Article

TIKTOK AND THE “ALGORITHMIZED SELF”: A NEW MODEL OF ONLINE INTERACTION

Authors:
To read the full-text of this research, you can request a copy directly from the authors.

Abstract

Since its release in 2017, the video sharing app TikTok has been downloaded 1.5 billion times. While its popularity has been attributed to the abundance of celebrity users, its interactive features, and its short, palatable video length, it has been the subject of relatively few academic studies. This project employs the walkthrough method to examine TikTok within the context of identity negotiation and self-representation on social media. More specifically, it seeks to understand whether TikTok follows a precedent set by other Social Networking Sites which support users self-representing via sociability “to the network, via the network”; i.e. by interacting within the affordances of the platform, which may include sharing, liking, commenting, etc (Papacharissi, 2013). This model ostensibly offers users a stage where they may display their individuality and curate content that reflects their personal interests. By regularly using the app for a period of a month and collecting extensive field notes, screenshots, and video recordings, we found that TikTok’s version of sociality differs from that offered by other SNSs. While other sites purport to be a tool with which users may represent their identities, TikTok does away with this conceit by engendering a mode of sociality (through its design features and affordances) in which the crux of interaction is not between users and their social network, but between a user and what we call an “algorithmized” version of self. This finding has the potential to enrich and complicate the discourse surrounding online identity formation and sociality.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the authors.

