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Economics of internet applications and digital content



If the first computer networks represented mainly research projects for military and academic purposes (for double-purpose), the current networks represent rather competitive business structures with the highest capitalization ever. Apple is the first company in the world which achieved capitalization trillion dollars. Two years later, in 2020, Apple doubled its capitalization. Its corporate capitalization exceeds the gross domestic product of any country in the world except the United States, China, Japan, Germany, India, and the United Kingdom. The Internet-related industries finally become the true production factors and engines of human progress. Those industries need qualified microeconomic analysis, including the analysis of human capital development, with financial macroeconomic implications.
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The organization of modern cloud services is based on theoretical results in logistics, operations research, supply chains, information transmission (transportation) networks, and on the practical achievements of the novel information and communication technologies. As all the inhabitants of the planet become regular users and at the same time creators of such services, the issues of decentralized decision making are becoming everyday problems. The paper presents the setup for the problem of such solutions by suppliers (providers) of cloud services and suggests a mathematical formulation of the corresponding optimization problem with resource constraints. It is a starting point for further mathematical elaboration of the new everyday problems.
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