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British Journal of Educational Technology
doi:10.1111/bjet.13045
Vol 52 No 2 2021 606–618
© 2020 British Educational Research Association
Intrinsic motivation enhances online group creativity via
promoting members’ effort, not interaction
Xinru Zhang, Zhongling Pi, Chenyu Li and Weiping Hu
Xinru Zhang is a doctoral candidate in the Key Laboratory of Modern Teaching Technology (Ministry of Education)
at Shaanxi Normal University (SNNU). Her research interests include educational psychology and creativity.
Zhongling Pi is a Distinguished Research Professor in the Key Laboratory of Modern Teaching Technology (Ministry
of Education) at SNNU. Her research interests include educational psychology and collaborative learning. Chenyu
Li is a graduate student in the Key Laboratory of Modern Teaching Technology (Ministry of Education) at SNNU.
His research interests include cognitive reappraisal and creativity. Weiping Hu is a professor in the Key Laboratory
of Modern Teaching Technology (Ministry of Education) at SNNU. His research interests include creativity and
educational psychology. Address for correspondence: Weiping Hu, Key Laboratory of Modern Teaching Technology
(Ministry of Education), SNNU, Changannan Road 199, Yanta District, Shaanxi Normal University, Xi’an,
Shannxi Province, 710062, China. Email: weipinghu@163.com
Introduction
Creativity has always been emphasized in educational settings not only because it makes learning
incisive and productive, but also because cultivating creative students is an important goal of ed-
ucation. In recent years, more and more creative activities occur in online collaborative groups.
Abstract
Intrinsic motivation is seen as the principal source of vitality in educational settings.
This study examined whether intrinsic motivation promoted online group creativity and
tested a cognitive mechanism that might explain this effect. University students (N=72;
61 women) who volunteered to participate were asked to fulfill a creative task with a
peer using online software. The peer was actually a fake participant who was programed
to send prepared answers in sequence. Ratings of creativity (fluency, flexibility and
originality) and eye movement data (focus on own vs. peer’s ideas on the screen) were
used to compare students who were induced to have high intrinsic motivation and those
induced to have low intrinsic motivation. Results showed that compared to participants
with low intrinsic motivation, those with high intrinsic motivation showed higher
fluency and flexibility on the creative task and spent a larger percentage of time looking
at their own ideas on the screen. The two groups did not differ in how much they looked at
the peer’s ideas. In addition, students’ percentage dwell time on their own ideas mediated
the beneficial effect of intrinsic motivation on idea fluency. These results suggest that
although intrinsic motivation could enhance the fluency of creative ideas in an online
group, it does not necessarily promote interaction among group members. Given the
importance of interaction in online group setting, findings of this study suggest that in
addition to enhancing intrinsic motivation, other measures should be taken to promote
the interaction behavior in online groups.
Keywords: creativity, motivation, group work, interactivity