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Communities in New Media. From hybrid realities to hybrid communities.



Digitisation has established itself as the change maker par excellence in business, science and society. Infrastructures, working methods and skills are at the forefront of many debates and increasingly determine the future viability of entire industries. We have obviously embraced the permanent change with increasing acceleration. But: Where is the journey really going? Do communities constitute themselves exclusively in the interplay of hybrid realities? Are large amounts of data a threat or an opportunity? Can we process them at all or do we need fundamentally different tools and methods - such as visual analytics, virtual reconstruction, virtual engineering, virtual assistants and cooperative VR? Until recently, IT innovations were something for digital experts*, but hybrid communities in virtual realities are now part of everyday life. But what do managers have to prepare for? Digitalisation means new opportunities for openness, transparency and participation. Will this also lead to a revival of human-centred management activities? With the aim of addressing these questions through a programme that is equally well-funded by science and application, a group of academics from the Faculties of Education and Economics and the Media Centre of the TU Dresden, with the kind support of several permanent partner universities - the HGU University of the German Statutory Accident Insurance, the HTW University of Applied Sciences Dresden, the FHD University of Applied Sciences Dresden and the DIU Dresden International University - will co-host the 23rd GeNeMe in autumn 2020. An international Steering Committee has previously undertaken the evaluation of the more than 90 German and English language submissions in the form of double-blind peer reviews, the results of which were used to compile the present conference proceedings.
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