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The Development Space of University Art Design Education in the Era of Big Data

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After the arrival of the era of big data, colleges and universities of art design are also facing new challenges and opportunities. How to stand out in the fierce competition has become an important issue facing art design education. The purpose of this article is to explore the development space of art design education in colleges and universities in order to deliver a steady stream of fresh talents for national construction, market operation, and enterprise development. This article analyzes the problems and blind spots in art education by discussing the status quo of art design education in some universities in Province A. It is concluded that 73.08% of college art design education lacks standardization; 65.38% of colleges and universities emphasize on mastering technology and cultivating creativity. Targeted development strategies are provided to provide a wider space for the education of art students in order to develop our art education cause construction and improve the art talent training environment.
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The Development Space of University Art Design Education in the Era of
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BTCS 2020
Journal of Physics: Conference Series 1648 (2020) 042088
IOP Publishing
doi:10.1088/1742-6596/1648/4/042088
1
The Development Space of University Art Design Education in
the Era of Big Data
Xiao YanYu1,*
1Shanghai Maritime University, Shanghai, China, 201306
*Corresponding author e-mail: yuxy@shmtu.edu.cn
Abstract. After the arrival of the era of big data, colleges and universities of art
design are also facing new challenges and opportunities. How to stand out in the fierce
competition has become an important issue facing art design education. The purpose
of this article is to explore the development space of art design education in colleges
and universities in order to deliver a steady stream of fresh talents for national
construction, market operation, and enterprise development. This article analyzes the
problems and blind spots in art education by discussing the status quo of art design
education in some universities in Province A. It is concluded that 73.08% of college
art design education lacks standardization; 65.38% of colleges and universities
emphasize on mastering technology and cultivating creativity. Targeted development
strategies are provided to provide a wider space for the education of art students in
order to develop our art education cause construction and improve the art talent
training environment.
Keywords: The Era of Big Data, Art Design, Education System, Expansion Capacity
1. Introduction
Under the background of the era of big data, college education reform and innovation are also the
trend of The Times. In this process, college education reform must conform to the characteristics of
the era of big data and optimize classroom teaching actively with the help of big data technology, so
that students can be promoted effectively in diversified teaching classes[1-2]. Art design specialty is set
up by the social development in the course, application scope is broad, but the teaching difficulty is
higher also, most of art design in colleges and universities is one of the traditional classroom teaching,
to stimulate students interest in learning, teaching effectiveness is greatly reduced, not conducive to
students' employment and design innovation in the future. Especially in the era of big data, after all, art
itself has very rich connotations[3-4]. In the era of big data university art design education to develop,
would not be confined to the classroom teaching[5].
BTCS 2020
Journal of Physics: Conference Series 1648 (2020) 042088
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doi:10.1088/1742-6596/1648/4/042088
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In recent years, the enrollment market of design art colleges has been increasing, and the number of
applicants and enrollment have been increasing year by year. Due to the rapid development of art
design education, many schools have also set up this professional education in order to meet the needs
of society[6-7]. However, some colleges and universities have less experience in professional
construction, which has led to reference to fraternal schools in the province when formulating talent
training programs and even specific teaching plans. They did not pay attention to more specific issues
such as professional characteristics and school resource advantages[8]. However, art design education
is different from the traditional art education model. It is an independent discipline developed on the
basis of art education[9-10]. In my country's contemporary college education system, art design
education as a new discipline is playing an increasingly important role. Especially in today's highly
developed market economy, it is of great social significance to discuss the development prospects of
art design education in the context of the era of big data.
This article will find out the problems and blind spots in art education by in-depth understanding
and analysis of the current status of art design education and teaching, and propose targeted strategies.
Provide a broader space for the education of art students to develop our art education and improve the
environment for the cultivation of art talents.
2. Method
2.1. Art Design
The so-called art design is from a technical, economic, social and cultural point of view, with the
purpose of functional utility and pleasantness, using certain material materials and process technology,
using certain artistic means, according to the beautiful Regularly plan and transform it into practical
creative activities with specific use function, external form, interpersonal relationship and cultural
meaning. Art design is based on the "people-oriented" starting point, and is innovated on the platform
of established mature laws and experience. The purpose is to meet the comprehensive needs of human
material and spiritual life to the maximum. The innovation and development of art design is a
relationship with design education that has a profound influence on the direction of our future art.
