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The (Re) Birth of Far-Right Populism in Australia: The Appeal of Pauline Hanson’s Persuasive Definitions

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Pauline Hanson is Australia’s most significant far-right populist of recent times. She is arguably the nation’s most recognizable and effective political communicator and leads a far-right party of influence in a tightly balanced federal Senate chamber. However, empirical analyses of Hanson’s rhetorical style are almost non-existent. To redress that gap, this paper analyses a corpus of Hanson’s major speeches through the lens of persuasive definitions—that is, the premise that when politicians define objects, events, or ideas, they do so with a view to influencing the public’s attitudes about them. It is argued that Hanson uses four such techniques in the discursive construction of ideology: dissociation (breaking concepts into parts), reframing (placing new frames of reference around subjects), floating signifiers (making claims about contested cultural keywords), and definitions by effect (explaining concepts by reference to their negative social impacts). The ways in which these techniques may accord with far-right populists elsewhere are discussed.

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... The 2017 "burqa stunt" and the 2018 "It's OK to be White" motion were noteworthy examples of Hanson's successful use of a political stunt to gain traction in the media. Often dismissed as inarticulate and unsophisticated in her communication, these critiques belie the fact that Hanson is an effective political communicator (Fenton-Smith, 2020). This point recognizes that Hanson has been remarkably successful in exploiting the media and generating coverage attention in spite of her relatively small electoral impact. ...
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