models and distill key insights along each business model element. This way, our study provides a comprehensive and condensed overview of state-of-the-art research, while identifying potential directions for future research for scholars.
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The domain of transition studies has been drawing more and more scholarly attention and, as a result, its body of knowledge is rapidly growing. This raises new challenges as well as opportunities, not the least regarding the methodological and philosophical underpinnings of research in this domain. In this respect, transition research, as a relatively young field of inquiry, has been little concerned with methodological investigation and reflection. We propose a framework that enables this reflection: the so-called 'transition research onion'. Subsequently, we utilize this framework to systematically assess 217 peer-reviewed papers in the field of transition studies, to distill key methodological patterns and trends of the field. The findings suggest that the methodology of transition studies, in terms of depth and diversity, is underdeveloped. These insights serve to guide future research on transition processes.
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Combining system dynamics (SD) modelling with other research methods serves to articulate complex problems and explore potential solutions and policies. A growing number of studies draw on SD in combination with at least one other method, but there is hardly any knowledge about why, when, and how to make such combinations. We address this gap by conducting a systematic literature review of studies that have combined SD with at least one other method. Our findings are synthesised in an evidence-based framework that demonstrates why, when, and how SD is combined with other methods. This framework provides a point of reference for those who want to go beyond stand-alone SD modelling. In addition, this paper contributes to the multi-methodology literature by consolidating an area in which substantial experience in combining methods has been gained.
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Transition modelling is an emerging but growing niche within the broader field of sustainability transitions research. The objective of this paper is to explore the characteristics of this niche in relation to a range of existing modelling approaches and literatures with which it shares commonalities or from which it could draw. We distil a number of key aspects we think a transitions model should be able to address, from a broadly acknowledged, empirical list of transition characteristics. We review some of the main strands in modelling of socio-technological change with regards to their ability to address these characteristics. These are: Eco-innovation literatures (energy-economy models and Integrated Assessment Models), evolutionary economics, complex systems models, computational social science simulations using agent based models, system dynamics models and socio-ecological systems models. The modelling approaches reviewed can address many of the features that differentiate sustainability transitions from other socio-economic dynamics or innovations. The most problematic features are the representation of qualitatively different system states and of the normative aspects of change. The comparison provides transition researchers with a starting point for their choice of a modelling approach, whose characteristics should correspond to the characteristics of the research question they face. A promising line of research is to develop innovative models of co-evolution of behaviours and technologies towards sustainability, involving change in the structure of the societal and technical systems.
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Purpose Consumer expectation not only influences purchase decision but also post-purchase satisfaction and word-of-mouth (WOM). This study aims to develop theories of initial expectation management by suggesting when it is desirable for new products to raise or lower consumer expectations. It systematically examines the interplay of product value and consumer heterogeneity in the dynamic process of new product diffusion under competition. Design/methodology/approach Drawing on traditional diffusion and choice models, this study develops an agent-based model to formalize and analyze how consumers’ initial expectations of a new product influence the interdependent processes of product sales, consumer satisfaction and WOM. The simulation analyses in controlled settings help understand the underlying mechanisms in a stepwise manner. Findings The results show that, although the optimal strategy for low-value products is to induce consumer expectations higher than product value, high-value products are better introduced with expectations formed close to it. The results also highlight an important drawback of “under-promising” strategies in reducing the base and volume of WOM. Further, the analysis illustrates how consumer heterogeneities in product valuation and initial expectation affect the effectiveness of expectation management. For high-value products, both heterogeneities reduce the effectiveness of the optimal strategy. For low-value products, however, value heterogeneity enhances the effectiveness, whereas expectation heterogeneity reduces it. Practical implications Firms introducing new products should be sensitive to how consumers value the product and form expectations about it. Different from firms that must rely on aggressive advertising to sell inferior products by building up high expectations, those with superior products can rely more on the power of consumer WOM, which is much less costly and thus gives them a competitive advantage. Firms should also pay attention to how diversified the consumers are in product valuation and expectation. The expectation management strategy is more effective when consumers form more similar expectations. Inferior firms may leverage this mechanism to neutralize their disadvantages. Originality/value The articulated mechanisms help push forward the research on new product diffusion and consumer expectation management. To the best of the authors’ knowledge, this is one of the first studies to systematically analyze the impact of consumer heterogeneity on the effectiveness of expectation management.
This introduction reviews analysis of the dynamics of Technological Innovation Systems and introduces four papers that extend the analysis of dynamic processes in TIS. All four papers employ a system analysis for explaining TIS dynamics: Walrave & Raven and Markard consider the dynamics of the whole TIS. Musiolik et al. and Kieft et al. consider interventions intended to strengthen TIS dynamics. Overall, these papers show that the TIS framework can be extended to include an explicit consideration of how complex dynamic processes of a TIS generate system changes. Methods for the measurement of the TIS functions and empirical assessment of their interactions remain limited. The relationships of TIS functions to actor networks could be explored in greater depth. Research synthesizing insights into TIS dynamics across case studies is still limited.
The purpose of this chapter is to provide a review of the more general empirical findings of the vast number of TIS studies published so far. and, based on that, identify fruitful theoretical and empirical topics to explore in future research in this field. Most attention is given to studies using the functions approach. As part of the review, some conceptual clarifications with regard to the functions framework are also provided.
The concept of innovation systems has been a guiding paradigm of innovation research and strongly influenced research and innovation policy since the early 1990s. In spite of this success, criticisms have been raised in recent years about whether it is still a suitable framework for addressing the innovation-related challenges of the future. In the present paper we claim that systemic explanations of innovation success have still a very important role to play. In order to address the rising criticism, however, we have to reconsider the conceptual core of the family of innovation systems (IS) approaches and sketch out a path for renewal. The paper retraces the conceptual roots of IS approaches, assesses their uptake in different policy circles around the world, discusses the conceptual core and explanatory ambition, and finally formulates a future-oriented research agenda for a more integrative innovation systems framework.
I expand and integrate a theory of mobility (Automobility) with one of science and technology (Actor Network Theory) and one about social acceptance and user adoption (UTAUT). I apply this integrative framework to the diffusion (and non-diffusion) of electric vehicles and the process of electric mobility. I begin by presenting my methods, namely semi-structured qualitative research interviews with social theorists. Then, I present the three theories deemed most relevant by respondents. Automobility holds that, on a cultural or social level, automobiles exist as part of a complex, one that involves hardware and infrastructure—a hybridity between drivers and machines—along with patterns of identity and attitudes about driving pleasure. Actor Network Theory (ANT) involves the concepts of network assemblage, translation, enrollment, and actants and lieutenants. The Unified Theory of Acceptance and Use of Technology, or UTAUT, states that on an individual level, the adoption of new technologies will be predicated on interconnected factors such as performance expectancy, effort expectancy, and other facilitating conditions. Based largely on the original interview data supplemented with peer-reviewed studies, I propose a conceptual framework of user acceptance consisting of motile pleasure, sociality, sociotechnical commensurability, and habitual momentum. I conclude with implications for research and policy.