Conference Paper

Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination

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Abstract

Football is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this research study is to ascertain the importance and perception of FC Porto regarding the ability to influence the main activities performed during the trip. Considering the general objective, an hypothesis was proposed: The importance and perception of FC Porto in Porto as a destination, influence the main activities carried out during the trip. Visioning the research objective, a quantitative methodology was applied through the application of a questionnaire to 400 tourists/visitors in the city of Oporto. Considering the results, regional and local DMO’s are suggested to promote programs that guarantee complementary offer at the destination, coincident with sporting events, in order to ensure the extension of the stay.

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... The first sports tourism trips date back to 776 BC when the first manifestations of tourism with the Olympic Games in Greece emerged. Tourism and sport have evolved over the years due to the improvement of quality of life and the achievement of free time so that human development and lifestyle as well as the promotion of peace between nations and itself people's quality of life (Liberato et al., 2021). According to Ritchie (2007), sport and tourism are the most popular leisure experiences in the world, since sport contributes between 1% and 2% to the gross domestic product (GDP) of industrialized countries. ...
... The first is sports tourism, which concerns tourist activities in which tourists participate as practitioners, that is, they are tourists who, during their travels, practice a sporting activity even though the motivation of the trip in question is; the second is spectacle tourism, referring to the activities that tourists enjoy as spectators, that is, spectacles/sporting events where tourists attend during the trip regardless of its fundamental motivation and finally, the other sporting tourist contexts correlate with cultural sport tourism and involving sport tourism, since the first one mentions 'a more cognitive character of sports culture that may be associated with a sense of sports history, intellectual curiosity or veneration', and the second refers to 'the situations inherent in the world of sport, namely the countless possibilities of tourist travel associated with sports administration or training' (Carvalho & Lourenço, 2009). On the other hand, Liberato et al. (2021) distinguish tourist sports and sports tourism, where the first refers to tourism generated by the exploitation of events with a sports nature and the second to tourism practised for the realization of a sport by visitors. ...
Chapter
The chapter is structured in four parts. The first is the literature review that comprises segmentation in tourism, niche tourism, sports tourism, emotions and affectivity. Then, the second part is dedicated to the methodology where the chosen conceptual model is exposed and divided into two parts: the first consists of four semi-structured interviews and the other in a focus group of between 10 and 12 participants. The third part results in the analysis and discussion of results, which characterizes the role of emotions and affectivity in the decision-making process of the tourist/sports fan and its implications for tourism, as well as the motivations and analysis of consumer behaviour and profile. Finally, the last part ends with the conclusions as well as the limitations of the study and suggestions for future research.
... In order to understand who is the Brazilian tourist that travels abroad, this article aims to analyse the behaviour of this traveller, so to understand his socioeconomic profile, what are his choices based on travel expenses, how often does he travel abroad, how he plans and moves around these destinations. It is urgent to study the tourists' behaviour and the different factors they consider and value when choosing their destinations; only by doing this will companies be able to understand the needs of different consumers (segments), gathering information that will allow them to improve their marketing strategies and expand their results [3][4][5]. ...
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Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the covid-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitants in the country usually travel internationally annually. Despite being a tiny amount of the population, it is more than 2 million people who travel and consume in the international tourism sector. This study proposes to analyze the behavior of Brazilian tourists on trips abroad, describing through a survey the choices of these travelers. From an interdisciplinary perspective, this manuscript presents inputs for marketing (i.e. consumer behaviour), for tourism (i.e. management of tourism services) and for management.
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Chapter
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitants in the country usually travel internationally annually. Despite being a tiny amount of the population, it is more than 2 million people who travel and consume in the international tourism sector. This study proposes to analyze the behavior of Brazilian tourists on trips abroad, describing through a survey the choices of these travelers. From an interdisciplinary perspective, this manuscript presents inputs for marketing, (i.e., consumer behavior), for tourism (i.e., management of tourism services) and for management.
Chapter
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in fashion tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Fashion tourism is a niche market segment that evolved out of three major sectors: creative tourism, cultural tourism, and shopping tourism. Fashion tourism can be defined as the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers, and host communities, with people traveling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of fashion tourism. The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.KeywordsSegmentationFashion tourismTourism marketingRelationship management
Chapter
