Artificial intelligence (AI) is slowly changing the world of creativity. Nowadays algorithms are capable of creating works that previously were created solely by human authors. For instance, creative outputs by writers, journalists, musicians, artists and designers are being challenged by AI-generated works.¹ The development of AI not only changes the world of design process but also creates new difficulties for the copyright system, which is primarily created to protect the creative endeavours of human creators.² Thus, the changes caused by AI to the professional environment in creative industries raise questions regarding copyright law as well.
The fashion industry provides a particularly fascinating research context for contemplating the copyright issues related to the use of AI. AI has made its way into almost every segment of the fashion value chain, from product discovery to robotic manufacturing.³ Fashion, on the other hand, is an extremely IP-intensive industry, which is known for its complex copyright environment.⁴ The increasing use of AI in the industry is likely to stir the pot even more, and perhaps even increase fashion copying. This creates a need to take a further look at the copyright issues that may arise, and how do these issues affect the industry on a larger scale.