... Followers is a theory that explains a communication process that starts with a stimulus in the form of a message received by the communicant (Hayes et al., 2020). The stimulus or message conveyed to the communicant may be accepted or may be rejected (Bhandari & Bimo, 2020). Communication will take place if there is attention from the communicant (Bukauskas, 2020). ...
Article
Full-text available
Storytelling is an art that is becoming a trend on social media, nowadays it is starting to be abandoned by switching to story style uploaded via Facebook, Instagram and Tiktok, which have more fans and followers because the story style is clear and solid. Storytelling through the media is a means of influencing audience affection. The storytelling content conveyed includes an event, experience, or inspirational story that is shared by a Tik Tok account owner to his/her followers. This study aims to examine the storytelling through the Tiktok application affects followers’ behavior changes. The method used in this study is a qualitative method in which the research data is in the form of information obtained from followers of the Tiktok application related to the context discussed in the video in the Tiktok application. The method of determining the sample of purposive informants is done by determining the research informants deliberately based on predetermined criteria. The result of the storytelling data is the process of building a story that is easily understood and understood successfully to convince the audience that there is value in an action plan that can be carried out. The story is supported by facts and appropriate analysis data. Based on the results obtained from this study, it was found that storytelling was effective in conveying messages of positive change and as it was, there was no fraud or engineering to the followers and came up with very creative ideas.
... Recent work has drawn attention to the emerging importance of approval motivation and self-presentation in online social contexts, given the popularity of sites such as Instagram and TikTok (Audrezet, de Kerviler, & Guidry Moulard, 2018;Bhandari & Bimo, 2020;Chae, 2017;Skogen, Hjetland, Bøe, Hella, & Knudsen, 2021). Indeed, the emergence of online social media has changed how people establish relationships (Choi, Kim, Sung, & Sohn, 2011;van Dijck & Poell, 2013;Serafinelli, 2017). ...
Article
Researchers have examined self-objectification-viewing oneself as an object rather than a subject-in terms of its impact on intrapersonal factors, such as mental health and cognitive performance. However, few have examined how self-objectification relates to interpersonal factors. The present research addressed this gap by testing the impact of self-objectification on social approval motivation among women. Study 1 (n = 103) found that individual differences in self-objectification correlated positively with approval motivation. Study 2 (n = 94) replicated these results and found that women who reported higher self-objectification were more willing to modify their social media profile pictures unrealistically. In Study 3 (n = 100), higher self-objectifying women were more willing to unrealistically modify their profile pictures even if this exceeded normative levels, which was replicated in Study 4 (n = 199). These results suggest that women's self-objectification is associated with a desire for approval from others and this desire manifests in a willingness to modify self-presentation.
Article
Full-text available
Ob Tweet, TikTok-Video oder Elevator Pitch – Informationen pointiert zu verdichten entwickelt sich zur Kunst. Das Format One Slide About (nachfolgend OSA) fordert Kursteilnehmer*innen auf, ein Thema oder eine wissenschaftliche Studie auf einem einzelnen Slide einer Präsentation zu verdichten und diesen den Kommiliton*innen in einem max. 180 Sekunden langen Vortrag vorzustellen. Dieses Format wurde in unterschiedlicher Umsetzung erprobt, mit den Teilnehmer*innen diskutiert und anschließend in Form einer quantitativen Befragung unter folgender Forschungsfragestellung evaluiert: Lässt sich mit dem Format One Slide About sowohl Informationskompetenz üben als auch eine Lehrveranstaltung inhaltlich ergänzen?
Article
Full-text available
One of the most downloaded apps in the world, TikTok is known widely for its act-out memes and lip-sync videos, where music and sound clips are remixed among users. While most social media platforms serve as sites of self-presentation and identity management, embedded in TikTok’s design is a memetic logic that encourages imitation and replication and downplays individual identities and social connections. By conducting a multimodal discourse analysis of videos produced by popular Hong Kong-based TikTokers, this paper demonstrates how these content creators were able to resist this memetic logic by finding ways to assert their Hongkonger identities and to forge a sense of community among fellow Hongkongers. Through the production of sound memes that use sound as an anchoring mode for producing derivative videos, these TikTokers foregrounded not only their embodied selves but also local spaces and languages. By formulating and promoting context-bound tracks that connected local users, they evoked a sense of pride and affinity among Hongkongers. As content creators produce videos on TikTok, the interplay of platform affordances and constraints can be understood as a negotiation of designs: the platform design which indexes the sociotechnical purposes of app developers and software engineers and the user design which involves the assembly of semiotic resources that enable users to achieve their own intentions. Recognizing the capacity of social media platforms to program sociality, this paper asserts the need for research methods that examine the tension between the structuring power of these platforms and the agentive participation of users.
Chapter
With Web 5.0, the mobile phone has become the terminal device to get mobile information, and more and more social software has been popularized on the phone. Network short video app is one of the most prominent representatives. In the high demand of the market, short videos’ emergence constantly refreshes people’s horizon, increasing people’s desire to watch videos. For the audience, they not only watch the video but also have to meet social needs. It has led to the rapid expansion of the size of short video apps. Whether it is “Meipai” or “Kuaishou” released in China, or “TikTok” which focuses on 800 million users, or a series of short online video apps such as Instagram abroad, most of them take “second” as the length of the video, announced the short video “second-reading era” of the arrival. Through the video is created a carnival, and the audience has become a carnival maelstrom of followers. We need to analyze what kind of operation and management model shapes short video app development behind the audience. This article chose “TikTok” as a case study to analyze the “TikTok Operation Management Pattern.” The full text comprises 1. apps development, 2. The article has four parts: The first part elaborates the short video app’s development extremely characteristic. In the second part, the author expounds on the operation and management of TikTok. The third part focuses on the content operation and management of TikTok and its characteristics. The last part is about how to improve management operation.
Chapter
TikTok, the fastest growing app of 2020, has received much attention for its growth, creativity and marketing opportunities. Much accelerated through COVID19, TikTok has grown to over 800 million monthly active users and has catapulted itself in frontline media. However, the app has also shown to tightly control its infrastructure through its algorithm centric built, its approach to content censorship and active brand management. With that, TikTok has gone different routes than many predating platforms. Through TikTok’s creator marketplace and indirectly monetizing content creators through its creator fund, TikTok has also shown to hold a tight grip on content creator. For this reason, this study examines the impact of TikTok and brands on content creator’ content sovereignty. Through structured interviews, this study found evidence to suggest that TikTok’s influence on the content behavior of its creator exceeds that of brands. It continues to propose a conceptual model to validate the findings through an empirical research track.
Article
Full-text available
TikTok (in Chinese: DouYin; formerly known as musical.ly) currently represents one of the most successful Chinese social media applications in the world. Since its founding in September 2016, TikTok has seen widespread distribution, in particular, attracting young users to engage in viewing, creating, and commenting on “LipSync-Videos” on the app. Despite its success in terms of user numbers, psychological studies aiming at an understanding of TikTok use are scarce. This narrative review provides a comprehensive overview on the small empirical literature available thus far. In particular, insights from uses and gratification theory in the realm of TikTok are highlighted, and we also discuss aspects of the TikTok platform design. Given the many unexplored research questions related to TikTok use, it is high time to strengthen research efforts to better understand TikTok use and whether certain aspects of its use result in detrimental behavioral effects. In light of user characteristics of the TikTok platform, this research is highly relevant because TikTok users are often adolescents and therefore from a group of potentially vulnerable individuals.
Research
Full-text available
Lo scopo di questo studio è quello di indagare come l’uso di TikTok Italia da parte dei giovani LGBTQ influenza le fasi formative e il conseguente sviluppo della loro identità, applicando il framework degli usi e gratificazioni (U&G). Lo studio è focalizzato su dati qualitativi ottenuti da un questionario anonimo somministrato a giovani utenti LGBTQ di TikTok, volto ad indagare gli usi e le motivazioni di utilizzo del social. I partecipanti al questionario, scelti in base a due caratteristiche, dovevano essere utenti attivi di TikTok Italia, identificarsi come LGBTQ ed essere nati tra il 1995 e 2010. Poiché la popolazione target doveva avere tali caratteristiche, il campionamento non consentiva l'uso di tecniche probabilistiche, ma mirate. L’analisi dei dati codificati e la loro presentazione attraverso le testimonianze del campione hanno permesso di individuare come l’uso attivo di TikTok, in termini di creazione e condivisione di contenuti, ricerca di informazioni, ricezione di feedback positivi da altri utenti e i fattori motivazionali hanno soddisfatto esigenze relative allo sviluppo identitario durante le fasi del modello di Coming out di Cass (1979). TikTok è risultato essere luogo e mezzo nel quale e con il quale gli individui LGBTQ possono esplorare e/o esprimere il/la proprio/a orientamento sessuale/identità di genere, in modo più agevole e performativo rispetto alle interazioni faccia a faccia e senza paura di mostrarsi
Article
With mass acceptance and use of social networking sites (SNSs), many people now regularly disclose personal information via SNSs. Self-disclosure on SNSs has been connected to higher incidences of cyberbullying, which is concerning for children and youth who use SNSs. The current research aims to examine Internet and SNS activity, online self-disclosure and the education institution phase as predictors of cyberbullying victimization (CV), among children and youth. It was hypothesized that Internet and SNS activity, online self-disclosure and the education institution phase predict CV. Data were collected from 5719 primary and secondary Israeli students (51.9% females) during the 2019–2020 school year via online questionnaires. Regression analyses and moderation analysis were conducted to assess the predictability of CV from Internet and SNS activity, online self-disclosure and the education institution phase. Findings indicate that Internet and SNS activity, online self-disclosure and the education institution phase predict CV, both separately and in convergence. Additionally, CV is more prevalent in primary schools compared to secondary schools, and in male students compared to female students. Implications for school programs and guidelines for parents address the predictive factors of CV found. This study expands the knowledge of the impact of Internet and SNS activity and online self-disclosure on CV.
ResearchGate has not been able to resolve any references for this publication.