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Destinations use sport events to attract participants and spectators, who then hold perceptions of both the sport event and destination. This research aimed to a) understand how active sport tourists perceive the meaning of a sport event experience and b) develop a scale for that meaning. Both aims are studied in a post trip context as evaluative research. Two focus groups were used to understand the meaning of the sport event experience among active sport tourists. Results from the focus groups suggest participants attribute meanings related to organizational, environmental, physical, social, and emotional aspects of the sport event experience. Next, semantic differential items were developed to measure the meaning of a sport event experience in the post trip phase. The items were tested with two different sport event participant samples using surveys. A uni-dimensionsal scale of 11 semantic differential items emerged. These items provide a measure for the evaluative meaning of a sport event experience.
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Places have long sought a defining image to drive their economic and social initiatives. Many of the branding strategies have been examined extensively and utilised in the marketplace. For emerging, transition, negatively viewed, and newly industrialised nations considering the possibilities for differentiation, a relatively underused positioning is incorporating sports into the branding mix as both a primary and secondary tool. There are a number of specific strategies that can be used to implement this initiative, and the authors explore and analyse these sports place branding possibilities.
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Results of this study highlight the importance of brand image for fan loyalty in team sport. First, the existing conceptualization and operationalization of the brand image-construct is refined. It can be shown that a parsimonious four-factor and 20- indicator structure successfully seize the construct’s content. In contradiction to Keller’s proposed model, relationships between the brand image’s components were discovered. Thus, in line with means end theory, a brand image model should incorporate causalities between brand attributes, benefits and attitudes. Second, fan loyalty is positively influenced by a fan’s brand attitude. The hypothesized relationships between the brand image dimensions and loyalty are confirmed via structural equations modeling. The causal analysis reveals that the non-product related brand attributes (i.e., logo or tradition) have a particularly large impact on attitudes and behavior. They, thus, represent promising starting points for a successful and differentiating team brand strategy.
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This paper discusses a survey regarding tourist decision-making, conducted in the Province of New Brunswick in the Canadian Maritime Provinces. Based on the results of the survey, a model is built that incorporates the most important travel decisions in the sequence most travelers follow. A number of recommendations are made regarding the location and type of tourist facilities to be offered and promoted.
A identidade da marca versus imagem: Caso Futebol Clube do Porto
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Ramos, H.: A identidade da marca versus imagem: Caso Futebol Clube do Porto. Master thesis. Faculdade de Economia da Universidade do Porto (2013). https://repositorio-aberto. up.pt/handle/10216/70777
A comunicação no futebol de massas: reflexão sobre a importância estratégica da relação com os media para um clube de massas. Estudo de Caso: o Futebol Clube do Porto
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Almeida, J.: A comunicação no futebol de massas: reflexão sobre a importância estratégica da relação com os media para um clube de massas. Estudo de Caso: o Futebol Clube do Porto. Master thesis. Instituto de Ciências Sociais. Universidade do Minho (2008). http://hdl. handle.net/1822/9204
Percepções e Práticas de Responsabilidade Social Empresarial no Futebol Profissional Português: O Caso dos Três Grandes. Projeto de Mestrado
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A Força das Marcas: Aplicação dos modelos de Brand Equity de David Aaker e Kevin Keller ao caso do Futebol Clube do Porto
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Viana, F.: A Força das Marcas: Aplicação dos modelos de Brand Equity de David Aaker e Kevin Keller ao caso do Futebol Clube do Porto. Master thesis, Católica Porto Business School. Universidade Católica Portuguesa (2016). http://hdl.handle.net/10400.14/21840
A Importância da Marca nas Organizações Desportivas: O Caso Benfica
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Pereira, F.: A Importância da Marca nas Organizações Desportivas: O Caso Benfica. Master thesis, Universidade Europeia -Laureate International Universities (2015). http://hdl.handle. net/10400.26/9643
Turismo desportivo: benefícios da generalização da participação. In 8º congresso da Associação Portuguesa de Gestores de Desporto
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Gestão Emocional da Marca: O Caso Futebol Clube do Porto
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Lopes, L.: Gestão Emocional da Marca: O Caso Futebol Clube do Porto. Dissertação de Mestrado. Escola de Gestão do Porto (2009). http://hdl.handle.net/10216/63138
Dragon Force International Clinics - do Planeamento à Concretização de um Programa Internacional de Futebol
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Pereira, M.: Dragon Force International Clinics -do Planeamento à Concretização de um Programa Internacional de Futebol. Master thesis, Faculdade de Desporto da Universidade do Porto (2016). https://sigarra.up.pt/reitoria/pt/pub_geral.pub_view?pi_pub_base_id= 135622
Avaliação da qualidade do serviço prestado num estádio de futebol: o caso do F.C. do Porto
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Marketing Desportivo Digital: A importância do marketing digital para os clubes desportivos - Estudo de Caso F
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Desenvolvimento urbano e grandes eventos esportivos: o legado olímpico nas cidades
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¿Por qué Barcelona? Análisis de la evolución del turismo en la ciudad. Trabajo de Economía Aplicada II
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Estratégias organizacionais de clubes de ténis em Portugal estruturadas a partir de um modelo de gestão do marketing do desporto
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Porto European Best Destination
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Estudo empírico exploratório sobre os turistas no Porto
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O contributo do turismo de eventos para o desenvolvimento turístico de uma região
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