2.2. Current Situation of Art Design Teaching in Colleges and Universities
Many colleges and universities during the education teaching reform, the reform of education become
a mere formality, teaching ideas and the big data age requirements, cannot achieve good results. Based
on the current teaching situation of art design major in colleges and universities, there is still some lag
in its teaching thought. Excessive emphasis is paid to the cultivation of students' theoretical knowledge
during the teaching period. However, art design talents required in the era of big data need to have
good innovation ability and practical ability. Pays too much attention to teaching during the teaching
unification and normalization, without considering the students individual differences and creativity.
For example, during the teaching of art design, teachers make their own explanations and analyses in
class. In this case, although students can form a certain understanding of art design in a short period of
time, it is not conducive to the effective improvement of students' design ability, lack of aura and
innovation, and is not conducive to their future employment and design. During the teaching reform,
teachers did not give full play to their leading role in demonstration, which could not meet the
professional requirements for art design talents in universities in the era of big data. In the era of big
BTCS 2020
Journal of Physics: Conference Series 1648 (2020) 042088
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doi:10.1088/1742-6596/1648/4/042088
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data, with the continuous development of information technology and the emergence of various
teaching methods, schools can only better promote the development of art design specialty by paying
more attention to and actively encouraging teachers to make educational exploration during teaching.
3. Experiment
This paper uses a combination of theoretical research and empirical research to conduct a systematic
and comprehensive study of art design education in colleges and universities in Province A, mainly
including literature data method and questionnaire survey method. This article screens academic
papers related to the research of this article by collecting and reading literature and books on art
design, and by searching China Knowledge Network and Wanfang database. At the same time, I
collected relevant materials for art design in some schools in Province A and the enrollment guidance
for colleges and universities in the province in recent years. These provide sufficient literature and
more authoritative data information for the research of this subject. Among the 45 colleges and
universities (including independent colleges) with art and design majors in province A, 15
questionnaires were used to select 15 undergraduate colleges and technical colleges (mainly vocational
and technical colleges) with art and design education, a total of 30. 30 questionnaires were distributed,
and questionnaires from 26 universities (15 undergraduates and 11 colleges) were recovered. The
recovery rate of the questionnaire is 86.67%, and the effective rate of the questionnaire is 100%.
4. Discussion
4.1 Survey Results and Analysis
Taking into account the geographical division and economic development of Province A, combined
with the current status of art design education in universities in Province A, such as the scale of
training and professional settings, the specifics are shown in Table 1 and Figure 1.
Table 1. Current status of art design education in some universities in Province A
Questionnaire
Percentage
The teaching link is lack of standardization and
strong randomness. It emphasizes the practice of
technical mastery and the cultivation of creativity
73.08%
Design training becomes pure styling skills
training, focusing only on design form and
styling, regardless of the practical habits of
thinking
65.38%
Employment rate of 15 undergraduate colleges in
the past three years
96.69%
Employment rate of 11 colleges in the past three
years
94.49%
BTCS 2020
Journal of Physics: Conference Series 1648 (2020) 042088
IOP Publishing
doi:10.1088/1742-6596/1648/4/042088
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0.00%
20.00%
60.00%
80.00%
100.00%
120.00%
The teaching link is lack of standardization
and strong randomness. It emphasizes the
practice of technical mastery and the...
Design training becomes pure styling skills
training, focusing only on design form and
styling, regardless of the practical habits of...
Employment rate of 15 undergraduate
colleges in the past three years
Employment rate of 11 colleges in the past
three years
Percentage
Percentage
Questionnaire
Figure 1. Current status of art design education in some colleges in Province A
It can be seen that in the course of the survey, 73.08% of colleges and universities in the arts design
education are lacking in the grasp of all aspects of teaching. Teachers have strong arbitrariness in
class, and there are less preparation, less teaching, less demonstration, less tutoring, less internship and
more Phenomenon such as commenting makes students' concepts vague and often turns design works
into design drawings. 65.38% of colleges and universities emphasize on mastering technical skills and
cultivating creative ability, so that design training becomes pure styling skills training, thus falling into
the misunderstanding of blind design. This teaching method makes students develop a thinking habit
that only pays attention to design form and shape, regardless of the practical function of design, which
is incompatible with the essence of design. Regardless of whether there is a problem in the teaching
link or the teaching management link, it seriously affects the quality of teaching and the quality of
talent training. A survey of the employment status of college art design graduates found that the
average employment rate of 15 undergraduate colleges in the past three years was 96.69%, and the
average employment rate of 11 technical colleges in the past three years was 94.49%. The
employment rate of graduates majoring in art and design is ideal.
