Mobile Affected Socialization

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While mobile intrusion comes to life insidiously, it has been affecting our lives in many different ways. At first social networking and some implementations such as mobile dating comes to mind. On the other hand, mobile literacy and educational implementations are evolving and spreading rapidly with the facilities of mobile systems. Having turned into one of the most important elements that trigger and develop the social genes in the twentieth century, communication technology is also drawing the attention with its impacts that direct socialization. Internet and cyberspaces which are used in mobile communication create communication organs with their multi but non-conflicting features for person to person connections, where individuals focus on a unity through the utilization of different modes to connect (Urry, 2002). This environment is suitable to create virtual societies where many people join with various reasons and they should also be considered in terms of marketing. The inclusion of people on the Internet as social actors evokes gathering metaphor on the background. General behaviors of any kind of gathering such as chatting, discussing, challenging and keeping secrets are also seen on this platform (Sproull & Faraj, 1997). Chat rooms, organized clubs, facebook type of websites, and virtual games are places where people spend time or perform communication-based activities.

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