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Primitive Living Videos on YouTube: Speech vs. Non-speech Cues for Audience Engagement
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METHOD
RQ1:%&"&
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H1a: Videos with speech will have more
engagement in terms of views and
comments.
H1b: Videos with no speech will have more
engagement in terms of likes.
RQ2:%
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H2a: With regard to emotions, non-speech
videos have appreciation as the most
frequent sentiment frames than) speech
videos.
H2b: The more information the viewers
receive through speech on videos, the
more interested/curious and sarcastic they
are on their comments.
H2c: Since they receive fewer verbal cues
for the actions on the videos), non-speech
video viewers are more likely to give
advice/suggestions to the YouTuber
through comments.
RQ3:%"$*&
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H3: With more characters and longer
duration, speech videos will have more
engagement in terms of views and
comments than non-speech videos.
RESULTS
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DISCUSSION
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References
445$&1!16.77891"&1The
International Encyclopedia of Communication1
445$&1!1:31;16-<=>91?&"
"4"*&1Communication Research36-9/@.-1
4;A1%!1 +11:;B16.7-791#&""'
&"""4&"1Information Sciences
1806.C9C<.<@C</<1
4&%1;';11:",1;16.77D914"
E&"'F3&&"&
"&&1Journal of Health Communication106/9
.7<@../1
41'G1:5!16.7-.91H,%#I
H.C'IF;&34
?'51Comunicar:
45&B16.7--91#&""F,"&
&1Participatory Journalism: Guarding Open Gates at Online
Newspapers<>@--=1
45*31;&1:$16.77891"&
J4&"1Web
Journal of Mass Communication Research116-9-@-C1
INTRODUCTION
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