4.2 Future Development Direction of Art Design Education
(1) Pay attention to the broadening of the horizon and the cultivation of innovative thinking 
Art design education happens to be a society, the representative culture of novelty, and the
intellectual power that leads the development of social creativity, so the cultivation of college
students’ innovative thinking is extremely important. Innovation is the thinking of art design. The
talents that colleges and universities need to cultivate are high-quality talents who have both
innovative ideas and practical ability. The first condition for the cultivation of innovative thinking is
that we should lead our students to truly feel the outside world, to understand fresh knowledge and
interesting design.
(2) Improve the diversification of curriculum arrangements and enhance market design awareness
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Journal of Physics: Conference Series 1648 (2020) 042088
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doi:10.1088/1742-6596/1648/4/042088
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Now that the market is a diversified market, the emergence of media, magazines, the Internet, etc.
has accelerated the pace of market diversification, and the development of the world economy has led
to an increase in the mobility of social talents. Students at home and abroad are flooded in the
environment of market competition, so the curriculum of students must be diverse. The original single
curriculum arrangement is not suitable for the development of today's society, and the curriculum
arrangement for art design in colleges and universities must revolve around this change in the market,
so that the students trained in four years of college can truly integrate into the society and the market
after graduation. Only by integrating into the enterprise can we create the best value for the society.
During the school period, the school's curriculum arrangement should be connected to the market,
such as leading students into the enterprise, and linking the learned design to the enterprise's design, so
that the students can truly understand the marketability, practicality, and design of the design. The
resulting benefits increase the students' feelings about art design. Depart from the dogma of book
knowledge, and theoretical knowledge of metaphysics. It promotes the culture of the Chinese market
and promotes the development of contemporary design.
(3) Pay attention to practical links and strengthen teaching management
Practical teaching is an important part and component of teaching in various disciplines. Art design
is a subject with strong practical operation. Students must strengthen practical operation training on
the basis of mastering a certain professional theory. This requires colleges and universities to pay
attention to practical teaching in the teaching process of art design. On the one hand, the ratio between
theory and practice courses should be reasonably arranged; on the other hand, the teaching conditions
of practice courses should be improved. There are many ways to improve the teaching conditions of
practical classes.First, the school should strengthen the necessary investment and improve the
conditions for running the school.Second, the school should strengthen its connection with the society
and make full use of the relevant enterprises and companies in the society to create an environment for
students' professional practice. Thirdly, students must do a good job in professional internship.
Professional internship is not only a professional practice link, but also an important channel for
students to get in touch with the industry and understand the society.At the same time, the internship
stage is also one of the important ways for students to push themselves to the society. Do a good job in
the construction of internship bases, which will have a certain impact on the employment of students.
Therefore, colleges and universities should strengthen the practice teaching link through various ways,
and do a good job of students' internship work. The loopholes in teaching and management are also
one of the important factors that affect the quality of talent cultivation. "Management yields benefits",
so is education, and art education is no exception. It is recommended that colleges and universities
should pay attention to the standardization of teaching and the institutionalization of management. We
must start with a good grasp of teaching routines, and strict requirements for teachers and students
should establish a relatively complete teaching management system and its evaluation methods, and
strengthen implementation and supervision. Only in this way can the teaching effect and the quality of
talent training be further improved, and the art design education can better adapt to the needs of
society.
5. Conclusion
As a creative activity closely related to human life, art is to a certain extent complementary to the
development of the times. The development of the era of big data is inseparable from the processing of
BTCS 2020
Journal of Physics: Conference Series 1648 (2020) 042088
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doi:10.1088/1742-6596/1648/4/042088
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artistic images, and the sharing and exchange of art resources is also inseparable from the promotion
of data. Under the background of the era of big data, the requirements faced by college students are
also constantly increasing, and traditional teaching methods and concepts cannot naturally meet the
needs of talents in the new era. If the art design major in colleges and universities wants to develop
during the education and teaching period, it is necessary to keep pace with the times to innovate and
optimize the teaching classroom, with the help of diversified teaching paths to effectively improve the
teaching quality of the art design major. So as to effectively cultivate the high-quality and high-ability
talents needed in the background of big data era, and lay a good guarantee for its future development
and employment.
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