Content uploaded by Natalia Filimonova
Author content
All content in this area was uploaded by Natalia Filimonova on Dec 04, 2020
Content may be subject to copyright.
Content uploaded by Natalia Filimonova
Author content
All content in this area was uploaded by Natalia Filimonova on Dec 04, 2020
Content may be subject to copyright.
Content uploaded by Natalia Filimonova
Author content
All content in this area was uploaded by Natalia Filimonova on Dec 04, 2020
Content may be subject to copyright.
Solution to learn about yourself
to improve your life quality
Problem
Every year about 20% of employees quit their jobs
(2019 State of Employee Communication and Engagement study by Dynamic Signal)
More than 90% of respondents feel stress at work
50% of them said stress from work negatively affected their home life
More than half of surveyed workers were ready to quit their jobs as a result of
workplace stress
16% of all students don't graduate from university at all
(2010-2019 State Statistics Service of Ukraine report) 2
Problem
3
Employees University
students
Parents of
elementary school
students (kids)
Parents of high
school students
(teens)
Non-acquaintance with own cognitive abilities
Incompatibility of person’s job
and neurocognitive profile Inappropriate self-management Absence of
effective learning strategies
Solution
4
a system for evaluating the performance of cognitive abilities
Solution
5
& other career counseling services in
Ukraine
>
●neuroscientific and functional neuroimaging
approaches using multichannel EEG & ECG
●computer testing based on cognitive
neuroscientific paradigms
●quantitative data => qualitative data
●career counseling based on neurocognitive
customer’s profile and customer’s executive
functions
●specialized in different customer segments
●only psychological testing
●no neuroscientific and neuroimaging
approaches (or use only channel EEG)
●qualitative data
●career counseling based on soft skills
concept
●specialized only in one customer
segment
Revenue
6
1 day
480$
1 month
10560$
1 year
120480$
Annual Profit
35672$
team wages
professional fees
rent
marketing
taxes & other expenses
Annual
Revenue
Plan for the future
7
Purchase of additional
eye-tracking & EEG system
Diversification of
Customer Segments:
civilians & military personnel
New Tests!
1st year Purchase of advanced
eye-tracking system
Extension of the service:
Neuromarketing
New Tests!
3rd year Purchase of equipment, finding
rent, recruitment of new staff
Opening of Branch Offices:
Kyiv, Lviv, Cherkasy, Lutsk
5th year
Team
8
{ }
Veronika
Vozniuk, EL
Neuroscientist
Natalia
Filimonova, TL
Neuroscientist
Andrii
Karpenko, BM
Marketing
manager
Olena
Zmazhenko,
Neuroscientist
Mykola
Makarchuck,
Neuroscientist
Mykola
Nikiforov,
Accountant
Ihor Pampukha,
Business
administrator